"Twenty cans of low-grade spiritual tea, two cans of medium-grade spiritual tea, two hundred and twenty kilograms of spiritual rice, eleven pure heart charms, seven warning charms, nine ordinary jade slips..."
After a busy day, the store didn't quiet down until evening. Zhao Lin and Gude Zhao looked at the account books and took stock of the store's operating income today.
"Thirty-two bottles of Bigu Pill, five bottles of Chalcedony Liquid, seven bottles of Qi-Nourishing Pill..."
Zhao Lin put down the account book and shook his head slightly, "They are all cheap goods. Not a single robe has been sold, and the same goes for the Hidden Sword Spirit Fish."
Gu Guzhao agreed: "More than twenty cans of spiritual tea have been sold, and only two cans of medium-grade spiritual tea have been sold."
"I just did the math, and the total income in spiritual coins is 4,130 yuan, which is equivalent to more than 400 spiritual stones."
Zhao Lin asked: "Where are the good deeds?"
Gudzhao took a small stack of merit tickets and counted them, "Thirty-six."
Neither of them looked very good-looking. Only high-value goods required good merit votes. Their income was more than 4,000 spiritual coins, but their good deeds were only 36, which meant that they were selling cheap goods.
The first day of opening is when the customer flow is the largest. It is normal for one day to last for ten and a half months.
The income of more than four thousand spirit coins seems to be a lot, but it cannot be like this every day, and it will inevitably drop significantly in the future.
And because of discount sales, profits have also been reduced a lot.
After a while of silence, Zhao Lin smiled and said: "Everything is difficult at the beginning. It is not satisfactory to have such an income on the first day, and our reputation has also been established. I have heard many people talking about the name of our store."
Hearing this, Gude Zhao's face looked better, and he forced a smile and said: "That's right, business started slowly. Not long after Fangshi opened, the popularity is still not strong enough."
"That's the truth."
Zhao Lin stood up and stretched, "That's it for today. Thank you for your hard work, Gu Gu."
Gude Zhao said hurriedly: "It's not hard."
The two collected their accounts and returned to the backyard to meditate and practice Qigong.
As a monk, you must not neglect your daily meritorious work. Even people like Gude Zhao who have little hope of building a foundation can maintain their cultivation by persisting in practice and delay the decline caused by age.
Fangshi has introduced underground spiritual veins, and the spiritual energy is quite abundant, enough to support the practice of Qi Refining Realm monks.
There is also a special spiritual practice room, which is as effective as a spiritual cave. However, if you want to practice in the spiritual practice room, you need to exchange spiritual stones and good deeds.
What happened next was as Zhao Lin and Gudzhao expected. The business income on the second day was only half of the first day, and there was a slight decline on the third day.
On the fourth day, the new store activity ended and even fewer items were sold.
However, the name of the shop is correct. Frequently, monks passing by would come in curiously, for no other reason than to find out what Jindantang meant.
It's a pity that there is no room for people in the store. Most of them come in and take a look before leaving.
The business of Xifutang and Linglong Pavilion next door is booming day by day. From this point of view, there is no problem in choosing the location of the store.
Two months later, Tang Zhengquan took a spiritual boat back to Hanchi County to replenish spiritual rice, Bigu Pills, Qingxin Talisman and other cultivation materials.
Although these goods are cheap, the store points to them to attract customers, so they can only ship more.
The only good thing is that Zhao Lin finally succeeded in the first round of the Nine-turn Divine Condensation Technique and started the second round of practice.
The range of spiritual consciousness increased by thirty feet on the basis of the fifth level of Qi Refining, reaching a distance of eighty feet.
In the blink of an eye, two months have passed...
This morning, the store was quiet, and Gudzhao sat at the counter to check the accounts.
Gu An came over, leaned on the counter, and whispered: "Uncle Dezhao, do you think our store can still be open?"
Gudzhao raised his head when he heard this, "What do you mean?"
Gu An turned his head and glanced at the empty lobby, "I didn't sell anything this morning. If this continues, I think it's a bit dangerous."
Gudzhao's face darkened, "Why, did the young master give you the salary?"
Gu An chuckled and said, "I haven't lost my hair. I'm worried that the store won't be able to survive and I won't be able to find such a good job in the future."
As he spoke, he pursed his lips toward the backyard, "Our person in charge is really a hands-off shopkeeper. When he's not wandering around, he's practicing in the backyard, or not caring about the store. The whole burden falls on Uncle Dezhao..."
Before he could finish speaking, Guzhao interrupted: "I have an elder from Zi Mansion as my backer, do you have one?"
Gu An choked and said, "No."
Gu Guzhao snorted coldly: "If you don't, just work honestly. If you keep talking nonsense, I will send you back. The clan has a lot to think about!"
Gu An hurriedly apologized: "Don't do it. Isn't it enough for me to be obedient?"
Just as a customer walked into the store, Gu An quickly put on a smile and hurriedly greeted him, "Please come in, please. I want to buy something. Our store has a complete range of goods and everything you need..."
Not long after, Zhao Lin walked out of the inner hall.
"Gu Gu, what are you busy with?"
"Check last month's accounts." Gude Zhao hesitated.
"You work first, I'll go out for a while."
Zhao Lin pretended not to notice and walked out of the shop calmly.
In fact, he heard the conversation between uncle and nephew just now, but he didn't take it to heart.
I don't get involved in store management because I don't want laymen to lead experts. I have been quietly observing and learning for the past four months.
Going out every day is not just about hanging out, but to see how other stores are operating, the flow of people in the market, and the monks' shopping preferences.
Only by clarifying these can we determine whether some business concepts from previous lives can be used here.
"Our store sells Yangyuan Pills and Blood-Building Pills. Large quantity will give you the best price. If you are interested, please come to West Street Jingxinzhai for a detailed discussion."
"The popular shop on the street is sublet, and all furniture will be provided free of charge. If you are interested, please come to Yipinyuan, East Street, for an interview."
"Specialized in refining magic weapons for two hundred years, the price is fair, and the children are innocent..."
There is a large notice board prominently placed at the entrance to Fangshi.
The notice board is made up of hundreds of rectangular wooden boards. Most of the wooden boards contain notices issued by shops, as well as a few official documents, notices, wanted orders, etc.
To Zhao Lin's surprise, more than half of the notice board was empty and not fully used.
However, after thinking about it, I realized that most monks believe that "the aroma of wine is not afraid of the depth of the alley", especially many big stores, which have long been famous and disdain to post notices and crowd together with unknown stores, thus lowering their own status.
This is not because the monks lack business acumen, but because their business has not developed to a certain level and they do not realize the importance of advertising.
In this case, advertising your own store may have unexpected effects.
"Shopkeeper Zhao, what's the matter?"
Zhao Lin walked into the venue and was greeted by Manager Liu from last time.
"How much does it cost per month to rent a spot on the notice board in front of the market?"
"Fifty Yuan Spirit Coin."
Zhao Lin was startled, "So cheap?"
Manager Liu smiled when he heard this, "It would be great if all the shopkeepers thought so. Does Shopkeeper Zhao want to rent a piece?"
Zhao Lin said straightforwardly: "Rent, six yuan first, rent for two months."
"Six dollars!"
This time it was Manager Liu's turn to be stunned and asked in confusion: "How many shops does Shopkeeper Zhao have?"
Zhao Lin said with a smile: "There is only one store, but the store sells a lot of things. It costs six yuan to cover them all."
"That's it."
Manager Liu reluctantly accepted this explanation, took the abacus and slapped it twice, and said: "Five, six, three hundred, a total of six hundred spiritual coins in two months."
After speaking, he took out six wooden plaques from the cabinet on the side and handed them to Zhao Lin: "Shopkeeper Zhao can just write them down and bring them over."
"Thank you, Manager Liu."
Zhao Lin handed over the spirit coin and left the office with six wooden tokens.
"Wan Lao, help me write a few words on the wooden sign."
Back at Jindan Hall, Zhao Lin put the wooden sign on the counter and said to an old man in his seventies.
The old man was an accountant sent by the state government. His name was Wan Jingsheng. He was originally an ordinary accountant in the mortal world. Because his son had a talent for cultivation, he followed him to Chenghua Sect.
"Shopkeeper Zhao, what should I write?"
Wan Jingsheng took the wooden sign and asked.
"Well, let me think about it... The first block says: To buy elixirs, go to Jindan Hall on Ding'an Street."
"For the second piece, to buy talismans, go to the Jindan Hall on Ding'an Street."
"For the third piece, to buy spiritual tea, go to Jindan Hall on Ding'an Street..."
Gu Guzhao frowned when he heard this, and couldn't help but come over and said: "Shopkeeper Zhao wants to put a notice? It's six yuan in total, why not write it on a wooden sign?"
Zhao Lin said with a smile: "You just have to keep repeating it to leave a deep impression on others."
I thought that if I didn't write the six pieces the same, I would be showing mercy.
"It's written!"
Wan Jingsheng put away his pen and dried the ink on the wooden sign.
"Good words!"
Zhao Lin praised, "Wan Lao, help me keep an account, six notice boards, two months' rent, a total of six hundred spirit coins." After saying that, he grabbed the wooden board and walked out.
"well!"
Gudzhao felt a pain in his body when he heard this and sighed deeply.
"They say that if you are not a family member, you don't know how expensive firewood and rice are. Our big shopkeeper is really..."
At some point, Gu An came over and whispered.
"Go and cool off!"
Gudzhao scolded him harshly, thinking that it looked like he was going to have a talk with Zhao Lin tonight, and such extravagance and waste would not do.
But before he could find Zhao Lin, Zhao Lin took action first.
That night, Zhao Lin summoned Gu Zhao, Tang Zhengquan, Gu An, Zhuang Heng, Li Sancai and the accountant to the backyard for a meeting.
"The store has been open for four months and has been tepid. We can barely maintain a balance of payments. If this continues, we won't be able to pay a penny in taxes at the end of the year, let alone dividends."
"We are here today to discuss the follow-up business strategy and how to make the store prosperous."
Zhao Lin opened the meeting clearly and set the tone for the theme of the meeting.
Tang Zhengquan, Gu An and others were greatly surprised. After Zhao Lin had been the hands-off shopkeeper for four months, he finally became a director.
Gudzhao thought that Zhao Lin was going to be held accountable, so he couldn't help but feel bitter in his heart, and said bravely: "The poor management of the store is all the responsibility of the old man..."
"What ancient language is this?"
Seeing that the other party had misunderstood what he meant, Zhao Lin immediately interrupted, "I have done a rough survey and found that at least 30% of the stores in the city are losing money. It is quite good for our store to be able to do this."
"Don't worry about it, I just want to bring the store to a higher level."
Gudzhao was startled. It turned out that he had misunderstood. Just now he thought Zhao Lin was looking for someone to take the blame.
Zhao Lin looked around at everyone, "I didn't get involved in affairs before because I didn't understand business management. Without investigation, I had no right to speak."
"Now I finally know a little bit about it, and I can think of a few small improvements. Please give me some advice."
Zhao Lin took out a small notebook as he spoke.
Everyone was curious and stretched their necks to see what was written on it.
Zhao Lin only glanced at it and closed the book with a snap.
"First of all, change the prices of all goods to end with nine. For example, the price of a jade slip, which is two hundred spirit coins, is changed to one hundred and ninety nine spirit coins, and the price of a messenger charm, which is one hundred spirit coins, is changed to ninety. Nine Spirit Coins.”
"A jar of low-grade spiritual tea has sixteen spiritual coins, and the price has been increased to nineteen spiritual coins. In short, except for special circumstances, everything ends with nine!"
Everyone was confused and looked at each other.
Gu An winked at Gu An, who understood and asked: "Shopkeeper Zhao, the increase or decrease of one or two spiritual coins does not seem to have much impact on the income, right?"
Zhao Lin smiled slightly and said: "This is called the tail price strategy. It doesn't seem to change much, but it can create a feeling of downgrading and promote customers' purchase intention."
"For example, although two hundred spirit coins are only one yuan more than one hundred and ninety-nine spirit coins, the customer thinks that the latter is much cheaper than the former."
“It also makes people feel that the merchant calculates the price very accurately and does not just set a round number, so that the price is considered real and reliable.”
Everyone seemed to understand, but they all thought it made sense and did not raise any objections.
Seeing this, Zhao Lin continued: "Second, starting from tomorrow, cook thirty kilograms of spiritual rice every morning and place it in the most conspicuous place when you enter the door."
“As soon as guests come in, they can see and smell the golden color and fragrant rice.”
Gude Zhao thought for a moment and felt that he understood Zhao Lin's intention and said, "Shopkeeper Zhao is letting the guests see the quality of our spiritual rice?"
Zhao Lin nodded and said: "Yes, but this is just one of them. You must know that many monks come from far away and are hungry, but the cost of dining in restaurants is too high, and the fried spiritual rice that is easy to carry does not taste good."
"We cook the spiritual rice well, which can not only showcase the quality of the rice, but also make it easy to eat. It kills two birds with one stone."
Guzhao twisted his beard and said: "This is a good idea. I have seen it in the market before."
Zhao Lin continued: "Also, we take out a pound of Tibetan Sword Cold Fish every day, cook it and cut it into small pieces for guests to taste for free."
"free?"
Gu An said "Ah" and said, "What if there is a freeloader?"
"It doesn't matter, let's cut the spirit fish into small pieces."
Zhao Lin said as he stretched out his little finger and made a mark on his nail, "Such a small piece, a pound of spirit fish can be cut into hundreds of pieces. Even if someone pulls down and asks for a few more pieces, it's actually not much."
"As long as one customer feels that our Hidden Sword Cold Fish is worth the money and is willing to pay for it, all the money will be made back."
Having said this, Zhao Lin looked at Li Sancai.
"Third, put the best-selling and most profitable products on the right side of the shelf at a height of four to five feet, and put eye-catching labels on them, such as popular selections, store treasures, etc."
Without waiting for anyone to ask, he took the initiative to explain: "Because people's eyes are always used to browse the products on the shelves from top to bottom and from left to right. Such placement can best attract attention and help increase profits."
"Brother Sancai, you do this."
Li Sancai works diligently, keeps the shelves in order, and keeps records of everything he puts in and out of the warehouse. Even an old shopkeeper like Gude Zhao can't find fault.
"good."
Li Sancai readily agreed. (End of chapter)
