Compared with the advertising of shipping groups, the promotion of labor protection products is more troublesome.
Every day Ye Lingshuang had to display one item one by one, even if it was the same item, she had to repeat it every time. She didn't find it troublesome, but she discovered a problem.
Whichever product she displays, the sales volume will be larger that day, and the sales volume will be smaller after that. To this end, she specially visited the owner of the labor insurance shop.
The boss is replenishing goods and a large truck of supplies is being unloaded.
Ye Lingshuang could clearly see that the newly purchased goods had been sold more recently.
Before Ye Lingshuang could speak, the labor insurance boss said it.
He also discovered a problem. Some products do not sell well just because they are promoted in the live broadcast room. Durable goods such as safety helmets sell well at the beginning of the promotion. However, no matter how much they are promoted later, the sales will only decrease and will not continue. rise.
After calculating the total with her boss, Ye Lingshuang decided to change her strategy.
Divide the labor protection supplies into several batches and display different items every day, every seven to ten days. The effect is indeed much better than before.
As for the dishes at Yuelai Restaurant, Ye Lingshuang and Lin Weiming analyzed the sales situation in recent times.
This dish is different from labor protection supplies.
Fans almost order whatever is recommended in the live broadcast room. As for other dishes, fans order them not from the live broadcast room, but directly from the APP.
In response to this situation, Ye Lingshuang was inspired by the shipping group's advertisement and felt that it might be more effective to directly promote Yuelai Hotel.
But this is also her prediction, after all, it still needs to be verified in practice.
"I think it's okay!"
Lin Weiming is quite confident.
On the same day, I hired someone to write an advertisement for the hotel.
Considering that the promoted restaurant is mainly aimed at customers in Dongrun City, and the customer group is limited, as a supplement, two or three dishes will be served every day, mainly for fans from outside the region.
In this way, the restaurant does not need to prepare so many dishes, but only needs to focus on preparing more main dishes.
The effect of the live broadcast is indeed the same. The workload of restaurant chefs has dropped and sales have increased.
What makes Lin Weiming even more surprised is that the hotel's occupancy rate has increased significantly, and most of them come here because of its reputation.
As for the business at Lin Kee BBQ Restaurant, it is packed every day.
When Lin Zifang had almost no time to spare, Li Shuang found Ye Lingshuang and planned to hire another skewer chef. She felt heartbroken when she saw her husband working so hard!
Li Shuang did not discuss it with Lin Zifang, but asked Ye Lingshuang directly. She understands her husband, can do it herself, and will never trouble others.
Ye Lingshuang saw that the business in the store was really busy, so of course she agreed. Not only did she agree to recruit a barbecue master, but also set up a barbecue stall. Now there were three barbecue stalls, so that she could avoid forcing customers.
She also suggested hiring two more waiters, each serving one room, so that the business could be busy.
Business is booming and everyone is working hard.
Yu Wenliang led the two chefs, working from morning to night, from dinner to bedtime, with a tired face and a smile on his face.
It was very hard, but they were willing to do it, knowing very well that Ye Lingshuang would not treat them badly. The bonus was higher than the salary. The harder they worked, the more energetic they became. After a good sleep, they were full of energy the next day.
Yu Wenliang rarely goes home to sleep recently. He said that he could sleep a little longer if he slept here.
Five or six apartments have been rented out, but there are still dozens of them that no one cares about.
No one has rented it for a long time, which is a huge loss.
Although Ye Lingshuang advertises her house every day during her live broadcast, she still has little success.
She accidentally talked to Lin Weiming about this matter, and Lin Weiming told her that two waiters in his hotel were looking for a room. It was awkward to stay in the hotel for the past two days and have to sleep on the floor.
He immediately introduced these two people to Ye Lingshuang.
Ye Lingshuang happily took them to see the house.
Considering that every boss has employees, this is a resource that cannot be ignored.
Ye Lingshuang asked the labor insurance boss on the phone if any of his employees wanted to rent a house.
The labor insurance boss and his employees lived in his store without renting an apartment, but he did not disappoint Ye Lingshuang and introduced two clerks from the store next door.
Seeing that this method worked, Ye Lingshuang told her tenants that whoever introduced a tenant would be exempted from one month's rent, and each time they introduced a tenant, they would be exempted for one month.
The premise is that the new tenant must stay for more than half a year.
This trick is really effective.
Soon, the two middle-aged people who moved in first brought six colleagues with them.
Ye Lingshuang was happy.
They are happy too.
Everyone is happy.
This method is effective, but it is limited. Most houses have not been rented out yet.
Ye Lingshuang was thinking about renting a house when someone came to her door again.
A woman of about forty years old, smiling and fashionable, wearing a beige dress and exquisite makeup, passed by, bringing with her a faint fragrance.
Those who come into contact with it, regardless of gender, will never forget it.
"I came here because of the reputation and want to cooperate with Ms. Ye. I sell clothing and I want Ms. Ye to help sell it in the live broadcast room."
The woman's surname was Liu, and Ye Lingshuang called her Sister Liu.
Although time is not forgiving, it seems that it has not left many traces on Sister Liu. Of course, Ye Lingshuang's eyes are now extremely vicious, and it is easy to see that this woman has the youthful effect of makeup.
Sister Liu mainly deals in women's clothing. She opened a clothing store next to the East Shopping Mall. The business is usually good, but now due to the overall economic downturn, the business is getting harder and harder.
She must have noticed Ye Lingshuang's live broadcast a long time ago, and she was tempted when she saw that some people started asking her to bring goods other than food and drinks.
If business comes to Ye Lingshuang, she will naturally welcome it.
After letting Sister Liu into the room, the two discussed the details of cooperation in detail.
The conversation was very pleasant, the contract was signed, and Ye Lingshuang began to show off women's clothing for Sister Liu in the live broadcast room that night.
There were orders placed on the same day.
As soon as the live broadcast ended, Sister Liu called to express her gratitude and congratulations, which was very warm.
After hanging up Sister Liu's phone, Ye Lingshuang, who looked happy, found Yanzi pouting and packing the equipment.
"What's wrong Yanzi?"
Yanzi put away the shooting stand and said:
"Sister Shuangshuang, look at what time it is now. It's been dragging on for too long. It's like this every day. I can't stand it anymore."
Ye Lingshuang took a look and saw that it was almost eleven o'clock.
She was fully focused on the live broadcast, and she didn't feel that the time was long at all. On the contrary, it felt like it passed very quickly. Now she is very excited, as if she has not yet come out of the pleasure of bringing goods through the live broadcast.
She has a special body and is tireless. How can a swallow compare to her? After working for five or six hours continuously, with almost no breaks in between, and being highly nervous at work, as soon as the live broadcast ended, the feeling of fatigue came over me immediately.
Seeing Yanzi's tiredness, Ye Lingshuang also felt that this was really a problem and must be solved.
He transferred 500 yuan to Yanzi on the spot as a reward, and Yanzi immediately became energetic.
Cheering with joy.
"If anyone else asks us to bring goods, I will do the live broadcast all night long!"
Ye Lingshuang knew that it was money that motivated her, so she worked all night, and Yanzi had to sleep all day the next day.
It was impossible to give her an extra 500 yuan every night. Lin Zifang once told Ye Lingshuang that this method was effective in a short period of time, but its effectiveness decreased over time.
Not a long-term solution.
Seeing that Yanzi was in high spirits, after she handed over the order to Yu Wenliang and Lin Zifang, the two sat down to study how to control the live broadcast time.
Yanzi also knew that the reason why he had nearly 300,000 fans was because of Ye Lingshuang's fairy-like appearance.
Most of the fans are from the past, and they mainly want to see the beautiful women eating.
After opening a new account, most of the fans did not bring it over and it took time to regain popularity.
The people who are coming now are all loyal fans and strongly support Ye Lingshuang's promotion.
Some fans made it clear that he didn't need safety helmets and sold ten of them to relatives building houses, hoping that they would pay attention to safety while working in the countryside.
The barbecues at Lin Kee BBQ Restaurant and the braised pork prepared by two chefs are limited in variety. Fans are already familiar with them. If they want to eat, they will order them without waiting for the promotion.
They didn't seem to watch the live broadcast just to order, but just to watch Ye Lingshuang.
For these die-hard fans, it doesn't matter what they are promoting in the live broadcast room, as long as they can see Ye Lingshuang on camera, they are there.
Analyze and analyze.
Ye Lingshuang decided to divide the live broadcast into four sections, each section lasting one hour.
In this way, the total duration of the live broadcast is within four hours, and Yanzi can still bear the labor intensity.
The first section focuses on Linji BBQ, braised pork, and Yuelai Restaurant’s main dishes.
During this period, it was also Ye Lingshuang’s meal time, and she could share her live experience with fans at the same time.
This section is also a critical stage for attracting fans.
The second section promotes labor protection products.
The third section promotes Sister Liu’s women’s clothing.
The fourth section is left blank for future partners.
As for the shipping company's advertisements, they are inserted every twenty minutes, which is enough frequency.
During the live broadcast, Ye Lingshuang will preview the content of the night in advance so that fans can be mentally prepared.
This is not only responsible for fans, but also responsible for one's own program, which can improve accuracy and marketing efficiency.
When Yanzi heard about it, he thought this was a good plan. It would not extend the live broadcast time unpredictably and could effectively complete the task. He immediately expressed his support.
In fact, Yanzi didn't tell Ye Lingshuang that she couldn't stay up late. No matter how long she slept during the day, her eyelids would start to fight at one or two o'clock in the morning.
Some time ago, I packed roast chicken and duck for fans. I worked until after one o'clock, then returned to the dormitory and fell asleep. I didn't even take off my clothes, which showed how sleepy I was.
If she extended her working hours, Ye Lingshuang would give her a raise. But compared to going to bed on time, Yanzi would rather get into bed early than earn a few hundred dollars more. The drowsy feeling the next day was really not that happy. Word.
Seeing that Yanzi had no objection, Ye Lingshuang and the two left the live broadcast room.
Since the implementation of the new plan, Ye Lingshuang also feels that the efficiency has become much higher.
Saved a lot of time.
She even thought that she could handle working with three or two more merchants.
It really comes to whatever you want.
Ye Lingshuang received a call from Sister Liu that day. She thought it was about cooperation, but it turned out to be the tenants that Sister Liu had found for her. Four little girls wanted to rent a house.
Ye Lingshuang once told Sister Liu that if someone was renting a house, he should look for her.
I was actually introduced.
Just after the little girls were settled, a shoe factory owner wanted Ye Lingshuang to help carry the goods.
It happened that the fourth section was not yet available for sale, so the two hit it off immediately.
When signing the agreement, Ye Lingshuang did not forget to advertise her apartment, and the result surprised her.
The owner of this shoe factory has hundreds of employees living in dormitories. He is worried because the fire protection is not up to standard and he is asked to make rectifications.
Since Ye Lingshuang had an apartment here, the boss rented out the remaining apartment in the name of the shoe factory.
Ye Lingshuang was also generous and gave her a 20% discount, and both parties were very happy.
