In the conference room, under the solemn gaze of everyone, Wang Ye talked eloquently.
"The so-called added value of the product."
"Mainly refers to the new value created through effective labor in the production process of converting raw materials into products."
"The four words 'effective labor' are not just physical labor in the conventional sense, but also include mental labor, and mental labor includes design, management, technology, etc."
“In addition to mental work, effective labor also includes equipment processing and workers’ physical labor, as well as circulation and marketing.”
"The so-called marketing can be understood as 'advertising' from the south."
Along with Wang Ye's voice, the expressions of the participants present were very different. Among them, the six giants of the machinery factory looked quite confused. After all, the former Red Star Machinery Factory was a state-owned military factory. They just produced according to the plan. , these business concepts will not be involved at all.
As for Liang Jinsong, he also frowned slightly, looking like he was thinking.
On the contrary, Li Gang had an expression of sudden realization on his face. While Wang Ye was speaking, he suddenly raised his hand and said quickly:
"Wait a minute! Let me remember it!"
Having said this, he took out a plastic leather notebook from his briefcase. It could be seen from the wear and tear of the notebook that this was a notebook that Li Gang often used. He opened the notebook with a smile, unscrewed the pen and joked at the same time. :
"A good memory is not as good as a bad writing. There are not many opportunities for Huaqing top students to take classes."
"I have to write it down!"
Although he is the deputy director of the Yuntai City Industrial Bureau, the director of the Industrial Development Office, and a serious and powerful municipal official, he does not have the slightest arrogance or airs at this moment. He behaves like a student, unusually humble and kind. Eager to learn.
See this scene.
Wang Ye, who was sitting there, didn't say anything, just waited quietly for him to get ready, and at the same time he felt relieved.
In fact, the reason why Wang Ye wanted to waste these words was not to show off or show off, but because he could see that Director Li was an extraordinary person. He was a true reformer!
To a certain extent, China's development over the next twenty years is the result of the continuous promotion of countless officials like Director Li. They have ideals and motivation, are practical and down-to-earth, and pursue China's "road to prosperity." .
It is precisely because of this that Wang Ye wants to say this.
After all, it has only been three years since China opened to the outside world. The development of the market is in chaos. From top to bottom, everyone is trying to cross the river by feeling the stones. The commercial field is almost blank. Even advertising has just begun in Pengcheng in the south. Birth.
Therefore, Wang Ye believes that he needs to use Director Li as a breakthrough to promote some business and economic concepts. Although in a few decades, these concepts will be everywhere on the Internet and even primary school students will know them, but in this era, But it is extremely valuable knowledge. If it can really be disseminated and applied in practice, it can save this country from many detours.
"My own strength is not real strength, and the success of Red Star Machinery Factory is not real success."
"Only by leveraging the entire era and the rise of the entire China can true greatness be achieved!"
Just as a thought flashed through Wang Ye's mind, Director Li on the other side of the conference table was already ready, nodded and said:
"Go on!"
Wang Ye lit a cigarette, took a sip of tea and continued:
"I just briefly described the added value of the product."
"Then next, I will emphasize two important concepts related to product added value."
"One is called 'high added value'; the other is called 'circulation value'."
"The so-called high added value is actually easy to understand. It is the value of mental labor in the 'effective labor' mentioned just now."
"To use a simple example, one ton of steel in the current plan is worth 550 yuan, and a tank weighs about 30 tons. Is it possible that the sales price of a tank is 16,500 yuan? ?”
"No! Of course not."
"But tanks are basically made of steel, so why is the price not the price of steel?"
As soon as Wang Ye finished speaking, Liang Jinsong, who was sitting there smoking, said without thinking:
"Although the tank is mainly made of steel, the tank has technology."
"How to turn steel into a tank? This process is what you call mental work. Is this the high added value of tanks?"
Suddenly a smile appeared on Wang Ye's face, he snapped his fingers and said:
"Yes, that's the truth!"
Li Gang, who had been listening and taking notes, said with some thought:
"In other words, if you want to make money from a product, you must use your brain to develop products with technology, rather than producing products that everyone can produce. Is this what you mean? Wang Ye?"
Wang Ye nodded, took a puff of his cigarette and puffed out the smoke before continuing:
"Yes, but more than that."
"The second concept is circulation value."
"Director Li, have you ever heard of the saying, 'The customer is God'?"
Hearing what Wang Ye said, Director Li nodded and said without thinking:
"I heard it. I often heard it when I was studying in Pengcheng last year. It means that sales people should be as enthusiastic, humble, polite, and polite when seeing customers as if they were seeing gods."
"Unlike the salespersons in our department stores, they are indifferent when someone comes."
"Am I right? Wang Ye?"
In fact, the saying "the customer is God" was proposed by the Japanese in the early 1960s. Recently, with the opening up, it has been introduced into the country and has been regarded as a business guideline by countless people in the open areas of the south.
And the reason for this is because of more advanced business theories that people in this era have never heard of!
"You are right, but in my opinion, this understanding is too one-sided."
"I think that in addition to attitude, there is another very important meaning, which is 'customer first'. To explain it with the circulation value I just mentioned, it is to be guided by customer needs and provide products that customers need."
"To put it bluntly, we produce whatever customers want!"
In the end, Wang Ye said this, and Director Li kept repeating the sentence "We will produce whatever customers need", until a few seconds later he suddenly let out a long sigh of relief, with an expression of enlightenment on his face. said:
"I understand! That's it!"
Then Director Li did not explain what he understood. Instead, he looked at Wang Ye and asked with admiration and curiosity in his eyes:
"So Wang Ye, I'm very curious now."
"With the support of such a powerful market economic theory, what product did you come up with?"
"What two problems can be solved at the same time?"
Under the gaze of everyone, Wang Ye suddenly stood up, picked up a notebook and a pen on the table, and said with a smile:
"In ancient times, Cao Zhi wrote poems in seven steps, and now Wang Ye draws pictures in seven steps!"
"One step! Two steps! Three steps!...Seven steps!"
"Everyone, please take a look."
"This is the product I designed, a gas tank specially designed for export!"
As Wang Ye walked seven steps, he drew quickly on his notebook. When Wang Ye put down his notebook, everyone in the conference room immediately gathered around and looked at the patterns on the notebook.
"Gas tank? It's really different from the normal one."
"It looks a little longer. Why is the bracket like this?"
"Why are there two floors inside?"
"I don't know, what kind of accessory is this pipe next to it?"
"Is this what foreign gas tanks look like?"
Just when everyone was looking at the weird-looking gas tank on the notebook that looked like a gas tank but not like a gas tank and couldn't help but talk about it, Liang Jinsong, who was frowning and thinking, suddenly sneered and said:
"Nonsense! Gas tank? Whose gas tank looks like this?"
"If you ask me, this is a bomb!"
As soon as these words came out, the discussion in the room suddenly stopped, and everyone's eyes were fixed on Wang Ye's grinning face!
