The main thing is that our manufacturer will give Sugon A1 mobile phone and some cash, as well as the brand value of Sugon Electronics direct-operated stores and local capital to establish Sugon Electronics direct-operated stores locally.
Among them, Shuguang Electronics directly-operated stores sell regular products in the form of unified decoration, unified training, unified management, unified purchase and sales channels.
In order to prevent fraud and passing off quality products, the overall brand image of Shuguang Electronics directly-operated stores will be damaged.
Local capital only has regulatory rights, but no operational or management rights.
It can be regarded as a partnership system. You can come over soon after you invest to check whether there are any problems with the account and company management, and then just sit back and count the money.
Of course, it is worth mentioning that our shareholding must reach a minimum of 51%, the actual investment proportion is about 30%, and the remaining 20% is owned by the brand of Sugon Electronics Direct Store. "
Hearing Lin Chen's words, many people at the scene frowned because they felt that this Shuguang Electronics direct-operated store was too fake.
Not to mention that Sugon actually only invested 30%, is the so-called Shuguang Electronics Direct Store brand really worth 20%?
And this Shuguang Electronics direct-operated store is only one store now, right?
So this Shuguang Electronics direct-operated store has no brand power in the country at all, and it is only slightly famous in Pengcheng. Is this worth 20% of the shares?
joke!
Of course, if Shuguang Electronics' direct-operated stores are well-known across the country and are a large chain brand, then it will definitely be worth it.
For example, well-known chain brands such as KFC can reach a terrifying 70% share simply by relying on their brand equity.
It can be said that the KFC company does nothing. Just relying on the status of an official KFC authorized store, it can earn 70% of the shares and profits of a store!
But your Shuguang Electronics direct-operated store is not a big chain brand like KFC!
You only have a small reputation in Pengcheng, but you still want to account for 20% of your brand image?
This is too confusing!
Moreover, investing in this Shuguang Electronics direct-operated store is very risky. They only have the right to supervise this Sugon Electronics direct-operated store but not to control it. Is this too deceptive?
After all, they have to actually invest 70%!
Of course, if the Shuguang Electronics direct-operated store can truly prove that it can make a lot of money, then it won't matter even if it has no control power. It will be like depositing the money in the bank and earning high interest.
But the question is whether the Shuguang Electronics direct-operated store model is feasible. If it goes bankrupt, wouldn’t it be a huge loss?
In this era, although there are also Gome Electric Appliances and Suning Appliances that prove that the model of chain home appliance sales is indeed feasible.
But Gome and Suning mainly sell home appliances, which are completely different from mobile phones.
Home appliance chaining is feasible, but mobile phone chaining may not be feasible. After all, mobile phones are too expensive and need to be replaced too quickly.
Especially for mobile phones that are replaced by new generations. Mobile phones that originally cost three thousand or four thousand yuan may be discontinued if they are replaced by new generations.
At this time, as a store, in order not to lose the mobile phone in your hands, you can only sell it at a low price or even sell it at a loss, so the risk of selling mobile phones is greater than that of home appliances.
Home appliances are not replaced very frequently, and the upgrades of each generation are not obvious.
After all, home appliances have been sold all over the world for so many years. Although home appliances have improved every year, they have not made much progress. On the contrary, mobile phones are being replaced so quickly that they may fall into your hands at any time.
Therefore, the risk of opening a Sugon Electronics direct-operated store is very high and there is no controlling interest. In the end, Sugon Mobile Phone Factory still holds 51% of the shares, which is indeed a bit frowned upon.
In this regard, Lin Chen did not stop speaking at this time. He only paused slightly and then said:
“The second sales model is the regional contracting and distribution model. Of course, in the local area of Pengcheng, we will be precise to the urban area, not the entire city.
But it is worth noting that Shuguang Electronics directly-operated stores are not affected by the restrictions of regional contracting. To put it simply, for example, if you contract the regional sales of Huaqiangbei.
Then Sugon A1 mobile phones can also be sold in Sugon Electronics direct stores. This will be specifically stated in the regional distribution contract. "
Hearing Lin Chen's words, many people at the scene frowned again.
Because it was natural for Lin Chen to develop a regional distribution model, and everyone raised their hands in agreement. After all, it was normal for other brands of mobile phones to do the same.
But Lin Chen just happened to create a Sugon Electronics direct-operated store that can ignore the restrictions on regional distribution and sell Sugon A1 mobile phones directly in the store. In this case, is it a waste of regional contracting? !
In response, a tall Shandong dealer at the scene said with a cold face:
"Mr. Lin, I think you should take back the fact that Sugon Electronics directly-operated stores can sell Sugon A1 mobile phones.
If you want to open your Sugon Electronics direct-operated store, that's your business, but since we have contracted regional distribution, don't open another Sugon Electronics direct-operated store to disgust people.
Moreover, Sugon Electronics direct-operated stores can get bigger discounts. In this case, how can dealers who have contracted regional distribution compete with Sugon Electronics direct-operated stores? "
"That's right, that's great."
"Yes, this Shuguang Electronics Direct Store is simply breaking the rules."
"That's right. If there are only one or two Shuguang Electronics direct-operated stores in a city, it's okay. But what if there are three or four stores in a city?"
There was a burst of heated discussion at the scene, and people were somewhat dissatisfied with Lin Chen's two sales strategy decisions.
In response to this, the big dealer in Shandong had a disdainful smile on his face. A small mobile phone factory really thought of itself as Bo Island, TLC mobile phones and the like.
If it were Hashimi Mobile, they would still consider it, but Sugon Mobile is just a small brand.
Facing the accusations from everyone, Lin Chen said calmly:
"Shuguang Electronics directly-operated store is a strategic decision of Sugon Technology Company. If you do not accept that Sugon Electronics directly-operated store has the right to sell in the store, you can leave first."
It is true that channels are king, but it depends on whether the channel is controlled by oneself or controlled by others.
Others' channels belong to others after all. You can cooperate in the short term, but in the long term you must establish channels that you can control.
Qiangrupingguo Mobile and Huawei Mobile are working hard to build offline direct stores, because offline direct stores seem a bit redundant.
After all, consumers can buy mobile phones online, but offline flagship stores not only sell mobile phones, they are also after-sales service outlets!
Therefore, offline direct stores are also crucial for a mobile phone manufacturer.
If these people don't agree with him building an offline direct store, there will be absolutely no possibility of negotiation.
Moreover, Sugon Electronics direct-operated stores cannot only sell mobile phones in the future. If Sugon Technology wants to launch other products in the future.
For example, computers, home game consoles, refrigerators, televisions, air conditioners and even cars can be sold by themselves, and they also have a stable after-sales service center.
