Chapter 173: A sure-profit business

Style: Historical Author: Three Autumn Empty CityWords: 3872Update Time: 24/01/18 05:23:50
The elevator ride experience in the early years can only be said to be sincere, but it is definitely a very advanced product of this era.

The basement of the Pulitzer Building is the printing plant of Pulitzer's "Le Monde". The second to tenth floors are high-end office buildings, and the tenth floor and above are used for the offices of "Le Monde".

Pulitzer also built a special bedroom on the tenth floor for editors who could not go home. At this time, the treatment of "Le Monde" was really bad.

As for Pulitzer's office, of course it was on the top floor and even had a gold-plated dome. Today, the sales of "Le Monde" have exceeded 300,000 copies, which was a really scary number more than 100 years ago.

Now Pulitzer has basically retreated behind the scenes, because his eyesight in both eyes has been very poor, but he has achieved financial freedom and can only do some management work every day.

So I have a lot of time to meet people from all walks of life. As the king of the newspaper industry, Pulitzer naturally knew Li Yu, so Li Yu and the others did not wait long before arriving at the office on the top floor.

"Mr. Pulitzer, it's an honor to meet you." Li Yu first said hello. Pulitzer, wearing thick glasses, stood up and said: "I am also very honored! It turns out that you are the great scientist rumored in Europe! But what I want to ask is, why don't you have braids? When I went to China, I saw Everyone is dragging a long braid." Li Yu said with a smile: "The times are about to change." Ten years ago, after Pulitzer's eyesight began to seriously decline, he traveled around the world with his wife and visited Passed through India, China, Japan, etc.

"Are you going to renounce your nationality?" Pulitzer asked in surprise. Li Yu said: "Of course not. It can only be said that culture must ultimately take its essence and discard its dross. In the future, China will be no different from Western countries." Pulitzer said: "I like Chinese proverbs. It is concisely summarizing important ideas." But Pulitzer did not live to see the fall of the Qing Dynasty.

However, some early Chinese who came to the United States to seek gold have already stayed in the United States for many years and have long since cut off their braids and restored their original appearance.

Sierra took out the manuscript and said, "Mr. Pulitzer, today we want to place an advertisement in the World Cup to pave the way for the future Star Wars." Sierra's thinking is quite advanced, and the early announcements are indeed advertisements. Very good tool in the industry.

Pulitzer's "World" now has such a wide influence, and its newspaper advertising is extremely effective. The layout of "Le Monde" has reached pages 12-14 every day, and will increase to pages 36-44 on Sundays. However, the price is still only 2 cents, and the market share is quite high.

"Star Wars?" Pulitzer asked.

"what is that?"

"It's a science fiction piece written by Mr. Li Yu." Sierra said. Pulitzer was also very surprised,

"You can also write science fiction!" Li Yu said with a smile: "Yes, just use it as science promotion."

"It's interesting," Pulitzer thought for a moment.

"Nowadays, excellent science fiction is published by countries such as Britain and France, and I have long seen its potential. I had read Mr. Wells's "The Time Machine" and Mr. Verne's "Around the World in Eighty Days," etc. The work is simply a wonderful adventure.”

"It can indeed be regarded as an adventure. After all, it is a new world." Li Yu said.

"Very good! Very in line with current readers' needs," Pulitzer said,

"When will it be released?" Sierra said: "HarperCollins Publishing House is proofreading and publishing the manuscript, and it is estimated that it will take about a week." Pulitzer, a professional newspaperman, said: "There is still a lot of time, Mr. Li Yu can start Write a few articles for "Le Monde" to warm up, and we will also reduce advertising expenses accordingly." This is a reasonable win-win deal, and Li Yu certainly agreed: "I will write it as soon as possible." Pulitzer said: " It's a pity that my eyes are no longer good, otherwise I really want you to teach me how to see the distant Pluto." It seems that among Li Yu's achievements, the most famous one in the United States is the discovery of Pluto.

"Also," Pulitzer said,

"After it is printed, give me a copy as soon as possible. I am very curious about what kind of science fiction work a top scientist would write." Li Yu said, "Of course." After leaving the Pulitzer Building, Sierra had to first After returning to Boston, Li Yu continued to stay in New York.

Li Yu inquired about the residence of psychologist Catell. He was the first academician in psychology from the American Academy of Sciences. However, Li Yu did not understand psychology, so he certainly did not come to him to discuss psychology.

This is a typical American independent house with two floors and a yard in the front. After Li Yu revealed his identity, Carter immediately invited him into the room.

After the greetings, Cattell asked: "Dear Mr. Li Yu, are you coming to me for a psychological test?" Li Yu smiled and said: "I feel that there is still no problem with my psychology." Cattell added: "Then Is it a stress test?" Well, he is indeed a psychologist, and everything is within the scope of psychology.

Li Yu had no choice but to express his intention: "I heard that Mr. has a magazine called "Sce" in his hand."

"That's what it was all about," Cattell said.

"Indeed. Eight or nine years ago, I bought it from the entomologist Mr. Scudder, but the magazine was not running well." Li Yu asked: "How much money did Mr. spend to buy it?" Cattell said : "It originally cost 500 US dollars. I was also surprised by the price. It was too cheap. After all, Mr. Edison invested 10,000 US dollars in it in the early years. But it ceased publication 20 years ago due to poor management, and was later bought by Mr. Scudder. After a lot of effort, it was still difficult to get rid of the financial crisis, so it was sold to me." When Li Yu heard this, he thought, $500 is just like giving it away for free.

Li Yu said: "If possible, can I buy it? You have the final say on the price."

"It didn't seem like a wise choice," Cattell said.

"This kind of magazine won't make much money." Li Yu said: "It's not about the money, it's not about that, I'm doing it for science." However, Cattell seems to have feelings: "Although this magazine is not well distributed, But to be honest, I really can't bear to part with it." Li Yu also saw what Cartel was thinking, so he had to say instead: "Then why don't I also invest in this magazine? I can find a way to increase its circulation and influence. Get taller." He is not bad at studying psychology. Cattell feels that if he borrows Li Yu's fame, he can really do something. Li Yu is definitely a leader in the scientific community now.

"Traffic star". Carter asked: "How much do you want to invest in?" Li Yu held out five fingers.

Cartel said: "It's also five hundred dollars. Each of us owns half of the equity?" Li Yu shook his head and said: "Five thousand dollars." Cartel said with a smile: "Isn't this equivalent to you buying it?" Li Yu said: "No. After investing 5,000 US dollars in shares, I hold 51% of the shares and you hold 49%, and I will pay for any subsequent expenses. How about that?" The U.S. stock market has long been very developed, especially in New York. Almost everyone understands Discussing concepts such as stocks and equity, Cartel felt that Li Yu was completely making money at a loss, and asked in surprise: "You like this magazine so much?" Li Yu said: "Who gave it a good name? If you want to If we do, we won’t be able to use this name.” The United States still attaches great importance to patents, and Li Yu’s rhetoric can completely persuade the cartel.

Cattell really believed that even if he was not the founder, after all, he was the owner of the current "Science" magazine, and his years of operation were not in vain.

Li Yu added: "I can contribute a few high-quality manuscripts to it and quickly improve its status." Cattell was completely convinced: "You have done too much!" In this way, Li Yu not only invested capital, but also invested technology. It only holds 51% of the shares, which is really not much. Even the cartel feels that the shares in its hands are a bit hot.

"Moreover, the daily management rights will also be in your hands." Li Yu said. Cartel asked: "In other words, you are like the chairman and investor behind the scenes?" Li Yu said with a smile: "I still want to be a writer below." This was the first time that Cartel ran a magazine like this Yes, but the "Science" magazine is indeed running too poorly now. It would be a great encouragement for Li Yu to come in.

It didn't take long for the cartel to agree: "I accept your proposal!" Nowadays, Europe and the United States are engaged in contracts. As long as property and money are involved, a contract must be made.

But the cartel definitely didn't have a contract template here, so the two had to write it down by hand, and it worked anyway.

Cattell asked: "The current circulation of the magazine is very bad. In your capacity, do you really want to publish papers in it?" Li Yu said: "Don't worry, in order to make it better, there are still some things to do." Do it in advance." Cartel smiled and said: "I feel like you are like an operator." Li Yu said: "I can't stay in the United States now, and the subsequent operations still depend on you."

"Then what are you going to do?" Carter asked. Li Yu said: "I want to go to the American Academy of Sciences."

"The Academy of Sciences..." Cattell said,

"I went to the Association for the Advancement of Science three years ago and reached an agreement with them. Science became one of their journals and published their articles. But I really wanted to talk to the leaders of the National Academy of Sciences. , publishing their results." The American Association for the Advancement of Science and the National Academy of Sciences are the two major scientific organizations in the United States in later generations, but the Academy's status in science is obviously higher.

Moreover, many real scientists are currently in the Academy of Sciences, and the Association for the Advancement of Science is more like an organizational institution.

Li Yu said: "Yes, we are a scientific magazine after all. Of course, we still need more scientists to submit articles." Cattell said with a wry smile: "It's just that people from the Academy of Sciences now submit their articles directly to the UK or Germany. Even I, a psychology fellow of the Academy of Sciences, prefer to work in the UK." Li Yu was also a little stunned, as Europe still has a high status in the scientific community.

It seems that I still want to keep it simple, but now the American Academy of Sciences has not published its own journal, so I can still strive for it in the future.

"That said, there is no need for me to go there for the time being. How about directly asking the Association for the Advancement of Science to increase funds and increase the number of publications." After gaining popularity, direct facts will speak louder than eloquence.

Cattell nodded: "If the manuscript is of high quality, the Association for the Advancement of Science will definitely be willing to do it. I happened to have met with Mr. Howard, the secretary of the Association for the Advancement of Science, and we can go to him." The American Association for the Advancement of Science actually really wants to take control. After all, the European scientific magazines are too powerful and they have no way to survive here. Although the Association for the Advancement of Science has thought of many ways, if the influence is not increased, there will be no powerful scientists to submit articles.

Countries such as Britain, France, and Germany are too strong in science. Although the United States has advanced in industry, it still cannot compare with them in science.

In addition, the Swedish Academy of Sciences generously awarded a Nobel Prize, which completely fixed the center of science in Europe.

Even if the Association for the Advancement of Science could attract sponsorship to establish a science award with a sum no less than the Nobel Prize, it would not be able to compete with Europe.

Li Yu and Cattell came to Howard's office. Cattell introduced Li Yu to him and praised him without mentioning it. Howard was also very surprised by Li Yu's purpose: "You mean, you can run our journal." Get up?" "Science" magazine has now become a journal of the American Association for the Advancement of Science according to the agreement. This

There's nothing wrong with "us" either. In fact, the Association for the Advancement of Science is still betting on many magazines, and it is not sure which one will rise.

But since Li Yu has already appointed "Science", the Association for the Promotion of Science can certainly focus on this.

Li Yu said: "If you want to revive it, you need more than just funds." Howard agreed: "It was useless when Mr. Edison provided ten thousand dollars. Later, Mr. Bell also provided a lot of funds, but only They couldn't get in, which caused them to withdraw their investment early." Li Yu said: "Yes, that's why the content must be made up, and it is the kind of content that has global influence." Howard looked embarrassed: "Of course I understand this truth , but now most of the manuscripts are submitted to Europe on the other side of the ocean, what can we do?" It is unexpected that NSce, one of the three top journals in later generations, would be in this situation in its early years.

Li Yu said: "I can provide the manuscript, and I happen to have some good results in hand."

"New results?" Howard asked.

"Of course," Li Yu said,

"Otherwise it would have no effect."

"Great!" Howard said happily,

"With your status, you will definitely be able to attract people if you publish it." Li Yu said: "Of course you can't just look at whose article it is. As I said before, it depends on the content."

"Yes, yes! Content!" Howard quickly cheered up,

"I'm so touched that you can put down your dignity and submit to a small magazine like ours." Li Yu smiled and said, "Thirty years in Hedong, thirty years in Hexi. It will not be a small magazine in the future."

"Hedong? Hexi?" Howard was stunned. Although Li Yu spoke in English, it did seem a bit difficult to understand Chinese proverbs in front of them, so he had to add: "I mean, sooner or later, it will be as good as the top journals in Europe." Cattell was equally excited: " I also hope to see this day, with Mr.’s financial investment and manuscripts, I hope so much!” The hope is indeed boundless, I can only say that Li Yu’s investment is definitely worth it.