"In addition, this is the mobile phone assigned to you by the studio. You must ensure that it is turned on 24 hours a day and available at any time." Xiang Nan handed over another mobile phone and said.
When Tang Wei saw it, he suddenly became excited.
Mobile phones were quite rare at the time, and one cost four to five thousand yuan, equivalent to half a year's salary of an ordinary person. If you are not rich, you really can't afford it.
At least, Tang Wei never had extravagant hopes.
But I didn’t expect that after joining the studio, not only could I learn to drive, but I was also provided with a mobile phone. It was really generous. I was so lucky. I really found the right job.
"Mr. Yuan, don't worry, I will make good use of it, and I promise to be there whenever you need it." She quickly expressed her stance.
"Yes." Xiang Nan nodded, "Call Miss Yan in again."
"Yes." Tang Wei nodded.
…
"Mr. Yuan, are you looking for me?" Yan Fan walked in and asked.
Xiang Nan nodded, "Let me explain to you the focus of my future work. You will be my agent from now on, responsible for helping me negotiate commercial performances, negotiate advertising endorsements, expand film and television projects, and connect with charity activities."
For commercial performances, we only accept regular performances. We will not participate in contracts, invoicing, cheating, or cheating, let alone tax evasion or water leakage.
Although you can make a little money that way, it is not conducive to future development. Once you are caught, big things may happen. "
In 1998, Ah Mao, the oldest singer in the music industry, was investigated for tax evasion and fell from the world of fame. In 2000, Ah Qing, the most popular actress in the film industry, was imprisoned because of tax evasion.
This all shows that the country needs to rectify the performance market. And Xiang Nan was just regarded as a role model in the first half of the year, and now he doesn't want to ruin his reputation.
Yan Fan nodded.
Xiang Nan can consciously abide by the law, which is a good thing in her opinion. She was originally worried that he would become famous at a young age, lose control of himself, be arrogant and domineering, and cause trouble.
"In terms of advertising endorsements, we are non-regular manufacturers and do not accept well-known trademarks. Don't promote fake and disreputable products just for a little money.
To harm consumers is to harm your own popularity. Xiang Nan warned again.
He has just become popular now and must take care of his feathers. Otherwise, you will only focus on making quick money, damaging your own popularity and lowering your own grade, which will be very detrimental to future development.
Yan Fan nodded again.
"The film and television field is the focus of your future work. You may not know that the future record market will shrink year by year." Xiang Nan added, "In another seven or eight years, the entire market may be gone. ."
"No way?!" Yan Fan said in surprise.
The record market is still booming now. Although piracy is rampant, genuine tapes and CDs are also selling well. It is not uncommon for popular singers to sell millions of copies.
"Do you know computers or the Internet?" Xiang Nan said with a smile.
Yan Fan shook her head. She had heard of computers, but she didn't know what the Internet was.
Xiang Nan briefly introduced it to her, "In the future, all records will be uploaded to the Internet, and downloading will be just a click of the mouse, fast and convenient. Who do you think will buy records with real money then?"
Yan Fan suddenly realized, and then became worried, "Mr. Yuan, what should we do?"
"So we have to learn to open up the second market." Xiang Nan said with a smile, "Please help me get more movies. The film and television market has a lot of room for development in the future.
Try to get starring roles as much as possible. Of course, if the script is good and the team is good, then the second male lead can also be considered. There is no need for the third and fourth male roles, but you can consider making a cameo as a friend. "
Yan Fan nodded. Although she has been playing a minor role in recent years, she still has some connections. Coupled with Xiang Nan's current popularity, it shouldn't be difficult to help him take the role.
In the film and television industry, fame is a stepping stone. Famous artists have opportunities, but unknown artists are not even qualified to audition.
"You can consider taking up some public welfare activities, especially those organized by the government. There is no harm in participating more." Xiang Nan added.
Yan Wei nodded again, "Mr. Yuan, I have written it all down."
"Then it's settled." Xiang Nan nodded, "By the way, this mobile phone is for you. It is guaranteed to be on 24 hours a day. Contact us at any time and communicate at any time."
"Okay." Yan Fan nodded.
…
After the establishment of the studio, it officially took over all of Xiang Nan's business, such as commercial performances, advertising, endorsements, publicity, etc.
And with dedicated people in charge, Xiang Nan's originally stagnant career began to flourish again.
For example, for advertising endorsements, I have accepted three new ones. They were Caile shampoo, Burton leather shoes and Qingqin potato chips, and more than three million yuan were safely pocketed.
However, most of the people currently looking for cooperation with Xiang Nan are domestic brands, and most of them are small brands. There are almost no international brands, let alone big luxury brands.
Xiang Nan also knows that this is mainly because the mainland market is not prosperous enough now.
Nowadays, the mainland has just achieved adequate food and clothing, and people's living standards are still at a relatively low level, with limited consumption levels. Therefore, relatively well-known brands will not choose mainland celebrities as spokespersons.
For example, for fast-moving consumer goods such as Master Kong and Uni-President, the spokespersons are all artists from Hong Kong and Taiwan. In 2008, PepsiCo signed its first mainland star - Huang Xiaoxuan; in 2006, the three groups of spokespersons for China Mobile's M-Zone were all Taiwanese stars, Jay Chou, SHE and Pan Weibo.
This situation only began to improve after 2008.
…
In addition to commercials, I also took on some commercial performances.
They are all formal performances. For example, when a certain building opens, celebrities are invited to cut the ribbon; a shopping mall is conducting promotions, and celebrities are invited to perform; a company is holding an anniversary celebration, and celebrities are invited to support...
China is such a big place and there are so many similar performances. In addition, Xiang Nan is now popular and many performances are willing to invite him, so he has participated in many similar performances and made a lot of money.
…
Just as Xiang Nan was busy making money, in late July, the college entrance examination results were officially released.
Xiang Nan topped the college entrance examination in Liaodong Province with a total score of 734 points.
This achievement is really blinding. Therefore, once it was announced, it immediately caused quite a stir.
Xiang Nan also quickly ordered Su Mang to put this matter into action immediately and use this college entrance examination result to market his character as a "talented scholar".
In the 1990s, the mainland entertainment industry was still relatively backward.
Big-name stars also rarely pay attention to publicity. They mostly film and sing honestly, and rarely engage in operations such as hype, self-deprecation, fan circles, and character building.
Therefore, at that time, Hong Kong and Taiwan celebrities who were good at hype were more popular in the mainland. What are the Four Great Heavenly Kings, the Four Little Heavenly Kings, the Four Great Heavenly Queens, etc.
Xiang Nan knows very well that in order to do well in the entertainment industry, one must have strength, and the other must be able to create hype. The aroma of wine is not afraid of the depth of the alley, that is an old concept.
In the future, competition in the entertainment industry will become more and more intense. Only by knowing how to hype and publicize can you make your stardom smoother.
