When many people mention Chanel, they always think of it as a French company. Previously. But now to be precise, this is a British company 'originating from France'.
Chanel went through a corporate restructuring a few years ago and its headquarters has moved to the UK, but this does not mean that Paris is not important. Chanel will still do brand promotions, shoot fashion photos, etc. in Paris.
The office they arranged in Paris is in a Chanel flagship store on the Left Bank. Luxury goods can be sold in the store. Part of it was cut off and used as an office area. Now a group of people are sitting around the conference room, and the fragrance is rich.
Many companies hold on to their cigarettes during meetings, especially in large meetings where decisions are difficult to make.
But Chanel is not like this. Their publicity department has a lot of women, and most men in the fashion industry pay more attention to their appearance. They drink a lot, but rarely smoke. They also dress up and wear perfume every day.
So other people's meetings are full of smoke, but their meetings are elegant and elegant... Today's meeting is big, big.
The autumn and winter conferences and catwalks are over, and the busy year of 2021 has come to an end. Yesterday, I was invited by "elle" magazine to lead a team to complete a set of shooting, also to promote their spring and summer fashion.
This year's autumn and winter are still far away, so I took a photo of a set of autumn and winter clothes that I haven't used in previous shows. This group of photos is useless, but it cannot be ranked in the overall shooting plan. If the photographer does a good job and is selected, it will only be an inside page work, and there is absolutely no way it will appear on the cover.
But he suddenly became angry. The popularity is inexplicable, and because the heroine of the story is Alizee, many French people are now like Chihuahuas in heat, frantically calling for their idols, making the work of this unknown new photographer spread further and further.
But even this photographer is a small thing. What's the big deal? From yesterday to now, the public's support and praise throughout the night are the major issues they must solve.
The leader of the Paris office came from a publicity background. Now she was sitting in the main seat of the conference room. On the opposite side of the projector was someone from the British headquarters. She vented her temper at the designer: "Didn't you say that you will be popular this year?" The little fragrance style? What kind of style is this now?" The designer was also speechless. Can you blame us?
Sometimes the so-called fashion is like this. Brands can shape this year's popular styles at will. If they say something is popular, the fashion-conscious people below will wear it according to the styles they publish.
But sometimes, like now. As long as most people think that a certain kind of clothing looks good and want to buy it enthusiastically, a trend will be formed.
There are two kinds of trends, one is top-down and the other is bottom-up. There is no point in blaming the designer anyway.
It's strange that the French are so unpredictable these days... He is British. He used to think that Alizee was good, but now he only thinks that she is not as good-looking as Keira Knightley, who are all stars of the same period.
Winter winter winter! Someone knocked on the door of the conference room. Seeing the leader coming over, he said, "Mr. Dellin is here, and he is bringing the photographer from yesterday."
"Okay, we'll go there right away." She still looked at the designer in the projection with a very unhappy expression, but in fact there was no lens in the projection position. From the perspective of the two of them, they were actually looking at each other. Other places.
You said that you should lean towards the young group, go for trendy brands, and go for prints, but as soon as I started promoting, I was instantly killed by the photos taken by others.
If you don't blame this, who does? She doesn’t want to blame the photographer who took the work because she likes it herself.
She feels that women born in the 1980s will rarely dislike this photographer after understanding the difficulty and characteristics of these photos.
What do you hate about him? Do you still hate others taking pictures of you when you were young? A minute later, she hurriedly went to see the two photographers who were left hanging in the lounge, and said to the designer: "No matter what, your design direction needs to be changed. At present, retro is only popular in There is a fever in France, but I feel that as long as this photographer takes more works like this, the popularity will soon spread to the world.”
"Your words are too exaggerated, Yin Sha."
"Oh, you have to remember what you said now. I will contact the headquarters again. Whether you want it or not, this season's spring and autumn catwalks must go back to the 1980s!" Her status in Chanel is not low, and her main role is The place is Paris.
During Paris Fashion Week, she was still able to talk. Since major brands release their own fashion trends every year, why can’t we go retro this year?
Turning off the connection, she looked at the group of people sitting at the table and said, "You know what I'm thinking? Let's disperse and do our own things." She waved her hand, and the A group of people instantly dispersed.
After everyone left, she sat down relaxedly, tidied up her makeup, and prepared to receive the two photographers in her most perfect state. Dellin didn't need to explain. Currently, France's most fashion-savvy person Photographer.
Chen Xing, on the other hand, is a photographer who she feels will definitely have a place in Paris in the future. Yin Sha is 41 years old. She has joined the fashion industry after graduating from an unknown university. It has been nearly 20 years now. Her view on fashion is different from that of designers. This is why she had a relationship with designers before. Disagreement.
She feels that fashion should not be about brands leading the people, but the people create fashion, and brands follow the trend.
Only in this way can we have the possibility to continue to grow, instead of resting on our laurels. A few minutes later, she led several people into the lounge. The two young men inside immediately ended their conversation and stood up to shake hands with her.
They are all so young, Yin Sha's eyes lit up. Dellin is completely dressed in the fashion industry, the kind that will attract attention when walking outside, while Chen Xing is younger, nearly 1.85 meters tall, and not as thin as the Chinese boys she has seen before. His figure The clothes he wears can hold up.
They don't look like ordinary Orientals either. Yin Sha has a completely European aesthetic, and she actually thinks that Chen Xing is good-looking and charming.
"Hello." Chen Xing shook hands with her and said. Dellin hugged everyone familiarly and introduced: "This is Chanel's biggest leader in Paris, Ms. Yinsha Denton. If you are as handsome as me, then I allow you to call her Sister Yinsha." Yin Sha slapped Dellin's hand in a nondescript manner, smiled and said to Chen Xing: "Hello, Chen, I've heard of you a long time ago. You have a very good understanding of fashion. You won the photography award." Deserved."
"Thank you." Chen Xing wouldn't just call her sister casually, but the relationship is still at that level. Yin Sha had no time to pay attention to Delin. She asked everyone to sit down first, and then said to Chen Xing: "Actually, these photos were bought by Ms. Alijie yesterday. I communicated with her before you came. She is willing to pay you 100,000 euros."
"Wow, one hundred thousand, Alijie, is she serious?" Dellin couldn't help but say. Is 100,000 euros a lot?
For many business people it’s not too much, but for photographers, it’s too much. Chen Xing only took a few photos.
Delin was invited to "elle" yesterday to shoot a cover and 31 inside pages. The total cost is less than 100,000 yuan, and his fee is not low. In the entire French commercial photography circle, he is The fees are among the best.
Smaller magazines would not dare to invite him to shoot. Yin Sha nodded and said: "Of course it is true. I will not lie to you in this regard, but this is also because Alijie is very grateful to you. Chen, you are very lucky. If the copyright is still with us, according to the industry According to the rules, we can only give you a maximum of 10,000 euros." The biggest difference between commercial photography and other photography is that the photographer has a price.
Dellin has a price, an inner page work costs 2,000 euros, and a cover work costs 2,000 euros. Although this is only the price marked by his studio, it has actually increased, but it always fluctuates in this area.
This is considered the price of a top commercial photographer. If Chen Xing's works had not been bought by others, even if Yin Sha admired Chen Xing, she would not have given him so much money.
And if they weren't bought, she wouldn't be able to see these photos. Thinking of this, she looked at Prieto who was sitting next to her. The designer director of the Paris branch was starting to sweat in this weather. He had an awkward smile on his face, which made his face change in the background of the handsome guys around him. So ugly.
Chen Xing also followed her gaze and was stunned for a moment, then smiled enthusiastically.
"Mr. Prieto is here too? I didn't notice you before, sorry." He was deeply impressed by this Mr. Prieto.
What he said made Chen Xing start to think about whether other people's aesthetics were too different from his own, and whether he would never use this photography style again in the future. But who knew that he would become famous on the Internet overnight.
Sure enough, practice is the only criterion for testing truth.
"Haha, haha, yes, I am here too, sir, you are really awesome." Yesterday, he said that if Chanel wanted to enter the classical field, Chen Xing would definitely be invited to shoot... But the expression at that time was obviously like that. You will never see it again in the future. A sense of arrogance will appear in front of me.
No one can know how regretful Prieto was. Horse riding. Why did he speak to Chen Xing in that tone yesterday? He pretended to be a little bit and said that sentence in a regretful or admiring tone, so that he would never be so embarrassed when he saw Chen Xing today.
Because she really wanted to ask Chen Xing to take the photo... Yin Sha didn't know what was going on. She just felt that Prieto, like the designers at the headquarters, knew nothing about what was popular and had just mistakenly looked at the photos taken by Chen Xing.
Yin Sha continued: "I asked Mr. Dellin to invite you here today. First of all, I want to say thank you in person. Your reward will be given to you personally by Ms. Alijie. The second thing is to make an appointment with you for half a year." Come here for a shoot in a month and use your style yesterday." She thought that half a month would be enough time for designers to come up with retro fashions.
No matter what others think, she has decided that Chanel will hold a big show in Paris this year, probably in June. She will set up the scene to look like the 1980s, and then invite Chen Xing to shoot it.
Just like Alijie said yesterday when she came to buy photos from her, retro style will never lag behind any era.
"But the price is definitely not as high as what Ms. Alijie gave you. I can only give you a maximum of 1,000 euros for a work. The work will eventually be published on our website. Of course, we will also mark it as your work, so that you Agree."
"Okay." Chen Xing nodded and agreed without much thought. He made an appointment half a month in advance and was sincere, so he must have time.
Moreover, the woman in front of him also really liked his work, which Chen Xing could feel.
The two began to discuss the details of cooperation and added a friend. Friends and followers on Facebook are different. Communication with friends is basically the domestic version of WeChat, QQ, and followers are basically clicked by fans. There is a model that mixes Biz and Weibo.
Dellin was basically the protagonist every time he came here before. Today, the protagonist became Chen Xing, which he was not used to.
But it's also interesting. Prieto sat on the leather sofa as if there were needles under his buttocks. He couldn't sit still at all. He was deeply afraid that the two of them would tell Yin Sha about what happened during the ELLE shooting yesterday.
Although Yin Sha couldn't control the photographers at the British headquarters, she still had no problem managing them. So he kept staring at Prieto, showing a weird smile from time to time.
Making Prieto even more nervous. This meeting did not last long. Chen Xing and Yin Sha separated after discussing future cooperation. Today, Chanel became popular with Alijie, and she needed to continue to heat up this sudden heat.
Dellin was a little dissatisfied. I turned on the BBC program to watch the excitement, but this is the result? He almost made Prieto's fears come true.
But I still held back. We all have known each other for so many years. There is no need to do such things that are disgusting to others but not beneficial to ourselves. We should save it for teasing him later. Who made this person look down on his junior brother.
But then again, he himself didn't realize that Chen Xing's work had such great potential. Apart from anything else, in terms of audience popularity, Chen Xing is definitely full of fans. As the teacher said when introducing Chen Xing, Chen Xing's works can be understood by ordinary people.
What a great junior. After walking out of the Chanel flagship store, Dellin said: "Let's go and eat, I'm already hungry." Chen Xing nodded and said: "Okay, but I can't let you treat me to this meal, I'll do it."
"Okay, okay, you should be the one to treat me." France's food culture is as famous as China's, and their interest in food is also similar to China's.
There are many places for people to eat, such as cafes and restaurants. Most of them are small in appearance, but each has its own unique decoration.
