However, the water for global mid-range mobile phones is not muddy enough. On August 1, Sanxing Mobile officially released their new mid-range mobile phone.
The appearance of this new mid-range mobile phone of Sanxing mobile phone does not adopt the previous round shape design style, but directly adopts the appearance style similar to Sugon mobile phone.
This shows that Sanxing mobile phones are quite pragmatic and are also very good at learning the advantages of other mobile phones.
As for the sales of Sanxing Mobile's new mid-range mobile phones, to be honest, they are really average and not a blockbuster.
Because Sanxing Electronics only has two new mid-range mobile phones, the mobile phone processors also use Texas Instruments mobile phone processors, and the prices are also comparable to Sugon Technology's mobile phones.
Their new mid-range mobile phones also have Bluetooth and electronic gyroscopes. The only unique selling point among them is that they use their own Sanxing LCD screen.
The size of this Sanxing LCD screen reaches 3.5 inches, which is 0.5 inches larger than the Sugon mobile phone. This can be regarded as the only feature.
As for other features, there are no other features. Other mobile phones also have the same gaming selling points, and the camera aspect is even weaker than other phones.
Obviously, Sanxing Electronics has not reached a decision to jointly develop camera software algorithms with Nokia or Motorola, so Sanxing's new mid-range mobile phone does not have functions such as portrait beauty photography and special effects photography.
Therefore, the large screen size is the only selling point of their new mid-range mobile phone. In this case, there will definitely be people buying Sanxing mobile phones because of the large screen of Sanxing’s new mid-range mobile phone.
But to be honest, there are not many people. After all, the difference between 3.5 inches and 3 inches is not that big. The 3-inch screen is enough to display all the details.
Moreover, there are too many similar mobile phones to choose from in the current global mobile phone market, and the current homogeneity of the global mobile phone market is too serious.
The main selling points of mobile phones such as Sugon Mobile, Boshima Mobile, Motorola, and Nokia Mobile are games and photography.
Nowadays, consumers have too many choices to choose from, and the market competition is more fierce than ever before, so it is not easy for everyone to mess around now.
Under this situation, as time goes by, many people in Daxia are wondering about Sugon Technology facing so many mobile phones of the same type.
Faced with such serious homogeneity of mobile phones in the market, I would like to know how much monthly sales of Sugon mobile phones can be maintained?
In this regard, on August 4, 2003, a few days after Sanxing Mobile released a new mid-range mobile phone, Sugon Technology was also discussing related content.
Of course, the focus of their discussion at this time is not on the current mobile phone sales, but on more serious issues.
I saw Chen Dong, who was in charge of mobile phone production management at this time, saying angrily:
"Boss, the TSMC store sent a message saying that their new production capacity cannot be accommodated. 2.5 million Phoenix S1 mobile phone chips per month is their supply limit."
On the other side of the phone, Lin Chen, who was at the Tianjin chip factory, hadn't spoken yet. Huang Hua, who was at the Sugon Technology headquarters, couldn't help but taunted:
"It's really ridiculous. Is this their counterattack against our involvement in the chip foundry industry?"
"I'm afraid it is."
The person speaking at this time was Li Qianqiang, the sales director in charge of mobile phone sales.
At this time, Li Qianqiang paused slightly, and then continued:
"After all, we have purchased our own chip factory and have the ability to produce 130-nanometer chips.
In this case, it is normal for the TSMC store to make some small moves. At this time, they did not directly interrupt the chip supply.
As long as we don’t continue to expand the scale of chip foundry supply, this is actually pretty good. "
Hearing this, Huang Hua suddenly said dissatisfied:
"Hmph, they will cry when the time comes."
Huang Hua is also very confident that Lin Chen can solve the yield problem of 130 nanometers.
"I hope so."
Li Qianqiang nodded and spoke softly.
At this time, Sugon Technology general manager Rebus, who had been silent, asked what he said:
"Boss, I wonder how the yield rate of the 130nm process technology is. Can it replace the chip foundry of TSMC stores in the future?"
Rebus asked a more critical question.
After all, the TSMC store has now sent out news, claiming that it can only supply 2.5 million Phoenix S1 mobile phone chips to Sugon Technology every month.
It cannot supply 5 million Phoenix S1 mobile phone chips per month to meet the annual production demand of 60 million mobile phones. In this case, the remaining 2.5 million Phoenix S1 mobile phone chips per month can only be relied on by itself.
In this case, the yield rate of 130-nanometer chips at the Tianjin chip factory is undoubtedly a crucial issue.
If the 130nm chip yield rate cannot be solved and the Phoenix S1 mobile phone chip cannot be produced by itself, then this will seriously limit the next development of Sugon Technology.
After all, Sugon Technology is building a new factory with an annual output of 30 million mobile phones and is expected to be put into operation in early September. However, if there is a mobile phone factory but there is no Phoenix S1 mobile phone chip, it will be waxed.
At that time, workers' wages, water and electricity operations, food, etc. will be a huge expense.
Therefore, it is no exaggeration to say that the yield rate of 130 nanometer chips will be related to the development of Sugon Technology, and even if it is not done well, Sugon Technology may be on the verge of bankruptcy!
"Don't worry about the yield rate of 130-nanometer chips. I can guarantee that we will reach at least 80% yield rate by early September, have large-scale mass production capabilities, and achieve a chip yield rate of more than 95% by early October."
"Is it like this?"
Rebus nodded slightly.
Although I don't know where Lin Chen got his confidence, but since Lin Chen has made the guarantee, it's okay to continue with the plan.
After all, based on Sugon Technology's situation, it can afford to lose money even if it lasts for two or three months. With Sugon Technology's strength and position at this time, at most it will be enough to borrow another sum of money from the bank.
"The yield rate reached 80% in early September and 95% in early October? This is really great!"
Huang Hua said with joy on his face.
If what Lin Chen said is true, then Sugon Technology will not have to worry about the problem of no chips after the new factory is put into production.
In response, Lin Chen on the other side of the phone smiled.
If it weren't for the sake of pretending to be reasonable, let him break through the 130nm yield rate to appear as reasonable as possible, and don't appear too unscientific or inhumane.
At this time, the yield rate of 130 nanometer chips has exceeded 96%, after all, during this period of time.
Lin Chen made another breakthrough in the virtual laboratory, allowing the 130-nanometer Phoenix mobile phone chip yield rate to reach 96%.
But after laughing, Lin Chen's expression began to become serious, because the next thing to talk about was the key issue.
Lin Chen was talking to the phone, and Rebus on the other end said:
"The scarcity of talents in our chip factories is still a big problem. So far, the chip factories can only barely operate normally. The manpower is quite tight and many experienced skilled workers and engineers are scarce.
(End of chapter)
