"Wow, it looks great. I really want to use it in surgery sooner."
Jian Jianyun looked at the ultrasonic scalpel and endoscopic equipment in front of him, his eyes filled with excitement.
After reading the information at home, her interest immediately increased. She couldn't wait to run over just after eating, wanting to experience it for herself.
Unexpectedly, as soon as I started using it in the test room, I was amazed by it.
Especially the ultrasonic scalpel, which is suitable for soft-lens-guided surgery, you won’t be able to put it down once you try it.
"This is the first time I have seen an ultrasound scalpel with a flexible tube. It is perfect for neurosurgery."
She carefully manipulated the handle, and the 4 mm thick hose slowly bent to the right, forming different angles, while the top blade was constantly opening and closing.
"It's very flexible and requires some practice to fully master. But for surgeons who are skilled in minimally invasive surgery, it shouldn't be difficult and they can get started quickly."
"Brain tissue is not only rich in blood supply, but also has a complex structure, making it easy to bleed. This is generally caused by blood vessel damage."
“During extraoperative surgery, incomplete hemostasis of any layer of tissue is likely to lead to intraoperative or postoperative bleeding.”
"If the bleeding is not stopped properly, it can easily lead to postoperative intracranial hemorrhage. This is the most common complication of surgical surgery, which seriously affects the patient's prognosis and can even be life-threatening, with a very high mortality rate."
"So surgical hemostasis is very important, but intracranial blood vessels are thin and fragile, mostly capillaries, and cannot be tied with silk threads to stop bleeding."
"And some surgical sites are deep into the brain, with a narrow field of view and inconvenient operation, which will make it more difficult to stop bleeding."
"In addition to giving patients coagulation drugs, we usually use sponges and gauze to stop bleeding. Of course, we also use instruments. Bipolar electrocoagulation is the most commonly used, but high temperatures can easily cause tissue adhesion and produce eschar."
"Ultrasonic scalpel is an emerging device. It is very effective when used together with bipolar electrocoagulation and can reduce intraoperative bleeding."
"However, current ultrasonic scalpels are all directly connected, making it difficult to penetrate deep into the brain tissue through common surgical approaches."
"With Ultrasound, everything is different."
A trace of excitement appeared on Jian Jian Yun's face. He grabbed Wei Kang's arm and shook it.
The speed of his speech also became fast: "Husband, you must hurry up. I must be the first to get started when it is used clinically."
Wei Kang patted her hand gently, his eyes full of endearment: "No problem, I will send the samples to your hospital as soon as the registration certificate comes out."
"If you have any problems after using it, please report it to me in time so that we can continue to improve."
Jian Jianyun nodded with satisfaction: "Husband, you are so awesome. You can actually develop such a powerful device. It is much better than Johnson & Johnson's ultrasonic scalpel. They can't handle the flexible ultrasonic scalpel."
Wei Kang thought to himself, of course, the black technology provided by the system can't be powerful?
But he sighed and said: "Hey, even if it is better than Johnson & Johnson, it will be difficult to beat them in the market. After all, they have been monopolized for decades, and it will be difficult for doctors to switch over in a short time."
“Domestic doctors are okay, they have a pragmatic spirit, and they are eager to catch up and learn new technologies. However, foreign doctors are more conservative. If they are not convincing enough, it will be difficult to get them to use new technologies. equipment."
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"That's true." Jian Jianyun pondered for a while, and suddenly his eyes lit up: "How about attending more exhibitions, sponsoring some industry conferences, advertising and so on."
Wei Kang nodded and said: "I thought so too, so I participated in the Medical Expo last year and also went to other exhibitions. The effect on domestic hospitals is quite good, but not many foreign hospitals come, so the impact is limited."
"At the end of last year, we went to the Dusseldorf Medical Equipment Exhibition, which aroused the interest of some foreign hospitals. However, these are the top hospitals in each country. If we want our influence to radiate from top to bottom, it will take a certain amount of time. time, it’s just that the effect is slower.”
At this point, he sighed: "It seems that the overseas marketing department needs to work harder to develop more dealers and sales channels so that we can sell more equipment."
Jian Jianyun thought for a few seconds and said, "Actually, exhibitions are not the best way to advertise, because if a single piece of equipment is placed there, no matter how you use it, it will be completely different from the actual surgery."
"At the exhibition, we can't use patients together, so we can't see how effective it is."
"For drugs, it's a little better. After all, there are three phases of clinical trials, and the time and number of patients are required, which are relatively strict. It's hard to say for surgical instruments. They are all third-party testing institutions, and many equipments are It’s clinical-free, who knows what will happen after you get on the operating table.”
"Moreover, the data parameters of many instruments are very fictitious. I don't know how much water is filled. If you don't try it on the stage, you won't dare to use it. Who knows what troubles you will get during the operation, which can be fatal. ah."
"Last time, the hospital had a domestically produced ultrasonic scalpel. The manufacturer was very hyped about it. It was a domestically produced new hope. It beat Johnson & Johnson and kicked Medtronic. The data looked more amazing than the last."
"As a result, as soon as I came on stage, I just made an incision on the patient, but before it entered the abdominal cavity, the knife head clicked and fell off. The surgeon was so angry that he cursed for five hours."
"After the operation, that manufacturer never showed up again. It was outrageous anyway. I don't understand why such a device would pass the review."
"Anyway, when things like this happen more and more, no one dares to believe the manufacturer's lies. God knows how many trains have run inside. Even if there is a test report, you can't believe it. How much water has been poured into it, God knows. , only the manufacturer himself knows.”
"So doctors are very rational now, and most of them believe that seeing is believing. Only when they actually see a reduction in bleeding during surgery, or save a patient from a life-or-death situation, can they really believe that this thing on their hands is useful."
"It's all because of being forced to do this. If you believe what the manufacturer says, you won't be able to work for long. It won't take long for you to have a medical accident and be kicked out."
"To be honest, I am also a doctor. I know how deep this industry is. What kind of ethics do surgeons have? They only look at the results of the surgery and nothing else."
"You're right, but in this case," Wei Kang spread his hands and said with a wry smile: "Foreign doctors can't see what they see and believe it, and they will bow down to Sanqing's ultrasonic scalpel."
Jian Jian Yun suddenly showed a mysterious smile: "To tell you the truth, it's not impossible for them to believe what they see."
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"Oh, how do you say this?" Wei Kang asked curiously.
"You said, if in a global competition, domestic doctors use your equipment and win the championship in front of everyone, it will definitely have an excellent publicity effect."
"Of course," Wei Kang was surprised: "But your neurosurgery department actually has a global surgery competition?"
Jian Jian Yun shook his head: "We have an international neurosurgery industry conference. There are friendly discussions at the conference, but the scale is not large and it is not a formal competition."
"Oh, that's it." Wei Kang was slightly disappointed.
Jian Jianyun continued: "Mainly because there is already a well-known global surgery competition among surgeons."
"That is the digestive endoscopic surgery competition. Because of its large scale and far-reaching impact, it is known as the World Cup of endoscopic surgery."
"The World Cup of endoscopic surgery?" Wei Kang was instantly shocked: "I have only heard of the World Cup in football. It is a grand global competition with many fans and high attention."
"Yes, the Endoscopic World Cup has as great an impact on the minimally invasive surgery community as the Football World Cup."
"Because this competition has a long history, the organizers are very capable, and it is successfully held every year, so its scale and influence are increasing day by day. Today, it is the largest international event in the medical field."
Jian Jianyun explained: "As far as I know, the Endoscopy World Cup is very well-known and has a great influence among foreign doctors. Although the contestants are all gastrointestinal surgeons and the competition is also about gastrointestinal endoscopic surgery, but Almost all minimally invasive surgeons watch the competition.”
"Just like the Football World Cup is a carnival for fans around the world, the Endoscopy World Cup is also a feast for surgeons around the world. Not only doctors in the gastroenterology department will watch it, but doctors from other departments will also watch it."
"My dad loves to watch it. He used to drag me to watch it together. He has been watching it for more than ten years. Although I don't watch it with him now, I still watch the finals every year and watch some difficult videos. .”
“Because endoscopic surgery is not only applicable to the digestive tract, but also used in the respiratory tract, urethra, etc., some endoscopic techniques are the same, and difficult endoscopic surgeries will appear in the competition, so you can learn a lot. "
"Since you said so, I have decided." Wei Kang made the decision almost instantly: "Sanqing must sponsor such a competition."
"By the way, what is the process of the competition?"
Jian Lian Yun introduced it eloquently.
“The Endoscopy World Cup selects the best from tens of thousands of excellent digestive endoscopy videos around the world to enter the finals, and then conducts live PK at the annual global conference on digestive diseases. After fierce competition Compete to select the champion, runner-up and third runner-up.”
"The selection for the finals is very strict, it is simply hellish difficulty. In the end, only one video from each country or region can be selected to participate in the finals."
"It was not until 2012 that a contestant entered the finals in China. That was Professor Zhou Ruping, who is known as the number one endoscopist in China. Although he did not win the championship, he later became a judge of the competition."
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"In recent years, we have also had players achieve good results, the best being the third runner-up, but so far, they have not won the championship. The winner last year was a surgeon from the Sakura National Cancer Center. He was very young and very capable. .”
"Is it so difficult to enter the finals? Then it seems that the live PK will be more intense."
Wei Kang couldn't help but clicked his tongue, feeling like an eye-opener.
However, his expression soon changed, and he beat his chest and said, "Oh no, the ultrasonic scalpel contains secret components that cannot be exported or used by the country."
Jian Lian Yun suddenly laughed: "That's a coincidence. This year's Endoscopy World Cup is being held in China. I remember it seems to be in Haishi. It seems that there is no need to worry about whether to go abroad or not."
"That's great." Wei Kang was immediately overjoyed: "As long as Sanqing becomes an equipment sponsor in China, it's no problem at all."
If this kind of international conference is held in China, there is no way to bypass the above. He only needs to run one or two, relying on the good relationship established by Sanqing, and as long as the requirements are not excessive, it should be fine.
"Honey, thanks to you, I didn't miss such important information."
Wei Kang is from a pharmaceutical background and doesn’t know much about medical devices.
If the surgeon's wife hadn't reminded him in time, he would definitely have missed this opportunity. Thinking of this, he couldn't help but call it a fluke.
"It's not all my fault. This is a grand event in the endoscopy world, and your subordinates will definitely report it to you."
"That's true, but their response is not so sensitive. When they report, they will probably only be able to participate in the Endoscopy World Cup next year."
"By the way," Jian Jianyun remembered something: "What if foreign contestants insist on using Johnson & Johnson's ultrasonic scalpel?"
Wei Kang spread his hands and said, "That's up to them, after all, it will be more intuitive if there is a comparison between victory and defeat, right?"
"Then you have to hurry up. The competition is in July and August, and there is not much time left for you to operate."
A trace of longing suddenly appeared on Jian Jian Yun's face: "According to convention, all contestants must wear costumes with their own national characteristics. I'm so looking forward to it. I wonder if there will be a gentle and generous Hanfu beauty on the field, or a Here’s a handsome guy in Hanfu who is chic and elegant.”
"It's a pity that you can't participate, otherwise you will definitely become the most beautiful champion." Wei Kang said with a smile.
"Okay, if you develop the neuroendoscope as soon as possible so that I can use it at international neurosurgery conferences, I will be satisfied." Jian Jianyun glanced at him and said softly.
"Definitely, definitely. Tomorrow I will list it as the company's number one project, and let the engineers work hard to develop it and strive to conquer it as soon as possible."
Wei Kang was overjoyed to receive such a huge amount of information, and he naturally agreed.
Jian Lianyun tried both soft and hard endoscopes again. The more he used them, the more satisfied he became. He was full of praise.
Wei Kang stayed with her all the time, and the two of them returned home happily until late at night.
The next day, Wei Kang immediately called Lu Tingfeng to the office and told him about the Endoscopy World Cup, telling him to go all out and get on the sponsor list.
"Endoscopy World Cup? Mr. Wei, do you even know about this?"
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Lu Tingfeng was surprised and happy. What was surprising was that the information was extremely professional. People who were not senior doctors in the relevant departments or people who had worked in the industry for many years would have no way of knowing.
The good news is that for the promotion of ultrasonic scalpels and endoscopes, this is definitely a dream opportunity. It is simply tailor-made for its own products and cannot be missed.
"Mr. Wei really knows everything. He is like a mountain across the industry. He used to work in pharmaceuticals. He actually knows such professional information about equipment. It's really awesome."
As a result, Wei Kang's status in his mind instantly became much higher.
