"Sword Rain" invested 15 million yuan, which was considered a large-scale production at the time.
But "The Great Sage" with an investment of HK$50 million and "The Promise" with an investment of HK$350 million are still incomparable.
But unexpectedly, after the three films were released one after another, it was the smaller-budget "Sword Rain" that gained a good reputation.
As for "The Great Sage" and "The Promise", the audience scolded them while watching them. Investment and word-of-mouth were completely out of proportion.
Because of this, "Sword Rain", which was originally not very promising, has gradually improved at the box office. A few days before the release of "The Great Sage" and "The Promise", the box office was overwhelming, but as they went on, the box office became lower and lower.
In the end, "Sword Rain" relied on its good reputation and won 56 million yuan at the box office. It has also been rated by many viewers as the most exciting martial arts film after "Crouching Tiger, Hidden Dragon". The results are quite good.
In comparison, the box office of "The Great Sage" was only 36 million, which was worse than the box office performance of Zhang Yimou's literary film "Ride Alone for Thousands of Miles".
The film's failure at the box office also announced that the Hong Kong and Taiwan directors' plan to make money by flipping things was basically ruined. It also showed that the new generation of Hong Kong and Taiwan artists really have little box office appeal in the mainland, further damaging their status in the mainland entertainment industry.
The box office of "The Promise" was only 120 million yuan. It seems like a lot, but compared to the investment of more than 300 million, it can be described as a disastrous failure.
Even though Chen Hong later came out to save her respect, she said that the actual investment was only more than 100 million. The previous announcement of an investment of 350 million was just a gimmick. The box office was 170 million, but it actually made a profit of 70 million.
But that's just deceiving the uninitiated. Everyone in the know knows that the box office of a movie cannot all go to the producer; theaters and distributors also need money.
If the box office of a movie does not exceed three times its cost, it is basically losing money. Therefore, the movie "The Promise" lost at least 40 to 50 million, which is not a small amount.
Compared with Zhang Yimou and Feng Xiaogang, Chen Kaige's loss this time was really miserable.
…
The failure of the movie "The Promise" led to the success of "Tragedy Caused by a Steamed Bun", which subsequently made the video website popular.
You?, Tuzhen, Liujianfang... the popularity of video websites suddenly increased. Capital, advertisers, UP owners, etc. also flocked in.
Xiang Nan knew in his heart that a new era was coming.
The development of Internet video is bound to impact the television industry. The diversity of netizens has also made watching TV series more and more personal and fragmented.
In the past, every household had a TV, and the head of the household controlled the remote control. Therefore, the TV series at that time were still mainly serious dramas, such as "The Granary of the World", "Genghis Khan", "Bright Sword", "Emperor Yongzheng", "The Gate of the Great House" and so on.
With the development of Internet videos, more and more people choose to watch videos on computers and mobile phones. By then, everyone may watch TV series differently.
There will be different requirements for the subject matter, production, promotion, etc. of the TV series.
Moreover, the rise of video websites will also change the existing ecological environment.
Nowadays, after TV series are filmed, they are sold to TV stations. If the TV station doesn’t want it, it’s basically out of the question. Therefore, in order to coax the people in the purchasing department of the TV station, the major film and television companies have tried their best, and the dirty tricks cannot be detailed at all.
But after the rise of video websites, TV stations are no longer the only channel. The pressure on film and television companies is much less.
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In 2005, the popularity of "Super Girl" also started a craze for mainland variety shows.
Prior to this, most variety show models in the mainland were the same.
It's either an interview program like "A Date with Luyu", a platter program like "Variety Show", or a celebrity program like "Happy Camp"... It's good to have good ratings, but it's hard to avoid aesthetic fatigue.
The popularity of the phenomenal talent show "Super Girl" not only proves the charm of reality shows, but also allows capital to see the needs of the audience.
Since then, there have been more and more variety shows in the Mainland, investment has increased, and the market has become more and more prosperous.
Seeing this, Xiang Nan intends to move out programs such as "The Voice of China", "The King of Masked Singer", "Run, Brother", "Infinite Challenge", "Where Are We Going, Dad" in advance.
…
Entering 2006, Xiang Nan continued to write books, make filming plans, and produce new albums. The year was full and busy.
Moreover, in 2006, he also found his favorite game, which was "World of Warcraft" which had just launched its server. Xiang Nan was an avid fan of it back then, but he didn’t have much money or time in his pocket at the time, so he didn’t enjoy it properly.
Now, he finally had a chance, so naturally he had a lot of fun. At least four hours a day are spent soaking in the world of Azeroth.
In 2007, Xiang Nan had a hand in the subprime mortgage crisis and made a fortune by shorting U.S. stocks; in 2008, under the Communist Party, Qiu Ya's father took advantage of the economic crisis and the decline in housing and land prices to Grab land all over the country and expand like crazy. The debt ratio has also increased sharply, exceeding 91%, which is very dangerous.
But this was also Xiang Nan's intention. If the real estate industry wants to develop, it needs massive funds. Qiu Ya's father is just a small businessman with no background or connections. Almost all his money comes from Xiang Nan.
Therefore, once Xiang Nan loses his funds, he will be ruined and his life will be worse than death. So he can't live without *****, and Qiu Ya can't live without Xiang Nan even more.
In 2009, the 3G network came out. The first generation of Android phones are also gradually becoming popular. Established giants such as Motorola and Nokia are facing challenges.
Xiang Nan promptly purchased stocks in Apple, Huawei and other companies, and invested an additional 300 million yuan in Lei Jun to help him establish Xiaomi Technology.
In 2010, the concept of group buying emerged, and Xiang Nan invested in Meituan. He also purchased 500,000 US dollars worth of Bitcoins, a total of 650,000, becoming the largest buyer of Bitcoins.
And his participation, the world's top rich man, has also made Bitcoin famous and attracted more and more capital attention.
This year is known as the first year of smartphones in China. Annual sales of smartphones reached 52 million units, and the number of smartphones owned nationwide exceeded 100 million units.
The popularization and promotion of smart phones has caused the mobile Internet to gradually catch up with the traditional Internet, and the Internet ecology has changed again.
The popularity of mobile Internet has made users' time increasingly fragmented. Short videos and mini-games are becoming more and more popular.
In the past two years, the concept of sharing economy has emerged. Shared bicycles, shared cars, shared rentals, shared housekeeping... even umbrellas and power banks can be shared.
However, Xiang Nan knew in his heart that most of the projects were just a gimmick of sharing to make money. Without a feasible profit model, this kind of sharing cannot be sustained at all, and it will have to close down after burning all the funds raised.
Therefore, he didn’t invest in anything except Didi Taxi. No matter how hyped it is, he won't vote.
In the past three years, the Internet financial industry has developed vigorously. One or two new platforms are launched every day, like mushrooms after a rain. However, Xiang Nan's business model is very unreliable. It seems innovative, but in fact it is no different from the usury in the old society. It is just covered with a layer of Internet skin. So none of his family voted.
