While Wang Ye and Commissioner Zang were discussing pickup trucks, Li Baojun drove a small three-wheeler over there and pulled a group of people over.
"This is our motorcycle? Ha! Okay! Okay!"
"You look so strong!"
Suddenly Wang Ye heard the voice of the old factory director, and then Wang Ye nodded to Commissioner Zang, and then the two left the workshop and returned to the previous workshop.
At this moment, a group of young people from the manufacturing factory and the old factory director and others were seen rushing over.
"How's it going? Our motorcycles are pretty good, right?"
"Come on, those who can ride will ride a lap first, and those who can't ride will be led by those who can, and then we'll get down to business."
Hearing what Wang Ye said, Li Baojun, who couldn't hold himself back for a long time, directly pulled the tiger's skin and said to the old factory director:
"Master, you definitely don't know how to ride. I'll take you for a ride!"
Most of the young people in the factory call the old factory director "grandpa, the director," or simply "grandpa." This title is used from teenagers to thirty years old. In fact, it has nothing to do with seniority at all. It is just an honorific title. , of course the younger ones, those between three and five years old, have already started to call me Grandpa.
Hearing what Li Baojun said, no one could compete with him, and the old factory director laughed and said:
"Old man, I am also blessed in this life. I never thought I would be able to be taken around by you!"
"Let's go, let's go, you kid, you have to ride more steadily!"
While talking, Li Baojun had already climbed on the motorcycle, and then the old factory manager sat behind. I have to say that Li Baojun was really reliable. He took the old factory manager on the motorcycle and slowly walked around the workshop. It was very safety.
"Not bad! Not bad! Much better than those small motorcycles!"
"This is a serious motorcycle. It's comfortable to sit on!"
After a while, the old factory director got off the motorcycle, looked at the motorcycle with bright eyes, and nodded frequently in praise. Then it was the turn of others to try the ride. After everyone had finished riding, Wang Ye said:
"Our motorcycles and tricycles have been finalized, and we can start testing them next."
"So I hope sales-related work can also be put on the agenda."
In the workshop, everyone was sitting on the stools. Wang Ye glanced at everyone present and said this.
"As a civilian product, I decided to let the manufacturer be responsible for the related sales work."
"Baojun, I leave this job to you."
Hearing what Wang Ye said, Li Baojun responded without thinking:
"Hey! Okay!"
After selling electric fans and washing machines and developing sales channels across the province, Li Baojun has now been fully trained and is not afraid of the sales job, so he agreed happily.
Wang Ye smiled and said:
"You agreed very happily, and the factory director is very happy, but this sales is not the same sales method we used in the past. I hope you can be mentally prepared."
"There are two key issues. One is the advertising strategy."
"One is the management system for pre-sales, sales and after-sales."
Hearing what Wang Ye said, a look of confusion suddenly appeared on everyone's faces, but Li Baojun stopped joking, took out a small notebook from his pocket, and became serious.
Under the gaze of everyone, Wang Ye coughed lightly and said:
"In the era of electric fans and washing machines, the advertising strategy we used was to use big trucks with loudspeakers and cruise around the city."
"The benefits are visible to the naked eye, and it has greatly promoted the sales of our electric fans and washing machines. In the initial stage, supply exceeded demand, which further boosted sales."
"In the era of motorcycles and tricycles, we can still implement this strategy, but I think that although it can be done, it is not enough, so I thought of another way."
"The solution is TV programs and radio programs!"
At least there are a lot of TV sets in the consortium. After all, everyone has watched TV, so there is no problem of not being able to understand "TV programs", let alone radio programs.
"Director, what do you mean by TV programs and radio programs?"
"It's not that I don't understand what a program is, but what do we do? Make a demonstration video similar to the ones we brought to the Canton Fair, and then communicate with the TV and radio stations to ask them to play it?"
"But the video tape can only be broadcast on TV stations, right? What about radio stations?"
As soon as Wang Ye finished speaking, Li Baojun, biting the cap of his pen, asked his question in confusion.
Others also nodded. In fact, everyone is already familiar with the matter of shooting video advertising clips for products. There are advertisements for steel pipe rockets and rotorcraft, but advertisements cannot be called programs?
Furthermore, this kind of video advertisement can only be played on TV. It would be boring to play it on the radio.
Seeing everyone's confused expressions, Wang Ye smiled and said:
"Of course we have to shoot the video commercial that Baojun just mentioned, but the program I'm talking about is not this."
"Actually, I'm planning to hold a competition called the 'Tour of Luxury Motorcycle Rally'."
"The entire competition cycle takes at least more than two months, and the reason why it is called the Tour of Lu is that it has to run around our Luqi Province. Our Luqi Province has a variety of landforms, including grassland, mud, beach, wetland, river Bay, wait.”
"And rally means a group multi-day race in foreign languages. By then we will have seven or eight motorcycles. In addition to our motorcycles, we will also have Honda King, Suzuki King, and various domestic light bikes."
"Each racing car is assigned a maintenance team of three or five people, and then it sets a route and starts running. It takes at least three to five hours a day during the day and night, under different terrains."
"Finally, the scores are calculated according to the completion time, and the total score is added up to determine the winner."
"The whole process needs to be videotaped, and then sent to the TV station for editing, and it will be broadcast on the weekends. It will take at least two months, and the winner will be decided in the end."
"Of course, if the effect is good, then we can extend the time, or directly conduct the Tour of China Rally in the future, or even add our pickup trucks and cars in the future, but this is a story for another day and will not be discussed for now."
"But after all, TV programs can only be broadcast once a week, and they are all recorded. They are not timely and not exciting enough."
"This is when the role of radio comes into play."
"When we compete every day, we have to conduct a live broadcast! The so-called live broadcast means that the competition is here and broadcast at the same time!"
"But just listening to the roar of the motorcycle is not interesting. We have to add commentary. Everyone should know the so-called commentary, right? They are commentators, similar to sports competitions."
"Ahem, let me learn a few words!"
In the stunned expressions of everyone, Wang Ye coughed lightly again, and then suddenly raised his voice, raised his voice, and prolonged his tone, shouting in a shocking, hysterical, and slightly crazy voice:
"No. 3! Honda King, it's starting to accelerate! It's starting to accelerate!"
"The ground was slippery, and the Jialing Qingqiu suffered a severe sideslip. Oh my God! The knight was thrown out. I hope he was not injured!"
"It's really unbelievable. Red Star adv caught up and he was on the ground! It was too fast! It was too fast!"
"Be careful! There is a small slope ahead! Damn it, he didn't slow down, he flew up!"
"ah!"
"Incredible shock absorption, he landed perfectly!"
In the eyes of everyone, Wang Ye couldn't help but blush, but he still shamelessly imitated the tone of a later live broadcast commentary, which stunned everyone present. After all, today's sports commentators, generally speaking, Still calm.
No one has ever seen Wang Ye shouting like crazy!
"This? Isn't it formal enough?"
"Indeed, but it feels strangely exciting!"
"Yes, yes, I even imagined that scene, tsk! It's so interesting!"
"The key is passion! Passion is very important. To be honest, I can't help but stand on end."
"The key is, can TV and radio stations accept this kind of program format?"
"Yes, this is a problem, but the factory director's idea is really great!"
"Isn't it? This advertisement is much more advanced than that kind of demonstration clip, and when we compare with so many cars, we appear to be the most powerful!"
"And this can be considered a sport, right? Racing! I feel the form is quite good!"
Then there was a discussion in the workshop. The middle-aged and elderly people were relatively calm, but for the young people, their expressions when they looked at Wang Ye turned into enthusiastic admiration again!
At the same time, Wang Ye coughed lightly again, which relieved the roaring throat, and then said:
"Of course, we must pay attention to a few points."
"First, the competition must be fair and just. Although it is mainly to highlight our motorcycles, we cannot belittle other brands of motorcycles. This will make the audience look down on us, and we disdain it."
"And our adv has this crushing strength. As long as we set the desired route and road conditions, there is absolutely no problem in winning. Do you understand?"
"Every team must do their best!"
Regarding what Wang Ye said, the old factory manager and other older people nodded frequently to express their approval, and then Wang Ye continued:
"In addition, this is both a competition and a test of our motorcycles."
"After all, we must be strict, difficult and serious. This is also my consistent attitude towards products. Only those products that come from our hands and meet the most stringent standards can represent our face in the future."
"have you understood?"
This time, everyone present said in unison:
"Understood!"
Finally, Wang Ye looked at Commissioner Zang and said:
"Next, you still need to worry about mass production. We'd better start small batches on the market before October."
"Do you think it's time?"
Regarding Wang Ye’s statement, Commissioner Zang said without hesitation:
"It shouldn't be a big problem. Today is the 15th, but it's just not possible to prepare large quantities of goods."
"Seven or eight hundred units? I feel like there should be no problem."
Wang Ye nodded, then turned to look at Li Baojun, and said with a smile:
"As for the preparations related to the competition, that's your job."
"What permits and policies are needed? You can go to Yuntai City or even Quancheng City to coordinate with us. Of course, you can contact Director Li first and discuss it with Director Li, and ask Director Li to help say hello."
"Program shooting and connecting with TV and radio stations are also your job. To be honest, the task is very heavy. Can you complete it?"
"As for the broadcast time of the first episode, it will be based on the time when we launch it on November 1."
"It must not be too late!"
Hearing Wang Ye's voice, Li Baojun said seriously:
"Yes! Director, promise to complete the task!"
Then Wang Ye looked at Xu Jiaojiao next to him. Currently, Xu Jiaojiao was no longer at the counter of the department store. She had followed Li Baojun through department stores in other areas. She had been trained, and her initial youthfulness was gone. .
"Jiaojiao, your task is also very heavy."
"As I said just now, there are two problems in motorcycle sales. One is advertising, which is the competition just mentioned."
"Another one is the pre-sales, sales and after-sales management system."
"So our motorcycle sales this time will be divided into three channels, all of which require your coordination!"
Hearing Wang Ye's voice, Xu Jiaojiao, who was only sixteen years old, her face tightened, and she nodded slightly to show that she understood, and then Wang Ye continued:
“The first channel is department stores.”
"Before the motorcycle is put on the market, we need to lay out two areas, one is the department store in Yuntai, and the other is the department store in Luqi Province."
"The second channel is called on-site trade fairs!"
"The so-called on-site exhibition is to display the products in an empty open-air place, and then allow customers to choose and buy them. Even for our motorcycle products, there must be a test drive option."
"The third channel is directly operated stores."
"The so-called direct-operated stores are stores directly operated by our Red Star Factory. Just like those self-employed, we sell our motorcycles, tricycles and other products in our stores."
"Of course, the role of directly operated stores is not just for sales."
"It also includes a store that integrates pre-sales consultation, vehicle sales, after-sales maintenance and repair, and information feedback."
“To put it simply, we provide customers with one-stop service. If a customer watches TV or listens to the radio and wants to come to our direct-operated store to make a purchase, we will introduce it to him, let him test drive it, sell him the car, and charge for it in the future. Give him maintenance and repairs.”
"We can even form a car club to introduce people who buy our Red Star motorcycles to each other, and organize some activities to promote the establishment, promotion and recognition of our Red Star brand."
"Whatever permission is needed, you need to deal with it."
"do you understand?"
Hearing Wang Ye's words, some people present could not help but open their mouths and couldn't close their mouths from ear to ear. Xu Jiaojiao looked thoughtful, and finally nodded and said:
"I understand, director!"
Wang Ye had high expectations for the little girl Xu Jiaojiao. She was very smart, especially in the business field, and very talented. That's why Wang Ye was willing to give such an important job to a little girl like her to organize.
Finally, Wang Ye added:
"Of course, just in case you can't hold on, bring the cannon with them."
"You can let him be a bodyguard, or you can let him pretend to be a middle-aged man, which is sometimes more convincing."
The big gun in Wang Ye's mouth is a young man who went to the Canton Fair with Wang Ye before. He is also smart and sharp-tongued. He is tall and muscular, and he seems to be the kind of person who is not easy to mess with. Although he was only twenty-five when he got married, he looked at least forty years old at first glance.
As for "them" among the Cannons, most likely they are also young people who went to the Canton Fair with Wang Ye. Some time ago, they followed Li Baojun and Xu Jiaojiao out to coordinate the stalls. Their main roles were work and security. After all, in this era , there are people who block roads and rob, and under the guidance of the security guards, their marksmanship has become superb, and their fighting skills are also decent.
"I see!"
Although Xu Jiaojiao is tall, her face can still be seen as childish, so Wang Ye made this arrangement.
"Okay, that ends today's meeting."
"Thanks to everyone for the hard work!"
Finally, Wang Ye stood up and said to everyone present with a smile.
After leaving the workshop, Wang Ye returned to his office. After simply drinking a cup of tea, Wang Ye dialed Director Li's number. Although Wang Ye trusted Li Baojun, he was a young man after all, so he still had to say hello in advance.
"Hello? Director Li, it's me, Wang Ye!"
"Our motorcycle is ready, I have a bold idea"
In Yuntai City, Industrial Bureau, Development Office, Director Li answered the phone and heard the voice on the other side.
"A bold idea?"
"What else are you going to do, kid?"
Director Li asked casually with a smile while reading the documents. However, he became confused after a few seconds and asked directly:
"What? You're going to have a motorcycle race?"
"You want to be on TV? On the radio?"
