Note: The full version of the title should be Why I said that publishing book reviews to analyze works is not successful because of its shortcomings. It is just pretentious. It corresponds to the onion-flavored starting point book review area pretentious guide before. If readers are interested in some of the reasons behind writing this matter If you are interested in something, you might as well take a look. Even if you are not interested, it may be able to help you clarify some ideas. Latest and fastest update
First of all, one thing we must clarify is:
The starting point is not Laoshizi's "original literary dream base", so naturally, it is definitely a mistake for you to come to this place with the mentality of wanting to see a hundred schools of thought contending with excellent works here.
This website is currently and will be the largest commercial online literature platform in China for a long time in the future. Its operation model relies on a large number of networks to attract traffic and make profits, which essentially determines that this website will never be famous for its high-quality promotion. What a dream platform for well-written works. As a reader, you will often be faced with seeing embarrassing fast-food works that cater to current hot topics and serious homogeneous routine articles here - all of which are provided by the website. It is decided by itself. Routine means that it can be easily mass-produced and manufactured in batches at a very low cost, while choosing hot topics for hype means that the attention from the beginning of its birth - at least temporarily - will be very high.
This is a mature business operation, and it is not as bad as what readers who don’t like them criticize. Just accept it, because this trend is widespread in Nikka and Japanese comics and any other creative industry.
The industry needs to survive. If it is not targeted at the elite class, the middle class who have money and leisure and are willing to spend a lot of money on a book, it can only rely on traffic to build popularity. Then, in a short period of time, hot topics will be hyped, and the attention will be reduced. Of course, this big piece of cake cannot be let go of the traffic it attracts.
Examples of this can be seen in other places beyond Qidian.com, such as Zhihu, a well-known pretentious community, and bilibili, the largest barrage website in China. The former is labeled as an elite middle-class community, but in fact it is A traffic community where anyone can speak and show off without any barriers. As for the latter, after the company began to expand and needed funds, it decisively opened the door to a large number of primary school students to provide traffic, and began to sell advertisements to make money.
In the same way, this matter is still the same when it comes to the operation of the website. Since I wrote this book, many people have suggested to make a living on other websites. The latest and fastest update. One of the more famous websites in the circle about a year or two ago that has been recommended several times is called 8kana——************, but this website is like a chuunibyou. Despite its ambitious name, we were not very optimistic about its prospects from the beginning, and what we have heard occasionally in the past two years has indeed proved our original view.
The website initially claimed that it was prepared to lose money and attract writers with their own ideas without the need for routine articles. Judging from the design of the website and the works promoted on it, it is obviously a trend towards acg enthusiasts, that is, readers of A Zhai - and anyone with a little bit of common sense in the industry will understand that it is destined to not do anything. improvement.
Refusing to rely on routine articles, white articles, commercial assembly lines, and popular works to attract attention, the chosen group is acg geeks with little spending power. The target reader group that is biased toward a niche determines that the traffic volume will definitely not be comparable to that of a commercial website like Qidian. In contrast, they even insisted on "not collaborating with them". This rush towards death like chicken blood is very similar to the Japanese Imperial Army in World War II. Perhaps it is because most of them were soaked in the brains of Japan. Decisions made by incompetent people.
After talking about the overall policy of the website, you can probably understand why the recommended list will appear on the recommendation list every now and then, starting from the book title, it is related to something that has been popular recently. The simple and crude connection between the book title and the popular work is to attract traffic. The most direct way is that the experienced editors of Qidian are far smarter than you think. It’s impossible for them not to be able to see the plagiarism and borrowing in a certain section that you can all spot, but don’t forget that the traffic of the website is related to their own salary, and as I have said before, this is a website that wins by traffic. A mature commercial operation platform, so when they see a film that knows how to associate itself with recent hot topics, what they see is not a "disgusting copycat" as a small number of readers may think, but a Hype, business opportunities to attract more traffic.
This absolute difference in the way of thinking means that authors like me who overestimate their abilities and want to write truly original works will lose the attention they get from the very beginning, and this is exactly what I do. For those who pretend to analyze and say, "Your book was unsuccessful because the title/cover/introduction was not good, and because a certain specific section of the book was not written well enough" and also pointed out in detail, they spoke in a long and eloquent manner. Book reviews don’t have many real reasons for favorable impressions.
I've been writing about the web for two years, and that's just counting the time of serialization. Including the old books that have been banned and the scrapped manuscripts that I deleted, plus the current book, the number of words written has exceeded two million.
How much water is added here is left to the reader's own judgment. Anyway, I dare say here that the reference materials I used to write the book and the time I spent on how to learn and improve are enough to scorn most of my colleagues - but it doesn't matter. real effect.
Because whether you can succeed on this website has little to do with your writing ability.
As mentioned before, this is a commercial website that relies on traffic to win. And as a place where there are so many authors and works, how do you stand out from such a large number of works? The so-called writing style, book title, introduction, cover, and even the actual content of the book actually only account for irrelevant things. Important weight.
For example: Author A and Author B started serializing a book at the same time at the starting point, and both of them started in the new book stage. Author a has some experience in writing long stories, so he has good writing style and plot rhythm, but he is not good at words and does not understand interpersonal communication; author b is a complete novice with no writing experience, and what he writes is It is at the composition level of a primary school student, but he is good at establishing good relationships with others.
The stories of the two people are similar, the number of words is also similar, they belong to the same category, and the publishing time is also similar. Author a is working hard to write the book, while author b is building a good relationship with other famous authors while the other person is working hard to write the book.
So what happens next?
Well, let’s talk about author A first. Assume that the works updated in this category are an integer of two hundred every day (of course, in fact, it is far more than this number), and the number of readers is two thousand. The average flow of people at this level is only ten per book. people, and actually the distribution will be quite uneven due to first impressions created by things like book titles.
Considering that there are a large number of people with specific preferences among readers, first of all, works whose titles are directly related to a certain key element will have a natural priority in sorting. For example, people who like ship girls will have a natural priority when they see a book When I read an original article with this name that I have never seen before and a book about Kanmu no xx, my first reaction was definitely to click on the latter. This kind of work that is related to popular elements mentioned before has become popular with Nikkei in recent years. The very popular themes of reincarnation in different worlds have the same purpose. They are all types that focus on specific groups to satisfy their fantasies. Compared with those completely original works, they have a natural advantage in that their tendencies are clear, so the readership group will be relatively stable, but it is also true that Because of this, there will be some creative restrictions, but we are not talking about how to write now, so we will skip this point.
In addition to the attractiveness of the book title, the introduction, cover and even book reviews will become the next step of screening. Of the ten or so readers assigned to your book every day, there can be one who actually clicks on it. If you read the content on the website, you are already thankful.
As for whether this reader will continue to read and whether he is willing to spend money to subscribe, this is another question with a very high screening rate. Taking into account the awareness and consumption power of the general audience group at the starting point, the calculation here is approximately as follows: 1,000 100 people who saw the book title clicked in, 20 stayed, and 10 continued to follow 5 subscriptions. (I haven’t really counted it, just a rough guess based on personal experience)
So to sum up, for author A, because he chose an original plot, no matter how well he writes, he is destined to not be able to achieve much results with his own efforts - then let's turn around Mention author b.
The overall quality of author B is much worse than that of author A. Both the writing style and the grasp of plot rhythm are quite boring. The quality of the work itself is far inferior to that of author A, but he has another advantage - he knows and is already popular Gao Chao had a good relationship with a well-known author, and the other party recommended works for him.
The names of the famous authors on Qidian are themselves traffic attractors. Their names are more useful than book titles that associate themselves with popular subjects. A famous author has far more readers than ordinary people. The number of daily browsing readers of the category, we unscientifically set it to an integer of 20,000, and then consider the fans' love and trust in the author, so they will click directly to recommend the work. It is more likely to work with well-known authors. Author B, who has a good relationship and has received help, can escape from the readers' traffic that is restricted by the classification itself, and directly obtain dozens or even hundreds of times more reader traffic than author A.
Who will succeed? At this point, it is already very obvious, right?
It doesn't matter if the writing is not good.
As long as the exposure rate is enough, a thousand out of 100,000 people will stay, and 200,000 people will become 2,000. The quantity and huge traffic can make up for everything.
In comparison, author A, who is better in comparison, does write better, but his exposure rate is insufficient. Even if his ratio is higher, ten out of a hundred people will stay. Due to the limitation of the base number, the popularity will never increase. .
Recommended list? Sanjiang?
Let me ask you, if you were an editor, would you choose a book with low popularity, few live readers and only a few clicks, or a book whose author is related to a well-known author and is very popular to be on the recommendation list?
What Qidian will do will never be a help in times of need, but the icing on the cake. Sanjiang explained that as long as the work itself is good enough, the editor will definitely let you live. This kind of thing is the same as the probability of winning in lottery tickets. It is just a way to use it after you fail. It's just an excuse for my bad luck/lack of strength. Everyone knows that any recommendation or recommendation from Sanjiang is made by the editor. It's useless to apply by yourself.
How to make your book successful? Go to xbao and search for "Qidian Recommendation" or "Qidian Click" and you will understand. The price is clearly marked there for you, whether you spend money on marketing or find famous authors to recommend, or no matter what, in the new book stage If you can achieve results that far outshine the other party, they will naturally sign a contract and give you recommendations. This website is a commercial website, so stop writing book reviews and pretending to analyze things like "you are not successful because you are not good enough." .
Is it well written?
It has nothing to do with success at all. (Tea)
Above all, I wish you all a pleasant stay.
r.2016.10.18.
