The listing of Kunpeng Real Estate has once again made Xiang Nan the focus of media attention.
Before that, although he was already a well-known writer, his scripts had influence around the world. However, due to the image of the writer, he has always been poor, self-sufficient and free-spirited. So even though Xiang Nan is already very rich, people still subconsciously think that he has little money.
Now with the listing of Kunpeng Real Estate, people suddenly discovered that Xiang Nan is already a super rich man with a net worth of billions. This caused an uproar in the media and shocked the public.
What shocked them even more was that Xiang Nan's property was not just Kunpeng Real Estate. The famous Jinmanying copper pot shabu-shabu is also Xiang Nan’s industry.
In addition, as early as the late 1980s, he purchased large amounts of shares in Microsoft, Oracle, and Adobe. Now, nearly ten years later, the prices of these stocks have increased dozens of times.
Microsoft stock alone is worth three billion dollars. Coupled with Oracle and Adobe's stocks, Xiang Nan's net worth is enough to compete with the new richest man Bill Gates.
After these news were successively disclosed by the media, they triggered waves of public opinion frenzy, and also made Xiang Nan's popularity soar. It even became synonymous with "wealth" and instantly attracted the admiration of thousands of people.
In the late 1970s, at the beginning of reform and opening up, people were still shy about talking about money. But after nearly two decades of development, people now not only love money, but also worship it crazily.
They take the words of rich people as a guideline, learn from them, and worship them.
In the book market, the best-selling books are not textbooks, but biographies of celebrities, success studies and chicken soup for the soul. It can be said that even if a rich person farts, some people will say it smells good.
Therefore, Xiang Nan, who is now the richest man in China and is expected to become the richest man in the world, has reached the peak of his reputation in the mainland.
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Seeing this, Xiang Nan quickly took action and made a large donation.
Donations have been made to national public welfare projects such as the Hope Project, the Sunshine Project, and the Poverty Alleviation Project, with a total amount of up to one billion yuan.
The reason why he donated so much money is because Xiang Nan knows that China's five thousand years of culture has always belittled businessmen. Being rich without kindness, being dishonest without doing business, being righteous without managing money...these negative labels are firmly attached to businessmen and have become deeply ingrained and cannot be removed.
Although in recent years, with the reform and opening up, the influx of Western culture has gradually changed people's views on businessmen and wealth. But after all, Chinese culture has a history of five thousand years and has long penetrated into everyone’s bones. Complete change is simply impossible, and it may not even be possible in another hundred years.
Under this ideology, one must be extra careful when doing business. Otherwise, if there is a slight mistake, it may be irreversible.
Although Xiang Nan does business, he has always done it legally and paid taxes in accordance with the law. He does not cheat or evade taxes. He is clean and responsible.
But once a person becomes famous, he or she will be stared at with a magnifying glass, and every move will be infinitely magnified. Even if it is nothing at first, it will have a different meaning after magnification.
What's more, Xiang Nan knew that he was not very clean at all.
There is no problem with business, but personal life is too messy. Even better than some of the top players. It's fine if it doesn't come out, but it will be troublesome if it does.
So donating some money now can be regarded as helping yourself to accumulate virtue.
After donating such a large amount of money, public opinion reports also aroused praise from the public. Being rich and kind-hearted also made Xiang Nan's reputation even better.
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In July, "The Happy Life of Slumber Zhang Damin" directed by Feng Xiaogang and starring Feng Gong, Xu Fan, Li Mingqi, etc. was officially released.
Before its release, the film's name was changed to "Nothing Happens". No way, the title of "The Happy Life of Poor-tongued Zhang Damin" is too long and the audience can't remember it.
After its release, the box office response was pretty good. The audience is quite enthusiastic about this movie.
Firstly, the script is solid and the characters are vivid, just like watching the people around you; secondly, the lines are humorous and the rhythm is relaxed. Although it is a realistic movie with a sad background, it is easy for the audience to accept.
Unlike some movies, the background is sad and the content is also sad. The audience felt sad for several days after watching it. That kind of movie can't have a high box office.
In the end, "Nothing Happens" earned 40 million yuan at the box office, which is pretty good compared to the cost of less than 8 million yuan.
With two consecutive films achieving success at the box office, Feng Xiaogang was touted by the media as the number one commercial film director in the Mainland. He was very high-spirited and somewhat complacent for a while.
I was buying a new car, moving to a new house, and during an interview, I got into a fight with a reporter and almost got into a fight.
Xiang Nan knew that he had suffered too much before, but now that he had achieved success, it was normal for him to get a little carried away.
However, he still reminded Feng Xiaogang not to be too ostentatious. You know, being full will lead to losses, but being modest will gain. Even he had to keep his tail between his legs. After being named the richest man in China, he quickly donated money.
He, Feng Xiaogang, has just started, so what are you talking about?
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In the same month, "Carry Love to the End" was officially launched on CCTV 8.
There are a total of twenty-eight episodes of this drama, and each episode sells for 60,000 yuan. It’s not too expensive, but what Xiang Nan likes is the publicity effect of the CCTV platform.
After the TV series is broadcast on CCTV, it will be much easier to sell it to other TV stations.
As expected, this Mainland's first youth idol drama caused quite a stir after it was aired on CCTV 8.
On the one hand, the actors are good-looking. Xu Jinglei and Li Anpeng are both young and beautiful. In their prime, the man is handsome and the woman is beautiful. Just by looking at their appearance, they can attract a group of viewers.
On the one hand, the acting skills are not outstanding either. Fu Dalong, Huang Zhizhong, and Xin Boqing are all considered acting talents. Li Anpeng and Xu Jinglei's acting skills are not high, but they are definitely not low, so their acting skills are more appealing.
Unlike the idol dramas of twenty years later, in addition to being good-looking, the actors' acting skills are completely different, making people have no sense of empathy at all.
On the one hand, the plot seems a bit bloody now. You love me, I love him, and he loves you. But in the 1990s, this kind of plot was still relatively new.
So it really attracted a lot of viewers, especially young viewers.
Because of this, Xu Jinglei became an instant celebrity and became a popular idol. Li Anpeng, Fu Dalong, Huang Zhizhong, Gong Beibi, etc. have also gained a lot of popularity.
Zhao Baogang also became a leader in the field of TV dramas by directing this TV series, and also received a reward of 500,000 yuan, which almost moved him to tears. Working at the Television Art Center for ten years is not as good as working at Kunpeng Pictures for half a year.
And Xiang Nan earned even more.
This TV series earned more than 30 million yuan just from selling the broadcast rights to TV stations, not counting the income from the distribution of audio-visual products and peripheral products.
However, Xiang Nan thought about it afterwards and realized that there was actually another amount of money that should be earned but not earned, and that was the income from advertising placement.
Twenty years later, income from advertising placement has become one of the most profitable ways for film and television dramas. Some film and television dramas have not yet started filming, but they have already recovered their costs through advertising alone.
After all, Xiang Nan is not a professional producer of film and television dramas. He has never thought about this business. He really shouldn't.
