Xia Niannian knew Su Xiaoli best here. A sly smile appeared on her face and she gave Su Xiaoli an angry look, "Just wait and see."
Xia Niannian and others went out, and Su Xiaoli walked around the entire mall again, writing down a lot of things in her small notebook.
In the corner of the cafe next to the western restaurant, through the glass, Su Xiaoli saw Gu Feihan sitting in the corner, holding a book and reading intently.
The unruly look between the man's brows and eyes was smoothed away by the scroll, and the eyelashes on his side face were drooped, restrained and distinct.
"What are you reading?"
Taking a break from her busy schedule, Su Xiaoli sat next to him.
Gu Feihan looked back at the book with still cold eyes. When he saw it was Su Xiaoli, he stretched out his hand to pull her closer to him.
"The Romance of the Three Kingdoms, have you read it before?"
Su Xiaoli wanted to say that she had watched the TV series... As for the original book, she really hadn't read it.
"I probably know the plot, but I don't read it as carefully as you do. Which paragraph are you looking at?"
"Burning Wuchao, the Battle of Guandu." Gu Feihan had a trace of fascination in his eyes.
Su Xiaoli picked up the book and opened the page that Gu Feihan was reading.
"The Gonggu army is standing alone, with no rescue outside and all the food grains are exhausted. It is a critical day. The Yuan family has more than 10,000 vehicles of baggage. In Gushi and Wuchao, the troops are not well prepared. If they attack with light troops, they will be unexpectedly killed. After burning it for three days, the Yuan family will self-defeat."
He put one hand around her waist and explained in a low voice: "When the two armies are fighting, the most important thing is the food, grass and baggage. It also depends on whether the commander can listen to the suggestions and adapt to changes."
Su Xiaoli was thoughtful.
When she looked at Gu Feihan again, her pupils were clear, and the smile on her brows and corners of her eyes clearly contained a few drops of bad blood.
Gu Feihan saw her slightly cunning smile and moved his head closer, their foreheads and noses touching, "Little fox, are you thinking of something fun again?"
Su Xiaoli smiled and said nothing.
But he looked as if he had stolen some treasure.
Very naughty.
Gu Feihan couldn't help but squeeze his hand a little harder on her waist.
With the great Bodhisattva Lin Yaru supporting her, Su Xiaoli became more courageous, and when she stood up, she squeezed his side.
You can't afford to suffer a loss.
Bully back with a backhand.
After the "little fox" retaliated, he was worried about being counterattacked and quickly evacuated the battlefield. She said with excitement in her voice, "I'm going to do my work first, and I'll treat you to dinner tonight."
Gu Feihan looked at her back with a smile in his eyes.
It's a bit evil, but also a bit relaxing.
The little guy who doesn't know whether to live or die is waiting to be dealt with.
Su Xiaoli didn't know that Gu Feihan behind him was thinking of doing something more extreme.
With the idea of responding to the enemy, she returned to the office and began to write calculations. She also called up the purchase and sales lists and began to check them bit by bit.
Time passed quickly, and after she finished reading the account books of key goods, Xia Niannian and others also came back with the enemy information they had discovered.
“All winter clothing at Jiefang Road Department Store is sold at 20% off, and all food items are sold at 20% off!”
"Also, all their daily necessities are 30% off..."
“Several counters of United Department Store’s electronic supplies are all offering 15% off, including cosmetics!”
“25% off on all wine counters!…”
Su Xiaoli invited Lu Sinian and Vice President Song, and about ten people crowded into the small office for a meeting.
Everyone has seen the latest intelligence, and everyone feels like they are facing a powerful enemy.
"You are trying to defeat us all at once! This is too much!" Vice President Song slapped his thigh.
The others all had livid faces and were silent.
Su Xiaoli was calm, with a clear smile written on her face, "Everyone, this is actually a good thing."
Everyone didn't react and looked up at her.
"If our Christmas event hadn't been successful this time and the other party felt threatened and even faced a formidable enemy, how could they be willing to use such great force to encircle and suppress us?"
Everyone: "..."
Having said that…
But...there seems to be nothing wrong with it.
Everyone's expressions softened, who could say otherwise.
There were small price wars before, when everyone was evenly divided.
This time, the other two families joined forces.
This is definitely urgent!
envy!
Yes, it is.
The opponent's anxiety and jealousy are recognition of one's own shopping mall.
"We have worked hard in the past few days, but now is a critical moment. Please hold on for a while longer and win this battle!"
After Su Xiaoli encouraged her morale, she began to explain her analysis one by one. Half an hour later, she gave her suggestions:
"So, the prices of these products will remain unchanged, but the promotion methods will need to be changed. For example, for this recorder priced at 350 yuan, the '20% off' will be changed to '70 yuan off immediately.'"
Everyone is wondering, are they here to attend a meeting on "how to reduce prices?" Why does the price remain unchanged?
Also, for a product priced at 350 yuan, the "instant discount of 70 yuan" is also 70 yuan, and the "20% off discount" is also 70 yuan. What's the difference?
Su Xiaoli took his time and explained calmly that it was not important how Xiangjiang Department Store did things, but what the customers thought was important.
The important thing is not to be really cheap, but to make customers feel that they are taking advantage.
And 70 yuan is about a month's salary of a senior worker. Buying it this time is equivalent to saving a month's worth of chewing expenses.
This impact is the most intuitive.
After explaining the above, Su Xiaoli handed the other two papers filled with words in front of everyone.
"Not only will we not lower the prices of these featured products on the left page, we will also have to increase them."
Price increase?
No, is there something wrong with our ears?
Everyone looked at each other.
Before anyone could raise any questions, Su Xiaoli immediately turned around and said, "The dozens of daily consumables on the paper on the right that are the same as or similar to those of my opponent are directly used as free gifts for those who spend enough."
Free gift? !
Everyone sighed, especially Vice President Song, who looked shocked, it was just nonsense.
It’s not your own business that you don’t feel bad about, right?
Everyone felt like they were on a swing high in the sky, feeling completely insecure.
Lu Sinian was not intimidated by Su Xiaoli's words. He was not short of money and wanted to win.
If there really is a price war, Xiangjiang Department Store can afford it.
He looked at the two pieces of paper and started calculating the data with a pen on the paper. The results surprised him a little.
Profits increase instead of falling?
Lu Sinian thought for a moment and suddenly understood that Su Xiaoli wanted to "Tian Ji horse racing".
His Chinese foundation is not very good, but Mr. Lu has told him the story of "Tian Ji's Horse Racing" many times.
This time the two of them really wanted to go together.
Tian Ji raced horses and made good use of his own strengths to deal with his opponent's weaknesses.
The product portfolio of Su Xiaoli's strategy includes freebies that bring traffic, and special products that are profit-making products.
It is similar to the "Peanut Sticky" and "Nougat" products at that time, but it can be played even more.
Treat your opponent's profits as traffic diversion, rather than competing on price on similar products to avoid head-to-head confrontation.
Thank you for your subscriptions and votes~~
(End of chapter)
