Xiang Nan's solution to the slow sales of clothing factories is to advertise in newspapers and TV.
In the 1990s, advertising had become very popular. Advertisements often appear in newspapers and television. Even celebrity advertising endorsements are no longer rare.
Xiang Nan immediately contacted Lianxia TV Station, Lianxia Newspaper, etc., and invested 300,000 yuan to buy the time slots of "Xinwen Lianbo", "Weather Forecast", "Evening News", as well as the current affairs section, entertainment section and other pages. Place an ad.
The advertising slogan at that time was also very simple, "Beautiful clothing has various styles, fashionable and trendy, cheap and good quality. If you want to buy it, hurry up. The contact number is XXXXX."
Coupled with the latest fashion photos of Beauty Clothing, it still has a certain appeal to the public.
In particular, this advertisement is played several times a day, and it is exclusively played during prime time. The more times it is played, the longer it takes, the better the brand of Beauty Clothing will be.
After the public recognized the brand, the inventory accumulated by dealers was quickly sold out.
Ordering calls from all over the place also came into the factory, and all the originally backlogged goods were ordered.
Not only did it successfully recover the cost, but it also made a small profit of more than 10,000 yuan.
This also made Shui Hua breathe a sigh of relief, and a smile appeared on his face.
"Daughter-in-law, it's not time to let your horse go to Nanshan yet." Xiang Nan said with a smile, "The reason why beauty clothes are not selling well is that the brand is not loud enough. The biggest reason is that the clothes are not fashionable enough.
Did you know that those big fashion brands in the South will send people to Europe to scan their goods? Fashion conferences are held there every year, and they take photos and send them back to China. In China, they will be produced and sold based on the appearance of those fashions, with slight modifications. Therefore, their fashions appear trendy and fashionable. "
"So that's it. Doesn't that mean copying?" Li Shuihua frowned.
"There are a lot of articles in the world." Xiang Nan said with a smile, "Even those big European brands will still refer to other works when designing, and almost none of them are purely original.
Moreover, in the business world, it is possible if the law does not prohibit it. As long as the laws are not violated, moral loopholes can be exploited. Therefore, it has been said since ancient times that kindness does not control soldiers, and righteousness does not manage wealth. "
Shui Hua nodded, "Then I will also send people to Europe to scan the goods?"
"That's not necessary. We are just a small factory and can't afford to be so big." Xiang Nan waved his hands and said, "My suggestion is to send people to the south to scan the goods. In this way, our styles will not lag too far behind. In addition, our The price is low, so there will still be a market.
When the scale becomes larger, people will need to be sent to Europe to scan goods. If it gets bigger, it will have its own fashion designer and even its own laboratory. "
Splash nodded.
…
Later, Shuihua sent people to clothing stores in Hujiang and Zhenzhen to scan the goods. If they liked any styles, they would take photos and send them back.
For this purpose, a fax machine was specially installed in the factory.
With the latest styles from the south as models, beauty clothing has changed from being outdated and backward and has become fashionable and trendy. Therefore, it is very popular among beauty lovers in the city.
Even dealers from Lanzhou and Chang'an came to negotiate purchases, which made the business of Beauty Clothing get better and better.
Seeing that the supply and sales of beauty clothing are booming, the previous decline has changed. Those idle people who were watching the excitement have now changed their tune.
"I have said before that Shui Hua'er is a powerful woman, and now it has really come true."
"Before, I was just worrying about others. I invested a million, so I can just close it down casually."
"Yin Yang has said since I was a child that Shui Hua is a girl with a tough life. With her here, this factory will definitely be able to survive."
"Now that the factory is doing so prosperously, the next step will definitely be to recruit people. Let's look forward to it. I hope we can recruit more people."
As for An Yongshou and An Yongkang, they are jealous and angry now that the factory is booming.
In the past, this factory almost belonged to them, but now there is no chance of even killing it.
Seeing the large trucks driving out of the factory one after another, loaded with goods, and each truck making at least a thousand yuan in profit, they were so jealous that their faces were deformed.
What makes them even more angry is that now they can't even enter the factory. As soon as I arrived at the door, I was stopped by the guard. If you dare to go inside again, just release the dog.
And the employees in the factory actually dared to scare them with sticks. Don't they know that this factory belongs to Anjia?
What they find most unacceptable is that even Xiang Nan doesn't want to see them now. They are not allowed to enter the house or the orchard. They simply don’t treat them as brothers.
This can't help but make An Yongshou and An Yongkang extremely anxious.
If it is true that Xiang Nan doesn't care about his brothers and no longer recognizes them as brothers, then their good days are really coming to an end.
Therefore, they quickly asked An Guomin and Niu Xiuhua to come forward to help them make peace and make peace.
…
An Guomin and Niu Xiuhua had no choice but to come to Xiang Nan again.
"Boss, the second and third children are brothers after all. You can't ignore them." An Guomin said.
"Who says I don't care about them? I built a house for them, bought property, and married a daughter-in-law. Haven't I done enough as an elder brother? Ask around in Yuquanying and Ning'an County. Who else is there? Are you doing better than me?" Xiang Nan retorted.
"Boss, you have done a lot. But that's not because you have them. Since you have them, you should take more care of them. After all, you are brothers. Even if you break your bones, your tendons are still connected." An Guomin said again.
"Dad, that's what you said. I have it, and I can give it to you. But they can't do it if they want it." Xiang Nan said coldly, "I invested more than one million yuan in my factory, and they dare to make plans. From me. If you can't get it here, you just go to bother Shui Huaer. What does this mean? Is it an obvious robbery?"
"Boss, your brothers didn't mean that. They were also worried about something happening to the factory, so they wanted to help you." An Guomin defended.
"Let them worry less. You can't do your own thing well, but you still want to help me?" Xiang Nan curled his lips and said, "What achievements have the second and third children accomplished in the past two years?
I bought them a tractor and asked them to pull goods to make money. Did they do it? The tractor is idle at home now. The Chairman of the Women's Federation and the Director of the Grain Bureau assigned positions to the second and third sons. Are they serious about their work? They eat and drink for free in restaurants in the county town under my banner every day.
Look, this is what I can pay them, two to three thousand a month. How could they have such a good appetite? They ate more than Shuihua and I, which was fine.
I've already told the restaurants in the city that they won't allow me to charge my bills again, and I won't care if they do. Find whomever you like! "
"Boss, you can't ignore them. They are your brothers after all." Seeing this, Niu Xiuhua said quickly, "I know they are not doing what they want. As a brother, you should be considerate of them and don't be the same as them. You brothers still have to Come together, otherwise what’s the point of your dad and I living?”
"Mom, if their lives really don't go on, I won't leave them alone. However, I can't let them continue to be bad, and spoiling them is like killing a child. You can't spoil them too much." Xiang Nan comforted, "Don't worry, as long as they change their ways, I will forgive them."
