As soon as the woman finished speaking, passers-by in the crowd immediately spoke up: "I bought the ink sticks from your Wenxin Ink Studio a few days ago, and they are like this! Isn't your Wenxin Ink Studio known as the best in Yucheng? Why do you use it? Are fakes here to deceive us?”
Suddenly, the crowd was in an uproar.
Lu Cheng looked at Lu Ling anxiously.
The shopkeeper hurriedly shouted: "Everyone, please be patient! Please be patient!"
The crowd fell silent and looked at Lu Ling again, as if they wanted to see some bewildered expression on her face.
Unexpectedly, Lu Ling knelt down to pick up an ink stick, looked at it carefully, and then nodded: "It is indeed an ink stick from my Lu family. But..."
She stood up and looked at everyone: "A few days ago, I, the housekeeper of the Lu family, committed a crime and was caught by the county magistrate. I believe everyone has heard about it."
The woman snorted coldly and said, "Your Lu family has a bad family tradition, and this matter has spread throughout Yucheng!"
Lu Ling smiled after hearing this.
She shook her head and said, "This is not what you think."
Turning to look at Lu Cheng: "A Cheng, please explain the cause and effect of the matter."
Lu Cheng was stunned for a moment, and then realized that Sister A was trying to practice his ability to speak in front of a crowd.
He organized his words, then raised his voice and told the story of how Butler Du tried to seize the Lu family's property. Of course, he emphasized that the ink-making workshop produced a batch of ink that was of inferior quality because of Butler Du's deception. Ink sticks.
Everyone heard this, but they couldn't empathize.
The woman still raised her voice and said: "Anyway, your workshop has produced low-quality ink sticks and sold them to us. The fault is still yours, the Lu family. Do you still expect us to be willing to suffer a loss and sell these muddy sticks?" Take it back and use it again?”
Someone responded: "That's right, you must give us an explanation today!"
As he spoke, the crowd started to get noisy again.
Lu Ling raised his voice and said calmly: "Don't worry, everyone, my brother and I are here today to resolve this matter."
"How do you solve it?"
the woman asked.
Lu Ling turned around and asked the shopkeeper: "Is there still stock of the ink sticks produced when my father was still alive?"
The shopkeeper said: "There are only a hundred."
Lu Ling nodded, looked at the crowd, and said: "Let's do this. From now on, any ink sticks bought from my Lu family's Wenxin Ink Studio, if they have quality problems, as long as they are not used more than half, I Wenxin Ink Studio buys them back at 1.2 times the selling price. Of course, if you still trust my Ink Studio customers, you can choose to exchange them for ink strips that are not defective in my Ink Studio."
When everyone heard this, they were stunned.
No. Is this girl a fool or crazy?
The Lu family's ink sticks have always cost twelve taels of silver each. She has to spend twelve taels of silver to recycle them?
This is a shame!
When Lu Cheng heard this, he became anxious and hurriedly pulled Lu Ling's sleeve quietly and said, "Sister, are you crazy?"
Lu Ling smiled at him reassuringly: "A Cheng, you don't have to worry. I'll explain it to you later."
When the woman heard this, her eyes lit up, and she calculated in her mind. She bought three strips of ink, and if Lu Ling took them back, wouldn't she have made six taels of silver in vain?
The shopkeeper looked at Lu Ling's calm look and suddenly smiled.
He is also a businessman, so he naturally knows why Lu Ling did this.
Lu Ling looked at the woman and asked with a smile: "Are you satisfied with my solution?"
The woman smiled broadly, lay down and picked up the ink stick she had thrown away, then handed it to Lu Ling and said, "Satisfied, satisfied, I want to return this ink stick!"
The shopkeeper hurriedly reached out to catch the dark ink.
Lu Ling turned around and entered the shop, stood in front of the counter and opened a new account book.
The woman hurriedly pulled the scholar over.
Lu Ling wrote down the words "xxx, return three ink sticks and compensate six taels" in the account book.
Seeing Lu Ling's words, most of the passers-by sighed in their hearts that he was a fool. But those who bought the Lu family's ink sticks said loudly: "Wait a minute, I'll go back and get the ink sticks!"
Yan Luo happily went back to exchange the ink sticks for silver.
Lu Ling turned to the shopkeeper and said, "Shopkeeper Xu, please let the news out now about the Lu family's high-price recycling of ink sticks with quality problems."
Shopkeeper Xu nodded in agreement and took two boys out to spread the news.
At this time, Lu Cheng walked up to Lu Ling and asked eagerly: "Sister, if this is the case, our Ink Studio will lose a lot of money!"
Lu Ling put down his pen, sighed, and said, "A Cheng, do you know how many years it took when my father was still alive to build the reputation of our Wenxin Ink Studio?"
Lu Cheng thought for a while and replied: "I only know that our family has had this shop since I can remember. It was the only shop at that time."
"Yes, it took my father more than ten years to let Yucheng and surrounding counties know the name of our Wenxin Mo Studio. However, Uncle Du ruined the reputation that my father spent so much effort to build.
"If we allow those low-quality ink sticks to circulate in the market, it will be tantamount to destroying our own brand. Now many people have bought these low-quality ink sticks. If they want to make up for it, this is the only way.
"In this way, not only has the reputation of Wenxin Mo Studio been restored, but this incident may also help us spread the good reputation of Wen Xin Mo Studio even further."
When Lu Cheng listened to Lu Ling's explanation, the doubts and regrets in his brows gradually disappeared, and he became a little more impressed.
He said happily: "Sister, this method of yours really kills two birds with one stone!"
Lu Ling just smiled lightly and said, "Thanks to my father for making so much money for the Lu family when he was still alive. Otherwise, if we had no savings in our hands, it would be impossible to make amends."
Lu Cheng nodded heavily.
"By the way, sister," he said suddenly, "the ink-making workshop has stopped operating now, and those materials cannot be kept for a long time."
"Well, I have already considered this problem. The raw materials in the workshop can no longer make high-quality ink sticks, but they cannot be discarded. My idea is this, let the workers make the raw materials into finished products first, but the finished products The words and patterns of 'Wenxin Mozhai' and 'Wu Yujue' cannot be printed."
Lu Cheng was not stupid either. Hearing what Lu Ling said, he guessed Lu Ling's intention: "Sister, are you going to sell it under the name of our Lu family?"
Lu Ling nodded: "The ink sticks made from those materials can only be considered low-grade, but our Lu family has always sold high-quality ink sticks. After those batches of ink sticks were made, we found someone to sell them at a low price."
Lu Cheng frowned and hesitated: "Sister, wouldn't this be too much of a loss for us?"
Lu Ling smiled: "A Cheng, you have to remember, if there is no desire for haste, there is no small profit. If you want haste, you will not achieve anything. If you only see small profits, you will not achieve great things. Whether doing business or doing other things, this is an eternal truth. The truth of change.”
Lu Cheng felt his heart suddenly light up, with two dimples showing at the corners of his mouth, and nodded heavily: "Sister, I remember!"
So, in the next few days, people kept returning ink sticks with quality issues that they had bought at Wenxin Ink Studio. Of course, some regular customers of the Lu family are not here to make money, but to exchange for high-quality ink sticks.
The workshop began to operate normally again.
The ledgers are getting thicker and thicker, and more and more money is being spent.
Lu Ling has been staying in the shop to personally return goods to customers.
Haitang advised her to go back and rest, but Lu Ling waved her hand and refused, saying: "There may be unexpected situations."
"Huh? What accident?" Haitang asked doubtfully.
Lu Ling was about to answer when suddenly, a young man walked in from outside the shop. When he saw Lu Ling, he threw the heavy bag on his shoulders on the counter with a thump, raised his chin and said loudly: "I want to return the goods." !”
