Li Zhe was watching the commotion online at home, and he even wondered if there was any promotion from the Golden Rooster. In short, the superb marketing methods of the Golden Rooster amazed Li Zhe.
"Look at this big national company. It's different. Learn from me!"
Jian Bing on the side could only nod in agreement. This person is a big national brand. Can he learn it on his own?
However, no matter how fierce the quarrel is on the Internet, it has nothing to do with nibbling the golden rooster. The new luxury Family Bucket is also launched on time. Because of its previous popularity on the Internet, there is also Quanjude’s luxury roast duck which plays a role model there. Never mind that I have been sprayed by people all over the country.
The people of the capital, including people in surrounding areas, are full of expectations for this new product. Every Golden Rooster restaurant is packed with people coming to dine.
"Nibble on the golden rooster, gnaw on the golden rooster, you can't lie to us. If this brand new Family Bucket is not delicious, then we the people of the capital will really become fools!"
All the people in Beijing who went to the Jinji store went with this mood, but when they thought about the taste of the Quanjude luxury roast duck they had eaten before, they were full of expectations for the one from the same place.
Even though the price is much higher than all the previous products of Nie Jinji, on the first day of the launch of the new product, many diners went to several Nie Jinji stores in Beijing. There were long queues, and all of them asked for the new product by name. With the launch of the luxurious family bucket, even diners who come alone don’t care whether they can finish it all.
The Golden Rooster is obviously well prepared to deal with such a scene. There is no doubt about the ability of big brands. The employees of all stores in Beijing have been prepared for a long time, so the supply speed has also been improved a lot, and basically nothing has happened. The wait time is long or the place is crowded and chaotic.
Moreover, the new luxurious family bucket launched by Chew Golden Chicken did not disappoint the people in Beijing. The taste even made all the first batch of people who tasted it couldn’t believe that they were eating Chew Golden Chicken. Chew Golden Chicken is also considered the best among fried chicken brands. It's boss level.
The taste of their products can also be said to be very good, but this newly launched luxury family bucket still makes everyone completely unbelievable.
The texture and taste of the chicken were beyond imagination. It was on the same level as Quanjude's new luxury roast duck, which made the people in the capital very happy.
From an objective point of view, the economic conditions in the capital are indeed better than those in other areas, so the people in the capital don't care about the high price at all. Before, it was just because the price of the golden rooster was raised too harshly, but now In the eyes of the people in the capital, this price is indeed not affordable.
Many people even started taking photos of the new luxury family bucket in the store, and then couldn't wait to upload it to the Internet with their own comments.
Because the previous promotion of the Golden Rooster was due to public opinion and the Golden Rooster is a big international brand, the photos and comments about this new luxury family bucket quickly attracted a lot of attention.
All the comments from diners who tasted this luxurious family bucket for the first time were unanimously positive and full of praise, without exception.
"This... is eating the golden rooster to invite the trolls! Isn't it too fake that all these reviews are positive?"
"Do you want to be so exaggerated that it tastes so delicious?"
"I'm on a business trip now. I'll give it a try when I get back to the capital!"
······
While there are still a lot of doubts on the Internet, the old rival of the Golden Rooster, Yu Gong Chicken, cannot sit still.
Their headquarters is also in the capital, and they have an intuitive understanding of the popularity of the major stores of Jianjinji in Beijing. On this day alone, the number of customers in Yugongji's stores in Beijing is already lagging behind that of Jianjinji. .
Customers all went to Qianjinji to taste the newly launched Family Bucket. Even Yugong Chicken had to admit that Qianjinji’s marketing this time was very successful.
But what they don't understand is why the price of the Golden Rooster has been raised so high and such a risky marketing method has been adopted, but the response has been very good, at least in the Gyeonggi region.
Naturally, they knew that the good reviews online were not paid by the swindlers hired by Qianjinji. They also sent people to check out the major Qianjinji stores. The hot scenes could not be faked.
If that was the case, Yu Gongji could still accept it. At most, it was just a small skill used by his old opponent!
But in the next few days, as more and more people went to Chew Golden Rooster to try this new luxury family bucket, the word spread again and again. During this period, Chew Golden Rooster officially launched its efforts and invited major mainstream media to write columns. Come to promote, they realized that their old rival was trying to make a bigger move!
This posture is completely a sign of a thorough momentum building. First, it stirs up online public opinion, and then uses traditional media to exert force. It can be said that the momentum is extremely huge. If it is just to launch a new product, it will be too fussy.
And judging from the situation in the past few days, Golden Rooster has completely taken over a large part of the market in the Gyeonggi area. Originally, the two companies were equally divided, but now the Yugongji store in the Gyeonggi area has quickly declined to a state of survival. situation.
The customers who come are all because there are too many people in the Qianjinji store and they don’t want to wait!
Now the management of Yugongji was a little panicked. Eating the golden rooster was obviously a sign of bad intentions. Who else could be the target besides yourself?
In the high-level conference room of Yugongji headquarters, except for the purchasing director Tim, who is hospitalized, all other senior executives are sitting in this huge conference room. The boss of Yugongji Huaguo District is also there.
"Explain to me, what is the situation now? You are not aware of such a big move by the other party? Now our market has been almost completely occupied by the other party. Who can give me an explanation?"
The big boss of the Chinese headquarters was roaring almost hysterically at all the senior executives present in the conference room. All the senior executives present were also trembling with fear. There was no other way. The situation in the capital was completely out of control. One step behind others. Can't catch up step by step!
"Right now, it's only a market in the capital city. If the other party expands its scope, according to this trend, the national market will not be crowded at all. Then our Yu Gong Chicken will become a joke. I will definitely not be able to do it by then. You guys Don’t even think about it!”
All the senior executives did not dare to speak out. They knew that what the boss said was true. In just a few days, the market in the capital city had been completely dominated by the golden rooster. The most important thing was that they still relied on the most bullied people. In a human way, he defeated himself and others with a new product with an exaggerated price increase?
You know, in the past, the two competing markets usually relied on event promotions or limited-time price reductions to compete. Now, Jianjinji does not follow common sense and relies on products with ridiculously high prices. Yugongji has been defeated. This It's definitely a joke in the mall.
Yu Gong Chicken has also taken a lot of countermeasures in the past few days. Price cuts or promotions that usually only take place for a long time have been carried out almost in turn in the past few days, but they still have little effect. We cannot seize the market by grabbing the golden rooster.
Yu Gong Chicken also sent people to conduct an urgent investigation, and finally found that the problem lies in the chicken selected by the ridiculously expensive Family Bucket. Even the people of Yu Gong Chicken have to admit that the taste is so bad that this battle It is not unfair for me and others to lose.
So Yu Gongji, who was in the conference room, thought that when the executive saw that the boss had stopped roaring and took a breath, he said cautiously and tentatively:
"The key reason why the other party was able to seize the market at such an exaggerated speed is that they recently found a batch of high-quality muscles from nowhere. The taste and taste are really attractive. At present, we can't match it, so there is really nothing good. Find a way to counter it!"
When the boss of Jade Gongji Hua Kingdom heard what his subordinate Ren said, he began to roar again:
"Can't compare? Are you all stupid pigs? Don't you know how to find people who supply the other party? I don't ask to be able to surpass the other party, but we must have what the other party has, do you understand!"
"Now that you know the key to the problem, do it now!"
The boss of Yu Gong Ji Hua kept roaring at the executives present, with a ferocious look on his face. He couldn't help but be annoyed. If he continued like this, he would definitely not be able to keep the position under his butt. After all, he was just Yu Gong Ji Hua. The president of the national region has a headquarters above him.
And currently, around the world, the Jade Gong Chicken and the Gnating Golden Chicken are in a state of rivalry. If the balance in China is broken, he cannot afford to lose this person!
"yes!"
A group of executives from the Yu Gongji Hua Kingdom responded quickly and were ready to start looking for the people who supplied the Jinji Chicken. They also knew that Cheng’s survival was now in critical condition. If Yu Gongji really happened, it would be completely suppressed by the Kniu Jinji. In such a situation, it is estimated that the whole group of them will have to walk around without food!
But trying to find the person who supplies the Golden Rooster at the moment is like looking for a needle, and there will definitely be no news from the Golden Rooster.
Just when the executives of Yugong Chicken were at a loss what to do, they suddenly remembered that when they promoted the Golden Chicken, they mentioned that the chicken they used came from the same origin as the duck used in Quanjude's newly launched luxury roast duck.
As a result, Yu Gongji used almost all available resources and connections to lure Li Zhelai from Quanjude...
Li Zhe was also a little surprised when he received a call from Yu Gongji at home.
"Mr. Li Zhe, we are from the Yugong Chicken Group. We would like to discuss with you about purchasing the free-range chickens you raise. We can go over and have a detailed discussion with you. If you have any conditions, you can put them forward. We will do everything We can satisfy you, and the price is not an issue!”
Yu Gongji believes that his sincerity is already sufficient and his attitude is at the lowest level. No matter what the other party says, he will give him a chance to continue communication. As long as the communication can continue, Yugongji believes that he will be able to use generous The conditions impressed Li Zhe.
But what Li Zhe said next made them dumbfounded.
"Oh? Jade Gongji? Haven't we already talked about it once before? I think there is no need to continue to communicate!"
