Therefore, limited production capacity is not a reason to underestimate the Sugon A1 mobile phone. According to the popularity of the Sugon A1 mobile phone at this time, it is currently sought after by the Chinese people.
It is said that Sugon A1 mobile phone can sell 200,000 or even 300,000 units every month, absolutely no one dares to doubt it!
There is no way, this Sugon A1 mobile phone does have too many selling points that people cannot refuse.
Therefore, Hashishima, who felt a chill in his back, could only conduct such an emergency meeting. At this time, they were frowning and discussing the Sugon A1 mobile phone.
"Everyone, this Sugon mobile phone is a threat, although their current monthly sales are only 120,000 units at the highest level.
But according to this development trend, I am afraid that we may challenge our leading position in the future. "
The person speaking at this time was Xu Lihua, the head of Bodao Mobile Phone. At this time, he looked at the information about Sugon A1 mobile phone in his hand and frowned.
"This Sugon A1 mobile phone is indeed a threat. In some ways, it is more threatening than the TLC mobile phone, which is currently the second best-selling domestic mobile phone!"
The person speaking at this time was Xu Bo, one of the four heroes of Bo Island and mainly responsible for marketing.
However, facing the worried words of Xu Lihua and Xu Bo, the leaders of Bo Island, Pan Jie, the vice president in charge of the R&D department and one of the four heroes of Bo Island, shook his head slightly and said with disdain:
“I don’t think Sugon A1 mobile phone is a big threat, because there is a huge problem with their business strategy. The problem is that they don’t seem to pay attention to advertising and marketing!
Their mobile phones are currently selling so well, I think because their mobile phones can play Famicom games.
As long as we launch mobile phones that can play Famicom games, they will definitely be lost to everyone without their special features. "
Upon hearing this, many middle- and senior-level companies at the scene nodded gently to express their approval.
What do they rely on to be able to use their Bo Island mobile phones?
Some people say it depends on quality, but the middle and senior management of Bodao Mobile know that what they actually rely on is TV advertising and marketing!
In layman's terms, the reason why Hashimoto's mobile phone can create such a miracle lies in an advertising slogan that was accidentally thought of at the beginning.
The advertising slogan is "Bo Island Mobile, the fighter among mobile phones!", and because of this sentence, people in Daxia have confidence in the quality of Bo Island Mobile when they think of it.
After all, if it dares to be called a fighter, then the quality of this Bo Island mobile phone must be very good, and fighter is synonymous with advanced and powerful.
As a result, as the somewhat brainwashing phrase "Boshima Mobile, the fighter among mobile phones" continued to appear in the ears of people across the country, people all over the country were full of trust in Boshima Mobile.
Therefore, their ability to reach the leading position all the way is actually based on advertising and marketing!
As for mobile phone performance and special selling points, to be honest, Hashimoto mobile phones really don’t have any core technology or special selling points.
After all, the chips are imported, the screens are also imported, the lithium batteries are domestically produced, and the complete mobile phone technology is also imported from the Lanxi Sakim Mobile Phone Company.
It can be said that except for the mobile phone motherboard and casing which are produced in-house, Hashishima Mobile is actually just a mobile phone assembly factory!
In this case, there is no inherent difference between Bodao mobile phone and other mobile phones. The reason why Bodao mobile phone sells so well is because of advertising and marketing!
At this time, faced with Sugon Mobile, which seems to pay very little attention to advertising and marketing, and has not even advertised on TV stations, many middle and high-level managers of Boshima Mobile actually do not think highly of Sugon Mobile.
I think Sugon Mobile only has the advantage in the short term. Once Boshima Mobile takes it seriously, Sugon Mobile will definitely be lost to everyone.
At this time, facing Pan Jie’s disdainful words, Xu Bo, who was in charge of sales, frowned and said:
"The ability to play Famicom games on the Sugon A1 phone is indeed the biggest selling point of this phone, but the super high quality and resistance to drops, smashes, and pressure of the Sugon A1 phone are also one of its selling points. We need to pay attention to this."
Faced with Xu Bo's words, many middle and high-level executives at the scene also nodded lightly.
One of the most important factors that consumers consider when buying a mobile phone is quality, and multi-functions take a secondary position compared to quality.
After all, no matter how many functions there are, if the quality of the mobile phone is too poor, it will definitely not work. You can’t buy it as a father.
Therefore, the reason why the Sugon A1 mobile phone is so popular at this time is that its good quality and durability also play a big role.
In this regard, Xu Lihua, the head of Bodao Mobile, seemed to have thought of something, and then said with a serious face:
“Whether they can play Famicom games or have good quality and durability, we have to learn from their advantages. Only in this way can our Boshima mobile phone further defeat Nokia and Motorola!
So far, our Boshima mobile phone has only performed well in the field of low-end mobile phones, and sales in the field of mid-range mobile phones and high-end mobile phones have been bleak. I feel this is an opportunity! "
Hearing this, Xu Bo, who was in charge of sales, immediately nodded in agreement and said:
“Indeed, our sales of high-end mobile phones have not been good so far, and even the sales of mid-range mobile phones cannot increase.
If we can create a mobile phone this time that can play Famicom games and is of good quality and resistant to drops, smashes and pressure, then we may be able to truly enter the mid-range market. If we do it well, even the high-end mobile phone market may not be impossible. "
In this regard, Xu Guang, one of the last four heroes of Bo Island, also nodded in agreement:
"Indeed, if the Sugon A1 mobile phone can gain a foothold in the terminal market, we will definitely be able to do it too. After all, we are the leader in domestic mobile phones!"
"In this case, let's start a project to develop a new mobile phone."
At this time, Xu Lihua, the head of Bo Island Mobile, also made the decision to develop a new mobile phone, with determination in his eyes that could not be refuted.
"I have no opinion."
Xu Guang, one of the four heroes of Bo Island, naturally nodded in agreement and did not object.
Boshima Mobile is currently building a factory with an annual output of 15 million mobile phones. Although it is short of money, it is not so short that it cannot use money to develop new mobile phones.
"I support."
Xu Bo, who is in charge of mobile phone sales, expressed support for the development of new mobile phones.
"I support."
Pan Jie, who looked down on Sugon Technology just now, also made a decision to support it. After all, he just proposed to make a mobile phone that can play Famicom games. How could he object at this time?
In response, Xu Lihua showed a satisfied smile, and then said with a hearty smile:
"Okay, if that's the case, then the development of a new mobile phone is settled."
Hearing this, the other three heroes of Bo Island nodded in approval.
However, Xu Bo, who was in charge of sales, seemed to have thought of something at this time. He frowned and said:
"Sugon Technology is currently building a new factory with an annual output of 12 million mobile phones, which is only slightly weaker than the factory we are building with an annual output of 15 million mobile phones.
It can be seen that Shuguang Technology is really ambitious. We should cause some trouble for them and cannot allow them to develop stably. "
