In the conference room, veteran employees including Zhang Yiming greeted Shi Nan warmly and called him Mr. Shi, but the financial director was somewhat embarrassed.
Zhang Yiming introduced the financial director to Shi Nan, named Guan Lingyan, a native of Yanjing, with eight years of work experience. His last job was at a well-known venture capital company. I don’t know how he was deceived by Ren Xiumin into Linggou.com. In this small stall with dozens of people.
Guan Lingyan was very curious about Shi Nan, not only because it was the first time she met this boss who was under twenty years old, but also because she had seen Shi Nan on TV many times before and was quite amazed by the success of him and Linggou.com. Unexpectedly, he turned out to be the boss of his own company. His ability to produce such a large-scale Internet project at such a young age is evident.
Shinan shook hands with Guan Lingyan and said hello. Guan Lingyan extended a hand generously: "Mr. Shi, I finally meet you."
Shinan smiled slightly and said, "Sister Ren may not have explained the details of Linggou.com very clearly. Don't be surprised."
Guan Lingyan nodded and said with a smile: "I'm not offended, and I want to thank you for giving me such a good opportunity."
Shi Nan smiled and said: "Thank you for your trust in Linggou.com and the other people in the team. It is definitely a fate that we can work together in a team from all over the world. I also hope that everyone can work together with the company and do well." cherish."
The words "Quality and Cherish" made everyone present feel a warm feeling. Shinan immediately walked to the whiteboard and said, "Let's get to the point. I came here today mainly for three things. The first one is our spiritual shopping. The next step of new product development for Linggou.com, the second step is the next step for Linggou.com to adjust its personnel and organizational structure, and the third step is some plans for Series B financing.”
As he spoke, Shi Nan wrote three brief outlines on the blackboard: "Product development, organizational structure, Series B financing." After finishing writing, he said to the six people present: "What we talked about in this conference room today Everything is the secret of the next development of Linggou.com, and everyone must remember not to leak any content of the meeting."
Heather's expression was serious, and the six people present unconsciously straightened their backs as they listened. Their eyes were fixed on Heather and the whiteboard behind him, waiting for him to get to the point.
Shi Nan said: "The future plan of Linggou.com is not just to operate an e-commerce website, but more importantly, to create its own ecology in the Internet field. Therefore, in the future, our technology development team will have a heavy responsibility. Linggou.com is in the Internet Every step of expansion in the field is inseparable from your efforts."
With that said, Shinan added: "When I communicated with Mr. Zhang before, I told him my general plan, but I didn't go into details. Today, I will tell you the next product plan in detail here. one time."
"The number of users on Linggou.com has reached one million, and the user activity is also very high. The fans of several of our star stores have reached hundreds of thousands. Many people say that we are now the largest in China. This sentence sounds quite bluffing, but if you think about it carefully, you will feel very embarrassed. As for why it is embarrassing, I think the problem may lie in the word community. Mr. Zhang and the other three Technical leaders, you are all engaged in Internet technology and products, can you tell me why the community is embarrassed?"
Zhang Yiming did not speak, but looked at his three subordinates.
He once heard a side answer to this question from Shi Nan, but because Shi Nan only conveyed a vague concept to himself at that time, he did not communicate with his subordinates, so now he also wants to know, these three subordinates of his What do you think about this problem?
The three of them looked at each other in confusion. The community was the hottest thing right now, and they didn't know why the boss would say it was embarrassing.
Seeing the blank expressions of the three people, Shi Nan felt disappointed for a moment, but soon he was relieved. They were not reborn after all. After all, without seeing the future development of the Internet, it is already difficult for them to follow the trend of the times. It is obviously wishful thinking for them to be ahead of the trend of the times.
Guan Lingyan suddenly asked Shi Nan: "Mr. Shi. You mentioned the embarrassing issue in the community. I have an opinion, but it may not be very professional. Don't laugh at me when I say it..."
Shi Nan said: "It's okay, since we are discussing. We just want to speak freely."
Guan Lingyan nodded and said unconfidently: "I think the biggest embarrassment about the existence of communities is that they are too replaceable, because from my personal point of view, many online communities are similar, and they give me the feeling that It’s nothing more than the difference in popularity and user experience.”
Heather's eyes lit up.
Guan Lingyan was on point.
"That's very well said! This is the correct answer." Shi Nan gave her praise very solemnly. Guan Lingyan, a young woman who had just transferred from SoftBank to an Internet company, could actually see through the essence of community problems. Perhaps it was due to her talent, or perhaps it was the clarity of bystanders. . No matter which one, they all deserve Heather's heartfelt praise.
Shi Nan said: "What is a community? In fact, the various communities on the Internet are similar to the various retail markets in our lives. Everyone is selling various things. The differences are mostly in focus, scale, and services. Some communities can be compared to markets specializing in fruits, vegetables, meat, eggs, and vegetables, some can also be compared to tobacco and alcohol stores, and others such as small supermarkets, food stores, and daily necessities stores can be described as diverse.
Due to its wide variety, our Linggou.com can be classified as an online large supermarket similar to Lingdao. But what we provide is never just what is needed, because all the services we provide are easily replaced by other platforms and other communities. This is what Lingyan said. Too substitutable. "
Everyone suddenly realized.
Zhang Yiming opened his mouth and said to the three technical leaders around him: "The biggest problem in the community in the later stage is insufficient viscosity. This is also a point that Mr. Shi has always been worried about."
Shi Nan nodded and said: "In the Internet field, what can ultimately achieve long-term success must be strong demand. The strong demand we can see now is social interaction."
Several technical staff, including Zhang Yiming, heard about social networking. They all braced themselves up and waited for the next chapter with heather.
Shi Nan gave you a detailed analysis of why social networking has become a strong demand, and the principle of user viscosity increasing exponentially after the continuous accumulation of online social connections. Online social networking, with the expansion of connections, will form a tie between connections for users. The longer the network is maintained, the harder it is to move.
In the eyes of Shi Nan, Penguin really started to take off when QQ Game overtook Lianzhong Games. Penguin relied on the bonus of QQ Game to have more than 200 million registered users. This also opened the door for Penguin to continue to use other products and functions in the future. Bundling social routines. Before the birth of WeChat, Penguin was like a carrier rocket. QQ was the core of the rocket, but the various products bundled in it were the boosters of the carrier rocket. If it weren’t for this Bundling continues to increase user stickiness, and Penguin cannot become the dominant player in the domestic social networking industry.
At present, Penguin does not have any additional products except QQ. If it plans to ambush it at this time, there is still plenty of time.
Zhang Yiming, a group of technical geeks, are also looking forward to Shinan's strategic layout. Based on his past understanding of Shinan, when he proposes an idea, he must be confident and have already considered and implemented the idea. details, today he brought up the concept of social interaction, and he must have thought about every aspect in the future.
Shi Nan said: "Our Linggou.com now has users, and the number of users is not much less than Penguin QQ. But the key to the problem is that our Linggou.com is just an e-commerce platform. If we want to socialize, we must develop our own social network." software."
Zhang Yiming said: "Our current technical team already has the ability to develop applications, and we also use Penguin QQ and have studied it. It is not difficult. If we start development now, you will have a boss to do product planning." As for the structure, we can complete it in a month or two at most.”
Shi Nan smiled and said: "Since we want to socialize, developing social software is an indispensable part. But our most important issue now is not to develop social software, but to do everything possible to increase user stickiness on Linggou.com. And Migrate users’ connections on Penguin QQ to Linggou.com.”
A technical person in charge of web development said: "Mr. Shi, you just said that it is difficult to realize the migration of QQ users' connections. We at Linggou.com want to do this. What should we do?"
Shi Nan said: "I say it is difficult to achieve because of the special nature of human connections. The network of human connections is always intertwined. If everyone on QQ has an average of 50 friends, the intertwined network will be extremely large. If If a large number of users cannot be migrated, it will be very difficult to attract users bit by bit.”
Saying that, Shi Nan added: "However, our Linggou.com now has millions of registered users. If we can quickly increase the number of users on Linggou.com, find ways to attract Penguin QQ users to register on Linggou.com, and increase the number of With the viscosity of Linggou.com, we have the foundation to launch social software. Once we launch it, users can complete the migration of their connections at low or even zero cost."
Zhang Yiming's eyes lit up: "Boss, you asked me to recruit web front-end developers. Is this just for this?"
Shi Nan smiled lightly and nodded: "Having said so much, now it's time to tell you about the next stage of our product planning for Linggou.com."
After finishing speaking, Shi Nan turned around behind the product development on the whiteboard and drew two arrows. The first arrow corresponded to six words: "Linggou.com Personal Space", and the second arrow corresponded to six words: "Web Page Social Games”.
Then, Heather wrote four big characters on the back: Battle for the title!
Shi Nan smiled and said: "Winning the first prize! This is my next strategic plan for Linggou.com."
In the first step of the battle to win the title, Heather will first let Linggou.com users enjoy the QQ space in advance, and then launch a highly social mini-game in their personal space: Happy Farm.
Happy Farm is a game where friends steal food. It is a powerful tool for the expansion of social contacts. The foreign positioning of this type of game is called social game. Once a user is addicted to this game, he will try his best to increase his circle of contacts. Not only will he Copy your connections on other platforms and actively expand new connections. In my previous life, Kaixin.com became very popular with this small game, but this type of game also has its drawbacks. On the one hand, the life cycle is short, and it gets hot too quickly and gets cold too fast. After a few months, this kind of game will fall out of favor with countless people. When no one cared about it, Kaixin.com failed to continue to use other new products to maintain its users during those few months of prime time, so it was inevitable that it would eventually go from hot to cold.
Heather will not make such a mistake. He will attract as many Penguin users as possible to join Linggou.com during the peak months of the farm game, and transplant his connections to Linggou.com, and he will be able to Launching your own social software is the second step in the battle to win the throne.
The current Penguin QQ has a single function, a mediocre interface, and no user experience. The social software he wants to develop will definitely be a level better than Penguin QQ in all aspects. Not only that, once he launches the social software, he will Immediately replace the social games that are gradually losing popularity with newer products to achieve binding of users' usage habits. A set of combinations can complete the migration of users' connections and increase user stickiness, completely replacing Penguin QQ and taking over Penguin's foundation. , this is the soul of the entire "Battle to Seize the Foundation".
Heather calculated on her fingers. If she wanted to replace Penguin and share the huge pie in the social field in the future, the best opportunity would be in 2002. Therefore, the battle to win the crown must start before the Lunar New Year and end before the second year. fighting!
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