Ye Lingshuang came downstairs to the kimchi restaurant. Su Tingting and Xin Yu were there, while Li Jiahao and Yao Bin had already driven to promote.
Su Tingting said that every store has to prepare some goods before the year, which is a good time to sell kimchi. Li Jiahao is willing to sell more goods in these two days, so as to give them a holiday tomorrow for the New Year.
Just after leaving the kimchi restaurant, the bookstore manager called Ye Lingshuang to stop.
The boss asked her to sign a contract for live streaming to try to boost sales during the winter holidays.
Ye Lingshuang called Liu Sha down, brought several contracts, and signed them together with the toy store and cake shop cooperation agreement.
Liu Sha feels that the workload of live broadcasting with goods is getting bigger and bigger, and it cannot be taken care of in just a few hours at night. If a certain product is sold for a long time, it will affect the display of other products in the live broadcast room.
Liu Sha had the idea to move the live broadcast to a fixed time in the evening, which was indeed a bit inappropriate.
She plans to open another account so that she can also live stream during the day.
This is not only her idea, Jiang Liying and Yanzi also have this intention.
So, Ye Lingshuang decided to discuss with them to see how to do it more appropriately.
Come to the live broadcast room on the third floor.
Yanzi and Jiang Liqian are both there.
Swallow's opinion.
Today's live broadcasts are like a hodgepodge of goods, including food, clothing, labor protection supplies, and hardware and electrical supplies. Now add cakes, children's toys, and books and test papers. This live broadcast room is like a grocery store. , the theme is unclear.
Fans have different hobbies and focuses. It is impossible to make all fans like these things. A more professional approach is to divert them.
Yanzi's insights were indeed extraordinary, and Ye Lingshuang praised them greatly.
Yanzi felt a little embarrassed.
"Xiao Yuan analyzed it."
It seems that those who are close to red are really red.
Jiang Liying's suggestions are more specific.
It is more appropriate to divide food into one category, clothing into another category, hardware and electrical supplies, and labor protection supplies into another category. It is more appropriate to make a special topic for student books and test papers.
Children's toys can also be separated out individually.
These products follow different types of fans.
Liu Sha reflected a very important situation.
Every night when the live broadcast starts at 6pm, she has to perform a scene of eating a lot. Those fans seem to be less interested and say that her performance is a bit fake.
Liu Sha was also very distressed about this.
Her appetite is not as big as that of Ye Lingshuang. Even if she takes a bite of the roasted chicken and duck, she will be full. But in order to satisfy the fans in her account and satisfy their appreciation requirements, she had to eat.
It makes her want to vomit when she sees meat, so she usually only wants to eat a bowl of noodles, the more vegetarian the better.
Ye Lingshuang originally opened this live broadcast account just to satisfy the fans' curiosity about Taotie Heroine, but gradually the nature changed and it became a live broadcast account to promote goods.
The platform has platform requirements, and eating and broadcasting is no longer advocated, and has even been completely banned. Only those with a tasting nature can continue.
And Liu Sha is more willing to do live broadcasts and on-site demonstrations of goods.
Several people were discussing, and Xiao Yuan came. He came to see Yanzi.
Ye Lingshuang asked for advice on the spot.
Xiao Yuan had already studied their live broadcast and talked about it nonstop.
"If a live broadcast room does not have a clear theme, it is easy to lose fans. Fans have different preferences, so opening a grocery store is not a wise choice. The best way is to have clear pertinence. You can reopen a few that are different from the original ones. If the accounts are related, we should do a good job of attracting traffic and allowing fans to make their own choices. This can increase the number of fans as quickly as possible. If one anchor is too busy, you can add a few more."
Xiao Yuan's suggestion is crucial.
After some discussion, Ye Lingshuang asked Yanzi to open three more accounts, one for her, one for Jiang Liying, and one for Yanzi. Liu Sha would use the original account.
Make it clear in advance that these accounts belong to the company. For the sake of standardization, it was best to sign a contract, so Ye Lingshuang registered a Lingyun live streaming studio online.
According to different accounts, different products are classified and targeted information can be released. In addition, you don’t have to be limited to starting the live broadcast at 6pm. You can also do it on various accounts during the day if you have time.
With the new initiative, everyone was very excited. They immediately set up their mobile phones and wanted to give it a try.
With Xiao Yuan's help, four live broadcast rooms were opened, and three other apartments were temporarily occupied in order not to interfere with each other.
Ye Lingshuang first advertised Jiang Liying's beef jerky, then the cakes from the cake shop, and the kimchi from the kimchi restaurant.
The special dishes of Yuelai Restaurant are not available until evening.
Linji BBQ Restaurant is on holiday. Mutton skewers, roast chicken, roast duck, roast goose, and sauced pork elbows are temporarily suspended.
Liu Sha’s account focuses on clothing.
Display Sister Liu’s clothes, and then various shoes.
Jiang Liying gave a detailed explanation of some hardware and electrical materials and labor protection supplies.
Yanzi made two videos by himself.
One is children's toys, which introduces all the hundreds of toys provided by toy stores.
One is the high school entrance examination paper provided by the bookstore, with detailed explanations from beginning to end.
This is the first classified live broadcast.
The result is indeed surprising.
Jiang Liying was responsible for hardware, electrical supplies and labor protection supplies, but the number of orders from fans was actually zero.
This may be related to taking annual leave.
Jiang Liying was in a particularly low mood. She once suspected that she did not have the talent to carry goods live.
However, in Ye Lingshuang's live broadcast room, she ordered more than 1,000 packages of beef jerky within an hour. This is an unprecedented achievement.
Jiang Liying was simply stunned.
The mood soared from the lowest point to the highest point in an instant. I kept saying "Oh my God" several times. I quickly called my father and asked if there were so many goods at home.
Fortunately, she had the goods at home, so she felt relieved and quickly called Pang Yuan again and asked him to go back and collect the goods.
Pang Yuan was sleeping in the apartment. When he heard that Jiang Liying had made arrangements, he immediately got up from the bed and took a taxi back to Jiang Liying's home.
Liu Sha's clothes were selling very well. As soon as the live broadcast stopped, Sister Liu called. She said that if there was still a live broadcast in the evening, she would have to change a batch of clothes, because the few samples she provided today were out of stock in the store, and they were all ordered today.
As for the fashionable leather shoes displayed by Liu Sha, the shoe factory has a large supply of goods and can sell them openly.
Although Yanzi's grades were not as good as Liu Sha's, he still sold dozens of sets of children's toys and more than a dozen sets of high school entrance exam papers.
Yanzi is very pleased to have such a result in the first classified live broadcast.
The cake promoted by Ye Lingshuang did not receive an immediate response from fans. On the contrary, the cake shop received N inquiries from people who ordered birthday cakes during the Spring Festival.
As for kimchi, the sales volume is really amazing. Ye Lingshuang never expected that after only ten minutes of introduction in the live broadcast room, she would actually order 2,000 bags.
Some fans left messages, hoping that they could have this unique taste of kimchi on the New Year’s Eve dinner table.
Ye Lingshuang was speechless.
Li Jiahao and Yao Bin went to the city to promote, and only Su Tingting and Xin Yu were left in the kimchi restaurant.
After finishing the live broadcast, Ye Lingshuang came to the kimchi restaurant to help them stock up.
Su Tingting smiled and said: "There are so many goods, I'm afraid I won't be able to prepare them all today."
Xin Yu didn't care.
"If it doesn't work, just work overtime. According to today's sales, if we can't finish it today, there will be more tomorrow. If we can't finish the preparation tomorrow, we won't be able to take this holiday. Manager Su, what do you say today about having these goods ready? Absolutely not Put it off until tomorrow.”
Ye Lingshuang smiled.
This girl Xin Yu is quite thoughtful.
"Don't be so nervous. You can work moderate overtime. I don't want you to be exhausted from work. You should have a holiday tomorrow, and I will do the rest."
Su Tingting and Xin Yu thanked them repeatedly, and their impression of their second boss became much better.
Ye Lingshuang was busy at the kimchi restaurant when Yanzi and Xiao Yuan came down from upstairs.
Xiao Yuan wanted to take Yanzi to the mall, but he hadn't gone shopping with Yanzi for a long time.
Ye Lingshuang quickly agreed not to delay the young couple's relationship. These two people were her main staff, and they would give the green light to do whatever was convenient.
Ye Lingshuang suddenly thought of a question.
In the past, Yanzi had been busy with service work in the live broadcast room. She was busy from morning to night. If she was not given a special holiday, she would not have any free time of her own.
For young people this is anti-human.
Yan Zi and Xiao Yuan are in a relationship, but in the past six months, they have rarely been together. They usually rely on mobile phones to communicate and watch videos to relieve the pain of lovesickness.
Ye Lingshuang made an important decision.
When broadcasting again, it is necessary to make time adjustments. This involves not only Yanzi, but also Jiang Lizong and Liu Sha. Their work schedules are too full.
Liu Sha’s live broadcast continued in the evening.
Still using Ye Lingshuang's previous account, this time she mainly promoted Yuelai Restaurant's special dishes. Although Liu Sha was very happy with this dish, she immediately felt that it was too monotonous.
With Ye Lingshuang's consent, she asked the restaurant to prepare a few more dishes. After all, it was the Chinese New Year, and no one would order another dish.
After discussing this matter with Lin Weiming, Lin Weiming came up with a bolder idea. He simply promoted his set meals, which were divided into three-person tables, five-person tables, eight-person tables, and ten-person tables. Each table has a different price.
With so many dishes, it would be inconvenient to move to Biyuan Community. Lin Weiming suggested going to Yuelai Hotel for live broadcast.
Liu Sha was particularly happy.
Yanzi and Jiang Liying are also very supportive.
Ye Lingshuang thought this was a good method and agreed immediately.
Then, Liu Sha took Yanzi and Jiang Liying and happily went to Yuelai Hotel to do a live broadcast.
This can be regarded as an attempt. The format is relatively flexible. It is a bit rigid to limit the live broadcast room to an office.
Ye Lingshuang decided to use this method more often in the future.
When having dinner with Li Jiahao, Ye Lingshuang talked about this matter. This afternoon's new attempt achieved extraordinary results.
Li Jiahao was also inspired.
The sales of kimchi are now in full swing, and we want to take advantage of the Chinese New Year to expand our influence.
Su Tingting and Xin Yu have good looks and good temperament, and they look beautiful in their national costumes. If they were on the live broadcast, they could attract a large number of fans just by their appearance. It is definitely a good choice for them to be the anchors to promote kimchi.
The more Li Jiahao thought about it, the more he thought it was feasible, so he called Su Tingting and Xin Yu on the spot. Both of them had no objections, especially Xin Yu, who usually loves to play short videos, and he was even more excited to have her become a host.
"That's it. Let's go to work tomorrow and try out the live broadcast effect in the store."
Li Jiahao was proud of his wise decision.
Ye Lingshuang was a little unhappy.
"Don't just think about kimchi, give me guidance in my live broadcast room too!"
Li Jiahao then said seriously:
"It's Chinese New Year, the factories are on holiday, and it's time for the boss to take a break. These hardware, electrical, and labor protection supplies are all corporate supplies. No one will be interested in selling them at this time. Simply contact the merchants and don't give them to them during the winter vacation. We’ve started live streaming. If you want to do it, do it after work starts, which will also reduce the workload of the anchor.”
"It makes sense."
Jiang Liying's live broadcast for more than an hour has proved that this is indeed the case.
Ye Lingshuang immediately contacted and communicated with the relevant bosses. The bosses were all reasonable and agreed with Ye Lingshuang's suggestion. They would help them sell online after the start of work after the year.
Regarding the establishment of Lingyun's live streaming studio, Li Jiahao expressed support, but he did not intend to let Su Tingting and Xin Yu join in.
"Why?"
Ye Lingshuang was very puzzled.
