Chapter 269 Nokia and Motorola’s crazy decision!

Style: Science Author: Dr. YingmanWords: 2212Update Time: 24/01/18 04:01:46
It seems that Shuguang Technology will not encounter bottlenecks when developing anything. Core technologies emerge rapidly one after another. It is really exaggerated and unscientific.

Although Kang Peikai knew that Shuguang Technology would not be able to thrive in the long run, who knows if this company could continue to create miracles.

Previously, Nomagia thought that restricting Sugon Technology’s large-scale procurement of mid- to high-end mobile phone parts would bring the company’s development to a standstill.

But I didn't expect that this company would not admit defeat and actually announced publicly that it would develop its own mid-to-high-end mobile phone lenses and mobile phone screens, as well as its own high-precision mobile phone sensors.

To this end, they have really made big moves. Some time ago, they went crazy and spent US$340 million to acquire the camera and imaging division of the Japanese company Minolta.

Since then, we have officially had the production capacity for mobile phone lenses and SLR cameras, as well as the corresponding patented technology reserves.

Directly use facts to show that Sugon Technology is not just talking about it, but actually spends money to do it, and it is very generous!

Under this huge effort, Sugon Technology has achieved little success in terms of mobile phone lenses and mobile phone screens, but it has made great achievements in terms of sensors.

Moreover, Sugon Technology has directly used this great achievement on this rice phone, completely solving the problem of self-production of electronic gyroscope sensors.

At this time, seeing the low-end rice A1 mobile phone again, facing the ultra-low price with extremely high cost performance, Kang Peikai knew that their two flagship low-end mobile phones had failed.

Although the two flagship low-end mobile phones promoted by Nokia have not been officially released yet, they have actually lost the battle.

The performance is not as good as others, and the photography is not as good as others. In terms of price, Nogenya can sell it for a lower price than the low-end rice A1 mobile phone.

But if the profit of the low-end mobile phone that is the flagship product is only a few dozen yuan or a hundred yuan, then it will be too tiring to make money.

Such low profits are simply unacceptable for Nokia. Faced with this situation, is it necessary to produce low-end mobile phones?

At this time, Nominea's financial director Kang Peikai was confused and didn't know whether to continue to focus on releasing the two flagship low-end mobile phones.

At the same time, Nokia President Ollila was also in a similar confusion. He felt that he really couldn't beat rice phones in the field of low-end mobile phones.

I don’t know if we should increase our stakes and enter the low-end mobile phone field, and continue to break away from the profits of tens or hundreds of dollars with Sugon Technology.

However, the confusion only lasted for a moment, and soon the eyes of Nokia President Ollila turned sinister.

"Even if the profits of low-end mobile phones are meager, Sugon Technology cannot continue to grow."

NOMA President Ollila slowly stated his decision.

Seeing this, Nuojia's financial director Kang Peikai also nodded lightly.

Even if the profit of a low-end mobile phone is only tens or hundreds of yuan, they cannot give up because they want to curb Sugon Technology and cannot let Sugon Technology continue to grow.

And to be honest, the profits of tens or hundreds of yuan are not small. Many domestic mobile phone manufacturers in Daxia seem to be unable to make hundreds of yuan in profit from selling a single mobile phone.

The reason why they were confused at this time was because they, Nuojiya, were used to eating big fish and big meat, and they were a little disgusted by such meager profits for a while.

"Next, we need to speed up the development of two flagship low-end mobile phones. We can't just look at Sugon Technology and eat meat."

As he said this, Nokia President Ollila made a decision.

In this regard, Noah's financial director Kang Peikai also nodded slightly and said:

"Well, in addition to the low-end flagship mobile phones, we should also pay attention to mobile phone processors.

The performance of those two rice phones is so powerful that their performance is comparable to that of our Nokia 5300 mobile phone. This is simply the biggest shame in the history of Nokia.

I suggest contacting ARM and Texas Instruments. Although we are not good at developing mobile phone processors, we have money.

We can raise funds to invest in those two companies, so that those two companies have sufficient cash to accelerate the research and development of mobile phone processors.

After all, we can no longer have the shame of rice's low-end mobile phones being as good as our high-end mobile phones. "

Faced with Kang Peikai's suggestion, Ollila nodded slightly in agreement:

"Okay, that's a good suggestion. I'll leave this matter to you.

We can't let the same shame happen again. This time I want the performance of Noah's mobile phone to completely beat Sugon's mobile phone! "

"yes."

Regarding Ollila's task arrangement, Kang Peikai nodded lightly and agreed.

Although he is only the financial director of Noma, because of Ollila's trust, he is actually responsible for many miscellaneous matters other than the company's finance.

Therefore, within Nuojia Company, he is actually the second-largest person in the company, and is recognized internally as the next generation leader, so it is appropriate for him to be responsible for this matter.

In this regard, Lin Chen, who was far away in Daxia, did not know everything that happened in the office of the president of Nokia.

I didn’t know that Nokia’s flagship low-end mobile phone was coming, or that Nokia had decided to support ARM and Texas Instruments through financing and equity participation, so that they would have sufficient funds to accelerate the research and development of mobile phone processors.



At the same time, far away in the United States, the president's conference room of Motorola was also quite uneasy.

Faced with the onslaught of low-end mobile phones, Motorola's top executives felt considerable pressure.

In the end, after discussions with senior company executives such as Galvin, Jafirovsky, and Edward Sandel, they made a decision that was diametrically opposed to that of Noah.

If Nokia decides that it must do a good job in the low-end mobile phone field in the future, Sugon Technology cannot be allowed to develop and increase its strength in the low-end mobile phone field.

After Motorola saw the sales prospects of its highly cost-effective rice mobile phone, it finally considered the global low-end mobile phone market since Sugon Technology went abroad and created astonishing results.

Many domestically produced mobile phones in China have also gone abroad to grab the cake of the global mobile phone market. In the end, the global low-end mobile phone cake is becoming more and more unpalatable and the profits are getting smaller and smaller with almost cabbage prices.

Motorola's senior executives decided to completely abandon the low-end mobile phone field. From then on, they will no longer develop low-end mobile phones and instead specialize in the mid-to-high-end mobile phone field.

After all, the competitive pressure in the low-end mobile phone market is so huge and the profits are so meager. In this case, it is better to give up the low-end mobile phone field and make money by specializing in the mid-to-high-end mobile phone field.

And according to the 80/20 rule, although the sales volume of mid-to-high-end mobile phones is not as good as that of low-end mobile phones, the actual profits can reach 80% of the profits of the entire mobile phone industry. As long as Motoluola specializes in the mid-to-high-end mobile phone market, they can survive Very moisturizing. (End of chapter)