Chapter 93 Improving brand value? !

Style: Science Author: Dr. YingmanWords: 2244Update Time: 24/01/18 04:01:46
On the other side, at this time, Lu Weibing was not happy because Jinli Tianchen's launch speed had accelerated, but said solemnly:

“Although our Jinli Tianchen mobile phone will be launched soon, more than 15 Famicom games are expected to be launched simultaneously, which is 6 more than Sugon mobile phone.

But the second generation of our Jinli Tianchen is probably not as good as the Sugon A1 mobile phone in terms of resistance to drops, smashes, and pressure.

Although our mobile phone will definitely sell like crazy, it should not achieve the ultimate goal of defeating the Sugon mobile phone.

So our two mobile phones can only be regarded as comparable, each with its own advantages. "

"They are almost equal, each has its own advantages? You think too highly of that Sugon A1 mobile phone.

Their brand image is just that of a no-name mobile phone in the minds of Chinese people. In addition, the fact that they do not spend a lot of money on TV advertising to build their brand is even more fatal.

Oh, taking the technical, industrial and trade route is simply an evil path and a dead end!

The reason why their mobile phones are selling so well now is because there are currently no competitors, leaving consumers with no choice.

When our Jinli Tianchen second-generation mobile phone comes out, we will rely on the fact that they are just a no-name brand and do not pay attention to advertising and marketing.

I can guarantee that consumers will definitely betray the Sugon A1 phone and choose our Jinli Tianchen second-generation phone! "

Speaking of this, Xie Peng's face was filled with infinite confidence.

Although the quality of Sugon A1 mobile phone is indeed good, it is also very resistant to falling, smashing and pressure.

But in this era, trade, industry, and technology are the right way, and technology, industry, and trade are just the evil way!

"well said!"

Liu Zirong on the side heard Xie Peng's analysis, and he nodded in agreement.

What Xie Peng said really spoke to his heart, making him very satisfied and agreed.

He was very happy and stepped forward and patted Xie Peng on the shoulder, and then said with blood:

"Xie Peng, you have made great contributions in developing the second-generation Jinli Tianchen mobile phone, and I and the shareholders have all seen it.

When our second-generation Jinli Tianchen goes public and sweeps the world, I and the shareholders will give you a satisfactory reward. "

"Thank you, thank you, chairman, for contributing to the company. This is what I should do!"

Xie Peng, who had been beaten with chicken blood, was very excited, and then his eyes inadvertently glanced at the expressionless Lu Weibing, with a burst of pride and disdain in his eyes.

At the beginning, both he and Lu Weibing had important tasks, one was responsible for ruining Sugon Technology, and the other was responsible for developing new mobile phones.

As long as he can complete those two important tasks, he will be rewarded by Liu Zirong and his shareholders, which means that he may be rewarded with a small share of shares, or even a large sum of cash if he fails.

Although the task of discrediting Sugon Technology was successful, the success made Sugon Mobile's reputation very bad at that time and was condemned by netizens.

But in the end, the Sugon A1 mobile phone successfully reversed all the negative public opinions and became more famous than before.

Let Jinli Mobile spend millions of dollars to get through the media and create a scandal, all gone up in smoke, and not a single cent was made.

It can be said that the mission of ruining Sugon Technology has completely failed. Naturally, it is impossible for Lu Weibing to receive rewards from Liu Zirong and the major shareholders.

Under such circumstances, his task of developing a new mobile phone was successful, and he also received praise from Liu Zirong. He would soon be rewarded by Liu Zirong and the major shareholders. How could Xie Peng be so dissatisfied?

However, facing Xie Peng's proud and disdainful eyes, the expressionless Lu Weibing just sat there quietly, not knowing what he was thinking.

At this time, Liu Zirong, who stood up and patted Xie Peng on the shoulder, did not return to his seat.

Instead, he took a few steps forward, then turned to look at Xie Peng and Lu Weibing and said:

"Then Sugon Technology dares to claim that 1,083 dealers and 66 Sugon Electronics direct-operated stores hold activities together. I'm going to see their jokes. Are you guys coming?"

"Oh, it's just a gimmick."

Xie Peng also stood up as he spoke, and walked towards Liu Zirong while sarcastically saying:

"It is certainly impossible for 1,083 dealers to hold activities together with 66 dealers. Those dealers probably just put up banners outside each store, which is considered an activity.

There may be less than 100 places that actually hold events across the country. After all, events cost money, and it is not easy to get those dealers to spend money to hold events.

Let’s see how fake Sugon Technology’s bragging is. "

"good."

Upon hearing this, Liu Zirong shouted "Hello" and then focused his attention on Lu Weibing.

"I'll go too, I also want to see how it goes."

"Well, okay, then the three of us will go together in the car."

Liu Zirong naturally agreed, and the three of them quickly got into Liu Zirong's luxurious Mercedes and drove out of Jinli Mobile Company.

It took a total of thirty minutes. At this time, the luxury car arrived at a place where an event was being held.

This is a square in Dongguan, not Huaqiangbei, so there are two places, one in the south and one in the north.

The three people who came here also wanted to see if Sugon Technology was conducting a real event across the country, or if each dealer was just setting up a fake event with banners.

Therefore, none of the three people went to Pengcheng Huaqiangbei. After all, the head office of Huaqiangbei must be carrying out regular activities.

"Da Lun Da Lun Daren Daren Daren..."

There were thousands of people watching where the sound came from, and a very beautiful singing sound came from the front.

"It's that damn singing again!"

Although the song was very pleasant, it was very harsh in Xie Peng's ears. After all, he was as sweet as I was arsenic.

"It seems that they no longer use the "repay me my hard-earned money" street advertising. This is deliberately increasing the brand value!"

Among the three, Lu Weibing had a serious expression after hearing the singing, and his eyes were full of solemnity.

After all, when Shuguang Technology launched a big event before, they always had slogans such as "Pengcheng Huaqiang, Pengcheng Huaqiang! Wangbadanhuanghe, return my hard-earned money, return my hard-earned money!"

But now Sugon Technology no longer uses that slogan in promotional activities, but uses music instead.

Although the effect of attracting onlookers is reduced, it actually increases the value of the brand.

After all, that "Pengcheng Huaqiang Bai, Wang Ba Dan Huang He, return my hard-earned money." Although it attracts people's attention.

But to be honest, although using the slogan "return my hard-earned money" is very attractive, it actually lowers the image of the entire brand.

So at this time, Sugon Technology will not continue to do that, but it will be a very bad thing for Jinli Mobile.

After all, Sugon Technology has enhanced the value of its own brand, which invisibly enhances the strength of Sugon Technology.

This is terrible news!

"Good news, ladies and gentlemen! Good news! Sugon A1 mobile phone is finally available on a large scale.

Sufficient stock, sufficient stock! Welcome everyone to come and purchase Sugon A1 mobile phone! "

(End of chapter)