As soon as these words came out, the crowd immediately exploded.
From beginning to end, receiving fried chicken and pearl wine was outside the gate, and no one had ever stepped through the gate of Jingshui Pavilion.
"What are you doing? I've been waiting in line for half an hour? No more?"
"Make another hundred!"
"It's so delicious. I'll buy it. Is it okay if I buy it?"
Listening to the noise of the crowd, Liu Mo leaned into Zhao Da's ear and said a few words.
When Zhao Da heard this, he was stunned for a moment, and then shouted at the top of his lungs: "That's it for today. Please come back tomorrow. Everyone, please come back!"
"Isn't it okay to spend money on it? What is the Lin family doing? Is this the business?"
"That's right, what kind of medicine is sold in the gourd?"
Liu Mo ignored him and turned directly into Jingshui Pavilion, leaving Zhao Da and others behind to block the crowd outside.
reason?
Very simple.
Hungry marketing on earth!
The less I can eat, the more curious I become.
The more curious you are, the more popular you will be.
How many people can you expect to buy it on the first day it opens?
Even if the fried chicken is sold, even if it is good, you will get tired of it if you eat it every day.
It’s limited every day to whet the appetite of customers and turn them into “curious babies.” Wouldn’t it be nice?
Although Zhao Da and others didn't know the reason, their admiration for Liu Mo quickly made them put aside their worries.
That night, Liu Mo wrote hundreds of "posters" again.
There has also been a small change in the content, and the number of free copies has changed from one hundred to eighty.
At the same time, one hundred and twenty copies will be available for sale.
Goat milk was considered a luxury product in the Xia Dynasty and was expensive.
In order to control costs, naturally not too much goat milk is put in each milk tea.
Second, goat milk has a fishy smell, so boiling it slowly over a warm fire, adding ginger slices, a small amount of white vinegar, and more tea leaves can also cover up the smell.
Liu Mo only told Dong Xusheng the secret method obtained through many experiments.
It is essential to be on guard against others. As a chef, there is no way to guard against others. You have to rely on others to do the work.
As a rough estimate, a portion of fried chicken and milk tea costs about 50 yuan (50 yuan equals 10 yuan according to Baidu's reference value). The sales price is set at 100 Wen, doubling the profit.
The new store opened with a 20% discount and a price of 80 cents, not just for sale.
The next day, you need to sell more or less to get back some capital.
make up one's mind.
After putting up the 'posters', I rested in the morning and started busy after lunch.
Halfway through the work, people began to gather outside the door.
It seems to be even more popular than planned.
This situation makes everyone feel particularly energetic when working.
By the time it was time to apply, there was already a sea of people in front of Jingshui Pavilion.
In addition to the admiring crowds, countless vendors appeared and started selling loudly.
Why?
Because many people have already started queuing up at noon, and they have been hungry all afternoon, so naturally they want to eat something to fill their stomachs.
Not only that, there were figures coming in groups, either on foot, in oxcarts or horse-drawn carriages, coming to Rongcheng from the surrounding villages from all directions.
This scene can be said to be as lively as the most powerful sect in fantasy novels openly accepting disciples.
It was such a scene that the Rongcheng County Magistrate had to arrange for government officials to go and maintain order.
Just like the previous day, less than 10% of the customers were lucky enough to taste fried chicken and milk tea. Most of the customers didn't even see what the delicacy that became famous all over the city looked like, so the door of Jingshui Pavilion was closed again.
On this day, some impatient customers chose to stay in Jingshui Pavilion for a long time and refused to leave. If Ambassador Zhao hadn't used money to bribe the government officials to maintain order, these people would have forced their way in.
Even Liu Mo couldn't expect such a "hot" level.
For this reason, he announced overnight that the "marketing strategy" for the third day had changed.
In the early morning of the third day, it was still dark.
Liu Mo then ordered Dong Xuri to go to the market to purchase a large amount of chicken, duck, fish, vegetables and fruits.
Zhao Da and Wang Xiaoqi were ordered to hire "temporary workers" such as "temporary waiters," "temporary food delivery," "temporary waiters," and "temporary kitchen helpers."
The staff and food are all here.
Liu Mo announced that in the morning, the strategy remained unchanged and it was still closed.
The kitchen assistant helped Dong Xusheng prepare the dishes, while the others received training from Wang Xiaoqi.
This day, the new marketing strategy is:
Fifty servings of fried chicken with milk tea are given away for free. After the delivery is over, if you still want to taste it, you need to spend more than one tael of silver.
Not only that, the quantity is limited, only 500 copies, and there is no more.
Bundled sales, you can buy it or not, that’s all you want!
As soon as this news was released, it immediately aroused a lot of criticism.
However, despite the criticism, the effect of hunger marketing has been maximized.
Just after the end of the day, there was already a long line of people.
At You hour, less than a moment after the door opened, all fifty portions of fried chicken and milk tea were delivered.
Liu Mo announced loudly that Jingshui Pavilion was officially open for business.
The drums sounded, dong, dong, dong, and the sounds of flutes, erhus, harps and other musical instruments sounded at the same time.
Customers couldn't wait to squeeze into Jingshui Pavilion, and within a moment the seats were full.
The weather was not good, and drizzle started falling outside the hall, but it could not extinguish the enthusiasm of the customers.
The rain outside continued, but the air in the hall became more stuffy and warm. A raging flame rose in the back kitchen, and the torches in a row of iron stands on the wall burned out black smoke.
Dong Xusheng has been flipping the spoon for three hours in a row. What keeps him going may be the profit dividends promised by Liu Mo.
Since there are so many people and few benches, all customers inevitably bump into their neighbors while dining.
The level of crowding also made Liu Mo feel uncomfortable, but in his heart he was smiling from ear to ear.
It no longer matters whether other dishes at Jingshui Pavilion are in line with customers' tastes.
Many dishes were not eaten until they were cold.
Condensed pork brain and pork head meat, steamed river fish, scrambled eggs with leeks. For such ordinary dishes, some wealthy merchants would just throw out a tael of silver just to taste the fried chicken and milk tea that they longed for early.
Of course, such food will not be wasted. Wang Xiaoqi's former "comrades" will eat it all with relish.
You can make do with the food, but you can't be "stingy" with the wine.
Nuerhong, Dukang wine, Qionghua dew, clear bamboo leaves, and autumn chrysanthemums. All the fine wines are available, and the prices will naturally increase accordingly.
Considering how popular it is tonight, if nothing else, just selling drinks can make a lot of money.
When there are many people, Liu Mo has to act as a temporary food delivery boy, let alone Zhao Da.
That night, Liu Mo tried to find him several times, but could only catch a glimpse of him from the crowd, and was quickly surrounded by people.
"We made a mistake. The numbering mechanism will be adjusted tomorrow. Everyone must take a number when entering."
"There are also 'security personnel' and 'front desk greeters', all of whom need to be added!"
Suddenly, Liu Mo saw a familiar figure in the crowd.
"Li Wenliang?" He was very shocked.
The servants sent by Lin Yuan also came to Jingshui Pavilion, and beside him, there was a middle-aged man who looked like a businessman.
The always arrogant Li Wenliang was behind him, as obedient as a pug.
"Damn it, what's this bitch doing here? There's definitely something wrong!" Liu Mo thought to himself.
He wanted to find Zhao Da to follow Li Wenliang, but the noisy customers made this idea a failure.
Two customers got into a fight over a table, and Zhao Da quickly appeared next to the two people and stopped the fight.
Liu Mo's attention was also attracted by it. When he turned around again to look for Li Wenliang, the latter had already disappeared into the crowd.
