However, faced with Rebus' confused words, Lin Chen shook his head slightly and said with a smile:
“Of course we need to advertise, but advertising can’t just involve throwing money at it, but we must learn to use clever techniques.
After all, we at Shuguang Technology are a company engaged in the development and trade of skilled workers, and most of our profit income must be used for technology research and development, factory equipment upgrades, and production expansion.
We will definitely advertise, but it is also true that our total advertising funds are not as good as others.
So you have to advertise, but you need to be flexible and flexible to maximize the value of advertising! "
Hearing Lin Chen's words, Rebus's eyes showed curiosity.
What Lin Chen said about maximizing the value of advertising is what many marketing managers pursue throughout their lives, but it is easy to say but not easy to do.
I wonder how Lin Chen can solve the huge pressure of insufficient advertising funds, but also wants to maximize the impact of advertising funds?
"Internet trolls!"
Facing the curious looks from Rebus and Chen Dong, Lin Chen gave his answer.
"Internet trolls?!"
A thoughtful voice and a surprised and puzzled voice came from Lin Chen's side.
The surprised and puzzled voice was Chen Dong's voice, while the thoughtful voice was Rebus's.
Of course, Chen Dong didn't know what Internet trolls were, but Rebus thought of something through the noun.
Because Rebus personally likes visiting BBS forums and using the Penguin chat software, he thought of something through the term Internet trolls.
"Yes, this Qiaojin is an Internet troll! After all, TV advertising is really hit the mark, but the cost of TV advertising is too high now.
One Biaowang advertisement only costs 110 million. If you want to run TV ads without tens of millions, you won't be able to achieve results. We can't afford to burn these TV ads.
Therefore, we can use low-cost and highly effective Internet trolls to advertise for us. "
“What is this internet troll?”
Chen Dong asked his question, with confusion in his eyes.
“Online trolls are us hiring a group of idle people to work part-time online, and then asking them to post favorable comments about our Sugon Technology or Sugon A1 mobile phone in BBS forums or places where netizens gather to increase their desire to buy our products.
At the same time, they are smearing and belittling other companies’ mobile phones, pointing out and magnifying the flaws and shortcomings of other companies’ mobile phones, thereby dampening the desire of potential consumers of other companies’ mobile phones to purchase! "
“Although I don’t know how to operate it, it feels very powerful.”
Chen Dong expressed his opinion in a confused manner.
Regarding this, Rebus on the side also smiled and said:
"Not only is it awesome, this strategy of hiring netizens as trolls is simply unprecedented. It may be more effective than 10 TV commercials."
Lin Chen nodded after hearing this. In this era, the concept of Internet trolls has not yet taken root in people's hearts. Today's netizens are too innocent and have not experienced the dangers of society.
Therefore, the Internet trolls can play the strongest role, and the number of Internet users this year seems to have reached 60 million historically!
With such a huge base of Internet users, if one in ten people buys Sugon A1 mobile phone due to the influence of online trolls, then this is also a terrifying sales volume!
Therefore, the role that Internet trolls can play in this era is truly the strongest and the most unexpected.
After all, they have not seen Internet trolls yet, and they have no idea what Internet trolls are.
Naturally, I didn’t expect that the positive and negative comments from netizens were actually all fake and had selfish motives!
"My boss is so wise. I think this online troll's strategy can save countless advertising fees and still achieve the same goal. This is really amazing."
At this time, Rebus looked at Lin Chen with admiration, as if he was looking at an alien.
He had always thought that his marketing skills were good, but when compared with Lin Chen, he found that he was still very immature.
At least he never imagined that he could find someone to work part-time as an Internet troll to build momentum for the Sugon A1 mobile phone.
It is a destructive propaganda method that artificially creates the impression that Suguang mobile phone is a super good mobile phone, and then belittles and magnifies the flaws and shortcomings of other mobile phones.
So at this time, Rebus really admired Lin Chen's underhanded method, and so did Chen Dong beside him.
In this regard, Lin Chen looked at the admiring expressions of the two people and was not proud at all. Instead, he waved his hands and said:
"Okay, that's it, let's move faster."
Hearing this, Rebus and Chen Dong both nodded slightly to express their understanding.
In this way, Sugon Technology fell into a busy working state.
And the outside world began to change!
…
This day is November 14th.
Under the huge pressure from Jinli Mobile, the head of Bodao Mobile, Xu Lihua, revealed in a news interview that they will release their new mobile phone in the near future, but the specific time has not yet been announced.
At the same time, an executive from TLC Mobile Phone Company, which is now the second largest mobile phone sales company, also revealed in an interview that TLC Mobile Phone is developing a new mobile phone.
These two news naturally aroused heated discussions among netizens in Daxia, and many people lamented that the next era will be the era of gaming phones.
In this way, time passed by again in the heated discussion among netizens, and in a blink of an eye, it came to the day when Jinli Mobile held a press conference.
Although the Jinli mobile phone company released the special selling points and prices of the Jinli Tianchen second-generation mobile phone in a TV commercial.
However, many details of this mobile phone are not clear to people, so Jinli Mobile held a special product launch conference when it was officially sold.
Moreover, this product launch was quite a big event, with thousands of people reportedly attending!
It was a pity that Lin Chen did not attend the product launch. After all, Sugon Technology had a lot of things to do.
However, reporters also diligently reported many detailed data about the second-generation Jinli Tianchen mobile phone afterwards.
Jinli Tianchen mobile phone
Screen: The screen has 128×160 large pixels and 256 colors, the same model as the Sugon A1 mobile phone.
Battery: The battery capacity is 650 mAh, which is 50 mAh more than the Sugon A1 mobile phone.
Processor: Uses the tcs2500 chipset, which is designed and produced by Texas Instruments. The tcs2500 chipset contains the same OMAP710 processor as Sugon Technology.
Running memory and storage memory: It has 8MB of running memory and 64MB of storage memory, which is the same as the Sugon A1 mobile phone.
System: It adopts the Symbian system and naturally supports the Java format. It currently supports more than 50 popular games and many software games of the Symbian system.
Appearance: The appearance is similar to the Sugon A1 mobile phone. Regardless of the brand logo, if you say they are sister phones, 90% of the people will agree...
"These damn bastards, do you still want to show your face?!"
In the headquarters of Sugon Technology, Chen Dong was very angry when he looked at the analysis data of the second-generation Jinli Tianchen mobile phone in his hand.
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(End of chapter)
