It is no secret that Adidas and Nike are "enclosing territory" in the football circle. This time they are eyeing Crystal Palace, a wealthy club with rising stars. No one is willing to lag behind and rush to come. Who knew that they would meet unexpectedly.
It can be seen that both of these two companies attach great importance to Crystal Palace.
Louisa met with representatives from Adidas and Nike at the same time.
Louisa's meaning was obvious. The bidding was open, and whoever offered the highest price would sign the contract.
Indeed, so far, there should be no other kit supplier that can match these two.
Adidas and Nike are definitely the highest bidders.
Therefore, Louisa did not delay any longer. She chose one of the two to sign a contract and tried to get the money as soon as possible.
With face-to-face competition, the results will come out very quickly.
To be honest, although Adidas and Nike are optimistic about Crystal Palace, they also saw Webster's report. They also feel that although Crystal Palace is an emerging giant, they will definitely spend a lot of money to expand the stadium and even sell many stars, so there should be no results in the last one or two seasons.
There is even a possibility that Crystal Palace will be driven back to before liberation by this stadium.
Therefore, these two companies are still somewhat worried.
They do not want to sign a long-term contract with Crystal Palace.
After all, Adidas and Nike basically sign 10-year contracts with clubs like Manchester United or Real Madrid, which is naturally impossible here at Crystal Palace.
Nike and Adidas want to sign him for about three years.
And Louisa meant to sign a contract for 5 years.
After some negotiation, Adidas and Nike agreed to Louisa's request and prepared to sign a five-year contract with Crystal Palace.
Then both parties will make their own quotations.
The base price is obviously 45 million pounds a year, because this is a stepping stone for Adidas and Nike.
Yes, these two companies quoted 45 million pounds a year for the first time!
Louisa could see the sincerity of the two companies from here. They obviously referred to the contract signed by New Balance for Liverpool. Liverpool could also get 45 million pounds a year. Of course, the cost per year was more than the previous year.
Therefore, the minimum offer from both parties this time is 45 million pounds.
This is also the reason why Louisa excluded other suppliers, because no other supplier can offer this price.
In the end, Nike's offer was 4500, 5000, 5500, 6000, 6500, for a five-year contract of 275 million pounds in total. That is, a contract with annual increments of 5 million pounds. This contract still looks very attractive.
However, the contract they offered is still not as good as Adidas.
Adidas' offer is 4,500, 5,000, 6,000, 7,000, 8,000, a five-year contract totaling 305 million pounds. This contract is 30 million pounds higher than Nike!
This quote is really very high.
But the contracts issued by these two companies are also different.
The five-year contract offered by Nike has no performance requirements. As long as you sign the contract, you can actually get 275 million pounds in five years. Although Adidas's bid is very high, there are performance requirements in the next three years. In the third year, Crystal Palace must win at least the FA Cup or League Cup. In the fourth year, it must win the Premier League championship. In the fifth year, it must Only by winning the UEFA Champions League can they get enough sponsorship fees. If Crystal Palace fails to achieve their goals in the past three years, they will only be able to receive sponsorship fees of 40 million pounds per year.
In other words, excluding the performance requirements, the offer offered by Adidas is actually 4500, 5000, 4000, 4000, 4000, a five-year contract totaling 215 million pounds.
Therefore, if Crystal Palace fails to meet the target, they can only get 215 million pounds, which is 60 million pounds less than Nike.
It can be said that the two dismissal offers have their own advantages.
Choosing Nike means choosing safety and getting 275 million pounds. If you choose Adidas, you choose to fight hard. You must meet the performance requirements to get 305 million pounds. If you fail to meet the performance requirements, you can only get 215 million pounds.
To be honest, this is really confusing.
Louisa started discussing with Beck.
To be honest, if Baker were to make the decision, Baker would definitely choose to cooperate with Nike, because no matter what, they can get 275 million pounds in 5 years. If you choose Adidas, it is too risky and not stable enough. Maybe it will be easy to win the League Cup, but the Premier League championship and the UEFA Champions League championship in the last two years will be too difficult and almost impossible to win, so this The next £70 million is almost impossible to get.
Instead of doing this, it would be better to cooperate with Nike. This way there are no performance requirements and there is not too much pressure, which will not crush Tong Yi and the Crystal Palace players.
Baker's opinion was to sign a contract with Nike.
Based on Louisa's understanding of Tong Yi as a person, he would definitely choose to cooperate with Adidas.
Tong Yi is an extremely confident person, and he is also a very adventurous person. He will definitely not choose to be conservative and safe. And he is even more confident about the club's performance. Perhaps in the eyes of others, it is very difficult to win the Premier League championship and the UEFA Champions League championship, but in Tong Yi's mind, although it is also difficult, it is not special. Difficulties.
According to Tong Yi's thoughts, he would definitely choose to take the risk and fight hard.
This way everyone will be motivated!
Moreover, even if Adidas does not meet the performance requirements in the end, they will still be able to get a minimum of 215 million pounds. This base price discrimination is already very high and is actually acceptable.
Therefore, Tong Yi will definitely choose to cooperate with Adidas.
Louisa herself was a little confused and undecided.
This is the thinking of the top three of Crystal Palace, so they will be struggling for a while.
Seriously, the final decision rests with Louisa.
Now it depends on whether Louisa chooses to play it safe or fight hard!
Louisa took this opportunity to call Tong Yi. After Tong Yi learned about this, just as Louisa guessed, he chose to cooperate with Adidas.
This time the voting is one to one, and Louisa's vote is very crucial.
Tong Yi and Baker both expressed their opinions, and then they did not express their opinions again. Everything depends on Louisa's decision, and they did not put pressure on Louisa.
The senior management within Crystal Palace are very good at this, and everyone can put forward different opinions. But everyone will not use any dirty means to make the decision, and everyone is not particularly enthusiastic about Alisma rights. Everyone can just manage their own acre of land.
In fact, both Baker and Louisa knew very well that these people were just hired by Martina to assist Tong Yi.
This club belongs to Tong Yi. No matter how far they achieve, they can't be superior to Tong Yi.
Therefore, their own self-positioning is still very clear.
Therefore, there is no need for any intrigue at all.
What's more important is that this guy Tong Yi is also very good at doing things and being a good person. Even so, Tong Yi never crossed the line. Except for the competitive matters, which he took care of, he didn't care about other matters at all. At most, he only gave opinions. The final decision-making power still rested with each person in charge.
So they were all a pleasure to work with.
Because there are not so many messy and troublesome things inside the Crystal Palace. Back when he was at 1860 Munich, Baker was exhausted by the factional struggles and intrigues within the club, and finally chose to leave 1860 Munich.
This is why Tong Yi left Munich 1860.
Baker and the others naturally don’t want what happened in Munich 1860 to happen again!
Now Munich 1860 has really plummeted. They have been relegated to the Bundesliga 2 long ago. They can't even stay in the Bundesliga 2 and are going to the Bundesliga 3!
So Baker and the others really don't want to see Crystal Palace go the way of Munich 1860.
Within the Crystal Palace, everyone is very united and never exceeds their authority.
Therefore, now it all depends on Louisa's decision as to who to sign the jersey and equipment sponsor contract with. Because Louisa holds the decisive vote!
There is no urging from Nike and Adidas.
Although they all want to win the new UEFA Champions League title from Crystal Palace, what they have given is already the best offer and they will not raise the price again. Moreover, these two companies believe that their own contracts have advantages, and they are confident that Crystal Palace will cooperate with them.
Nike's advantage lies in stability, and it can get 275 million pounds after signing a contract; Adidas's advantage lies in money. If Crystal Palace meets their requirements, Crystal Palace can occasionally get 305 million pounds.
Both companies feel that Crystal Palace will choose to cooperate with them.
Then after half a day of thinking and discussion, Louisa finally made a choice. Their Crystal Palace will sign a sponsorship contract with Adidas as a jersey equipment supplier for the next year. Starting from the new season, Crystal Palace will wear jerseys and sports equipment designed and manufactured by Adidas to participate in the Premier League and UEFA Champions League competitions in the next five seasons. Even many of Crystal Palace's training equipment will be provided by Adidas.
Adidas is very satisfied, and their representatives also said that they did not misjudge the person. Tong Yi is indeed a hero with countless ambitions and uneasy status. They also firmly believe that Tong Yi will not let them down in the future. They also believe that with Tong Yi here, Crystal Palace will definitely be able to win a sponsorship fee of 305 million pounds in five years.
Yes, Louisa finally stood on Tong Yi's side.
In the end, she figured it out. Anyway, they were all recruited by Martina to assist Tong Yi, since Tong Yi had decided to give it a try. At this time, as the team's CEO, she must not be able to hold back Tong Yi. She must give Tong Yi and the Crystal Palace players some motivation to fight, instead of sitting back and settling for nothing!
If Crystal Palace wants to move forward, it must have a fighting and enterprising spirit!
At this time, playing it safe does not suit Crystal Palace!
And even if they fail in the end, they still have a guarantee of 215 million pounds, which is actually no loss.
Therefore, Louisa finally chose to support Tong Yi.
The very next day, Crystal Palace signed a five-year jersey sponsor contract with Adidas with a minimum of 215 million and a maximum of 305 million pounds! Crystal Palace also instantly became the top football club in the Premier League.
After learning the news, Tong Yi was naturally very happy.
Sure enough, Louisa is also a young person, and young people are still energetic.
To be honest, Tong Yi himself was confident of getting 305 million, so he chose to cooperate with Adidas. I didn’t expect Louisa to be so courageous. Tong Yi also praised, Martina has found a powerful CEO, he has really good vision!
