Li Zhe's intention is very clear: to make his tourist resort popular even before it starts construction! Just kidding, this is a project that I plan to invest billions in. If I wait until it is completed and promote it, it will be too late and the day lilies will be cold.
Li Zhe's previous publicity strategy has always been to rely on finished products, golden wine, and cooperation with Quanjude and Golden Rooster. Li Zhe has not actively promoted any of them, and has only passively promoted them.
But this time Li Zhe changed his strategy. Big projects need to be heavily publicized, and they should be promoted directly through various channels!
The public relations staff of Li's Agriculture Co., Ltd. immediately began to contact various publicity channels.
"Hey, is this Jiang Province TV station? Hello, this is Li's Agriculture Co., Ltd. We would like to cooperate with you and help us carry out a publicity. We will pay the relevant advertising costs. This is how our company plans to build a The world’s top tourist resort…”
Before he finished speaking, the call was hung up. At first, the other party still had the patience to listen, Li's Agriculture Co., Ltd.? It sounds familiar, but it sounds like it should be an agricultural company.
"The world's top tourist resort? Idiot, this person is!"
An agricultural company just engages in agriculture and builds a tourist resort that is top-notch in the world. It's not afraid of having its hide blown. I guess someone is playing a prank again!
"Hello, hello, we are from Li's Agriculture Co., Ltd. and want to cooperate with you..."
Before I could finish speaking, I was interrupted!
"Sorry, this is a travel channel. For agricultural cooperation, please cooperate with the agricultural channel! Dududu..."
Crazy, the agricultural company called the Travel Channel!
These mainstream traditional media, when they hear the word "agriculture", they think it is a cooperation to promote agricultural products. They will not answer such low-end advertisements. There are still a lot of cooperation calls waiting to be answered. Who has time to listen to you?
There is no other way. The employees of Li's Agriculture Co., Ltd. can only temporarily abandon the traditional TV media promotion channels and turn to new media network promotion channels.
I directly contacted several big Vs on the Internet using the company’s official account. After explaining my intention to them, the other parties were skeptical. Some even directly blocked the accounts of Li’s Agriculture Co., Ltd. After all, this is too fake.
"It's okay for an agricultural company to engage in tourism. If you insist on boasting that you are the best in the world, it will be boring!"
If you really cooperate with this kind of company and find out in the end that it is a big fake gimmick, your reputation will be ruined!
After going around in circles, I couldn't find an effective publicity channel, so I had no choice but to report the situation to Li Zhe. After listening to the report, Li Zhe sighed:
"My employees are still too young and inexperienced!"
What are the most effective promotional channels? It's official!
I am about to invest billions of dollars to build a world-class tourist resort. It is definitely an excellent political achievement and a project to increase tax revenue for the local area. It seems unreasonable that the official does not help promote it... ·
Li Zhe contacted a local staff member at that time. Li Zhe's tourist resort project had already been submitted for approval. The officials also attached great importance to this project, which is expected to invest billions, and this project does not require official approval. There is no possibility of defrauding official subsidies.
Li's Agricultural Co., Ltd. is already a local star enterprise, and the tax revenue and jobs it creates are among the best.
Moreover, they also know that the main body of Li's Agricultural Co., Ltd. is all the villagers of Lijiaji. People from a village can't escape if they are there...
Once this project is successfully constructed, it can be said that it will be a relatively large investment project in the whole world, so when receiving Li Zhe's call, the official staff quickly picked up the call.
"Mr. Li, what's the matter? Do you have any difficulties with the project? Just tell us and we will try our best to help you solve it!"
"I really want to ask for one thing from the officials this time. You see, the estimated investment for our project is at least several billion, but after all, this is a commercial project. It's impossible to do a profit-oriented project without publicity in the early stage. You Let’s see if the official can help us publicize it?”
"Mr. Li, I understand what you mean. I will report your company's requirements to the leader immediately. I guess there should be no problem!"
"That'll be troublesome!"
After the official staff reported Li Zhe's intention to the superiors, they quickly received approval and reported it directly to the provincial-level unit!
Jiang Province has been vigorously developing tourism recently. It just so happened that Li Zhe was going to invest billions to build a tourist resort, which was quite in line with the recent direction. Therefore, the official account of Jiang Province on the Internet that day was This is the message released:
"Jiangcheng, our province, is about to invest billions to build the world's top tourist resort and promote the development of tourism in Jiang Province!"
The official announcement of Jiang Province immediately attracted the attention of many people in Jiang Province.
Jiang Province TV Advertising Department.
"I'm so exhausted that I can't even answer the phone, and I always run into weird people!"
"What's wrong? What happened again?"
"I got a call today. Do you know how weird it is? An agricultural company said that they want to cooperate with us and let us help them promote what kind of tourist resort they want to build, and it is also the world's top class. Don't you think this is funny? Now There are really more and more weird things out there!”
"Um...is this what you're talking about..."
The colleague opposite took out his mobile phone, clicked on the message just released by Jiang Province and handed it to the staff member to read. Both of them were dumbfounded!
This official news cannot be fake. Doesn’t this mean that the weird thing I just said may be true?
Li Zhe felt relieved after seeing the official news and said to his public relations employees:
"Now you can continue talking to others about channels. I believe it will be much easier!"
The faces of all the employees in the public relations department were a little red. This kind of thing that should be within their responsibilities actually required the general manager of labor to personally help them start.
Li Zhe also saw their thoughts and comforted them with a smile:
"It's okay. Once our company becomes famous all over the country, this kind of thing won't happen again. As long as you tell us your company name, the other party will respect you, so everyone, keep working hard, I believe This day can’t be far away!”
"Um!"
All the employees nodded heavily, as if they were all pumped up and ready to work with great energy!
The next thing is very simple. With the official publicity template in front, all the various publicity channels are soon settled!
The next period of time was full of indiscriminate bombing. In a short period of time, almost everyone who paid attention to this matter knew that there was a company called Li's Agricultural Co., Ltd. in a city called Jiangcheng in Jiang Province. The company plans to invest billions to build a world-class tourist resort!
For a while, public opinion on the Internet was somewhat skeptical:
"Li's Agricultural Co., Ltd.? Isn't this an agricultural company? What kind of tourism is it doing? Could it be that it's a trick of a white wolf with empty hands? This kind of thing is not uncommon in recent years!"
"Isn't this the company that cooperates with Gnawing Golden Rooster and Quanjude? I have the impression that the agricultural products are quite good. They have invested billions in tourism. Is it reliable?"
"Are you kidding, you are the best in the world? Don't come out and embarrass yourself. Which one of the truly world's top tourist resorts has invested tens of billions in the area? You invest billions to be like the world's top? And I don't know if these billions are real. Of!"
"Jiangcheng? I haven't heard of any special scenery there. Isn't it a joke to do tourism? Do it forcefully? You are a liar. Don't cause another scandal!"
The doubts on the Internet are nothing more than that Li's Agriculture Co., Ltd. is an agricultural company that engages in tourism instead of doing its business, and that investing billions is like building the world's top tourist resort. There is no special scenery in Jiangcheng to build a tourist resort. It’s only three o’clock!
Li Zhe had anticipated this result before, but now he has no good way. The purpose of publicity is to keep his tourist resort popular and attract the attention of his potential customers!
As for these doubts, they will naturally be solved when the tourist resort is actually completed!
······
But Li Zhe doesn't have time to care about so much now, and leaves it all to the public relations department.
Li Zhe is busy with another thing at this time. After the tourist resort is completed, he must recruit some high-quality service personnel. After all, Li Zhe's goal is to be at the top level in the world.
Therefore, the quality of service personnel will be very important at that time, but if you want to directly recruit so many high-quality service personnel, temporary recruitment will definitely not work, and there will be no time. You can only prepare in advance.
However, after many contacts with the company's human resources department, they were unable to find people. Even if they offered a high salary, there were only very few interested people.
In the final analysis, it is because the company is not well-known yet, and these high-quality service personnel with strong business capabilities generally have high salaries, and they are not willing to take the risk of being deceived and easily poached!
With no other choice, Li Zhe could only choose to recruit a group of school students, and then entrust Hualong Hotel to help him train. Hualong Hotel, as the top domestic hotel industry practitioner, has requirements for service personnel. There are also special standards. If you entrust them with training, the trained service personnel should be able to comply with the standards!
Li Zhe also called Hualong's boss first:
"Mr. Li Zhe rarely calls me when he has time. What's the matter?"
