He knew that he wouldn't be able to figure out the reason even if he asked, so he had to choose slowly by himself.
After all, there is still a month left.
The time left for Gu Feihan to prepare birthday gifts was very loose, but the time left for Vice President Xiang Baisong to advertise was too tight.
Vice President Song could only go to the company for a face-to-face meeting every morning, and then hurried to newspapers and radio stations to report.
Every day he walks through the mall, he notices something different.
On the first day, a Christmas tree over 3 meters high was erected in the shopping mall lobby. It was hung with lights, colorful balls, and small gifts. There were also many gift boxes and dolls piled under the tree. I don’t know where I found them, but there were actually Plastic Santa Claus and his elk.
The entire mall was decorated with many Christmas-style ribbons and lights inside and outside, and two large display boards were erected at the entrance.
On the second day, some changes occurred in the merchandise display inside the mall, especially in the electronic products, clothing and cosmetics areas, and the visual effects were more impactful.
In the food counter, next to each product is a recipe for that food.
All the saleswomen wore red Christmas elk hairpins, and all the male employees each wore a tie with Santa Claus printed on it.
Everyone's demeanor has become more elegant, friendly and comfortable.
"Mr. Song, your tie is on the table." A colleague in the office reminded him.
He didn't want to wear such a "childish" tie to the radio station.
On the third day, a new service desk was added at the door. Someone had a sign, and a stage had been set up at the innermost side of the hall on the first floor.
Vice President Song didn't look at it for a while before he was pushed aside by the customers who poured in as soon as the door opened.
On the fourth day, before Vice President Song entered the mall gate, he heard the sound of music rehearsing coming from inside. It seemed to be an English song.
He went to Su Xiaoli to report the results, and the talks were concluded. He was just about to talk about his great achievements, but Su Xiaoli came to his rescue in time but decisively cut off the conversation and gave him three new tasks.
Vice President Song choked.
"Mr. Song, don't forget to wear your tie." Su Xiaoli pointed at his neck, "Starting today, the event will officially begin!"
This morning, advertisements for Xiangjiang Department Store appeared on prime time radio stations and in the Shilu Morning News.
Xiangjiang Department Store has a lot of money and invited a band to perform live from the 20th until the end of New Year's Day.
No money yet!
The citizens of Shilu City were shocked.
It's good to be in the provincial capital. I heard that several of the bands that came to perform were from the capital. They had both Chinese and English songs. This was a live version!
This alone is enough for citizens to bring their families to see it.
People came in droves.
After entering, I discovered that not only was there a band, but the entire mall had also changed.
The prices of all goods have been reduced, and even goods that originally cost only one yuan have been changed to ninety-eight cents.
Not only are things cheap, but there are also small gifts or services like “buy one, get one free”.
When you buy clothes, you can have your trousers and sleeves trimmed for free. When you buy cosmetics, a dedicated person will try them on your face for free. When you buy snacks, you can try them...
The sales staff are all smiling, and you can also draw a lottery when shopping: the prizes include various consumer coupons, discount coupons... and there are also generous offers such as "buy 100 and get 50 shopping coupons".
Promotional products are also mostly focused on soy sauce, toilet paper, and cigarettes, which are the most consumed daily. They are all items that you will suffer if you don’t buy them at this time.
There is even a song card among the prizes!
As long as the band can sing, you can use the "song request card" to have the band sing a song just for you on the spot!
This can greatly stimulate people's desire to consume.
The Western restaurant is crowded from morning to night, and the closing time is directly postponed from 8 pm to 10:30 pm.
The Western restaurant and food counter are also linked.
For all meals made in Western restaurants, you can buy ready-made ingredients at the food counter, and you will also receive free recipes.
These imported foreign gadgets are the specialty of Xiangjiang Department Store, and they are sold exclusively, giving them a head start.
It’s not even Christmas yet, but Xiangjiang Department Store is already becoming overcrowded.
The public welfare activities that Lu Sinian was responsible for were very popular. It was the end of the year, and the city happened to be looking for good examples of "talking about dedication and establishing new trends", so he was selected all of a sudden!
Engaging in business to meet the material needs of citizens, and engaging in performances for public welfare meet the spiritual needs of citizens. Such good examples certainly deserve publicity and publicity by the city.
Du Shuji from the city government personally led the team. In addition to the team members, he also brought people from the government newspaper and the city TV station to Xiangjiang Department Store.
The festive atmosphere at the end of the year and the happy smiles on people's faces were all cut to the hourly news program.
With this free TV advertisement, coupled with the previous comprehensive advertising coverage, Xiangjiang Department Store ushered in a sea of people.
Among the crowd were the general managers of two other department stores on the same Jiefang Road—Mr. Zhu from the old state-owned Jiefang Road Department Store, and Mr. Chen from the once most popular United Department Store.
"People who work together are enemies." What's more, these three department stores are close at hand, and the overt and covert fights between them have never stopped.
Mr. Zhu is from a long-established state-owned enterprise and has always had the magnanimity and pride of someone within the system.
He also came to check in at a place where city leaders had been. After all, it was an industry matter, and he had to know about it when asked by leaders in the future.
Mr. Chen of United Department Store is different. Not only was the limelight stolen by Xiangjiang Department Store, United Department Store's sales have plummeted in the past few days. In previous years, this was a time when sales were rising.
He stood at the door of his shopping mall, looking at the crowd of people at the door. His heart felt cold, but a big bubble appeared at the corner of his mouth.
It wasn't until he saw the news on TV that city leaders visited Xiangjiang Department Store that he realized what he was doing.
The cause of the anger was found. Mr. Chen led a team of people, disguised as ordinary people, and sneaked into Xiangjiang Department Store to conduct commercial reconnaissance.
The more Mr. Chen looked at it, the more panic he became.
According to this trend, United Department Store will not be used for years.
He was panicking, but the people were happy.
Many people gathered around the stage, especially young girls and boys. They had heard these songs on pirated tapes. Many people even sang along and danced with excitement.
The bands that Gu Feihan helped invite include special rock bands and bands that can sing popular and classic songs. They come in the morning, noon and evening.
At this moment, the band was singing "Yesterday once more" for a young man who had won the "single card" lottery. The man took out a thick wallet from his arms and put it in the hands of the girl opposite.
The man's lips trembled with excitement: "Xiao Fen, we heard this song together the day I met you. I hope this song will become our lasting memory! From now on, I will give myself to you!"
Xiaofen on the side also had tears in her eyes, and people around her started to cheer: "Hug me! Hug me!" (End of Chapter)
