Time passed quietly like this, and in the blink of an eye, March 15th, a day that was destined to be unavoidable in the history of science and technology in Daxia, passed.
Although it was a quiet day and there was no big news in the world, the decisions made by Sugon Technology on this day will profoundly affect the future development of Daxia Technology.
However, the storm is coming, the world does not stand still but keeps moving, and accidents will always happen.
On March 18, 2003, when people thought it was another peaceful day, Hashishima Mobile suddenly took action.
This move directly caused an uproar throughout Asia and even the world, shocking countless people.
What did Bo Island Mobile do?
What they do is actually very simple, that is, they sell their mobile phones to the island countries, Hanguo, Thailand, Indo, and South Vietnam among the five Asian countries at the same time!
Moreover, their simultaneous sales were so big that every country set off an advertising frenzy that lasted for several days.
On this day, Hashishima S90 mobile phone appeared in advertisements on all major well-known TV stations in various countries.
It can be seen that the advertising funds in this round are definitely no less than 50 million!
Spending more than 50 million yuan on advertising is definitely a crazy move. You must know that Jinli Mobile won the Yangma No. 1 advertising for the next whole year with only 110 million yuan.
The advertising funds that could have been used for half a year were used in just a few days. This has to be said to be a crazy decision.
Of course, although the decision is crazy, the effect is really good and it can be said to hit the nail on the head.
In less than a day, many people in those five countries knew that a mobile phone brand from Daxia had landed in their country.
And judging from the TV commercials, this Hashishima S90 mobile phone seems to be really good.
It looks good, you can play a total of 76 FC games and some handheld games for free, and it has 300,000 pixels...
With all the advantages added together and a very cheap price, this Daxia phone is simply a great value for money.
Therefore, the Hashishima S90 mobile phone successfully caused a sensation as soon as it was released in 5 countries, and its market performance was also quite impressive.
On the afternoon of March 19, 2003, Bo Island Mobile announced their overseas sales.
As soon as this sales situation came out, countless Daxia people were in an uproar, because Daxia mobile phones actually went out of the country!
It’s not that Daxia had never exported mobile phones before. On the contrary, Daxia is a major exporter of mobile phones. In 2002, it exported a total of 45 million mobile phones.
But it is a pity that almost all of these exported mobile phones are mobile phones of foreign brands. Although domestic mobile phone brands have never given up on overseas markets, the total export volume of domestic mobile phones last year was less than 1 million units!
Among them, Bo Island Mobile Phone sold only 180,000 mobile phones overseas in 2002, which was simply miserable.
Even domestic leading brands are like this, not to mention other brands. Therefore, before this, domestic mobile phones could only be used domestically. When exported to foreign countries, the sales volume was simply appalling.
But this time there have been earth-shaking changes. Perhaps because the Bodao S90 mobile phone has so many unique selling points, this mobile phone has successfully taken root overseas!
Judging from the news released on the afternoon of March 19, 2003.
On the 18th yesterday, the total first-day sales of Boshima mobile phones in 5 countries exceeded 100,000 units. This is an astonishing result.
You must know that last year they only sold 180,000 units overseas, but now they sold 100,000 units overseas on the first day, which almost overturned last year's results!
I have to say that this time the Hashishima mobile phone was indeed an instant hit, and it also successfully established a foothold overseas!
In this regard, the astonishing achievements of domestic mobile phones were naturally reported by major media on the night of the 19th.
Countless people are clamoring that domestic mobile phones have completely risen, and for a while, Hashimoto Mobile has faint signs of regaining the leading position of domestic mobile phones.
After all, their sales last month were only 100,000 units less than Sugon Technology. At this time, they were relying on the first-day overseas sales of 200,000 units.
At this time, Hashimoto Mobile has the strength to regain the leading position in domestic mobile phones by relying on overseas sales and domestic sales.
Under such circumstances, the reputation of Bodao Mobile Phone suddenly skyrocketed, and it was already surpassing Sugon Technology for a while!
…
"Ha ha ha ha……"
At this time, Xu Lihua from Bo Island's mobile phone was smiling extremely happily, and this smile directly wiped away all the previous depression.
During this period of time, Bodao Mobile has been under a lot of pressure. After all, Sugon Technology completely crushed both sales and revenue last month.
This caused Bodao Mobile to directly lose its status as the domestic leader. In this case, last month was the darkest moment for Bodao Mobile.
But fortunately, Xu Bo, the sales director of Bodao Mobile, found a way out in despair. The way out is that if it doesn't work at home, then go abroad.
As a result, the situation is the same as now, and the S90 mobile phone has gone crazy overseas!
With huge advertising investment and many core selling points of the Bshima S90 mobile phone, the Bshima mobile phone became an instant success and swept away many hazes and has a tendency to regain the leading position of domestic mobile phones.
Faced with this situation, how could Xu Lihua not look happy? How not to look satisfied!
"Congratulations, Mr. Xu."
At this time, Pan Jie, who was in charge of the mobile phone production management and mobile phone R&D departments, congratulated Xu Lihua.
"Hahaha, we are all happy..."
Xu Lihua, who was overjoyed, turned his gaze to Xu Bo, who was looking calm:
"The first person to win this time should be Xu Bo. For this, we must give a big reward."
"Thank you, Mr. Xu."
Xu Bo, who heard about the big prize, raised his hands and thanked him, but the smile on his face didn't look very happy for some reason.
In this regard, other people at the scene did not notice this. They were all happy with the amazing results achieved by the current Bo Island mobile phone.
"Next, Xu Bo, you have to develop overseas markets in depth. We currently only sell crops in 5 countries, which is not enough.
Next, you have to extend your sales from these 5 countries to more countries. It is best to sell our Boshima 390 mobile phone to Europe and the United States...
We want people all over the world to use our mobile phones! "
"yes."
Xu Bo, the sales director of Bodao Mobile, nodded lightly and agreed.
But at this time, Pan Jie, who is responsible for mobile phone production management and mobile phone research and development, raised a question:
“Based on the current sales situation, if we really want to sell our Hoshio S90 mobile phone all over the world in the future.
Then I'm afraid our current annual production capacity of 16 million units and monthly production capacity of 1.33 million units is not enough. "
"Monthly production of 1.33 million units is not enough? Overseas markets are indeed the real mecca for making money."
Hearing Pan Jie's words, Xu Guang, one of the Four Heroes of Bo Island, sighed with emotion, and his face looked inexplicably excited.
(End of chapter)
