Therefore, in order to prevent the dealers who monopolize the area from doing all kinds of things that make people and gods angry, no matter how good the system is, it is not as effective as market competition.
The only way is to directly establish two dealers in one city, and finally add Shuguang Electronics direct-operated stores, so that the three parties can fight against each other while also allowing them to unanimously respond to other external threats.
In response to this, someone immediately spoke in opposition:
"Mr. Lin, two dealers in one city is too harsh. The profit we can make is not high."
“Yes, we must pay contracting fees for contracting the sales rights in this area.
In the future, not only will we have to deal with competition from Sugon Electronics' direct-operated stores, we will also have to face competition from dealers in the same city. Does this put us under too much pressure? "
"Yes, if Sugon A1 mobile phone hadn't been shown to be hot-selling and snatched up before, then I would definitely leave without hesitation."
“Yes, there is competition from other dealers in a city, and finally there are Shuguang Electronics direct-operated stores.
We simply cannot raise the price of this mobile phone, and the profit from selling mobile phones will be too low. "
"Yes, the profit is too low. If the price cannot be raised, the profit will be too low."...
At this time, the tall Shandong dealer said with an indifferent expression:
"Mr. Lin, you are so insincere. If you do this again, we will leave first."
"Yes, it's hard enough to accept one Sugon Electronics direct-sales store, but now we have to add a more difficult dealer of the same level. This is too difficult."
"Yes, if we keep doing this we will leave. The money we make is too tiring. We might as well sell other mobile phones."
There were bursts of dissatisfaction at the scene, and many people even called for leaving.
Obviously people have greater objections to having two dealers in one city than to having more Shuguang Electronics direct-operated stores.
There is no way, Sugon Electronics directly-operated stores can only support one or two stores in a city. After all, Sugon needs to spend 30% of the cost.
With Sugon's capital facing the national market, how many Sugon Electronics direct-sales stores can be built in one city?
So there may be only one Sugon Electronics direct-sale store in a city, but there will be two dealers in one city.
This will mean not just one or two stores, but actually more than a dozen or two dozen stores. After all, every town in an urban area must be included in the city.
Therefore, for dealers, the threat of dealers in the same city is greater than that of Sugon Electronics direct-operated stores, at least in their eyes, it is greater than the threat of Sugon Electronics direct-operated stores!
"master."
At this time, beside Lin Chen, Huang Hua was nervous and broke into a cold sweat when he saw the scene in front of him.
If these people really leave, it will not be easy for Sugon Mobile to go nationwide.
After all, the whole country is too big.
There are a total of 685 counties and prefecture-level municipalities in Daxia.
With the current strength and capital of their Shuguang Electronics direct-operated stores, it is very difficult to build a Shuguang Electronics direct-operated store in every city.
If these people really leave, how will they sell Sugon A1 mobile phones in these 685 cities? !
With the strength of Shuguang Electronics' direct-operated stores, it can only sell mobile phones in Pengcheng and several nearby cities.
If we want to expand the sales scope of Sugon mobile phones to 685 cities and their affiliated townships across the country, it may take at least half a year or even a year or two!
Therefore, these dealers still have to be roped in. Without these dealers, although Sugon mobile phones are very cost-effective, what is the use if they cannot be sold?
So at this time, Huang Hua shed a drop of cold sweat when he saw the scene in front of him, and then looked at Lin Chen with a worried face.
I don’t know how Lin Chen should deal with this dead situation.
However, at this time, Lin Chen faced Huang Hua's anxious gaze and the interrogating gazes of more than 500 people at the scene. Lin Chen said calmly:
"Two dealers in one city is unchangeable, and this is also a strategic decision of our company."
"Haha, okay, if that's the case, then you can play by yourself, we won't accompany you!"
After saying that, the tall Shandong dealer left without looking back.
Seeing this, more than 500 people at the scene looked at each other again, and finally a dozen dealers left. These were all powerful dealers.
Lin Chen has no regrets about this. If he can't have the right to speak now, then he will only be in trouble in the future.
Rules must be established early. Don’t set rules only when others are too big to control your life. By then it’s already too late!
Even if the rules can really be established by then, the fight between the powerful dragon and the local snake will ultimately hurt both sides, so if you can't accept it, let's break up in advance!
"Okay, if you don't leave at this time, it means you agree. In this case, let's formally discuss the price.
In order to thank you for agreeing to the decision to have two dealers in one city, we will simultaneously reduce the regional distribution contracting fee and only charge a symbolic regional distribution contracting fee.
In addition, we will establish eight logistics centers throughout Daxia: Jingcheng, Magic City, Guangdong-Guangzhou City, Rongcheng, Wuhan, Shenyang, Chang'an and Hangcheng.
We purchase corresponding trucks to speed up logistics and delivery and reduce your stocking costs. "
Hearing this, the dealers who were slapped twice in succession finally looked a little better.
It is a good thing that the cost of regional distribution contracting has become symbolic, and it is also a good thing that Sugon Technology has established eight logistics centers to speed up shipments.
In this way, they don’t have to stock up on too many Sugon A1 phones, and they don’t have to worry about what they will do if they have too many phones in stock and they can’t sell them.
So this thing is a good thing for them, making their faces barely look so ugly.
In response, Huang Hua on the side immediately showed admiration when he saw this scene. He did not expect that in the face of such an unfavorable situation, his master Lin Chen still did not panic, but successfully stabilized the situation.
Huang Hua asked himself that if he were the one, he would definitely have to compromise. He can only say that the master is worthy of being a master, and he is someone he always needs to learn from.
However, Lin Chen didn't know this at this time, so he continued:
"The next step is the distribution price. Among them, at Shuguang Electronics directly-operated stores, our lowest supply price for white products is 1,400 yuan per unit.
As for the regional contracting model, the cost of a single unit is 1,500, and you are responsible for the taxes and transportation fees. "
After hearing Lin Chen's words, the shop owners and dealers all began to calculate how much money they could make.
Among them, Shuguang Electronics directly-operated stores have about 100 yuan more discount, which means that if you don’t count transportation costs, warehousing costs, tax costs, employee expenses and other additional expenses.
You can earn 200 yuan for every sale of the lowest-spec White Dawn A1 mobile phone, which is not a lot of profit but not a small amount either.
According to the current market conditions, a store selling a 1,000 yuan mobile phone will probably earn between 100 yuan and 200 yuan.
