Factory Director Huang was very interested in the proposal that Su Xiaoli had entrusted to him last time.
Some of what this little girl wrote came to his mind, and some he didn't expect, but they were very innovative suggestions.
He didn't think she was a little girl and looked down upon her.
On the contrary, if you have the ability, no matter how old you are, you should have the right to speak. He hopes that Su Xiaoli can speak out.
When doing women's business, if you don't ask women, who should you ask?
Do those rough old men know how to be a beautiful girl?
He cast a trusting and encouraging look at Su Xiaoli.
With the practical experience of setting up a stall to sell last month, Su Xiaoli was quite confident and she focused on the key points.
“You don’t just tell customers that using this sunscreen will make them whiter and more beautiful, they will buy your account.
It is not enough to know that it can prevent tanning and sunburn. Customers must also know the principle of why it can turn white.
It is best to combine it with massage techniques and let them try it on their faces.
With the addition of interaction and a sense of participation, there is resonance and human touch, and it can also deepen customers' recognition of the product. "
Su Xiaoli was well-founded and gave everyone feedback on the opinions of several repeat customers.
Director Huang nodded repeatedly.
He still has a production mindset, thinking only that if the goods are good, he will not have to worry about selling them. He has introduced the latest advanced technologies and patents in the world, just to make products with a solid foundation.
But in terms of sales, he is indeed not as good as Su Xiaoli and He Aiqing, who are women. Women have some innate advantages that men like them do not have.
For example, the gentleness and empathy of women are very helpful in sales communication.
Another example is what Su Xiaoli said about "adding interaction, focusing on participation, and combining with massage techniques"...
As long as grown men like them dare to touch a strange woman's face, believe it or not, they will immediately be sent to prison for "hooliganism" by female comrades!
Su Xiaoli's explanation gradually gave Factory Manager Huang a new idea: Maybe we can find more female salespeople in the future, which will expand the business volume a lot.
But just...
Why!
The one at home...
Seeing that her feedback had gained everyone's trust, Su Xiaoli then spoke.
"Director Huang, we can continue to cooperate in the sunscreen business, and I will order another batch of goods from the factory.
In addition, I hope that the factory can sign a long-term contract with me, and I want the general agency rights for the entire North China region. "
She just wants to take advantage of the fact that the factory is still in its infancy, lower the purchase price first, and enjoy a higher profit sharing ratio.
At the same time, you can enjoy the dividends from the early investment and have higher distribution rights.
Of course, placing a heavy bet means that she needs to invest more resources and energy and face the uncertain market environment together with the manufacturers.
It's like being tied to a rope.
We are not yet in the 21st century. Manufacturers and end markets can be closely connected through the Internet. What she needs to do now is to establish her own marketing network through one or several hot products.
Open up the deep space of market strategy and become the king of channels.
At present, China's market is still in an era of shortage of both supply and demand. As a manufacturer, there is "insufficient production capacity". For consumers, there is no way to choose, or even find the product they like.
At this time, the function of her channel is reflected, linking both parties and providing sales services.
The function undertaken is to strengthen the fit between the product and consumers.
She is not greedy for big money. The Chinese market is vast. She has only chosen one North China region so far, which has left a lot of room for mediation, enough for her to digest for several years.
As a time-traveler, Su Xiaoli thinks more long-term.
When the Chinese market reaches a state of oversupply and overcapacity in the future, buyers will of course have more say.
At that time, as a channel, it can clearly capture the target group, and others cannot reach it through other methods.
Without you, and him, without this manufacturer, she can still eat the meal of being a channel.
Before the era of online B2C benefits consumers, there are still more than ten years of channel dividends to enjoy, and she doesn't want to miss it in vain.
From now on, we must pave this road.
When Su Xiaoli said these words, not only Factory Director Huang and He Aiqing, but everyone gasped.
"The whole?! - North China region?!"
Director Huang couldn't believe his ears.
"Yes," Su Xiaoli nodded solemnly.
"Of course, we also need to upgrade the outer packaging of sunscreen. If we have spare time, it would be best to add advertising. I can add more to the quantity I ordered."
Outer packaging and advertising are related to terminal presentation and product positioning. They establish cognitive advantages, and neither can be ignored.
It's a pity that the current strength of the manufacturer and herself is limited.
If she were to choose, she would definitely put channels first, terminals second, and positioning third.
Publicity and other matters can be further followed up when funds are sufficient.
The market penetration rate is low, there is no product at the terminal, and the advertising is just a castle in the air, which is difficult to convert into sales, and everything is in vain.
Therefore, it is better to achieve effective in-depth distribution and terminal recognition first, and then supplement it with targeted advertising, so that it is possible to soar into the sky and have strong subsequent growth.
Factory Director Huang was very excited.
Increasing the order quantity means that on-site production can be started, and the semi-idle production line can be used!
They are manufacturers, to put it bluntly, they belong to the manufacturing industry.
The initial investment is huge. Which one does not cost money to buy equipment, build factories, build production lines, or introduce technology?
This does not include various pressures from taxes, land costs, labor costs, electricity costs, and raw material costs.
Not only is the investment huge, but the payback cycle is still long, and cash flow is always tight.
However, in the current domestic market, sunscreen is still in its infancy, sales are not very good, and profit margins are not as good as those of special whitening products.
If products cannot be sold, costs cannot be amortized, and the industry is in dire straits.
Therefore, as soon as the manufacturing production line starts, we can only work hard to move forward and never stop easily.
Even if workers work in three shifts and are divided into teams responsible for production operations and take breaks during shifts, the workers must stop and the bed must not stop.
Besides, the cosmetics they produce have certain special characteristics compared with other manufacturing production lines.
The specific processes and chemical preparations of cosmetics are time-sensitive.
Failure to complete this process in the corresponding time will inevitably produce defective products.
He didn't want to be unconscionable and sell defective products as good ones, which would involve another cost.
But if all the production lines are fully open, it will be completely different.
Director Huang looked at Su Xiaoli, this girl was really full of gambling.
Do you know how risky this decision is? !
The amount of goods purchased at one time is probably her entire family fortune, and she even dares to say that she wants to take over the entire North China region! (End of chapter)
