What does it mean to spend a fortune? This is called spending a fortune!
At this moment, Wang Ye, who was sitting there, was no different from the God of Wealth in the eyes of these three directors.
Director Huang Yihe recalled that in the past month or so, he had been begging his grandfather and grandma for sponsorship in various units. He was so overwhelmed and rejected again and again. His eyes were so hot that he almost cried. So when he heard Wang Ye say this, he shot directly The table said:
"Director Wang, if you have any requests, just ask!"
"As long as you don't violate the principles and don't let me, Lao Huang, make mistakes, I have absolutely no objections!"
There was a bang, which startled the two people next to him. They thought that Lao Huang had suddenly gone crazy. Then they realized that Lao Huang was from a music background. He was relatively reserved in nature and was not an unrestrained person. He wanted to solicit sponsorships. It is a very difficult thing for him. He has been doing this shamelessly these days, which obviously makes him depressed. Today, he has to meet Wang Ye, who suddenly has a bright future. Naturally, his whole body is "angry". !
"Ha, you scared me so much right now."
"I was so excited that I thought I had said too little and you were about to get furious. I was going to change my story and say two million!"
As soon as these words came out, the audience burst into laughter. Director Huang quickly waved his hand and said:
"Enough! Enough! One million is enough!"
"Director Yang and the others originally made Journey to the West with a total budget of only three million. We just held a party and got one million. To be honest, I don't even know how to spend the money!"
"Director Wang, if you have any requests, just ask, don't be polite!"
Under the gaze of the three directors, Wang Ye smiled and said:
"Actually, my request is very simple. It's the same as Director Yang's request just now, three points in total."
"First, I want the naming rights for our Spring Festival Gala."
"To put it simply, the Spring Festival is a festival that alternates two years. At 24 o'clock in the evening, I hope to create a countdown mode to tell the viewers in front of the TV that we are approaching New Year's Eve in a few seconds!"
"Here, the host will announce the voice. Red Star Machinery Consortium will time you with the Red Star brand. Nineteen eight seven six five four three two one. Ring the bell to celebrate the New Year. Then all employees of Red Star Machinery Consortium will send New Year greetings to the people of the country. , I wish the people of the country good health and all the best, etc."
Hearing this, the faces of the three directors present suddenly showed expressions of surprise, because they just thought about it briefly and understood that what Wang Ye said was definitely a golden idea!
In normal history, the countdown would not appear until next year, and then Teacher Li Guyi would sing "Unforgettable Tonight" and become a classic of the Spring Festival Gala. However, now, Wang Ye despicably took it out in advance.
"Director Wang, I, Lao Huang, am not a person who likes to flatter others, but today I still have to say that he is indeed a very famous young man, a true young talent! Amazing, really amazing!"
"I admire your idea! I really admire it!"
"But since you gave it to us, we won't be polite and will do as you said! Hahaha!"
Hearing Director Huang Yihe's slightly excited voice, everyone present couldn't help laughing, especially the group of people in the machinery factory, represented by the old factory director, with a red face. For the current old factory director, Praising Wang Ye as the factory director is much more satisfying than praising him!
"I'll keep saying ha! We want this naming right for ten years!"
"As long as our China TV station continues to hold this Spring Festival Gala in the future, we will sponsor this program. And considering a series of reasons such as rising prices, we will increase it by half a million every year!"
"In other words, by the time the party is held ten years from now, we will have sponsored 5.5 million!"
"Of course, you can discuss this issue with the station. Moreover, we only need naming rights and a few intermittent advertising opportunities. We can also negotiate other sponsorships for the Spring Festival Gala in the future. After all, the program can last for several hours and the advertisements can be broadcast for several rounds. of."
At that moment, director Huang Yihe could no longer hold back the joy on his face. He hated soliciting sponsorships the most, but now Wang Ye has solved ten years of work at once. It is estimated that after ten years, he will retire!
"Okay, okay! Director Wang, I will communicate with Taili!"
"I will give you a satisfactory answer as soon as possible!"
The next second, he quickly agreed, as if he was afraid that Wang Ye would regret it.
And Wang Ye also picked up the tea cup and took a sip of tea with satisfaction. In fact, the price Wang Ye gave was quite generous in the early and mid-term, but it was less in the last three or two years. After all, in normal history, there would be no sponsorship this year. Next year The sponsorship of Compass Watches was 3,000 quartz clocks. In the following years, the sponsorship gradually increased from tens of thousands to millions, until it reached several million by the end of the 1980s.
In the 1990s, this number began to explode, because with the development of business, more manufacturers realized the role of advertising, coupled with the depreciation of currency and the increase in overall corporate income, it gradually began to reach the level of tens of millions. .
In 1995, the naming rights for New Year's Eve timepieces reached 66.66 million, and in 1996, they reached an astonishing 320 million!
The winner of the naming rights in the past two years has been a small winery at the county level in Luqi Province. With the two years of Spring Festival Gala advertising, annual sales reached an astonishing 1.5 billion yuan. After some investigation and secret interviews, What they sold was blended liquor, and then it declined rapidly, which led to the collapse of the reputation of liquor in Luqi Province. Then the liquors in Sichuan, Sichuan and Guizhou Provinces gradually became popular. Wuliangye Jiannanchun Guojiao and Maotai finally became financial management products. product.
All in all, if this plan can be achieved, Wang Ye will make a small profit and China TV Station will not lose. After all, it is said that it is easier to add icing on the cake than to give trouble when the time is right. Wang Ye did not take advantage of them, otherwise it would not look good, and it would not be good. .
Then, under the gaze of everyone, Wang Ye continued:
"The second point is, of course, the commercial breaks."
"Our requirements are not high, just five times. This number will be used every year in the future. Each segment is less than a minute long. We will shoot several clips and send them to you for review. How to play them? You can Just make the decision.”
Regarding this point, Director Huang Yihe has no objection. He has paid one million yuan and it would be unreasonable not to show him an advertisement. It would be unreasonable to say the advertisement five times for tens of seconds each time. Many, even very few.
"Thirdly, I hope this party can have an outdoor branch venue."
"This is what I thought about. Since we are having fun with the people, how many people can sit in the venue? When I saw it, I directly found a big square, or went directly to the Workers' Stadium, and then opened a branch venue. There are some big performances here at the venue, such as large-scale dances, large-scale choruses, large-scale motorcycle stunts, acrobatics, Wuqiao is said to be very famous, fireworks, and Liuyang are also said to be unique, don't you think so?"
"At that time, we will invite some model workers, model teachers, model workers, good people, outstanding farmers, etc. from all over the country. People from all walks of life will be invited directly to Yanjing. We will watch the excitement in the square!"
At that moment, when they were communicating with Director Yang Jie, the three directors who were shocked by Wang Ye's "Cultural Plan" were shocked again this time. They suddenly found that they could not understand this young man. Yes, his ideas are extremely grand and his consciousness is ridiculously high!
Before they could say anything, Wang Ye said with a smile:
"And, in order to ensure that our outdoor models can also watch indoor programs, I am planning to build a big TV!"
Hearing this, Director Huang Yihe was stunned for a moment, and then couldn't help but say:
"Director Wang, I'm afraid this won't work. The largest TV we have currently seems to be only 22 inches, and the number is very small. For the scale you mentioned, at least thousands of people can't see it at all!"
In this regard, Wang Ye explained with a smile:
"You are right, normal TV will definitely not work, and the TV I am planning to build is not a normal TV."
"Currently, our Red Star Consortium has the ability to independently produce 12-inch black and white TVs. We are ready to invest in 10,000 such TVs to build a combined super-large TV with one hundred units by one hundred units!"
"Finally, after the party is over, our TVs will be engraved with special nameplates and sold in limited quantities, because they record our first Spring Festival Gala in China!"
"And the fact that the TV can play for five or six hours in freezing weather is enough to illustrate the quality of our products."
Wang Ye's voice echoed in the air, and the three directors opposite were completely dumbfounded. They couldn't help but fantasize about the scene, and suddenly felt that if this thing could really be done, Red Star TV would definitely become the most famous in China. The most awesome TV ever!
After all, imagine that 10,000 TV sets are stacked one after another, each playing a small part of the picture, and finally forming a huge picture. How shocking would that be?
"However, this solution may not be feasible. The time is tight and the task is heavy. We have to carry out technical research and perform special processing on the source signal, and then we can turn one big picture into 10,000 small pictures."
"In addition, our TV sets have just been ready for mass production. We still have about three months to go. I don't know if it will be enough."
"But in the end, if there is no problem between you and the TV station, we will do our best!"
Finally, Wang Ye said this. In fact, Wang Ye's plan is essentially the model of large-screen film and television screens in later generations. However, the large-screen film and television screens in later generations are all displayed with LED lamp beads, and more advanced ones also have LCD screens. But now Just replaced it with a picture tube player.
As for the difficulty, it does exist, but it is not that difficult. After all, all analog signals are used now. Just aggregate the control systems of these 10,000 TVs and input signals as a system.
"Director Wang, don't say anything anymore!"
"You will be your host tonight and I must have a drink with you!"
Finally, Director Huang Yihe stood up directly, walked quickly towards Wang Ye, and then shook Wang Ye's hand heavily, and Wang Ye quickly smiled and said:
"Don't say anything! I still have a small request that I haven't finished yet!"
As soon as these words came out, there was a chuckle in the conference room. After Director Huang Yihe sat down, Wang Ye looked a little embarrassed and seemed to be mentally building up for a few seconds before saying with a smile:
"Actually, my request is very simple."
"I hope you can help coordinate a few tickets for our Spring Festival Gala, including tickets for our indoor venue and outdoor venue."
"To tell you the truth, in the past six months, our Red Star Federation, both leaders and workers, have actually been very, very miserable. For many people, they have to work twelve times a day. , or even a fifteen-hour shift.”
"After all, we have few people in the factory, but we have a lot of orders, otherwise we wouldn't be able to finish production."
"When I came to the Red Star Machinery Factory, I told you that I would lead you to live a good life. Although you do have some money now, you are actually too busy and have no time. Go to Hua, whatever I say is what I said, and I worked overtime when I was asked, which gave me the highest trust. Working hard also gave me enough face as the factory director, which made me feel extra touched."
"So I thought, as the end of the year is approaching, I have to give everyone a token of appreciation. Not to mention rewards, I also have to let everyone relax and have a good rest. Originally, I planned to have a small one of our own. Party entertainment, I didn’t expect you to come!”
"I thought it would be good if the best-performing workers could go to watch the Spring Festival Gala on site. It would serve as a good recognition and reward."
"It's just that I don't know how the TV station plans to distribute the tickets for the original infield of our Spring Festival Gala. But according to the rules we just mentioned, it stands to reason that this second venue should be occupied by various models in addition to the staff."
"But for us, the problem is that the model evaluation process is quite complicated, whether it is at the municipal or provincial level, let alone the national level, so we are too late now and can only shamelessly ask you to coordinate."
Hearing what Wang Ye said, Director Huang suddenly realized something and laughed and said:
"Director Wang, I really admire you! If you really want to become bigger and stronger, following the rules is the most important thing!"
"But the thing you mentioned is not really a problem for us. Isn't it just a matter of a few tickets? It's too simple! To be honest, don't talk about the tens of thousands of people outside. There were hundreds of tickets for the event, but we didn’t even give them away!”
"Easy to say! Easy to say! In this way, I will coordinate two tables and twenty-four tickets for you in the inner court, and I will coordinate one hundred seats for you in the outer court. As long as you can spare the travel expenses, there will be no problem at all!"
Wang Ye was not too surprised by this result. After all, before the first Spring Festival Gala was broadcast, the attention was actually very low. Infield tickets were not particularly popular. After all, everyone wanted to reunite during the New Year. It was a big night What party are you going to? To be honest, I’m not very interested!
"In that case, thank you very much!"
Afterwards, Wang Ye stood up with a smile and took the initiative to shake hands with Director Huang again.
Next, the two parties carefully checked the terms of cooperation. After all, such a large-scale cooperation still requires an agreement to be signed. The one directed by Wang Ye and Yang Jie was easy to negotiate, but the one directed by He Huang was a little more troublesome and needed to be coordinated first. The content is then reported to the TV station by Director Huang. After the TV station has fully reviewed and approved it, the agreement can be formally drafted and finally signed.
Finally, after about an hour, both parties settled on the key points and made a memorandum.
Next, Director Huang took the memo and called the TV station to make the final decision. Wang Ye also breathed a sigh of relief. As long as he could win the Spring Festival Gala, a mere few million in advertising fees every year would be almost free of charge. After all, Nowadays, entertainment life is scarce and TV programs are scarce. The ratings of the Spring Festival Gala are very high, and its influence is unimaginable!
After the promotion of the Spring Festival Gala, a product that was originally unknown will instantly become the hottest thing in the country!
