For the recording of Huang Bo's new album, Xiang Nan did not cooperate with Warner Bros.
For one thing, this kind of online music does not require much cost or elaborate production. Rough, rough and original, in fact, this is exactly its style.
Dao Lang recorded his first album for less than 100,000 yuan in total. The production cost of many online songs is only 20,000 to 30,000 yuan.
Secondly, Warner Maimiao mainly focuses on folk songs and rock music, and its main audience is mainland literary youth. The audience of the Internet Divine Comedy is young people in small towns, not the same audience, so it is inappropriate to produce and distribute it.
Xiang Nan plans to find someone to record it, then find a record company to release it, and discuss cooperation with Internet companies, China Mobile, and Nantong.
The recording of the new album went relatively smoothly.
After 2000, as banditry became more and more rampant, many musicians were not making any money and were worried about finding work. Many recording studios are also empty, and many have closed down.
Xiang Nan is asking them for help now just to give them money. Therefore, there is no need to worry about no one cooperating.
…
And while he was busy, Song Bing received the news and came specially to see him.
"Yuan Shuai, I heard that you intend to go it alone?" he asked straight to the point.
"No, I still have a five-album contract with Mai Miao. If I go it alone, I'll break the contract." Xiang Nan smiled, "Besides, if I am determined to go it alone, will I still sign with you?"
"Then why did I hear that you have recently been recruiting troops to record a new album?" Song Bing asked curiously.
"Oh, that's not me, that's an artist under my company." Xiang Nan said with a smile, "I have some songs that are not suitable for me to sing, but they are just suitable for him to sing."
"Can you collaborate with us? What song is it?" Song Bing asked curiously.
Xiang Nan then played the recorded "Mouse Loves Rice" to Song Bing.
"..." After listening to this, Song Bing looked at Xiang Nan in astonishment, "Yuan Shuai, did you write this song?"
"How about it? Isn't it crowded?" Xiang Nan said with a smile.
"It's not some, it's too mean." Song Bing shook his head and said, "If you didn't nod, I really can't believe you wrote this."
"Hey, I'm so elegant and not romantic. I'm just a human being after all." Xiang Nan said with a smile, "Besides, there are at least 8.9 billion lower-class people in China, so there is no need to worry about the market for this kind of songs. Believe it or not, I can only sing After it was released, it became more popular than my "Love in BC"."
Song Bing thought for a while, then nodded, "In that case, let's cooperate. You give us the production and distribution of this album, and we can discuss the division."
"I originally made it for you, but then I thought it was too vulgar, so I didn't dare to say anything." Xiang Nan said with a smile, "After all, our company's style has always been quite high."
The names of Wheatgrass Records come from the well-known American literary and artistic film "Wheatfield Catcher". Although Song Bing was a businessman, he had a literary heart.
"Hey, in business, making money is the first priority. To be honest, in the past two years in the company, except for you and Pu Shu, other singers have hardly made any money." Song Bing waved his hands and said, "I'm almost going crazy thinking about money now. ”
"In that case, okay." Xiang Nan nodded.
…
At the end of September, "Love Call Transfer" was officially completed.
Huang Bo's new album "The First Snow in 2002" has also been officially launched.
However, Xiang Nan did not put his real name on this album. After all, these songs are too vulgar and would damage his image.
And because of this, major distributors are not too interested in releasing this album.
After all, Huang Bo is just a newcomer,
And the appearance is not very good either. Without fame and good looks, it is difficult to attract the interest of little girls.
If Xiang Nan had his name, these albums would still sell well. But if Xiang Nan doesn't want to name him, then things will be difficult to handle. The only selling point is gone, who would want to order again?
Xiang Nan also knew this, so he quickly asked Ning Hao to help him shoot an MV to promote it.
So Huang Bo put on a mouse puppet and filmed the MV for "Mouse Loves Rice".
When this magical MV landed on the TV station, it quickly conquered a large number of listeners with its brainwashing melody and straightforward lyrics.
Without much publicity, this song has quickly become popular. It spread to ten people and hundreds of people. In less than a week, the song had already spread to everyone.
When the dealer saw this, he quickly came to place an order.
Subsequently, Huang Bo's album "The First Snow in 2002" began to sell well.
…
As Xiang Nan said, the songs in this album are indeed a bit boring. However, more than half of the people in China still have relatively low living standards and relatively vulgar aesthetic tastes, so this type of song caters to their tastes.
For a time, the album was a hit, and loudspeakers were played everywhere in third- and fourth-tier cities, urban-rural fringes, counties, towns, and barber shops, dollar stores, and billiard halls. To be honest, the frequency is much higher than that of songs by Xiang Nan, Na Jie, Sun Nan, Pu Shu and others.
Huang Bo also became an instant hit and became a dark horse in the music world that rose rapidly in 2003.
As he became popular, invitations to commercial performances came one after another, but most of them were invitations from second- and third-tier cities, such as supermarket promotions, real estate sales, rich people marrying their daughters, etc.
Huang Bo was accustomed to visiting acupuncture points in his early years. Not to mention second- and third-tier cities, he had even been to the fields. Now I am naturally not picky, so I went happily.
By the end of the year, he was driving a Ferrari and had earned less than 10 million in just half a year. His ability to attract money was quite strong!
As his contract company and the producer of the album, Youth will naturally earn more. But the album earned more than six million from the album. Including performance commissions, there are nearly 20 million in revenue.
…
The biggest one lies in the development of mobile phone ring tones.
Cell phone ring tones were invented in South Korea in 2002 and entered the mainland in 2003.
At that time, there were only 2 million ringtone users. However, by 2004, the number of households had skyrocketed to 20 million.
Each ringtone only costs one or two yuan, but it can't be accumulated into a tower, so in total, this amount of money is quite large.
The songs on Huang Bo's album are quite in line with people's aesthetic needs, so the subscription rate for ring tones is extremely high. In the first year, I already made more than 3 million yuan.
By the second year, this income had increased sixfold to nearly 20 million, which was more than what he earned from selling albums.
Seeing such a large amount of income, the major record companies almost went crazy, and they all began to pay attention to the ring tones business. They all want to release some divine songs to grab the market.
However, they were still inferior to Xiang Nan after all. The next year, Xiang Nan asked Huang Bo to release "Wolf Loves Sheep", "Sheep in Wolf Clothing", "Above the Moon", and "The Man with the Horse Pole" , "The Most Dazzling National Style", "Little Apple", "Wrong Wrong Wrong", etc., brainwashing and refreshing...
This also allowed Huang Bo to continue to be popular, and completely became synonymous with "King of Suburban County" and "Grassroots Star".
