When Lu Yuan returned to the backyard, he saw that Gu Qingwan had been waiting for him.
After Lu Yuan opened the door, Gu Qingwan took Su Liyan's hand, and the two entered the door talking and laughing.
After everyone entered the house, Gu Qingwan and Su Liyan were busy cleaning up the dishes and chopsticks.
Get busy and cook later.
Lu Yuan was with Liu Shoucai in the main hall.
Lu Yuan took a look at his shop yesterday.
In terms of size, it's about the same size as my second uncle's shop.
There is also a backyard.
Lu Yuan thought about how to cover the backyard directly, so that the area of the store would be much larger.
Although Lu Yuan plans to take the high-end customization route for his own shop in the future, there is no need to display all the clothes to take up space like a department store.
But the more high-end customization you take, the more space you need.
After all, you have to build a tea area, you have to build a dressing area, and you have to build a tailoring area.
Moreover, two sewing machines had to be brought in.
So just cap the backyard, which will make the area much larger.
When it comes to decoration, it is natural that everything must be made of good materials.
Marble can’t just be used on the floor, the walls must also be covered with marble!
It has to be upgraded.
Anyway, it is positioned as a high-end and high-end custom-made store.
Don't be afraid of people who don't have money.
No matter where in this world, there is no shortage of rich people.
Like fried dough sticks in a breakfast shop.
A fried dough stick costs four cents, which is beyond the reach of most people.
But the fried dough sticks from the breakfast shop can always be sold.
What's more, where is this?
This is the emperor's feet, this is the imperial city!
As life gets better and better in the future, just watch, some people will definitely buy expensive clothes.
Even, it doesn’t mean you have to be rich.
For example, during the New Year and holidays, even if the family conditions are average, they will spend some money to buy themselves a good outfit.
About this store.
Lu Yuan was also thinking about it.
You said that you wanted to create a happy shop for your wife.
But you said, if there is no one in this store for a day, it will be deserted.
What a dampener to his wife's enthusiasm.
How boring that is.
Therefore, we still need to put in some effort.
Regarding how to run this store, Lu Yuan didn't intend to give his wife any advice, such as getting modern clothes from the earth.
To be honest, that doesn't do much good.
Everyone's aesthetics are different.
This thing doesn't mean that if you bring something from the earth, it will definitely become popular.
This is absolutely impossible.
Like the bell bottoms from the 1980s and 1990s, if you look at them now, they are really ugly.
But people of that era just liked it.
Similarly, if you put what you have today into the 1980s and 1990s, it would be unacceptable to others.
Although there is a saying that fashion is reincarnation, but only a small part of it.
Therefore, Lu Yuan did not intend to buy modern things from Earth.
And...what happened?
Doesn’t that make it your own design?
What does that have to do with his wife?
This is a big toy that I gave to my wife. This so-called big toy means that my wife must play with it.
If the clothes designed by your daughter-in-law can be sold, your daughter-in-law will have a sense of accomplishment.
Therefore, Lu Yuan is not involved in clothes or anything like that.
And Lu Yuan can help.
That is to use another set of things on earth.
Brand Culture.
The Zhou Dynasty had no brand culture.
If I have to say that there is, then it can only be said that the food in such-and-such restaurant is really delicious.
This is an old restaurant.
of these.
But this is not considered brand culture.
As for other things, let alone mention them.
Today's enterprises, factories, etc. are all under the Ministry of Industry of the Zhou Dynasty.
In other words, this is a state-owned enterprise.
What kind of brand can something made by a factory under the Ministry of Industry have?
For example, Lu Yuan wears leather jackets and Martin shoes in winter.
There is no brand.
So, just make a brand!
There is something very particular about making a brand. How can you make something high-end and classy?
First of all, the decoration inside this store must be luxurious.
Secondly, it is packaging.
The packaging must be good, and it must be very good.
How are the things packaged when buying things here?
When shopping, if the shopkeeper is in a good mood, you can carry it in a black plastic bag. If the shopkeeper is in a bad mood, then you can carry it yourself.
Even if you go to a department store to buy expensive clothes worth tens of dollars.
That means giving a paper bag.
There is really no sense of ceremony at all.
You said a leather jacket costs dozens of yuan, but when you come out, you carry it like this, just like carrying a pound of pork. Does this feel right?
Therefore, this packaging needs to be done.
There are three floors inside and three floors outside.
Lu Yuan had already thought about this and made the packaging himself.
Get a stamping machine.
When the time comes, the packaging paper and boxes will be stamped with steel stamps.
As for the trademark, Lu Yuan has also thought about it.
It is a simplified line of fox ears.
It is a simple style.
Although these are fox ears, they are not particularly cute, but rather mysterious.
After all, if your trademark is too cute, it won’t be high-end.
Then it becomes children's clothing.
Lu Yuan handed various designs to Liu Shoucai.
After Liu Shoucai took it, he picked up his small leather bag next to him and prepared to look at it and put it in it.
However, after reading two pages, Liu Shoucai said curiously:
"Master, what is this?"
Liu Shoucai asked curiously, holding the simple drawing of the fox ears trademark.
Lu Yuan took a sip of tea and said proudly:
"It's called a trademark."
trademark?
Liu Shoucai looked at Lu Yuan with a strange look on his face and said:
"What is a trademark?"
After Liu Shoucai finished speaking, Gu Qingwan and Su Liyan, who came out of the kitchen together, came over curiously.
Liu Shoucai was sharp-eyed and quickly went to sit aside to give up his seat to his two mistresses.
After Gu Qingwan and Su Liyan sat down next to Lu Yuan, they also saw the simple drawing drawn by Lu Yuan.
Lu Yuan held his wife's hand, looked at Su Liyan and smiled:
"Daughter-in-law, in the future, the clothes you design will have this kind of trademark sewn on the cuffs and collars."
After Su Liyan looked at the paper in her hand curiously for a while, she reached out and touched the ear on top of her head in a cute way.
When she turned to look at her man, Su Liyan had almost guessed what her man meant.
And Gu Qingwan also blinked at the side.
Speaking of this trademark, Lu Yuan was thinking about one thing.
This court needs to establish trademark laws!
Immediately, Lu Yuan looked at Gu Qingwan, blinked and said:
"Sister, you said that you know so many high-ranking officials, can you give me some suggestions to ask the higher authorities to establish a trademark law?"
trademark law?
What it is?
Lu Yuan immediately gave Gu Qingwan some knowledge about the so-called trademark.
After a good break.
Lu Yuan then looked at Gu Qingwan and spread his hands and said:
“So, trademark law must be taken seriously, otherwise, if you say that my wife’s clothes sell well in the future, some people will be jealous.
And then secretly make this kind of clothes and embroider this kind of pattern on the clothes. If the quality is not good or something, don't others think there is something wrong with the clothes made by my wife? "
Gu Qingwan had never heard of such a thing before.
While Gu Qingwan was still thinking, Lu Yuan said again:
"It's like Louwailou where we go to eat. Someone saw that Louwailou's business was so booming, so he opened a Louwailou restaurant.
No, even if you don’t use the name Louwailou, just use Shanwaishan, Renwairen or something like that.
Do people here think this is a branch of Louwailou?
After I went in and ordered a few dishes and took a few bites, I realized, bah, it tastes really bad.
In this case, people who go in to eat will think that the building outside the building is not good at all, it is not delicious at all, and they will never eat there again.
Then you say whether the building outside the building is a loss or not? This is for no reason and you have done nothing. This will be said behind your back.
If these people go back and tell their neighbors after eating, more people will know.
Tell me, who did this building offend? "
After Lu Yuan finished speaking in an emotional voice, it made Gu Qingwan smile sweetly, and then she gently poked Lu Yuan's forehead with her jade hand and said softly:
"You, you, always think of such weird things."
"Okay, I will tell them when I get back today, and it will be implemented soon."
…
At noon, Su Changliang also came to have a meal.
After hearing that his sister no longer worked in the threshing machine factory, Su Changliang couldn't understand it.
After all, it's great to work in a factory.
How many people want to get in but can't get in.
Moreover, my sister's work is not tiring at all, she just plays around.
However, after hearing that it was his brother-in-law who asked him to do this, Su Changliang remained silent.
Anyway, everything my brother-in-law does must be justified.
You can’t be wrong if you listen to your brother-in-law~
After lunch, Su Changliang went to work.
Liu Shoucai also left. After having a drink with Lu Yuan at noon, he felt a little dizzy and went home to take a nap.
Lu Yuan's words were not bad.
After all, the perfect physique is here, and the physical quality is just right.
It's just a little drunk, it doesn't affect anything.
After eating, Lu Yuan looked at the two women sitting in front of the sewing machine talking and laughing. While grabbing his clothes from the hanger, he said:
"You two stay at home in Lyon, brother...I'll go to the armory to get something."
Um?
After Lu Yuan finished speaking, Su Liyan and Gu Qingwan immediately looked back at Lu Yuan.
Suddenly, Gu Qingwan said with interest:
"Eh?
What else are you going to get? "
Seeing Gu Qingwan like that, Lu Yuan said with a smile:
"It's not a novelty, it's just a steel seal for the shop, a trademark steel seal."
Um?
Gu Qingwan looked confused and said:
"Should clothes also be stamped?"
Wasn't that thing made on something valuable?
For example, on a sewing machine, on a bicycle, or on a horse's butt.
Of course, the one on the horse's butt is not a steel seal. It is just a piece of red-hot iron placed on the horse's butt.
But anyway... I've never heard of clothes sellers having to be punched, right?
Lu Yuan shook his head and said:
"Of course, not only the lining of the clothes, but also the packaging bags and boxes, everything must be stamped!"
Lu Yuan's words made Gu Qingwan a little confused. When she came to her senses, Lu Yuan had already put on her clothes.
At this time, Su Liyan quickly stood up and said softly:
"Brother, can we go together~"
Lu Yuan glanced at his lovely wife and said with a smile:
"It's deserted everywhere, especially in my workshop. I don't even have a stove or anything. It's better to stay warm at home."
Su Liyan immediately said cheerfully:
"It's okay~ Brother~ Just wear more clothes~"
After becoming pregnant, Su Liyan became more and more coquettish. Sometimes she didn't look like a woman, but like a little girl.
Now Su Liyan just wants to be with her man.
Although Gu Qingwan on the side could not act coquettishly with Lu Yuan like Su Liyan, she still said:
"Yeah, just wear more clothes. Since everyone has nothing to do in the afternoon, let's go play together~"
Gu Qingwan also wanted to guard Lu Yuan.
Otherwise, it would be pointless to just stay at home with Su Liyan.
Seeing the two people talking like this, Lu Yuan grinned and said:
"Get dressed and let's go~"
After seeing Lu Yuan agree, Gu Qingwan and Su Liyan cheered, and like little girls, they quickly ran over to Lu Yuan and put on their coats.
Afterwards, Lu Yuan and the three of them got dressed neatly and went out together.
The three of them went out together. They stopped riding and just walked. They treated it as a walk to eat after lunch.
The two of them each held one of Lu Yuan's hands, chatting and laughing with Lu Yuan on either side of him.
The people in the courtyard couldn't help but shake their heads when they saw Lu Yuan and the others.
This family of three is really harmonious.
Everyone also thought about one thing clearly.
that is……
Lu Yuan, this guy, may be really frustrated for a while.
after all……
This man's second wife is amazing.
This guy's second wife is the daughter of a high-ranking official in the Ministry of War!
I just don’t know that this guy eats, drinks and has fun every day instead of working. Su Liyan will not have a serious job in the future.
In this case, the tailor shop will not make much money.
This second daughter-in-law takes money from her parents' family every day and can last for several days.
…
After arriving at the armory.
Lu Yuan directly led his wife and Gu Qingwan to the workshop.
Making the stamp is actually very simple.
Just two pieces of iron, one of which is engraved with the trademark.
Then when it's time to put the stamp on it, heat the iron block and press it hard.
Simple.
While Lu Yuan was doing it, Su Liyan and Gu Qingwan were standing by.
They spoke quietly, fearing to disturb Lu Yuan.
After the two chatted for a while, Gu Qingwan suddenly looked at Lu Yuan curiously and said:
"While eating, I heard you telling Liu Shoucai that the boxes and packaging bags should be the best.
Do you still want to use leather packaging boxes?
This...is this possible? Isn't it a loss? "
Lu Yuan said without raising his head:
"Why can't it be done? Wool comes from sheep, and a piece of clothing sells for fifty or sixty yuan, let alone a packaging box made of calfskin.
Even if you set a gem on the box, you won’t lose money! "
After hearing Lu Yuan's words, both Gu Qingwan and Su Liyan were a little confused.
Fifty or sixty for one piece of clothing?
To know……
This shop is currently only planning to make summer clothes.
These summer clothes cost fifty or sixty a piece? ?
Go crazy.
Even if this is a raccoon fur coat or leather jacket in winter, how much does it cost? ?
A summer dress costs fifty or sixty? !
Gu Qingwan looked at Lu Yuan in stunned silence and said:
"Fifty or sixty...this...can this be sold?"
after all……
Su Liyan is not a famous master at the moment.
This...how can one sell for fifty or sixty?
After Lu Yuan raised his head and glanced at Gu Qingwan, he raised his eyebrows and said:
"To say fifty or sixty is an exaggeration. It's still okay to sell it for twenty or thirty."
Twenty or thirty...
This is too much...
Lu Yuan raised his eyebrows and looked at Gu Qingwan and said:
"It's definitely going to be sold. What does this mean? It's like when you buy something to give to someone else, you want to give them a coat that they don't know how much it costs.
Do you still want to send a gift box of clothes with a beautiful box that everyone knows is very luxurious? "
Selling something, what does it mean... Just like writing, before you write, you must first find the positioning of the book.
Is your book intended for young people aged 17 or 18, or for middle-aged people aged 30 or 40?
You need to find out what these people like.
Only then can we earn subscription money from readers, right?
Of course, some authors give up because the books they write do not make money for people aged 17 or 18, nor do they make money for people aged 30 or 40.
He earned the three-month subsistence allowance after Yuewen was put on the shelves.
After writing it for three months, I got 4,500 yuan and ran away after gathering the wool from the goose factory.
This store is aimed at high-income people.
After Lu Yuan finished speaking, Gu Qingwan understood something and nodded seriously.
Su Liyan on the side blinked after hearing this, then looked at her man and said softly:
"Brother...then the clothes we make...are just for others to give as gifts..."
Lu Yuan raised his head and glanced at his wife. Seeing his wife like this, Lu Yuan knew what his wife was thinking.
After all, my wife is not like Gu Qingwan. She is simple and can't hide anything on her face.
Immediately, Lu Yuan looked at his wife seriously and said:
“Don’t worry, daughter-in-law, don’t worry that no one will wear the clothes you made, they are just for gifts or something.
Brother will let everyone rush to wear the clothes you make and design, and make everyone proud of wearing the clothes you make and design! "
As a modern person, although I was just a college student before.
But Lu Yuanke understands the most basic business rules, such as hunger marketing.
Don't worry.
The clothes designed by my daughter-in-law must be top-notch luxury goods!
Damn it, my routine has become unstable again lately.
(End of chapter)
