In modern China, Yin Lian is not as far away from her country's leaders as most people imagine - since the development of the new world began, she has met with the chairman three times in two years, and was encouraged several times to "study hard every day." Upward" person.
But it's actually not that close.
Yin Huai is considered a big shot in the country, but if it weren't for his connections in the New World, it would be rare for him to be able to talk to the leaders of a country. The uncle is better, after all, his status is different, but even if he has the same status, there are dozens of people in the Chinese army who are colleagues but have limited personal relationships. In fact, they are not particularly close.
So when Yin Lian read this letter from "Shaozhi", he felt quite novel and even a little excited.
Whether it was because the letter came from the future emperor or because it came from a great man in history, it was difficult for Yin Lian to tell, but one thing was for sure - this was a very meaningful thing.
Yin Lian also wanted to know whether there was an essential difference between such a special great man and ordinary people.
After returning to the office, she opened the letter. Before she left, Li Lici had obviously complicated emotions and seemed hesitant to speak. Yin Lian guessed that she was curious about why the prince wrote this letter to her, but maybe the other party told Li Lici that she didn't know the other person's identity and asked Li Lici to help conceal it, which made Li Lici afraid of saying anything unnecessary and causing exposure. He didn't dare to ask more about the true identity of the prince.
This makes Yin Lian more convenient. For Yin Lian, some of the complex political relationships in this world are actually very troublesome and dangerous for her. Knowing it but not trying to figure it out is the most convenient way for her at the moment.
After she read the letter carefully, she found that the other party was tentatively asking her about the public opinion issue. Yin Lian thought for a while, and it was well known that the reputation of emperors in this world was not very good, but in fact the reputation of warlords was also very poor, and no one paid much attention to public opinion. Although there is an idea that those who win the hearts of the people win the world, in many cases they just make the taller ones out of the short ones.
Of course, in troubled times, everyone is fighting for the world, and there are always many unavoidable situations. When faced with such a major event as the survival of the country and the country, and every decision made will affect the fate of many people, it is actually very difficult to maintain one's principles and behavior unchanged. That's why only those who achieve great things can It's a no-brainer thing to say.
The prince was not asking about things like how to maintain the reputation of the court, which sounded like a waste of effort.
What he asked was obviously more targeted.
He wrote in the letter:
...as soon as we met. Last time I talked with you, I mentioned that people must attach great importance to education to open up their wisdom. After thinking about it carefully, I also think that this will be a long-term solution. However, I have encountered some things recently that have troubled me, and I hope to know if there is any way to instill some truth into people's minds in a short period of time.
In fact, there have been some comments going up in the south recently...
Halfway through reading the letter, Yin Lian roughly understood what had happened.
In fact, it’s easy to say. What the prince encountered was more like the modern version of rumors in the circle of friends or pyramid schemes. Now there is a rumor in the south that a gold mine has been discovered in Zhongzhou, which has attracted many poor people to secretly go to Zhongzhou to mine. Anyone with a discerning eye can see that this rumor is not reliable, because if there is a gold mine, the warlords in Zhongzhou should have circled it and mined it long ago. How could it have spread to Nanyi Province and spread among the markets?
But many people were dazzled by rumors and interests, and wanted to sneak to the west. According to the prince, "according to the analysis and guessing of his wise friends," this is likely to be false news deliberately released by the Zhongzhou warlord.
At present, the population of Zhongzhou is declining very badly. After just crippling the Qingzhou Army, it was hit by disaster. In addition, the current ruler of Zhongzhou himself has a iron-blooded style. Therefore, although the situation was controlled in time, many people were killed as a result - —After the drought, in order to control the spread of the disease, the iron-blooded general killed at least two thousand people.
For this reason, Zhongzhou should currently be very short of population. It was originally a state that had a very strong military conscription, and the current situation is tense. The Linzhou warlord in the north is also eyeing Zhongzhou. He may take advantage of it when he is sick and kill him. The general of Zhongzhou There is no doubt that the mood should be quite tense.
But considering the situation in Zhongzhou, it is not feasible to continue recruiting troops. If the levy continues, no one will be able to farm.
The prince wrote in the letter:
...However, the poor firmly believe this, and even if they try to persuade and analyze, most of them will not listen. Under such circumstances, if they were allowed to go west privately, they would probably become refugees and be forcibly recruited by Zhongzhou, and then become a new wave of cannon fodder for Zhongzhou to attack other states and counties. Nanyi Province is getting rich quickly, and even the people at the bottom have no worries about food and clothing. However, the people in Zhongzhou are impoverished. Not only do they face forced expropriations from time to time, but they are also unavoidable from exorbitant taxes and miscellaneous taxes. It should be clear at a glance which is good and which is bad... and they have to leave their hometown, life and death are difficult. material……
...What I am worried about now is how to fundamentally dissuade these fools from going west and save their wealth and lives...
After Yin Lian read the letter, he thought for a moment and then wrote a reply.
...My brother cares about the country and the people, which is admirable.
The ancients said that the people can make it happen, but they can't make it known. In fact, it is the difference between what the people can use and whether it can't be used. What can be used in people's minds is that people are born with wisdom. Although they have not read many books, they can distinguish right from wrong and know good and evil. Therefore, as long as they state their interests directly, they can be persuaded. The unusable public mind is that people are born ignorant. Without education and enlightenment, they are often closer to wild beasts. They only know desires but not reason. They only know the present but cannot see the long-term. If you meet the latter, if you try to persuade them, you must be close to their thinking. Don't talk about reasons but only talk about benefits and disadvantages. Don't talk about the long-term but only show the present...
Yin Lian taught the other party how to intimidate and harm these "poor people".
After she finished writing the letter, she asked Li Lici to deliver it to the other party. Although Li Lici was curious about what they said, she still resisted asking questions.
After the prince received the letter and read it, he was very surprised. When he wrote to Yin Lian, he really wanted to get some inspiration from her, but he didn't expect to get any directly usable strategies. He didn't expect that the strategy given by Yin Lian was quite sophisticated, but it surprised him.
In fact, this strategy was not due to Yin Lian's sophisticated thinking, but because the person Yin Lian was learning from had sufficient experience in fighting in this area.
He only hesitated for a moment, and then started looking for someone to come over to discuss.
After some discussion, all the staff agreed that Yin Lian's strategy was feasible. Of course, they were all the elites of the society at that time. They would not really follow the textbook like students in this matter. They had their own specific strategies. ideas and adjust them to a way that is more suitable for the situation at that time.
In the letter, Yin Lian simply listened to them talk about the situation in Nanyi Province. He did not fully understand the specific content and lacked the necessary feelings. After all, it was impossible for the prince's letter to report to her the cause and effect of everything in detail. However, it was only later that she found some channels to learn about the relevant information, and she finally learned some of the specific current situation.
There are no such rumors here in the capital. These related rumors mainly appear more in the south and west. Judging from the reply in Yue Ke's letter, the rumors had spread to Lucheng to some extent, but not much, and not many people were attracted. Basically, they still stayed at the rumor stage. But according to Su Changhen's friends, there are such rumors in many places in the south. They are much more than just rumors. It is obvious that someone is deliberately spreading propaganda in the countryside, claiming that gold has been dug in Zhongzhou Province, and the words are vivid and true. Yes, it has touched the minds of many people. It is definitely not a normal rumor.
Most of Su Changhen's friends are in the media industry, and they have recently gone out of their way to learn about rumors in this area, although they are not yet reported in newspapers - the most important thing is to see the evasiveness of the parties involved, anyone with a discerning eye can see it. Most of them are scams, that is, stupid people with bad minds or second-rate people who want to get something for nothing will believe such unreliable lies. Most editors judge that such news is not worthy of being published in newspapers.
In addition to the rumors of gold mines, Yin Lian also heard other related supporting rumors. For example, the Zhongzhou warlord claimed that people only need to hand over half of the gold mines they dug. If the gold mines handed over are enough, they can still rely on these gold mines. Holding a small official position in Zhongzhou sounds exactly the same as modern MLM methods. Recently, many modern MLM schemes will use the name of a senior national leader or other leader to claim to be supported by a big shot, in order to defraud many people. The trust of the common people at the bottom. The difference is that the end of the rumors about this gold mine is probably really related to the Zhongzhou Warlord, but it is just a promise that can never be fulfilled.
As long as he heard the specific content of the rumor, Yin Lian knew that there was probably no gold mine in Zhongzhou. Because these rumors are unreliable, even if the Zhongzhou warlords are short of money and people, it is inconvenient to have gold mines, so why would they recruit a group of refugees from various places who do not understand exploration and mining to dig them. If something goes wrong, there must be a monster. Since the rumors are false, then apart from all the temptations and interference factors, the most likely thing is that Zhongzhou wants to trick a group of laborers into coming.
But even if you know such a strategy, it is difficult to expose the other party, because it is difficult for the people who listen to the rumors to understand the mystery. If there is a lack of understanding of people's hearts, even taking action may be extremely difficult to scratch the itch.
Modern MLM activities have always been difficult to deal with. Even if the methods at this time are not so sophisticated and sophisticated, the foundation is the same. They take advantage of people's urgent desire to escape poverty and their greed for wealth.
Therefore, Yin Lian gave many opinions to the prince in response to this mentality, including formal public opinion responses and some targeted and surprising measures.
And these tricks are much more effective than expected.
The prince's letters came and went for several days at a time, and I didn't believe him when he wrote them. Instead, through some news from the industry, Yin Lian learned about the current situation in the south more conveniently and in detail. She indirectly understood and paid attention to it, and she was able to roughly know what response plan the prince had adopted. According to Yin Lian's previous suggestion, they also carried out corresponding public opinion control and publicity on the surface. However, in this era, many ordinary people do not read newspapers. The things in newspapers must be of interest to the people before they are spread through the mouths of intellectuals and storytellers.
But this kind of propaganda is very selective. Only when they feel that it is related to their own interests will they try to understand it.
So Yin Lian clicked a little in the letter to signal them to carry out strategic propaganda.
Apart from benefits, only danger is the most likely to affect the hearts and nerves of ordinary people.
This is the strategy Yin Lian adopted. Soon after the letter was sent, the newspapers and media in Nanyi Province began to publish various news related to the war situation in Zhongzhou. The style of these news was somewhat different from the past. Not only did they begin to report on the war situation, but they also began to report on the local area in a targeted manner. Some current conditions of the people. Just after a war, the situation of the people in Zhongzhou was naturally relatively difficult. Compared with the wealthy and peaceful land in the south, the land of gentleness made many people sigh for a while.
I don’t know where the other party got the battlefield photos from, but they look quite miserable and shocking. If it is a photo taken during the Zhongzhou War, the war has come to an end at this time, and the other party must be prepared in advance to take it out at the right time. Of course, because the current war in the country itself is attracting great attention, it is also possible that the photos of the war were taken by someone before and the prince managed to obtain them.
Regardless, the photo turned out great. For a while, there was a loud voice criticizing the war situation in Zhongzhou and the warlords, and the rumors related to the gold mine were immediately suppressed. No matter how lovely gold is, it is not as important as your life. The more common people are, the more clearly they can distinguish the importance of this.
But this can stop some people, but not everyone. People who are willing to take risks to make money always have their own reasons, and in this era, war is so common, and for most people, it is the most difficult reason to stop taking risks. So next, they also tried to adopt some "strange moves" suggested by Yin Lian and adjusted by the staff to be more suitable for the situation.
In a village in Nangui Province, a student tried to persuade his uncle not to leave his hometown to go gold mining. The middle-aged man with a vicissitudes of life and rough skin held the cigarette rod and sighed several times, but refused to let go. The student took out the newspaper he had brought back from the town and showed him the news one by one, and kept reading it. The photo was pushed in front of his face. The man looked at it twice and was really moved. The young man suddenly felt happy. He immediately took advantage of the victory and told him the key points of the previous report for a long time. Finally, the man was moved and promised to reconsider.
As a result, not long after the students left, a man who was quite well-dressed and had a temperament that looked a bit like a prince wearing a dragon robe sneaked in and asked: "Brother, how are you thinking about it? "
The middle-aged man sighed and said, "...I have to think about it again."
When the man in fine clothes heard what he said, his expression suddenly changed, and he felt anxious. However, this expression only flashed past, and he quickly hid it. He then changed his tone and said, "Brother, you haven't done it yet." I've thought about it. But I don't have much time and I'm going back soon. Otherwise, I'll go back and finish the things I need to do first. If you think about it clearly when I come next time, I can decide whether to go back then. Come with me."
The middle-aged man was stunned and asked, "Are you going back now?"
The man suddenly laughed: "How rare. This is such a big business for me. Isn't this why I found someone to join me because I couldn't open a stall? Whether you come with me or not, I have to continue doing this business."
The middle-aged man suddenly became very nervous: "Have you found someone?"
Seeing his reaction, the man suddenly felt that there was something interesting, and his posture was a little calmer than before. He lit a cigarette and said, "Can you? You must know that this is a good thing that you can't even dream of. There is no shop like this after passing this village." There are so many people who want to do it... But it can’t be done by just a few people. Gold mining and refining all require manpower. The gold mines are huge, and the whole mountain is covered with ore. There may be more than one, so if there are more people, I won’t worry about the profit being diluted.”
Then he said to him: "It is also because I think about the people in the country and I am afraid that the people I find outside are unreliable, that I would rather give you an advantage."
The middle-aged man listened and took several puffs of cigarette, but did not speak.
The man said: "Think about how old your mother and sister-in-law are, and they are still working in the fields. Your nephew is a weak scholar, so he can't help much. They are all good at studying, but he can't even take care of himself... …”
But the middle-aged man suddenly raised his voice and said, "Don't talk about Brother Yu! He is a good boy!"
The man then said sarcastically: "I didn't say anything." But he quickly turned around and said, "I didn't say his character was bad either, but to study and make a difference, you have to spend money, right?"
He lowered his voice and spoke seductively, telling what the middle-aged man cared about most in his heart. Finally, he was persuaded, and the middle-aged man was heartbroken and made up his mind, saying, "I'll go with you tomorrow." !”
The man immediately laughed.
