But the deal is done, since Andy Lau has unilaterally torn up the endorsement contract and paid liquidated damages.
In this case, Jinli Mobile had no choice but to change its spokesperson.
The benefits of Liu Huade's endorsement for Jinli mobile phones are obvious. It can be said that Jinli mobile phones can have so many sales, and the sales contribution of Liu Huade's endorsement accounts for at least 10 to 20 percent.
Jinli mobile phone has received a huge blow.
Sales of Jinli mobile phones plummeted by more than 10%.
"It really pisses me off that this happened at this time."
At this time, he regretted very much why he asked Andy Lau to be the spokesperson in the first place!
It can be said that if he did not find Liu Huade to endorse, the impact on Jinli mobile phones might not be so big now!
As the saying goes, good things don’t go out, but bad things spread thousands of miles.
In particular, this bad thing is related to Liu Huade, the hottest superstar in the country. This bad thing has spread throughout the streets and alleys of Daxia.
Now the whole streets and alleys of Daxia are talking about Jin Li's mobile phone.
Let the people of Daxia know that their Jinli mobile phone illegally ported so many games and was eventually discovered by Liu Huade before unilaterally breaching the endorsement contract.
Regarding the matter of terminating the endorsement contract, Andy Lau's reasons were understood by people.
But on the other side of the news, when people understood and approved of Andy Lau's behavior of terminating the endorsement contract, the opinions and evaluations of Jinli Mobile Phone were really negative.
So in this case, Jinli Mobile's brand building plan has directly experienced a wave of setbacks, which has dealt a devastating blow to Jinli Mobile's big brand development strategy.
After all, Liu Huade's endorsement of Jinli Mobile has provided tremendous help. It can be said that precisely because of Liu Huade's endorsement, the brand power of their Jinli Mobile has gradually become as strong as that of Bo Island Mobile.
But at this time, as the endorsement contract between Liu Huade and Jinli Mobile was unilaterally torn up, Jinli Mobile naturally became what it was before and what it is now, directly becoming the image of ordinary domestic brands such as TCL and Kejian!
“In order to get his endorsement, the liquidated damages in the contract were very low.
It can be said that although they have breached the contract now, they can actually earn millions in endorsement fees. This is really infuriating. "
At this time, Xie Peng was also very angry.
After all, he also invested 200,000 in Jinli Mobile when it was first established. At this time, as the conflicts between Jinli Mobile became known throughout the country, the value of Jinli Mobile's shares once again experienced a round of shrinkage.
It can be said that before tearing up the endorsement contract, Xie Peng's original shares of more than 200,000 were still worth more than 600,000, but now they are estimated to have plummeted to a valuation of more than 400,000.
"We need to quickly find a new star to replace Andy Lau."
At this time, Lu Weibing was frowning when he said this. It was obvious that the recent series of blows had given him a headache.
"It's really time to find other new stars to replace us. I don't believe that without Liu, we can't find another star to endorse us!"
Speaking of this, Liu Zirong looked confident.
Liu Huade is the most popular and well-known super star in Daxia, but there are also many other well-known stars, such as Brother Cheng Long!
At this time, Liu Zirong didn't know that asking Brother Cheng Long to speak for him was a very dangerous act.
Because according to history, it seems that many brands that seek endorsement from Brother Cheng Long have been unlucky enough to go bankrupt in the end!
"I support it. We can find Cheng Long to represent him. I like Cheng Long's movies very much."
Xie Peng on the side nodded in support and also gave his recommendation.
"Okay, that Cheng Long is really good and well-known. He is only weaker than that damn Liu Huade. We can ask him to endorse our Jinli mobile phone."
Liu Zirong naturally agreed without hesitation.
At this time, Lu Weibing, who was frowning and suffering from a headache, said:
"After the double blow of Sugon Technology and Liu Huade tearing up the endorsement contract, the sales of our second-generation Jinli Tianchen mobile phone have experienced a major setback.
According to the latest analysis and statistics, if the current situation continues, the future monthly sales of our Jinli Tianchen second-generation mobile phones are estimated to be around 90,000 units, which is a 65% reduction compared to before! "
"What?"
After hearing what Lu Weibing said, Liu Zirong jumped up like a monkey whose tail was stepped on, with disbelief and anger in his eyes.
"Haven't our prices already dropped to 1,600 yuan? Why are there only about 90,000 units left in sales?!"
Liu Zirong was very puzzled and angry when he said this, with deep disbelief in his eyes, wondering if Lu Weibing was joking.
In response, Lu Weibing spread his hands and said helplessly:
"This is actually a good deal, if it weren't for the fact that our mobile phone is currently the only one that can play FC games, and finally, our Biaowang advertisement has become well-known across the country.
It is actually not easy to maintain the current sales volume of about 90,000 units. In terms of brand and product competitiveness, if we did not have Biaowang Advertising, the sales of Jinli Tianchen’s second-generation mobile phones would more likely plummet to 50,000 to 7 About 10,000 units. "
Upon hearing Lu Weibing's words, Liu Zirong suddenly slumped down on the stool as if his spine had been ripped out.
Liu Zirong is a smart man. He naturally knows that Lu Weibing's analysis is correct, which is why he is so powerless at this time.
"Did you lose?"
Liu Zirong murmured, with deep decadence and weakness in his eyes.
He previously thought that Jinli Mobile Phone had the advantage, but judging from the cruel situation at this time, it seems that their Jinli Mobile Phone did not have the upper hand.
"Why is this happening?"
Xie Peng on the side also asked in disbelief what he said. Obviously he was very puzzled by the fact that the current monthly sales volume of Jinli Tianchen second-generation mobile phones is only about 90,000 units.
(End of chapter)
