Compared with the luck of the local people in Yuquanying, Xiang Nan went out of his way to purchase grapes in large quantities. Fruit farmers in other counties and cities are not so lucky.
Xiang Nan's large-scale acquisitions will not benefit them at all.
First, communication was inconvenient and news was not smooth at that time, so the fruit farmers had no idea that Xiang Nan was purchasing grapes;
Secondly, some areas are really too far apart. For example, the Xihaigu area is more than 200 kilometers away from Yuquanying. Even if the fruit seller brings the grapes over and sells them to Xiang Nan at a price of 60 cents, excluding freight, tolls, and oil. In terms of fees and labor costs, he can only give the fruit farmers two or three cents.
Thirdly, Xiang Nan's digestion capacity is limited after all. Wineries, fruit vinegar factories, and canneries are operating at full capacity, but they can only digest about 5,000 tons.
If there are too many, it will be troublesome to produce them and not sell them. Xiang Nan is doing business and helping the poor, not just doing charity. Ensuring your own survival is the first priority. Therefore, it is impossible to purchase unlimited quantities.
Therefore, in addition to the fruit farmers around Yinchuan City who are still making money, other counties and cities, such as Zhongwei, Guyuan, Wuzhong, etc., have seen the phenomenon of low fruit prices hurting farmers.
Because these grapes were planted under the initiative of the authorities and cannot be sold now, the fruit farmers are naturally very angry. There was even a gathering of fruit farmers in one place, which caused quite a stir.
At this moment, the city and province finally realized what the "fruit disaster" that Xiang Nan had warned about many times was. Grapes are only the first wave, and apples, pears, and wolfberries will soon be on the market.
If we don't actively communicate about sales and let it go, the gathering incident may happen again. By then, the whole country will be shocked, and Exia will become famous.
Therefore, Xiang Nan's opinions were finally taken seriously.
The city and province began to take action, contacting out-of-town fruit merchants, and local agencies conducted large-scale purchases, a two-pronged approach.
Thanks to the mobilization of the whole province, there were finally no serious problems with apples, pears, and wolfberries.
…
After the autumn harvest, rewards are given based on merit, and Yuquan camp’s performance is the best.
On the one hand, with the support of Xiang Nan's factory, the fruit farmers did not lose money; on the other hand, after receiving Xiang Nan's reminder, Chen Jinshan contacted the fruit merchants in southern Fujian to purchase. Although we arrived a little late, we still purchased a large amount of fruits and made great contributions to solving the problem of unsalable fruits.
As a result, Yuquan Camp was praised, Xiang Nan gained popularity, and Chen Jinshan also fired the first shot, successfully winning the favor of the people.
Kill three birds with one stone!
…
In August, the first batch of cans from Yongfu Cannery under Xiangnan went on the market, but they were not sold in Lianxia, but to Yanzhao, Jinzhou, Qilu, Northeast China, Central Plains and other places.
Canned fruit was a rarity a few years ago. In "Youth", the cameraman used a can of oranges to please Lin Dingding.
It can be seen that at that time, this thing was still in short supply.
In recent years, canned fruits are no longer rare. After all, who would want to eat canned fruits when they can eat fresh fruits, so his reputation is not as good as before.
However, having said that, canned fruits actually still have a certain audience. Even in 2020, domestic canned fruit consumption reached 500 billion.
In comparison, in 2020, the operating income of mainland's brewing industry above designated size, including liquor, beer, fruit wine, sparkling wine, etc., was only 830 billion.
Therefore, it is not that there is no market for canned fruits as everyone thinks. On the contrary, its market is very large, even comparable to the liquor market.
It's just that the packaging and marketing of traditional canned fruits are inferior to that of liquor, so it remains unknown.
The cans launched by Yongfu Cannery are carefully designed and packaged for urban consumers.
In addition, Xiang Nan is willing to advertise on Zhongyuan TV, Yanzhao TV, Qilu TV, Jinzhou TV... He has advertised on many provincial TV stations, and even invited the beauty Gong Li to be the spokesperson. Therefore, Fulinmen produced by Yongfu Cannery Factory brand cans was a huge success.
It was very popular after it was launched. One million cans were sold in the first week, and the roads were filled with cars carrying goods.
…
In September, fruit vinegar brewed from fragrant pears and apples was officially launched.
Fruit vinegar is still a rarity among mainlanders, so I don’t know what its use is.
In order to promote it, Xiang Nan also made public opinion, placing advertisements in magazines and TV to introduce the functions of fruit vinegar in detail.
For example, it can supplement amino acids, enhance digestive function, enhance heart function, lower blood pressure, maintain blood sugar, prevent cancer, whiten skin, etc.
In the 1990s, Chinese people were relatively easy to fool, and they basically believed whatever public opinion said.
I think of those health products in those days, such as Chinese Turtle Essence, Sanzhu Oral Liquid, Life No. 1, Haci Five Elements Acupuncture, etc. They all relied on publicity to become popular and sold a lot of money.
Therefore, after the fruit vinegar was launched, it was accompanied by overwhelming publicity and the sales were in short supply.
…
At the end of the year, Quanjun Winery launched four more wines: Zuihuayin, Dianjiangchuan, Poppy, and Chaotianzi. Because of the exquisite packaging and the fact that they were named after the brand name, they were quite gimmicks, so after the launch, the sales were pretty good. .
Moreover, at that time, the west wind spread to the east, and drinking foreign wine was fashionable in the south. The popularity of wines such as XO, Rémy Martin and Louis XIII has also made wine more and more respected.
In addition, according to rumors, drinking wine can beautify the skin and soften blood vessels, so many people are happy to drink it.
But in fact, to rely on drinking wine to soften blood vessels, a person has to drink at least more than 260 bottles a day. I don’t know whether the blood vessels are soft or not, but the person must be hard anyway.
…
The factories in Xiangnan are booming and provide a large number of jobs for local people.
Canneries, vinegar factories, and wineries provide a total of more than 2,500 jobs.
And his factory is only an intermediate production link, with fruit tree planting, daily care, picking and transportation upstream, and goods shipment and sales downstream. As well as restaurants, hotels, gas stations, car repair shops that provide services around the three factories...
More than 30,000 people have been benefited, making Yuquanying develop better and better. It has become the most prosperous and prosperous town within a hundred miles, even busier than Ning'an County.
This also made the labor export plan originally prepared by Chen Jinshan useless.
Because as garment factories, breweries, canneries, and fruit vinegar factories come into operation, and fruit farmers have made money this year, everyone has a job, and the labor force is even insufficient and needs to be recruited locally.
Therefore, his labor export is of little use. Unless, we are waiting for more immigrants to arrive. Only then will labor export be useful.
But that’s fine too.
In fact, Xiang Nan doesn't like labor export very much.
Those young people went to work in electronics factories, clothing factories, and shoe factories in southern Fujian, that is, to earn some hard money while they were young, but they would be useless when they got older.
Xiang Nan still hopes that they can learn more skills while they are young, such as fruit cultivation, herbal cultivation, livestock raising, red wine brewing, etc.
This type of technology is just like studying medicine. The older you get, the more experienced you are, and the older you are, the more popular it becomes. There is a much better future than working as an assembly line worker in an electronics factory.
