After hearing what Chen Dong said, all the senior executives present nodded slightly.
Sugon Technology is indeed making money selling Sugon S2 smartphones, but now Sugon Technology, as a newly established and ambitious company, really needs money for development.
Under this circumstance, spending US$25 billion on research and development of semiconductor production equipment and acquisition of domestic and foreign semiconductor equipment companies is indeed too huge a capital investment.
So in this case, whether we can come up with US$25 billion is indeed a big question, and whether we can really afford it is also a big question.
However, at this time, Ni Guangnan, the head of the Sugon R&D Center, did not immediately agree with this matter because of his own position.
I saw Ni Guangnan looking at Rebus with a serious face and asking:
"I wonder what the sales proportions of our Sugon Technology's high-end mobile phones, mid-range mobile phones, and low-end mobile phones are respectively?"
Rebus paused briefly after hearing Ni Guangnan's words, and then slowly replied:
"According to the sales trend these days, our Sugon S2 smartphone can currently sell about 70 million units per year.
That is to say, an average of 5.83 million units can be sold in a month, and 190,000 Sugon S2 smartphones can be sold in a day.
The second most sold mid-range mobile phone is Sugon. Currently, mid-range mobile phones can sell 40 million units per month.
As for the remaining production capacity of more than 10 million units, it is rice's low-end mobile phones. "
"The sales volume of high-end mobile phones is actually the first, and the sales volume of low-end mobile phones is the least. This is really unexpected!"
After learning the result, Ni Guangnan had a look of shock and surprise on his face, but if he thought about it carefully, he knew the reason.
The current situation is that high-end mobile phones have the highest sales volume, followed by mid-range mobile phones, and low-end rice phones have the least sales.
The reason is definitely not that Sugon Technology's mid-range mobile phones and subsidiary rice's low-end mobile phones are not easy to sell. The real reason is the problem caused by insufficient production capacity.
Because the annual production capacity is only 120 million units, Sugon Technology will naturally prioritize the production of high-end and mid-range mobile phones with higher profits.
Among them, low-end mobile phones, which are the cheapest and have the lowest profits, naturally can only reduce production capacity first, and then find ways to solve the problem of low-end mobile phone production capacity.
"It seems that the problem of mobile phone production capacity must be solved as soon as possible. I think we can find someone to OEM low-end mobile phones, so that we can quickly expand production capacity."
After being surprised, Ni Guangnan made a suggestion.
Facing Ni Guangnan's words, Chen Dong, who was in charge of the mobile phone factory at this time, also slowly said:
“Indeed, there is still some time before our new factory is completed and put into production. I also think that we can find other mobile phone companies to manufacture low-end mobile phones during the window period of these few months.
For example, Wandao Futukang is good. I heard that the workmanship quality of their mobile phones is not bad. We can find them to OEM low-end mobile phones, and then use all the annual production capacity of more than 10 million to produce mid-range mobile phones.
After all, the current annual output of more than 40 million mid-range mobile phones is still too small. I think it is entirely possible for mid-range mobile phones to sell 50 million units annually. At the worst, we need to spend more money on advertising and lower the price a little for promotion. "
Hearing Chen Dong take the initiative to say this, the others naturally had no objection, and then focused their attention on Lin Chen, wanting to see what Lin Chen said.
In response, Lin Chen paused for a moment, then turned to look at Lu Weibing and said:
“This is a good idea, Lu Weibing, I’ll leave this matter to you.
Now our low-end rice phones have been updated with better super IPS screens and self-produced 300,000-pixel mobile phones. It can be said that current rice phones have great advantages over other phones.
I hope you can go one step further on the basis of 53 million units a year and see if you can reach the level of selling 70 million or even hundreds of millions of mobile phones a year.
If you achieve sales of hundreds of millions of units a year, I will award you a big red envelope at the year-end dividend meeting, which will definitely satisfy you. "
"yes."
Hearing Lin Chen's words, Lu Weibing, the head of Rice Phone who had not taken the initiative to speak, agreed with excitement on his face.
Although Lin Chen did not say how much the big red envelope would be at the year-end conference, it must be a huge amount of money. Maybe the big red envelope at the year-end conference would be comparable to a year's income.
At this time, Lin Chen focused his attention on Rebus beside him:
"Rebus, next you have to do a good job in increasing the sales of high-end mobile phones. I think Sugon Technology still has a lot of room to explore in high-end mobile phones.
Of course, the same is true for mid-range mobile phones. I hope that after rice low-end mobile phones are manufactured by other factories, Sugon Technology's mid-to-high-end mobile phones can continue to maintain the bottom line of 120 million annual sales. "
"yes."
Rebus nodded slightly and agreed, then felt a little stressed.
First of all, the current high-end mobile phone sales of 70 million units a year have almost reached the upper limit. After all, although there are many rich people in the world, their money does not come from strong winds.
Especially after the Asian financial turmoil and the outbreak of the Internet bubble a few years ago, many consumers around the world have experienced dry wallets.
Even after several years of buffering, many people's wallets have gradually regained some vitality, but this only accounts for a small part. Most people are not as lavish in spending money as before.
Therefore, being able to sell 70 million Sugon S2 smartphones in a year is actually close to the limit.
Sugon Technology may be able to increase sales by several million through various means, but it is really difficult to achieve a significant increase.
Under such circumstances, Rebus can only prioritize mid-range mobile phones in increasing production capacity.
It will first increase the production capacity of mid-range mobile phones to annual sales of 50 million units, and eventually achieve annual sales of 120 million units of mid-range and high-end mobile phones.
Of course, this can only solve the short-term pressure. The future pressure will really make Rebus feel numb.
Because after October or November, Sugon’s mobile phone factory’s annual production capacity expansion plan of 360 million units will be completed.
Rebus must find a way to significantly increase the sales of mid-range and high-end mobile phones. Otherwise, even with the momentum of low-end mobile phones from the rice subsidiary, there may still be tens of millions or even hundreds of millions of vacant production capacity.
Although Sugon Technology can undertake mobile phone OEM orders in the future, to be honest, how many OEM orders can Sugon Technology undertake?
In the future, the highest OEM orders should only reach the level of 20 to 30 million mobile phones per year, and it cannot be much higher.
Therefore, if we want to solve the pressure of vacant production capacity of 360 million units a year, it ultimately depends on the sales of Sugon Technology's mid-to-high-end mobile phones and the low-end mobile phones of its rice subsidiary!
Under this huge pressure, Rebus couldn't help but think of the many mobile phones previously released by Sugon Technology.
Especially the Sugon S1 mobile phone, which has been officially released, but has poor sales due to the lack of high-end mobile phone accessories. (End of chapter)
