Chapter 47 Short-term effective marketing strategies

Style: Fantasy Author: Brilliant orWords: 3225Update Time: 24/01/13 08:36:45
"What the hell is going on?"

Although Robbie has adapted well, at least he is not at a loss when checking out. He can count and collect the bills quickly, and you can come and go.

But with this sneaky look, he looked as if he owed someone a box of gold and ran away to escape the debt. It was obvious that he had never expected such a situation.

When he saw Mo Gan come in, he immediately bared his teeth and made an expression. He was worried about Mo Gan telling him not to announce his relationship and existence, so he didn't rush over directly to ask questions. Instead, he stayed in place with a weird look, unconsciously scaring people while working.

Seeing this attitude, Mo Gan was speechless and stepped forward to pretend to be a customer and said a few words.

"You open the store as normal and do your job well. If you need to explain, wait until it's over."

There is nothing wrong with doing facial muscle exercises. The main reason is that I am afraid of scaring away customers and ruining the reputation I have finally accumulated.

In fact, a few days ago, Mogan didn't expect that it would have such good results so quickly, allowing Robbie's store to achieve a breakthrough in the number of customers from zero to one before returning.

Now it seems that because there are people inside the door, people outside the door are more eager to buy.

The biggest difference so far is the king’s beautiful crystal glass filled with special effects.

There are more than just Robbie's shops outside Pandora Market. They are basically located on both sides of the avenue leading to the town and the port. It can be regarded as a small business that can be operated for a long time without being able to grab a spot inside, but can still make money.

There were not many customers outside the market compared to inside, but for someone like Robbie, who usually didn't have any was considered an exception.

Although he didn’t see what he looked like when he first came back, Mogan could still imagine that the customers who were curious about this came to the door, briefly checked and were attracted by the trick he set up inside the door, leaving an impression, and then came back to find that the store door was open. I will also come and take a look at the situation.

Robbie's original problem was actually credibility, and Morgan had already figured out how to fix it.

Without the guarantee of the treaty drawn up by Pandora Market, the number of guests outside the market has dropped, but it is not zero.

As a store manager who can distinguish the quality of different materials, Robby's qualifications are acceptable, but relatively speaking, although he has a pretty good supply of goods, he is completely uncompetitive. He even doesn't understand because there is no one in the store. After attracting customers, he fell into the trap.

If there are two shops on the street with similar prices and the same quality, some people will try to patronize them for the sake of comparison.

But if there are two shops on the street with similar prices and the same quality, but one is empty and the other is busy, and not only are the temperaments and attitudes of the store managers very different, but the commonality between the two stores is "lack of security", then the situation will be serious. There is a difference.

If the customer flow of a store depends on the product of reputation, quality, price, sales and other factors in attracting customers, then Robby's numerical formula may be all-in on reputation, superimposing it into a sum and Beautiful zero.

Then, it is logical to reset the entire formula to zero during multiplication.

With such a zero present, no matter how much other values ​​try to turn the tide, they can't change fate.

After all, the guest backed away as soon as he glanced at the door.

Mo Gan's decision lies in one thing: before the impression is formed, he should put aside the unstable factor of the store manager himself.

His original idea was to let Robbie "perform" in front of the stage when he went out, attract a few customers, and truly serve as a substitute store manager to lay the foundation, and then let Robbie take over the whole thing. Continue with other marketing strategies.

As long as they accumulate initial customer traffic, truly affordable stores can still cross the threshold of credibility.

But the plan has changed and I am no longer here, so I will make use of the existing resources, namely the magic of His Majesty Lestus.

Although the premise is different, the result is relatively similar.

As for the focus now, it lies in the small actions he made at the beginning.

Robby's advantage is that he really has the ability to distinguish prices, but his disadvantage is that he can drive away customers just by his presence. If you want him to do business, clearly marking the price is a good solution that is different from the functionality in Pandora Market without taking away jobs, but it also needs to be adjusted.

In fact, the biggest difference between the material stores in Pandora Market and the stores controlled by Robbie himself is the clearly marked prices.

The reason why Robbie was able to do this was because he had no business all day long and had very little free time. He was not a customer of a material store, and usually came into contact with more normal grocery stores.

As for the shops in Pandora Market, taking Boss Kalman’s store as an example, they basically have to replenish goods every day, and the quality cannot be completely uniform, so they use the method of asking the boss for pricing.

——More tests of on-the-spot reaction, but the disadvantage is that customers cannot get a psychological price without communication.

It is this difference in habits that Mogan targets.

Low-end commonly used goods mainly serve customers who want to close transactions quickly. At the same time, fixed prices are set so that knowledgeable customers can realize that as long as they have a good eye, they can take advantage of a small advantage, thus giving them a source of motivation to come to the store.

Although most people know that there will be no free pie in the sky, getting small discounts through eyesight is not within the scope of danger perception.

In this way, with the source of motivation, sales objects and differentiation from Pandora's Market, Robbie's store can also be favored.

This is the only solution that Mogan can get based on the marginal clues he recently obtained.

However, if it continues like this, many problems will arise over time. For example, if customers with good eyesight pick out the remaining goods and dispose of them, the temporary novelty may not have such a big accompanying effect in the future.

But there is no doubt that, at least from now on, the credibility of Robbie's store will gradually be improved, and his experience will be more abundant. Even if you make appropriate follow-up adjustments, you won’t be afraid that you won’t be able to find even one customer who can give you a try and respond.

After a while, when Morgan found the opportunity to tell Robbie this theory, he was still a little confused.

"Does this mean that if I continue this way, I can always open the store normally?"

Mo Gan asked back, "Aren't you normal now? It's not like you're missing arms or legs. Is there anything strange about being able to do this?"

Robbie hesitated in a low voice, "Of course I'm normal..."

He almost wrote what he was worried about on his face.

But Robbie trailed off, and before he could express his worries, his eyes turned directly to the door.

Seeing this situation, Mo Gan also looked over.

Walking in was a young man wearing a mage's robe. In this place, the only people in the Mage Association who openly wore mage robes and walked outside were probably the only ones from the Mage Association. Mogan could also see this from Robbie's eyes.

"What, you want to waste all your efforts again?"

"How could I have problems so easily?" Robbie replied angrily, "Believe it or not, it's usually the people from the Mage Association who provoke me..."

However, perhaps it was because Morgan's premature instructions made him alert, and he had a rebellious mentality that he must prove that he was not a troublemaker and must not cause conflicts. Robbie deliberately lowered his voice and spoke, without attracting the attention of the mage who came over.

Naturally, there was no immediate conflict like most usual moments.

"This man is different. Although he is not that Antonio, he is the one who caused trouble and had a fight with me before. I don't know if you heard it - when I explained it to the inspector and the others, you It seems to be right next to it?”

Mo Gan lied without changing his face, "Sorry, I'm not overly curious about most other people's privacy."

The two of them watched the young mage walk through the shelves and went straight to a certain object. After checking it, he seemed quite satisfied. After checking it again, he picked it up and walked straight to the counter.

Generally speaking, such cheerful customers should be popular.

But Robbie was a little panicked. He really didn't expect that his opponent would choose something and come over so quickly. He was completely unprepared to deal with it. He hurriedly looked at Mo Gan, asking him to take over temporarily.

However, Mo Gan was very uncooperative. He was pretending to be a customer, but now he left the counter directly as if he had just bought something.

"Wouldn't it be bad if we started fighting?" Robbie said anxiously, "Aren't you afraid that all my previous efforts will be wasted?"

Mo Gan's expression seemed a little confused, "Didn't you say that it's usually the people from the Mage Association who provoke you? I think this man has a dignified appearance and is quite happy to choose goods. He seems to be doing business. You are also very good now. Normal, isn’t that just right?”

"How can it be so simple!?"

Robbie originally wanted to struggle, but his life-saving straw turned around and left without leaving any room, and even ran directly outside the store.

There is no cure.

He stood in front of the counter with his head bowed, and before the mage arrived, he spoke stiffly:

"This is two hundred cor shields."

The mage had already taken out the corresponding amount of money, walked to the table and put it over, but the sound seemed to make him feel something was wrong, so he looked up.

This was an incredible sight. When the money was placed on the table, the young mage froze on the spot.

"No problem, you can leave... No, you can stay if you want to continue watching... It's up to you, it depends on what you want to do."

Mo Gan at the door almost made him laugh at this series of continuous changes that he couldn't adapt to.

"Are you Robbie Reynolds?" The other party turned around and asked, as if he couldn't believe it at all.

Robbie tried his best to hold back the word "nonsense" from his throat, and added an incorrect statement.

"...I'm the store manager here, Store Manager Reynolds."

This was the last bit of Robbie's stubbornness.

In the end, the young mage left in confusion. Robbie stood there blankly and didn't say a word for a long time.

Mo Gan realized that the matter was resolved and acted as if nothing had happened, so he casually walked into the store.

"Grand, I finally understand what you mean..."

Robbie was able to realize Mogan's intention, which was considered a good idea.

But before he could finish his sentence, Mo Gan directly interrupted his sigh without giving him any time to summarize himself.

"Just do your thing. Now I want to ask, what kind of person is the 'Antonio' ​​you met who claimed to be from the Mages Association? What did he do, and what happened between you two Something to cause hatred?"