The promotion of "Black Sage" started earlier than "The Wizard King". When "The Wizard King" was staged, the City of Sages was far from as prosperous as it is now, so there was far less need to work as hard in publicity as it is now.
Yes, it's not necessary.
Because there were no entertainment projects in the City of Sages at that time, the city's population could not even fill the entire theater, which forced Yin Lian to significantly expand the stage and reduce the audience area.
But now it's not like it used to be.
Nowadays, more and more people are coming to and from the City of Sages. The city has been expanded twice, and many refugees and adventurers have come to settle or seek a life. In addition, there are also many aristocrats and wealthy people from various countries who regularly come to the City of Sages to consume through the teleportation array, which invisibly lengthens the necessary publicity cycle.
Nowadays, when walking on the streets of the City of Sages, not only theaters, but also various associations or industries under the name of the Life Church are playing promotional songs for new dramas. Even the children on the street are gradually able to hum along. In a sense, music can easily bring about an atmosphere. At first glance, the City of Sages looks like a sea of joy.
Just listen to every other section of the road, there is unusually melodious and catchy music, singing:
"Become spring/walk all the way and flowers bloom/become summer/wave your hands and the heat is coming/become autumn/become the wind and feel the extraordinary/become winter/ice and snow palace rising from your fingertips"
And this still maintains the characteristics of a general aristocratic classical symphony, because the somewhat majestic singing voice turns slightly and becomes soft and sweet.
"Magic/Magic/You are like a miraculous flower/Some people love you like a crazy dream/Some people fear you like a terrible beast/For me you are a good mentor/The faith of life/The essence of the world"
"Who can warm children's hands in winter/Who can bring life-saving springs in drought/Who can make the earth full of flowers/Who can make cities erect tall buildings."
Then I remembered the sonorous harmonies.
"Magic can do anything/as long as you have the courage/magic can do anything/as long as you have faith"
"Be spring/bring flowers in the barrenness/be summer/bring fire in the cold/be autumn/bring harvest in the drought/be winter/bring new life in the silence"
To be fair, according to modern standards, the popularity and toxicity of this song are not too high. It is not the style of an ordinary pop song, but it is enough for the city of sages.
Mathil's original music - specifically the pop music from the Lazuli Imperial Capital - was originally more classical music, more grand and conventional.
Yin Lian's music is actually more pop-oriented because it adopts the style of Xia Guo, which is closer to modern times. However, Xia Guo’s music styles are diverse. Considering the stylistic issues, the two musicals use relatively orthodox music, either passionate or lyrical, with only a few nodes. In order to adjust the atmosphere, some brisk and tactful music is used. Even witty tunes.
So even if the toxicity is limited, it is still a comparison. For the natives of Mathil, it has been brainwashed like a god.
At this time, the streets were also filled with people everywhere singing "Become Spring", "Magic", "Magic"... Although it's hard to say whether it was standard or not, the degree of brainwashing was obvious.
Although the enthusiasm of the residents did not seem to be fading, Yin Lian was still not satisfied with this level of publicity. Not only did she change the songs to "Little Miracle" and "Let the North Wind Whist Away" in the morning and evening respectively ", about two weeks in advance, beautifully printed postcards of "The Wizard King" and "The Black Sage" began to be given away in several major high-end stores.
The postcards of "The Wizard King" and "The Black Sage" are basically a set of twelve, each of which selects twelve main characters from the two dramas as the protagonists. Among them, "The Mage King" includes the Hero King, Salmati, the villain Knight King and a group of mages.
What disgusted the Holy City to the extreme was that Yin Lian did not try to vilify the image of the King of Knights at all. Instead, he beautified him like other characters, designing all the characters into handsome men and beauties with different styles.
Logically speaking, it should be a good thing not to vilify the other party, but in fact the situation is much more complicated and cannot be seen from the surface - the characters in these postcards, it must be said, are much more realistic than Matier's native painting style. . But while being realistic, it also has an air of unreality - ultimately, it's because these characters have been greatly beautified based on the hand-painted style.
These characters all have prototypes. Most of them are based on the appearance of the characters in the musical. A few refer to some historical records, but only continue some important characteristics. The actual image was specially designed by Yin Lian. How? How beautiful and handsome come.
When Yin Lian made them, he didn't know whether these portraits would be in line with the aesthetics of the Matir people, but there was no doubt that they would be in line with the aesthetics of the earth. When she asked people to design, she used the excuse of musical theater peripherals, and no one expressed doubts about it. She also commented that it would be very popular with girls.
In fact, the situation went much smoother than Yin Lian expected. Although aesthetics may have different preferences among different people in different eras, generally speaking, the basic standards are relatively consistent. Yin Lian also made corresponding operations based on the standards of general modern commercial products, designing the characters that appear in various styles to ensure that most preferences can be covered to a certain extent, so the final result can be said to be It's quite good.
For the Holy City, the most terrifying thing is not that Yin Lian vilified the image of the church representative, but that after vilifying the church's style, she also beautified the appearance of the villain, the King of Knights, and then allowed it to be It is recognized by a large number of groups and even has a fan base because of it, which is simply terrifying to think about.
Once this image is recognized, it means that many people internally recognize that the King of Knights - the image of the Holy City - is a villain with a bright appearance. Although in literature and art, such characters actually have their own charm and even have their own fan groups, in reality, such an image is a heavy blow to the church.
However, as I said before, the Fengyu clan does not have a strong sense of conspiracy, and in fact, Mathil is not much better. Because of its sparse population and backward civilization, the Holy City is already a group that is better at playing conspiracies and tricks on the Matir continent. However, the Holy City, which has not been baptized by Chinese culture for five thousand years, is actually not very clever in this regard. It is still at a relatively basic stage, a bit like ancient China. Although there are already relatively complex strategies and psychological warfare, it does not go as far as using complex psychological tactics to fight public opinion wars.
If they have to describe it, their most brilliant tactic is probably the psychological tactic of being "embattled on all sides". However, what Yin Lian currently chooses to use is the image of the Knight King and his role in "The Wizard King". He bundled his actions in the musical and then used it to enhance the recognition of his image to reversely enhance people's negative perceptions of the Holy City and the Church.
The Holy City must be full of disgust for works like "The Mage King" that are completely hostile and slanderous to them. It is also very disgusted with sensitive topics like the Knight King, so it also hates the image of the Knight King, and the more people identify with it. , the more disgusted they become.
But at this time, they had not fully predicted the harm this image could really cause them.
Yin Lian was not prepared to remind them.
These two sets of peripheral cards were very popular. Later, due to strong requests from everyone, Yin Lian also opened some of them for sale in special stores. The price is not too high, but the profit is also very considerable. The most important thing is that the wider the spread of these postcards, the greater the impact they can bring.
And things were not much different from what Yin Lian expected.
Since there are now more and more teleportation arrays connected to the Sage Capital, more and more travelers are coming from all over the continent. Under Yin Lian's suggestion, the Mage Association collected transmission fees relatively cheaply, about the price of only one silver coin - which basically covered the consumption of magic power, but there was no profit.
Regarding this, Yin Lian specially set up a measure. Although the City of Sages is controlled by the Magic Association, in fact the Magic Association is not a formal government organization. In other words, there is not a very complete tax system here. The magicians are financially responsible and even pay for the association.
However, after Yin Lian came, he began to improve matters in this area. After the influence of the Life Church reached a certain level, he quickly and proactively requested the establishment of a well-established government affairs system, which specifically included three aspects - - Cooperation between associations (government), chambers of commerce and churches.
The Chamber of Commerce is responsible for the financial calculation and financial distribution of the entire Sage City, which is equivalent to accounting. The Church is responsible for keeping and supervising the incoming and outgoing finances, which is equivalent to cashier, while the Association collects money and audits.
The current business process in the City of Sages is like this. The Chamber of Commerce is responsible for classic stores, counting profits and formulating business plans, regularly depositing income into the church, and applying for various construction funds from the church. At the same time, about 10% of the profits are extracted and handed over to the association for free urban construction or improvement of public facilities. , which includes the maintenance of the teleportation array and subsidies for related personnel. The church is responsible for the construction of various charity facilities and the provision of social welfare. Each plan still needs to be submitted to the Chamber of Commerce for review. The Chamber of Commerce then receives the corresponding budget from the church's treasury, and then redistributes it to various departments of the church.
At the same time, during this process, the monthly project and financial details of the chamber of commerce and church must be submitted to the association for review.
At the same time, when the association is constructing, it must also design the plan through the chamber of commerce, and then use public donations for construction. The chamber of commerce will send people to conduct financial management during the process. The mage of the association only needs to collect his own salary and complete the work. However, they have the right to inquire into the chamber's financial records at any time if they wish.
In a sense, Yin Lian has achieved financial disclosure and transparency within at least three institutions in the City of Sages.
Under this premise, she implemented many personal political opinions, such as the low usage fees and financial subsidies for the teleportation array, which was realized after persuading the black sage and a group of mages. According to her, the low teleportation array fee can encourage not only nobles, but also ordinary craftsmen, businessmen, and civilians to visit the City of Sages. And this benefit is not limited to the gains from business, but also benefits different classes. They can quickly spread news about the city of sages to their peers.
In such an era of limited information, such an advantage is like mastering the voice of the mainland.
