Lu Yuan only had less than 2 million star yuan in his pocket, so he was not considered a rich man. However, Zhaomin Culture's current valuation exceeds 4 billion Singapore dollars, and it will double as soon as it goes public. Mu Xing’s patent evaluation is even closer to tens of billions. In a sense, his wife's money is his money, and Lu Yuan is just a damn old white-faced guy...
Of course, Zhao Min's cultural creativity comes from Lu Yuan, and the overall operation relies on Dawn and the Lord God World. Although Zhao Min controls all the money, her role is closer to that of a professional manager. Although Zhao Min has full authority to handle internal matters within the company. However, major decisions such as selling off Zhaomin Culture and transferring funds to Liming Military Industry, because they involve the ultimate goal, can only be implemented according to Lu Yuan's predetermined plan.
After Lu Yuan clearly rejected Tom Adams' solicitation, Tom began to use various means - false publicity, discounts, rumors, etc. - in a desperate attempt to squeeze out some profits. Unfortunately, when the book finally returned to the publishing pool, the effect of his madness was rather limited. Because Tom's fatal flaw is that he doesn't dare to spend money decisively... If he had risked everything to take out high-interest loans, he might have made back dozens of times the profit now.
With the end of the first publishing cycle, Lu Yuan also received his first share of approximately 750,000 stars.
Returning to the resource pool is a huge bad thing for the author who is not interested, but it is a good thing for Lu Yuan. As a newcomer in the industry, his first standard contract was quite "cheap", with the publisher accounting for the majority of the profits! That is to say. For the book "My 20th Century", which will be a big seller. If it sells well in the first cycle, then Lu Yuan will suffer the most losses, because most of the profits will be eaten by the publisher.
And because of Tom's bad promotion. It is equivalent to wasting the first four weeks of the publishing cycle, but only doing a market warm-up. Now the situation has become that the book has great prospects, but the target market is still blank-so the author can open up the lion's share contract... after discovering this. Tom Adams was going crazy!
On the day this book returned to the resource pool, Humanities Publishing and Zhaomin Culture held a press conference to announce that they had jointly won the ten-year publishing rights for this book! Immediately, the powerful chariots started to move.
Even if a big company makes a mistake, it has a way of making it someone else's mistake. Now, the mistake is Tom's.
As soon as "My 20th Century" was launched, it was locked by the market network of humanities publishing. Subsequently, the sales data and prospect analysis obtained by Humanities Publishing were much more professional than those obtained by Adams! When they discovered their mistake, they did not try to contact the author, but immediately blocked the book from entering mainstream communication channels - so the book was temporarily unable to enter the attention of critics or the media.
This was originally just the first step. But before the formalities of humanities publishing were fully implemented, Tom, a small company, made a fatal mistake! They dare not spend money on publicity, so they try to push it through grassroots communication networks. Hundreds of years ago, this technique was very useful. A sales model called "viral marketing" was also created. At that time, resources on the Internet lacked directionality, and people were wandering aimlessly on the Internet. Sometimes a word could trigger a trend. "Viral marketing" is artificially creating popularity.
But two hundred years later. This situation has long ceased to exist, because almost all network resources are directed!
When you open the electronic board, you can see the changes in tastes that are most suitable for you today (people's tastes change slightly every day). At the same time, when the nutrition is most in line with your body's needs, will you look for another one? Others , the joke that makes you happy the most, the news you want to know the most, the situation of the people you care about, the changes in your beloved team... everything, the things that appear on the personal homepage can satisfy users 100% Eighty needs.
Popularity? You can refuse coolly - "That's your fashion, this is my fashion."
Does this homepage really cover it all? of course not! At the end of the day, it's still a question of money. It is true that products that are not suitable for users will not appear on "that list", but the products that appear on the homepage must be the ones that are suitable among all the products and cost the most.
Tom made a mistake, and his opponent's mistake is his opportunity, right?
Therefore, under the suppression of several large companies, the spread of this book relied entirely on word of mouth and grassroots networks. There were no comments, no news, and almost no chance to appear in the public eye.
Tom spent the four-week distribution period in this way. In the end, not only did he give up the distribution rights, but he was also completely expelled from the company by a "false sales" investigation.
*****
"...200 years of humanities! A 20-year long journey! The best contemporary nostalgic writer, the new Shanxi colonial war orphan Lu Yuan! Brings you a new masterpiece! March 1st, somatosensory version, classical version, pocket version Fully available!”
This latest advertisement is being played in the five major airports on Earth, the lunar base, the Jupiter base, and even space billboards along the shipping lanes. Following the advertisement, from the noisy street market to the vast wilderness, from the snowy Northland to the beautiful green fields of flowers, beautiful pictures quickly switch, and finally settled on the melancholy photo of the literary young man!
""My 20th Century" will take you back to the golden age!"
"Zhang Zhongwen: History? Literature? Real historical literature!"
“Scarred Generation author’s new book sparks sales frenzy, claims to calm people, and is highly recommended by psychologists!”
"The publisher recycles it at a high price, and the e-book "My 20th Century" may become out of print!"
…
Countless exaggerated headlines and laudatory words that made Lu Yuan collapse from shame were bombarded by major news networks and channels. Even before the book was published, it had already set multiple records. It can be said that although it has a lot of reputation, reaching this level is completely a victory of publicity!
Want to buy an electronic version? Sorry, there is no such cheap stuff anymore. As a result, out of the millions of e-book licenses initially sold, only 740,000 have been recycled, and the prices of the rest have all increased, turning them into "special collector's editions"...
The first edition of the book launched by Humanities Publishing and Zhaomin Culture shocked everyone's attention. It’s actually a pocket book! A paper book in your pocket! For people who are accustomed to using electronic boards, the impact caused by the reappearance of paper books that have been extinct for more than a hundred years can be described as a landslide!
At that time, many publishing planners just banged their heads against the wall! Yes, your sister! Now is the pan-galactic era, we have no shortage of resources, we don’t have to save paper! ... Inherent ideas are deceiving people!
After the first edition was released, when everyone started to follow the trend and publish paper books, Humanities Publishing and Zhaomin Culture launched the second edition - completely printed with 20th century craftsmanship, absolutely nostalgic, with Zhaomin Culture's anti-counterfeiting watermark on every page Hardcover collector's edition! Looking at the beautifully printed retro soft-cover book, it is completely a model of low-key luxury and simple decoration... If I hold such a book in my hand and sit down in a public place... buy it! purchase! purchase!
The other publishers just wanted to take out their guns and kill those two bastards! But what to do? and!
By the time all kinds of hardcover editions with and without adjustment came on the market, the third edition came out over there.
This time it's normal - there is no torn paper with holes in it, and there is no sour nostalgia - a completely pure holographic somatosensory version, taking you to appreciate the scenery of the 20th century! Horses, flowers, sea, everything, just like in the movie blockbusters, are all decorated for you! Ah, that silhouette! That's so immersive! Every glance can be regarded as a postcard!
This is normal, isn't it - but there is one more person in Nima - the decadent 2b young man on the cover! He looked very neat and energetic this time. He was wearing a bamboo green robe and carrying a pot of green tea. He was very stylish and dedicated to chatting with you!
Chat...your sister! It’s actually the author’s narrated version! And I don’t know how this technology can make holographic characters come to life. Moreover, this character is also highly intelligent - he is pleasing to your eye, his conversational content is all-encompassing, and he can talk to you about anything for days and nights! dislike; despise? Just throw in one sentence, "It's not enough to talk about it!" - This is a new product of Mu Xing Studio, right? Totally cheating!
This version is nicknamed "Blowing with You and Chatting with You" and it is extremely popular among female readers!
When you play with technology, I play with nostalgia; when you play with nostalgia, I play with crafts; when you play with crafts, I start to play with feelings...
Publishers who follow the trend will be driven crazy by Humanities Publishing and Zhaomin Culture.
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ps: I didn’t sleep well, so I went back to continue... Now sleep is a problem.
ps2: Feel free to vote, book friends. (To be continued.
