[What’s the secret behind Fangcheng Studio’s marketing methods? 】
[Three ways to make your game as popular as "Botanical Garden". 】
[From obscurity to millions of sales, Fangcheng Studio only did these few things right. 】
[Is the quality of the game more important, or the marketing methods? 】
Looking at the relevant reports one after another, Fang Cheng couldn't help but feel confused.
He couldn't understand why he had meditated on the way of heaven for a few days, and when he came back, the worldly fire related to "Botanical Garden" had completely changed.
It doesn't matter if he fails. After all, he failed a lot in his previous life. For example, he just wanted to kill a demon but accidentally killed the enemy's lair as well.
But there must be a reason for failure.
It’s unclear why you can’t always lose.
Clicking on a random report, he found that the writer didn't seem to be writing about their studio.
"Amazing marketing methods, clever and ingenious marketing techniques. Fangcheng Studio shows us what is the attitude that an excellent studio should have."
"In this era of anticlimax, every game strives to put the best content in the first two hours, so that players miss the refund time. The content in the back is more like patchwork and editing, through boring The side missions and long collection missions can fill up more than ten hours of gameplay.”
"There will never be teleport points in the open world. They will tell you this is true, but they will never tell you that they want to delay the time by running the map."
"In a game that claims to have 500 missions, there may only be a dozen or so that are innovative branch lines, and these dozen will make you experience it in the first two hours, and the rest will be repetitive content."
"The game industry has gradually developed into a fraud industry. The leaders of the industry are focusing on how to make players stay with expectations, and have forgotten how to make players leave with satisfaction."
“That’s why Fangcheng Studio’s works surprised me during this period.”
"The stunning beginning, the progressive gameplay, and the exploration to reveal the truth of the world step by step and understand what the gifts inside are. I haven't experienced this kind of surprise of opening a blind box for a long time."
"I was originally disappointed with domestic games, but thanks to Fangcheng Studio, I, a nearly desperate gamer, have once again regained my confidence."
"They don't mind leaving the good stuff behind, because they know that the delicious food in the early stage is enough for you to keep, and the delicious food in the later stage is enough for you to remember."
"Fangcheng Studio is like a skilled cook. He opened a small shop and sat on the roadside to look at the scenery. When you walk by, he will not greet you deliberately, but will just show the sign to tell you that today What are the characteristics?"
"You hesitate because this location used to be another restaurant that often sold curry, but only the front half was curry and the back half was shit. When you eat the half that you shouldn't have, you can't return it. .”
"Before, there was a store that sold delicious food, but there was only a little bit of it. The rest needed to be recharged to buy a membership card, and then the goods would arrive in half a year. But within half a month, that store ran away. , and even the membership card you charged disappeared without a trace."
"Before, it was a black shop. It was free in name, but you needed to draw a blind box to enter. Most of the blind boxes were fragments. You had to collect the whole egg to have a good meal. You complained about why you couldn't draw the whole thing? Someone next to you will take out the complete menu that you drew, and while calling the store manager cousin affectionately, start eating like crazy in front of you, and you have nothing."
"Because of the sins of your predecessors, you were full of distrust of this newly opened store. But in the end, with the encouragement of others, you took out the money in your pocket and bought a set meal."
"You were led into the small shop, and the beautiful environment made you look forward to the next dinner. The shop manager would not say too many words, but would bring a delicious meal to you."
"The delicious food makes you linger and satisfy you. When you stand up to leave, the store manager presses you back and brings the second steak."
"The steak is juicy and delicious. Every bite dances on your taste buds. It's cooked to perfection like never before and gives you an unprecedented sense of satisfaction."
"You're full and you're ready to leave, but then the next dessert comes."
"Just when you thought dessert was the end, grilled lobster arrived, followed by sashimi, roast duck, spicy duck head, well water crayfish..."
"Finally, you are full, and you reluctantly leave. When you look back, you find that the boss has changed the sign and has brought the next set menu."
"You stop."
"Look back."
"You open the restaurant door again, pay and sit down at your old seat, ready to enjoy the next delicious dish."
"And this is how I felt when I saw Fangcheng Studio."
"Finally, please set the price of the game a little higher, I can afford it."
The poetic description earned this report a lot of likes, and the comments were filled with “me too” replies.
But Fang Cheng couldn't believe that what the other party was describing was actually his own game, and he could only lament that the fans' filters were really too serious.
It was the weekend, and in order to understand the real situation of the players in his game, he did not disturb Huang Ping and others, but logged into the game himself and used the game character to observe the situation.
But as soon as he entered the game, his ID was recognized and he was invited to the guest seat.
Fang Cheng, who was sitting in the guest seat, looked confused.
Next to him, game reporter Chen Rang's face was full of excitement, and squatting next to him was the photographer acting as a camera.
Because of the particularity of the game's perspective, in a first-person game like "Botanical Garden", the photographer can open the game and use his own picture as the game interview screen, which is very convenient to operate.
It’s just weird from the perspective of others. This is a huge psychological challenge for the camera guys. They may also be screenshotted and captioned with words such as “When you feel that your work is useless, don’t forget that someone is playing the game.” Lines like "acting as a camera inside."
"Today is our seventh Animal and Plant Elf Competition. The sixteen contestants have been introduced and we can start our competition immediately! Before the competition begins, please allow me to introduce our special guest, Fangcheng Worker Mr. Fang Cheng in the room!"
After finishing his opening remarks, Chen Rang faced his idol Fang Cheng, took a deep breath, considered for a long time, and finally asked the question he wanted to ask the most.
"Mr. Fang, I heard that Mu Kui will soon become a permanent character in your studio's games. What do you think of this?"
"I think it is illegal to create established facts through fictional news." Fang Cheng said seriously.
"I'm sorry. I apologize publicly. Next question, how do you feel about being a special guest?"
"Let the execution be public."
"Mr. Fang is so funny. Who do you think will win this time?"
"I just want to ask, is it a crime to abuse plants?"
"Mr. Fang is really humorous! Okay, let's enjoy the game. How would you like me to interview you during the game?"
"Silent interviews are my best."
After watching the players' matches in confusion, Fang Cheng was speechless.
Why do you think it is fun to let your spiritual herbs fight with each other?
However, I have to admit that these players have raised the spiritual grass very well. The evolved spiritual grass looks powerful and dazzling, and each one has a good appearance.
So, why do you use spiritual grass to fight?
It felt like the night pearl was meant for appreciation, but someone used it to play with glass balls. This feeling of wasting natural resources was hard for Fang Cheng to understand.
The competition was quite intense, and the battles between various animals and plants were exciting. Although the commentator was an amateur, he spoke clearly and made witty remarks. He clearly explained some small operations that others could not understand. in vain.
The final result was even more exciting. One side fought back to the extreme, and the miracle of the weak defeating the strong actually appeared in front of everyone, bringing the atmosphere of the venue to a climax.
After participating in the competition and logging off in confusion, Fang Cheng arrived at the studio the next day. The first thing he did was to find Wang Xiaoying and ask him to find out the recent comments on "Botanical Garden".
[Multiple evolution paths, random evolution directions, each evolution entry is related to the previous operation, it feels really great to cultivate your favorite elf! 】
[Every time I take a walk in such a beautiful environment, I suspect that I have arrived at the filming crew of "Crouching Tiger, Hidden Dragon." Every time I think about it, I switch to an arena in a bamboo forest environment and play an elf battle with someone. 】
[For the first time, I discovered that fighting can be so beautiful. This is a shot of me controlling the four holy beasts to fight in the snow. What do you think? 】
[Beautiful environment, especially suitable for elf battles. 】
[Moonlit night, flowing water, dark-colored rockery...what will these remind you of? That’s right, it’s an elf battle! 】
After reading the messages one after another, Fang Cheng felt that he wanted to say something, but couldn't.
He stuck his head out and said to Wang Xiaoying: "Do we have an official game group?"
"No, maintaining the group requires additional costs, but some players have a relatively large game discussion group. Boss, do you want to join?"
"I think it's necessary." Fang Cheng said.
He felt that his mind was a little confused, and he was a little unsure about the players' thoughts. He needed to actually see what the players were thinking.
After getting the group number given by Wang Xiaoying, he immediately changed his name and joined the group, and then began to peek at the screen to understand the players' thoughts.
First of all, the group document gave him a great shock.
The content size of the 4G group file is even larger than the expanded game.
The content in the document is sufficient, and the most important part is the number and illustration of each plant.
Some players have designed the illustration book into software to facilitate other players to search for animals and plants and learn how to obtain and cultivate each animal and plant.
Because evolution has a certain degree of randomness, thousands of group members have experimented with each evolution method, resulting in tens of thousands of words in the introduction to each plant.
There are pictures for each evolutionary direction of each plant, and the characteristics of each evolutionary direction have been noted in detail, which is quite comprehensive.
After that, it’s video of the game.
Because the background of the game is so beautiful, any recorded game will have an elegant feeling when combined with the beautiful background. The originally violent battles, with this background, actually have an air of free and easy romance.
After watching a few battles, Fang Cheng couldn't help but sigh. After editing the matches, they were indeed pretty good to watch.
Especially those that can be released in the group are all exciting games in unofficial games, which makes every game very interesting.
The chat content of group friends can also be described as abstract to the extreme.
[The Wu Xiaxue just obtained has an indifferent personality, but when provoked it becomes violent, and once it encounters rainy weather, it becomes enthusiastic again. So is this valuable to cultivate? 】
[Look at the eigenvalues. 】
【5, 6, 5, 6, 5.】
[Yes, you can raise it. 】
【Thanks. 】
Although he made the game himself, when Fang Cheng found out what the players were discussing, he couldn't understand it at all.
After looking through the content discussed by the previous players, Fang Cheng found that the players were having a great time, and every player was full of compliments. All kinds of complimentary speeches were poured out for almost no money, which made him deeply impressed by them. What you are playing is definitely not the same game as what you are making.
"Botanical Garden" has even become a cultural phenomenon. Every player is playing it to their heart's content, and every player is looking forward to the next chapter.
After all, "Botanical Garden" is only the first chapter of "Amusement Park", and no one knows what the subsequent chapters will contain.
But they know that Fangcheng Studio will never let them down!
After reading these comments carefully, Fang Cheng was completely confused.
Sitting in his seat, he began to think about the root of all this problem, but the more he thought about it, the more he couldn't figure it out.
It feels like I’m just making an ordinary game. Why did it become like this?
With a helpless shrug, Fang Cheng put these unpleasant things behind him and began to think about his next game.
But immediately, Wang Xiaoying sent a message: "Boss, Duowei is preparing a whole event, do you want to participate?"
"How multi-dimensional..."
There is a competitive competition of "Quietness to Cultivate Your Body" going on in Duowei.
At the beginning, everyone played relatively reservedly, but as everyone gradually became familiar with it, various activities emerged one after another, and the game that was originally scheduled to end in half a month was actually extended a little longer.
However, it was originally an entertainment competition, so it didn’t matter if it was extended a little longer. The accumulated material could have better program effects, so Fang Cheng allowed it.
And now, after hearing that the other party wanted to make a living with him, Fang Cheng also became a little interested.
You like fighting so much, and I happen to be a little unhappy too, so let's just have fun together.
So Fang Cheng smiled and replied: "Okay."
Wang Xiaoying also breathed a sigh of relief and told Duowei's boss the news.
When the boss told the other players the news, the players also became excited.
We can finally see what the legendary Fangcheng looks like!
Finally, I can use Fangcheng to live my life!
(End of chapter)
