Yin Lian didn't hold any on-site lottery. Firstly, it was too easy to cheat in lottery activities in this era. Secondly, because the various supporting facilities were cumbersome. Considering the venue problem, there was no opportunity for on-site lottery.
Because the world is currently in a summer of uncertain weather, Yin Lian directly uses the rainfall in the next month as the result of the lottery. The last digit of the number of rainy days in the first ten days is the first number, the last digit of the number of rainy days in the middle is the second number, and the last digit of the number of rainy days in the last ten days is the third number. The first prize will be awarded to the three numbers that completely match. According to the same rules, the number of days without rain, the number of days with sunshine and the number of days without sunshine will be the second prize. The winning numbers of the first prize and the second prize will be shuffled. The number that can be combined will win the third prize.
Considering that the size of the capital is not small, although it is not as big as in later generations, there may still be local rain, so Yin Lian set the location of the criterion in front of the shop. The name of the shop was chosen by Miss Wu. It is quite formal, and it is called Hua Xiangrong. He stole some of Shixian's poems for allusion, which made him famous in another world, and the other party probably wouldn't care.
Miss Wu liked this poem very much when she first heard it. Everyone the princess knew was a bit literary, and Miss Wu was no exception. Having said that, most of the aristocrats in this era were young and educated. I don’t know whether it was because of the ancient belief that reading could change one’s life, or because the Xia Kingdom had a prosperous literary style in the first place.
In short, the poems that have been passed down through the ages are definitely moving. Even in the Xia Kingdom, this is a very wonderful poem. It was also because of this that Miss Wu inquired about the origin of the author. Since she had never heard of it, she thought it was some ancient poet who lacked the time and opportunity, and she felt very sorry for it.
She had this reaction. Although others may not know the allusion, they had similar reactions when they saw the poem. Because of this shop name and this poem, Hua Xiangrong became somewhat famous among literati. And this lottery event is also a bit of a gimmick - common people are enthusiastic about silver coins, but the wives of wealthy officials and businessmen are thinking about this unique customization, and immediately spread the word about this lottery event.
In order to give people a basis for evaluation, Yin Lian asked the shopkeeper to record the weather for this month on the sign at the entrance of the store every day. Even at night, the watchman would be asked to record when it rained. This led to people who were interested in the lottery to check the weather records every day, or send servants to check. They were either nervous or disappointed.
In this case, although the first thousand bottles of perfume were expensive, they were sold at an unimaginable speed. Immediately afterwards, Yin Lian designed several new products, all of which were daily necessities. After all, if you want to make cosmetics, you can't just make one type of perfume. She used the materials currently produced in Zhuangzi and available in the capital to create a series of products with similar fragrances. Not all of them are necessarily new products. Some of them have been sold in Xia Kingdom for a long time, such as soap, lip balm, and facial cream. etc.
It uses ready-made technology, but Yin Lian has made some detailed modifications, such as packaging, additives or sales methods.
She did not directly make the lipstick, although it could be done, but the shell needs to be specially designed and customized, which is a bit time-consuming and troublesome. Although it can be done in the future, it is not necessary at this time.
Under her instructions, Hua Xiangrong's first product was a lip paper with a structure similar to a band-aid. However, unlike ordinary lip paper, this kind of lip paper packaged in a small piece of sealed oil paper has a more ingenious structure. There is lip grease on only one side, so you can use it just by tearing it open, but it won't stain your fingers. This was originally given out as a free gift for the perfume, but it quickly received overwhelmingly positive reviews. Its ingenious design and high degree of convenience make ladies very satisfied.
In the past, if you needed to touch up your makeup at a party, it would be very troublesome, but since using this lip balm tablet, at least it has become quite convenient to touch up your lip balm.
Hua Xiangrong currently doesn't have many products, and they can't be said to be anything special, but Yin Lian gave some ideas on design and promotion, and the market quickly opened up, leaving everyone involved in the matter amazed.
Later, her belongings were finally recovered. The police's explanation was somewhat flawed - at least in Yin Lian's opinion, but she didn't expose it either.
Even after getting the finances back, Yin Lian was not in a hurry to start the half. She had promised Madam to run a newspaper before, and she really started to make preparations. But to do this, there is still an old problem, she lacks manpower.
Fortunately, the ladies who ran this magazine with her were all well-connected people. After knowing that she was short of manpower, you recommended one and I recommended another. Soon, she found more manpower than expected. Yin Lian glanced at it. I saw a few familiar names on the list, but I didn't decide right away.
The list is just a list. Some people who will become famous later do not have outstanding resumes at this time. If she rashly named him directly, her attitude would either come across as casual. Even if it was later confirmed that the other person was talented, it would still make people wonder how she knew about it in advance. This would undoubtedly bring some danger and danger to her, who is still clearly under Li Laixi's surveillance. trouble.
So a formal interview still has to be conducted.
After Yin Lian made her decision, she followed the list provided by the ladies and made appointments for the interviews one by one. Except for a few people who sounded particularly unreliable and inappropriate, and even the madam herself didn't know much about, Yin Lian made appointments to meet with them all.
After all, Li Lici is the princess. She is young and a little ignorant of the world. She said: "There are so many people here to submit letters. Can't we just choose a few at random? Why do we have interviews?"
Yin Lian said: "There are different levels of literary talent, but there are different levels of suitability for newspaper work. For example, if someone submits a manuscript, the content is very good, but the text lacks some elegance and interest, which requires editing and polishing. For another example, when selecting materials, there are people who are noble-minded and like high-pitched music, while there are also people who are open to all kinds of things and choose manuscripts that appeal to both refined and popular people. The latter is definitely a more suitable person to be an editor."
"Everyone has their own talents and inadequacies. Of course, the ladies recommend talented people, but talented people also have articles they are good at and things they are not suitable for according to their temperament. We do not necessarily choose the most talented, but we must choose the most talented. Choose the most suitable one.”
Li Lici said: "I think this approach is too utilitarian... Erya, although you are a businessman, I appreciate your talent and ability, so I can't bear to have you blinded by worldly interests... I think it's making a fuss. It still depends on talent, not other utilitarian reasons..."
Yin Lian was silent for a moment and said: "Princess, I am not planning for profit, but for human relations. For example, as readers, the brochure we want to make is mainly for ladies, so we must choose one. Someone who is good at working with women and understands the interests and wishes of intellectual women like me in this day and age.”
"You are a talented person. If you choose a person who is aloof and arrogant, lacks an equal attitude and understanding of women, and chooses an editor who writes articles about women's virtues and precepts, will you be satisfied with it when the time comes?"
Li Lici was stunned for a moment and then said, "Of course we can't choose this."
Yin Lian said: "Although this kind of thinking is a big problem, many other personalities and ideas are small problems. So when we have to choose, we naturally have to choose an editor who suits our needs the most. Not only does it suit our needs, but it also suits the future. The sentiments of most ladies and ladies who read this booklet.”
"No one in this world can agree with everyone."
Yin Lian smiled and said, "There is no need to suit everyone, as long as it does not go against the wishes of most readers." Then he added, "As the saying goes, a ruler is short and an inch is strong. Our selection of people is not utilitarian. , but it’s about applying according to their aptitude. Letting the right people do the right job is what interviews are all about.”
Li Lici said: "What you said makes sense, but I don't understand this very well... I'll just look around and see how you choose."
Li Lici is a customer with a good temper, but even so, she is a noble after all, and she also has a stubborn side. This is the character and temperament of powerful people, so even though he was persuaded at this time, he still wanted to see what Yin Lian would do. If Yin Lian doesn't do what she wants, she will most likely try to interfere later.
Fortunately, Yin Lian has also made sufficient preparations.
When the first interviewer arrived, she said: "Please introduce yourself, including your personality, hobbies, things you are good at and your views on newspapers."
When that person came, he actually didn't like the job very much, so he didn't make any preparations. In fact, most of Yin Lian's interviews were not in line with the background of this era, so he was stunned for a moment and didn't know how to answer. After thinking for a while, he said: "I am a student from Beijing University, and my articles have been published in many newspapers. . I majored in literature and am good at writing poetry and painting... My opinion on newspapers... I think newspapers are a very time-sensitive publication. Sometimes because of the speed, it is inevitable to compromise on the quality of the articles, and even Sometimes due to time constraints, it is difficult to leave sufficient time for research. But because it is fast, the response to various social events is also very fast, and it can achieve the effect of taking the lead."
Yin Lian thought for a while and asked, "What do you think is the main function of newspapers?"
The other party thought for a while and said: "I think... its main function is to use the lips of major forces to promote their own ideas."
This idea cannot be said to be wrong.
Yin Lian asked: "We plan to run a newspaper-like booklet specifically for women to read. What do you think we should pay attention to when running such a newspaper? And what kind of articles should we choose to publish?"
The other party was stunned for a moment, and indeed frowned. After a long while, he suddenly said: "With all due respect, Miss. I don't see the point of running a newspaper specifically for women to read!"
When Li Lici heard this, her expression changed and she shouted: "What do you mean!?"
