The male anchor complied and frequently changed the lipstick color during the next few hours of live broadcast.
Soon someone noticed the change in the anchor's lip color and kept asking about the lipstick number below.
Because there was no further instruction from Jiang Lai, the anchor did not respond to the lipstick issue and continued singing and chatting.
Soon, more and more people were commenting on the lipstick shades in the comment area below, and when the screen even started to flood the screen, the anchor took out several lipsticks that he had just tried on and put them in front of the camera and started introducing them one by one.
Because he had done enough homework in advance, the anchor was completely at ease when introducing the lipstick.
It was originally just a relatively low-profile domestic brand lipstick. After the anchor introduced it and showed it, the official website sales of this lipstick increased significantly, and its effect was even better than those endorsed by some celebrities.
Soon the brand of this lipstick took the initiative to find the anchor. After learning about the company behind the anchor's contract, he proactively expressed his willingness to let the anchor continue to display lipstick during the live broadcast.
Jiang Lai asked his secretary to talk to them.
The secretary came up with his own idea.
"We can not only help you advertise, but also help you sell. As long as you can give us some exclusive live broadcast room benefits, we can help you sell for free. There is no charge for up to 3,000 units, and a percentage will be drawn for more than 3,000 units. How about a commission of fifteen?"
Of course, the brand readily agreed.
"This idea is very novel, but how can we sell lipstick in this live broadcast software? Put our sales link in the comment area?"
"You don't have to worry about this. Our company has its own solutions."
It is not difficult to add a jumpable shopping link in the live broadcast room screen. After everything is ready, the broadcast will start at 7:01 that night. As usual, the anchor will perform and sing first, and then people in the comment area below will ask again about the color of the lipstick. When the time came, he directly took out the brand's lipstick, placed it in the most conspicuous position, and began to display it on his lips one by one.
Because of his strong professional ability and feminine appearance, as a man, he doesn’t look weird at all when he puts on lipstick. On the contrary, it can arouse others’ desire to buy.
After the display, many people discussed the brand of lipstick in the comment area and how to buy the color that the anchor had just tried, and the anchor shouted directly.
"I know that many sisters like this color number that the anchor talks about, and many sisters ask how to buy it. You are lucky today. We happen to be giving out benefits in our live broadcast room. Click on the link on the lower right side of the anchor's screen. You can directly purchase the color number that the anchor has just tried. Moreover, sisters who buy lipstick from the live broadcast room, you heard clearly, if you buy one, you will get two lipstick samples for free. If you buy one, you will get two lipstick samples for free! Buy more Give away more, while supplies last!”
As soon as he finished speaking, the staff behind the scenes saw that the stock of one thousand bottles that had just been put on the shelves was gone almost instantly!
Many people didn't get it at all, and they were swiping the screen in the live broadcast room like crazy, constantly complaining and urging that they didn't get it.
The anchor was also very surprised. No one expected that the first time he tried to sell something in the live broadcast room, the effect would be so good!
The day after tomorrow I was a little overwhelmed.
"What should we do now? A thousand pieces are simply not enough to sell. How can we get new ones for the rest?"
At this time, a newly assigned technical team quickly updated the sales interface again, and the anchor shouted in cooperation.
“Alright, sisters, I’ve ordered another two thousand! Sisters who didn’t grab it just now, hurry up and place your order. If you grab such a good benefit, don’t forget to inform your friends. The benefit is real and effective, so don’t miss it! Sisters, buy it!”
"Two thousand are gone again!!"
"Another two thousand are gone. Everyone can see the good products. Are there any more? Many sisters in our live broadcast room haven't grabbed the benefits yet. Will they be gone?"
In front of the camera, Jiang Lai looked at the clear-spoken and highly qualified male anchor in front of him and nodded with satisfaction.
He is worthy of being the future leader in selling goods in the e-commerce industry. He was able to react quickly and accurately capture people's consumption desires on the first day, which is much better than those high-ranking celebrity endorsements.
In this way, in just three hours of live broadcast, more than 40,000 lipsticks were sold!
Moreover, the refund rate is very, very low, and the popularity of the live broadcast room has been rising again and again.
As the first person in the live broadcast industry to sell things in the live broadcast room, many people came in curiously to take a look. As a result, the items sold there were actually much cheaper than what they bought online. As soon as the link was released It will be sold out immediately. Coupled with the enthusiastic introduction and display by the anchor, people who just came to see the excitement will accidentally join the army of grabbing goods.
Seeing that the situation was almost over, Jiang Lai invested a lot of money to build a special after-sales team, which continued to increase the popularity of the live broadcast room while doing a good job in related after-sales work.
In addition, Jiang Lai arranged for many new people to learn from the anchors, and created four extremely popular sales anchors in a row.
Because they signed the contract for five years from the beginning, these anchors did not dare to have other ideas after they became popular. However, the conditions given by Jiang Lai were generous enough. Therefore, the entire media company was committed to cultivating new popular Internet celebrities, and the initial investment was short. It took a short time to obtain profits. In less than a month, the company's market value continued to rise, becoming one of the most valuable media network companies in the industry.
At this time, Jiang Ruantian, who had been locked up in a closed training camp, finally won the C debut spot after three rounds of PK competition.
It will take some time before the show is broadcast, but some clips released in advance by the program team have already made Jiang Ruantian gain a number of fans. In the end, she won the third round of voting with her song "Love Idol" The support rate of the audience was 45%.
In the office, Jiang Lai listened to the sweet voice in his ears and narrowed his eyes happily to enjoy it.
"Don't tell me, Jiang Ruantian's singing is really good."
"What kind of heroine is she if she doesn't have some skills to show off?"
Jiang Lai nodded and was about to continue listening to the song when Bai Qiao's manager called.
"The negotiated resources were robbed? Who robbed them?"
"I heard that she seems to be a debut contestant who broadcasts variety shows. The information I got from asking here seems to be your sister."
The agent also felt panicked.
Forget it if it were anyone else, it was Mr. Jiang’s sister who was grabbing the resources. As soon as the film studio heard that it was the Jiang family, they did not hesitate to cancel the role of Bai Qiao. Now even if they call Jiang Lai, they have no hope at all. .
