Finally, let’s explain how Sugon Technology created miracles in one month.
The yield rate of the 130-nanometer process technology has been increased from more than 30% to 75%, directly allowing TSMC stores to cancel orders.
All readers who read this article feel a sense of relief, after all, that TSMC store is so despicable.
They even implemented restrictions on the expansion of foundry orders, making it impossible for Sugon Technology's newly built factory to start production and expand production simply because there were no chips.
For this despicable behavior, the people of Daxia who felt the same were naturally angry. At this time, they were secretly happy to see the TSMC store in ruins.
"Sugon Technology has released four new mobile phones, and the new mobile phones may once again lead the market trend."
This is the news headline of the New Wolf Portal, which is different from the other four major portals.
Their focus is on four new mobile phones, and consumers are naturally quite satisfied with those four new mobile phones.
Because although the functional configuration is the same, the appearance has indeed changed a lot, which makes many people who think that Sugon mobile phones have a single appearance are very satisfied.
One of them, the flip phone code-named N2, features a pink appearance and is even more satisfying to many female consumers.
Moreover, the appearance of Sugon N2 mobile phone is so beautiful, the functions are so rich, and it can play small games, which makes many female consumers very satisfied.
Of course, the other three mobile phones also have their own audience groups.
In short, the four new mobile phones released by Sugon Technology, plus the original two mobile phones, not only enrich the product line, but also expand the number of potential consumers several times.
Under such circumstances, Sugon Electronics direct-operated stores selling Sugon mobile phones at home and abroad and mobile phone stores of corresponding regional contractors are full of direct customers.
Suddenly, scenes of people rushing to buy Sugon mobile phones appeared not only in China, but also abroad.
This is a very rare situation. It is normal for people to see people rushing to buy Sugon mobile phones in China, but it is surprising that they also appear abroad.
In the past, it only appeared once in a while when Nokia and Motorola released new mobile phones.
But at this time, the Sugon mobile phone also enjoyed this kind of treatment, and the rush to buy the mobile phone was even more intense than ever before.
After all, they are not like Sugon Technology because their production capacity cannot keep up with market demand, which ultimately results in consumers having to buy several times before they can buy a mobile phone.
In this regard, reporters at home and abroad naturally reported extensively on the phenomenon of Sugon mobile phones being robbed.
As a result, domestic and foreign TV viewers and readers of major newspapers and Internet media saw in advance the spectacle of a mobile phone being snatched up like crazy.
If there are time travelers here, they will lament that Sugon Technology is so terrifying and can actually do things that only Pingguo mobile phones could do in the previous life.
Why did Pingguo mobile phone become an instant hit in the first place? There are reports in the news media that their mobile phones have been snatched away.
Then it attracts the attention of the audience, and finally people learn that there is such a mobile phone company, and do they know that there is such a mobile phone?
Before this, ordinary people didn’t know what Pingguo mobile phones were, and they didn’t care about news content in this area.
But I saw so many people waiting in long queues for hours just to buy a mobile phone.
After seeing this kind of news, they are very curious about Pingguo mobile phones, and then naturally they want to understand this brand and that mobile phone.
Therefore, the success of Pingguo Mobile is not only due to their own excellence, but also due to the superposition of many external factors.
Selling kidneys to buy Pingguo mobile phones, queuing up in the middle of the night to buy Pingguo mobile phones, queuing for hundreds of meters, I would rather wait for most of the day to buy Pingguo mobile phones...
The crazy actions of many consumers have inadvertently put Pingguo mobile phones on the altar, and also established an unattainable image for Pingguo mobile phones.
At this time, the same scene appeared, although the degree of craziness of consumers at this time was not as severe as in the previous life.
At this time, consumers will not sell their kidneys just to buy a Sugon mobile phone, nor will they wait in lines hundreds of meters long.
I would rather wait for several hours to buy a Sugon mobile phone than queue up in a queue dozens of meters long, let alone queue up to buy a Sugon mobile phone in the middle of the night.
But at this time, I saw the news that people who wanted to buy mobile phones at Shuguang Electronics directly-operated stores in China and abroad lined up dozens of meters outside the store just to buy a mobile phone.
This still deeply shocked news readers at home and abroad, letting them know that a mobile phone can actually cause such a big movement.
When they lamented that this was too outrageous, the brand image of Sugon Technology was improved in their hearts, and the concept of Sugon Mobile Phone as a good mobile phone was deeply implanted in their hearts.
Therefore, at this time, Sugon Technology's brand power and popularity have quietly been greatly enhanced.
Taking the island country as an example, if we say that the previous popularity was equivalent to 11 or 12 people out of 100 people knowing about Sugon Mobile.
At this time, the media successively reported that Sugon Technology had made a major breakthrough in chip yield rate and the news of four new mobile phones.
Especially after the news that Sugon mobile phones were being snatched up by people at home and abroad, and people queued up for tens of meters just to buy a Sugon mobile phone.
At this time, the popularity of Sugon Technology has reached the level that more than 30 people out of 100 islanders know about it.
Of course, in this incident, the biggest benefit Sugon Technology gained was not how many people knew Sugon Technology and Sugon Mobile.
After all, no matter how well-known it is, what's the use? If it can't convert popularity into sales, it's all false.
Therefore, the biggest benefit is not the increase in popularity. The actual biggest benefit is that it is invisible in the minds of people who understand Sugon Technology.
The realization that Sugon Mobile is a good phone is embedded in it, so it is snapped up by so many people.
With this understanding, when they want to buy a mobile phone, if Sugon mobile phone is also among their candidates, they will definitely choose Sugon mobile phone first.
This is the intangible benefit gained by Sugon Technology, and why the brand is so important.
Branding, advertising and displaying core technologies can indeed build a brand, but the fastest way to build a brand is to drive consumers crazy.
And let more people know about the craziness of consumers, and then the perception that the brand's products are good will be implanted in people's minds.
This is the fastest way to build a brand, and it is also the reason why Pingguo Mobile has become the most high-end and most sought-after brand in the world in less than a year.
However, Sugon Technology cannot enjoy these benefits in the short term even if it wants to, because Sugon Technology is currently at full production and sales.
Although the market is crazy, there is nothing we can do about the limited production capacity. Fortunately, the newly built factory with an annual output of 30 million mobile phones will be put into production in September.
(End of chapter)
