Chapter 584: Three Clearance Taxes in the Electronics Industry

Style: Science Author: Riding a pig to dig a holeWords: 4356Update Time: 24/01/12 20:04:28
"This is the case now. Every day, many manufacturers in the consumer electronics industry call and ask if they can obtain authorization for wireless charging patents."

"Mr. Yu from Juwei, Mr. Le from Daimi...these are our high-quality partners. They also called me personally and made the same request."

"Mr. Wei, I have made a list here. There are hundreds of manufacturers. It seems that they really need this technology."

Lu Tingfeng held a list in his hand and started dancing with excitement as he spoke.

Wei Kang took the list, scanned it briefly, and suddenly understood.

It seems that major manufacturers in the electronics industry have a very keen sense of smell and are always paying attention to relevant changes in the industry.

As soon as any technological change that can bring benefits is discovered, they immediately pounce on it.

He smiled lightly and said: "Patent authorization is easy to talk about. Wireless charging is not Sanqing's main business. I have no interest in this industry. It is not a bad thing to just be a tax-collecting landlord."

"That's it. As long as it's a manufacturer with no conflict of interest, we can agree."

"However, prices must be differentiated and cannot be applied across the board. After all, many domestic products focus on cost-effectiveness, and they cannot be charged too high."

"As for other manufacturers..." Wei Kang's eyes swept across the list and landed on the names of the fruits.

He pointed to the fruit column and said: "Fruit products have always been famous for their high prices and high profits. They almost caught up with our Sanqing. Therefore, the patent fees for his family must not be charged too little. What do you think? right?"

Lu Tingfeng nodded repeatedly: "Mr. Wei is right, the royalties paid to the two manufacturers, fruit and rice, must not be the same."

Wei Kang pondered: "Let's do this. The patent fees will be collected in five levels according to the pricing of the end product."

"The first level is within 100 yuan, and a nominal fee of one or two cents is enough for the patent fee. The products at this level are probably low-end necessities, and the profit is already meager, so we can just give it a try."

"Then there are 500, 1000, 3000, and 5000. There are five price levels in total. The 500 and 1000 levels charge a fixed price. If the prices of the latter two levels are so high, we will charge a fixed proportion of the terminal selling price."

"This is the general policy. You can discuss the specific amount with each manufacturer in detail."

Wei Kang made the decision in a few words.

"Mr. Wei is brilliant!" Lu Tingfeng immediately clapped his hands and praised.

"Low-end products have little technical content and low profits. For example, the charging head manufacturers on the list sell them at very cheap prices. They all cost tens of yuan. The profit may only be a few yuan, and the patent fees are charged. If it’s too expensive, it will make us look ugly and affect the company’s reputation.”

"As for mid-to-high-end electronic products that use wireless charging as a selling point, they should pay more for patent fees."

"With our flexible charging, we can not only quickly popularize wireless charging technology, but also earn enough profits through them. At the same time, it can also promote their deepening in this field. It can be said to be a win-win situation."

"That's right." Wei Kang couldn't help but smile expectantly and said.

"Human imagination has always been very colorful, especially when there are many, there are bound to be surprises."

"To be honest, there are more than a hundred manufacturers, a hundred flowers are blooming, and there are all kinds of weird things. I really want to see what tricks they can come up with."

****

Shenzhen City, Ju is the headquarters.

Yu Dong was browsing the web in his office. As the president of the terminal department, he was always paying attention to every move in the industry.

Suddenly, there was a knock on the door.

Cai Peng, head of the accessories department, rushed in with excitement.

"Mr. Yu, we have obtained Sanqing's wireless charging technology patent authorization."

Yu Dong stood up when he heard the sound and said with great joy: "Great, I have already said that this thing has limited use for Sanqing and is purely for showing off skills, but for the consumer electronics industry, it is absolutely A big killer."

"With wireless charging technology, I can guarantee that within one or two years, Juwei will change the entire world."

Cai Peng was already accustomed to his boss's verbal abuse, so he pretended not to hear it.

He directly took out his laptop, sat down across from him, and started talking nonstop.

"Boss Yingming, it's like this. When I first saw this technology, I had several ideas in my mind. Now I can consider turning them into reality."

"After discussing with the engineers below, these are several relatively feasible solutions."

"It mainly focuses on smart wear. Boss, you know, things like headphones and watches are relatively small. The battery is inherently small and the battery life is average. If wireless charging can be achieved, it will undoubtedly solve the battery life problem and solve the pain points of users. , will be a punch."

Yu Dong nodded and looked at the plan in front of him attentively.

"FreeBuds wireless Bluetooth noise-canceling headphones were scheduled to be upgraded routinely this year. We just happened to add the wireless charging function to complete an epic update."

"According to our research, the biggest pain point of wireless Bluetooth headsets is battery life. The headset itself only has a battery life of two or three hours after charging. When the user runs out of power, he or she has to put it back into the charging compartment and wait for half an hour before it can be used again. Taking it out and continuing to use it is generally very troublesome.”

"Many users have reported battery life issues and requested that the battery life be increased to the same length as wireless headphones. It is best to be able to use it continuously for 8 hours to meet daily use."

"Before the advent of wireless charging technology, this was an impossible task because in-ear headphones were so big and there was no way to increase the battery capacity."

"But now." Cai Peng couldn't help but smile triumphantly: "We can increase the battery capacity of the charging compartment, and then add a wireless charging module, so that when the user puts on the headphones, they can charge as much as they want until the charging compartment is fully charged. run out."

"In this way, users can fully satisfy 8 hours of uninterrupted use even if they take the high-speed train or fly outside."

Yu Dong's eyes suddenly lit up and he praised it: "This is a good solution. It really solves a major pain point for users. It is very feasible."

"Other solutions are also very good. The smart watch is equipped with a wireless charging module, which has a longer battery life. There is no need to take it off to charge. The user can wear it 24 hours a day, 365 days a year. It is also waterproof and does not need to take a shower. Take it off and it won’t look great.”

"We can also add a wireless charging module to the power bank to continuously charge users when they go out."

"With high-intensity use products such as tablets and mobile phones, users can get rid of the power cord and no longer have battery anxiety after replacing them with wireless charging."

"The only thing that cannot be used is the laptop. When using it, the power is too high and the charge is not enough. It is a bit regretful."

Cai Peng rolled his eyes and continued: "However, the computer cannot be charged wirelessly when it is in use, but you can just turn off the computer. If you put it at home, you will no longer be afraid of damaging the battery if it is not used for a long time. It is said that every year the battery is exhausted and cannot be turned on and sent for repair. There are also quite a few computers.”

"That's right." Yu Dong slapped his thigh and laughed loudly: "It seems that everything can be charged wirelessly."

His thoughts quickly spread and he said in a deep voice.

"Don't we want to develop whole-house intelligence? If wireless charging is added, there will definitely be a qualitative breakthrough in whole-house intelligence."

Cai Peng's eyes lit up and he couldn't help but admired: "Mr. Yu is still thoughtful. With this thing, the Internet of Things will definitely become a success."

"We have advantages in ecology. Wireless charging is a good supplement, which is equivalent to making up for the shortcomings of energy. If you think about it, since it is the Internet of Things and the entire ecology, we definitely cannot drag one on each piece of hardware. Just use the charging cable, that’s so shameless.”

"If we want to do it, we should build it big and add all the hardware that can be added with the function of wireless charging to create a wireless intelligent full ecological network."

Cai Peng nodded repeatedly after hearing this: "No problem, I'll get the team to work overtime and get these new products out as soon as possible."

"Haha, the press conference at the end of the year is coming soon. Our whole event has shocked the entire network."

Yu Dong's eyes flashed with light, and he laughed happily.

****

Eagle Country, California, Fruit Headquarters.

CEO Cook looked at the contract in front of him and frowned gradually.

He looked at the trembling subordinates across from him, tried hard to maintain a calm tone, and asked.

“Why is the patent fee for this wireless charging so expensive?”

"The patent fee is actually 6% of the first sales price of the complete equipment."

Cook curled his lips and showed a disdainful smile: "This Sanqing, does it think it is Qualcomm? It's just a small wireless charger. Even if it doesn't, it won't hinder the sales of fruit equipment. How dare you charge such a high price?" Cost. Haha.”

"This price is robbery and we absolutely cannot accept it."

He knocked on the table hard and said with a serious face: "Call back and let's talk again."

The subordinate looked up at Cook's face, swallowed back his words, and asked in a low voice: "What if we can't negotiate?"

Cook glared at him and said coldly: "If we can't talk about it, just leave it alone."

"The high profits in the mobile phone industry can only be obtained by fruit. If others want to reach out, don't even think about it."

"Yes, yes." The subordinate did not dare to say a word and kept saying yes.

After walking out of the office, he wiped the cold sweat from his forehead and couldn't help but smile bitterly.

"How can we talk about this? Sanqing is also very strong. Their wireless charging technology has no worries about selling."

"We can only take one step at a time."

Sure enough, the next day, Guoguo received feedback from Sanqing.

No need to talk!

Cook was instantly furious and said, "Damn it, this Sanqing is so shameless."

"This is an absolute technology monopoly. I am going to court to sue it. In the name of antitrust, I must lower this damn patent fee ratio!"

However, he quickly regained his composure and asked.

"What about other mobile phone suppliers? Are the patent fees also at this rate?"

The subordinate lowered his head and replied: "Sanqing's charges are based on price and are divided into five grades. No matter what the product is, we are always in the most expensive grade. There are not many products below five thousand."

"As for other manufacturers, most of them are cheap products, and there aren't many that cost more than five thousand, so..."

Cook suddenly fell silent. It seemed that the other party was also very smart. He knew that one-size-fits-all would easily trigger antitrust clauses, so he directly set up price brackets, which would be difficult to deal with.

If we really look into it, the other party can completely push the pot back onto the fruit.

Who told you to sell it so expensively?

Can't you learn from your business friends and sell them cheaper?

Look at your competitors. For the same product, their patent fees are so low. How can you have the nerve to call it a monopoly?

"Is it possible to pay this expensive three-year tax just like this?"

Cook thought about it and was very unwilling to do so.

He has always been the only one who enjoys popular fruits and drinks spicy food. Relying on high-end products, he monopolizes 80% of the profits of the mobile phone industry.

When will a layman, Sanqing, be able to put his hand into his pot?

This is simply unreasonable!

After much thought, Cook decided to come up with the 'drag' tactic and wait and see.

Before he could speak, there was only a buzzing sound.

The subordinate took out his cell phone and looked at it, and his expression immediately changed.

"Sorry, I just got the news from the supplier that Juwei has decided to implement wireless charging for all products and create a fully wireless ecosystem for the interconnection of everything."

“Not only wireless Bluetooth phones, wireless chargers, smart watches, power banks, mobile phones, and tablets must all implement wireless charging functions.”

"Even laptops, all-in-one computers, keyboards, mice, routers, monitors, even surveillance cameras and smart door locks must all have wireless charging capabilities."

"In this way, users can be completely wireless whether they are at home, at work, or even out and about, and no longer need any charging cables."

"What!" Cook stood up suddenly.

I never expected that Ju Wei would be so courageous.

The whole house is wireless, boy, this is not ordinary.

This means that all products in the user's home may use the same ecosystem or even come from the same manufacturer.

Cook clearly understands the significance of this.

No one understands the significance of ecology better than fruits.

The so-called ecological moat theory was derived from fruits.

Right now, Juwei is building an entire ecosystem and constantly building up its own moat.

One is a smart ecology of whole-house wireless charging, and the other is a smart ecology of whole-house connection.

Cook can figure out which one the user will choose with his feet.

He swiped a few times, called up the contract with Sanqing on the tablet, and quickly signed his name.

Then he coughed twice and said without changing his face or heartbeat.

"Sanqing's patent fee ratio is very reasonable. If it's expensive to sell, it's also expensive to pay taxes. This principle is the same all over the world."

"Wireless charging is a major trend in the future. Since our friends are leading the way, we cannot fall behind."

“Our new products next year will definitely have wireless charging capabilities.”

Just like that, after Apple happily paid the three clear taxes.

There is no one in the entire electronics industry who dares to say no.

Everyone can see clearly that wireless charging is a major trend in the future.

Anyone who fails to embrace this change will be completely out of the game.

Everyone can only be happy that Sanqing is an outsider and has its own exclusive track.

Therefore, we can feel at ease as a patented supplier instead of ending up with exclusive technology.

As a result, major manufacturers are working hard to make electronic products wireless.

Anyway, they are all starting from the same starting point and are the manufacturers with the strongest execution capabilities.

There is no doubt that you will come out on top and have the first bite of delicious crab.

(End of chapter)