However, Liu Zirong is indeed Liu Zirong, the man who led Jinli Mobile Phones to become the most well-known domestic brand in China.
So Liu Zirong quickly calmed down, and then turned around and left without entering the Shuguang Electronics Direct Store.
Later, through employees, we soon learned that the overflow of customers at Shuguang Electronics directly-operated stores occurred not only in their Pengcheng city, but also in other cities!
After knowing all this, Liu Zirong completely collapsed on the stool and felt weak.
However, what made him even worse came from Lu Weibing. According to the latest feedback Lu Weibing received.
Currently, Jinli mobile phone dealers across the country have sent notices requesting to reduce shipments.
The reason for the notification of reduced shipments is that the number of customers who came to inquire about purchasing Jinli Tianchen second-generation mobile phones has dropped by more than half.
If the current trend continues, their future sales may be cut by more than half!
This is terrible news!
Liu Zirong was almost dizzy when he heard this from Lu Weibing.
It can be said that if he didn't have a heart disease, he would have had a heart attack immediately after hearing the news and would have been admitted to the ICU.
When Xie Peng on the side heard the result, he couldn't hold the Jinli Tianchen second-generation mobile phone steadily in his hand, and his face showed an ugly expression as if his parents were dead.
Because he knew that the reward Liu Zirong had promised him would definitely be gone!
He spent so much energy and even worked overtime and stayed up late, hoping that the reward he would get would be gone!
Realizing this unacceptable outcome, how could Xie Peng not show an ugly expression like his dead parents.
And Xie Peng was so regretful at this time, regretting why he didn't sell his shares for cash in the first place.
You must know that a few days ago, his original shares of more than 200,000 yuan would be bought by people even if the price was raised to 1 or 100,000 yuan!
But now with the news that the sales of Jinli Tianchen's second-generation mobile phone have plummeted by 50%, it is no longer a thought for his original shares worth more than 200,000 to be sold to 100,000 and hundreds of thousands.
Now it is laughable to sell it for more than 600,000 yuan. After all, don’t forget that Jinli Mobile Phone Company has spent a huge amount of money to develop Jinli Tianchen second-generation mobile phone.
He also spent a huge amount of money to hire Andy Lau to be the spokesperson and spent 110 million to win the top advertising bid!
With all these large investments and expenditures, the burden on Jinli Mobile is very heavy. It can be said that it is already on the verge of bankruptcy!
Jinli Mobile once ridiculed Sugon Technology for taking a 400 million yuan loan and spending 7% of its profits on the Sugon gaming platform as a stupid act.
Although the actual loan pressure on Jinli Mobile is not as much as Shuguang Technology's 400 million yuan, Jinli Mobile's various loan pressures add up to 200 million yuan and it cannot escape.
These loan pressures and dangerous behaviors will also reduce the valuation of Jinli Mobile, because people are worried that Jinli Mobile will not be able to sustain bankruptcy and cause huge losses to themselves!
"well!"
Lu Weibing looked at the ugly expressions of the two people in front of him, as if their parents had died, and he sighed deeply.
There was a lot of pressure on the man on the other side of Pengcheng, because that man was too powerful.
There was no doubt that Jin Li Mobile held the ace card before, and had a high chance of victory. However, that man clearly had bad cards, but he defeated Jin Li Mobile in the end.
Witnessed all this, witnessed the other party's various methods of turning decay into magic and defeating Jin Li's mobile phone.
At this time, Lu Weibing was really under great pressure and felt a headache.
"We have to do something."
Liu Zirong took a deep breath and then spoke decisively.
Now they must do something and cannot let the situation continue to deteriorate. After all, they are also burdened with a loan of more than 2 yuan.
At this time, Lu Weibing gave his advice:
"I suggest that we develop our own games. We can't learn from Sugon Technology and run the Sugon Cup game competition, but we can develop our own genuine games."
"This is a good idea. We may gain a lot of benefits by producing our own genuine games."
Liu Zirong was very satisfied with Lu Weibing's suggestion and immediately agreed.
Seeing this, Lu Weibing made his second suggestion:
“In addition, I suggest that the price of Jinli Tianchen’s second-generation mobile phone should be reduced by 100 yuan.
Although this will cause our single unit profit to plummet by 100 yuan, but our price? It is indeed a bit high, which is very disadvantageous in market competition. "
"this……"
Hearing Lu Weibing's second suggestion, Liu Zirong couldn't help but fall into huge hesitation.
After all, this is cutting one's own flesh, and it is also cutting a profit of up to 100 yuan per unit, which is really painful.
After all, Jinli Mobile hired Liu Huade, the most famous star in Daxia, to endorse it, and it also spent 110 million to win the top advertising bid.
It can be said that the advertising cost alone is very large, and finally the R&D expenditure and tax expenditure are also included.
Therefore, the actual profits that Jinli Mobile can make may not be as much as those made by Shuguang Technology.
In this case, you have to cut off the profit of 100 yuan per unit, which is equivalent to taking meat from your own bowl. This is really painful.
"Okay, I agree."
After hesitating for a long time, Liu Zirong finally made the painful decision to cut off 100 yuan of profit per unit. After all, others sell for 1,600 and you sell for 1,700.
But if you want to maintain or even restore original sales, you can only reduce the profit of a single mobile phone.
In this way, as Jinli Mobile made two decisions, Jinli Mobile began to fall into a busy state of rectification.
However, within a week, when Jinli Mobile was banking on their two decisions to reverse the decline and bring sales back to their original situation, a shocking piece of bad news hit Jinli Mobile.
The shocking news was that Andy Lau sent a notice to unilaterally terminate the endorsement contract. For this reason, Andy Lau was even more willing to pay a large amount of liquidated damages.
Because after Liu Huade found out that he endorsed Jinli mobile phone, Liu Huade's personal reputation received a huge wave of bad reviews.
Because Liu Huade supports illegal porting of games, supports piracy, and has poor moral character and other remarks circulated on the Internet and even in the streets.
For this reason, Liu Huade's personal reputation has received a blow. It can be said that the reputation he has built up over the years has been completely destroyed by Jinli Mobile Phone.
Faced with this situation, Liu Huade did not want to continue to cooperate no matter how much endorsement fees Jinli Mobile Company offered.
In the end, even with a large amount of liquidated damages, Andy Lau did not hesitate to send a notice to unilaterally terminate the endorsement contract!
After all, compared to short-term interests and long-term interests, fools know how to choose. In this case, how can Andy Lau not unilaterally terminate the endorsement contract? !
So Jinli boss Liu Zirong found that after the sales plummeted, he faced another huge blow when Liu Huade unilaterally terminated the endorsement contract!
Many unfavorable things happened one after another!
(End of chapter)
