Haishi, Olympus headquarters.
Ichiro Takeuchi listened to the sales director's report with a gloomy expression and fell into deep thought.
"President Takeuchi, that's pretty much what happened. Sanqing's rigid endoscopes are powerful and coming in force. We must respond as soon as possible."
"Please look at the photos taken by our sales staff. In terms of the effect of the screen presentation, the convenience of operation, and even anti-fog, cleaning and other functions, there is not much difference with our products."
"I checked and found that these two products have just received registration certificates but have not yet been officially launched. Maybe Sanqing wants to conduct clinical trials first and use the trial results to convince major hospitals."
"It can be seen that they are absolutely ambitious and well prepared. If they don't respond proactively, they may become our formidable enemies."
Takeuchi Ichiro picked up the document and looked at the photo printed on it. It was indeed very clear.
His heart sank and he asked, "Has Kewei's CMOS chip been developed? The effect is so good?"
The sales director nodded and said: "According to the information we have obtained, with the strong support of Sanqing and HiSilicon, the trial production of high-end CMOS chips has gone smoothly. I believe it will not take long before formal mass production."
Takeuchi Ichiro's face instantly turned gloomy.
The sales director quickly said: "But I heard that they have just started making high-end chips, and it seems that the yield rate is not very high."
Takeuchi Ichiro's face became a little better and he asked: "Is your source reliable?"
The sales director whispered: "Don't worry, we have been paying attention to this matter since we learned about Kewei's cooperation with Sanqing. It is not difficult to bribe the factory supervisor to obtain some inside information."
A smile appeared on Ichiro Takeuchi's face and he nodded approvingly: "Well done, you have achieved great results this year."
"It seems that although the imaging effect of Kewei's chip is good, the cost is very high."
At this point, he couldn't help laughing.
"In that case, let's start a price war."
"We have a very deep reserve of high-end endoscope technology. Some high-end products have a high market share and have been sold for many years. The cost has been recovered long ago. We can definitely lower the price and promote vigorously."
"The cost of a new product that Sanqing has invested so much money to produce must be high, and it cannot be sold too cheaply. If we lower the price, they will lose money on each one they sell, so why should they compete with us?"
"Haha, I want to see how long they can last?"
"Sony's high-end CMOS chips are sold all over the world, and the cost of a single chip can be kept very low. However, Kewei's chips are only used by Sanqing. How many orders can it get?"
"The cost gap between the two is completely incomparable. It's a difference between heaven and earth."
"No matter how much Sanqing is willing to spend money on, if the product cannot be sold, the sales volume will be miserable, and the loss will be too much, sooner or later it will be heartbroken, and it will definitely cut off the losses."
"When Sanqing fails miserably and leaves the market, we will still be the king of the endoscope market, and we can just raise the price back up. It won't be a big deal."
The sales director looked delighted and immediately applauded enthusiastically: "President Takeuchi, your sales strategy is really brilliant. It will definitely defeat Sanqing."
"Haha," Takeuchi Ichiro smiled, put the documents on the table and said, "Call two technicians and contact the hospital in Kunming."
He straightened his collar, took out a tie from the drawer and tied it, stood up and walked towards the door.
"Let's go on a field trip and see with our own eyes what the level of endoscopy at Sanqing is."
"There is an old saying in China that only by knowing yourself and your enemy can you survive a hundred battles. I wholeheartedly agree."
Two hours later, Ichiro Takeuchi and his team arrived at Kunming First People's Hospital.
They had no ink, so they directly approached Director Zhu of the Department of General Surgery and proposed that they would like to observe and learn Sanqing’s laparoscopic products.
Because the hospital also uses Olympus products and the relationship between the two parties is relatively harmonious, Director Zhu did not refuse.
After Ichiro Takeuchi carefully inspected Sanqing's products, he didn't say anything, but nodded and bowed, smiling and asking to observe the actual surgical effect.
Director Zhu called over a general surgeon with a wave of his hand: "Xiao Huang, you happen to have a gallbladder removal surgery today. Let Mr. Takeuchi take a look during the surgery later."
Dr. Huang is a middle-aged man with a thin face. He looked at Ichiro Takeuchi and nodded with a smile on his face: "Director, no problem, leave it to me. I will make sure Mr. Takeuchi returns home happily."
Logically speaking, friends and businessmen cannot directly acquire competing products, but as long as the hospital acquiesces, there is no way to stop this kind of thing.
The hospital actually doesn't care about the trade secrets between manufacturers. As long as the equipment is not dismantled, they don't bother to care.
Therefore, in this industry, as long as the instruments and equipment arrive at the hospital, there are basically no secrets between the manufacturers.
Besides, the hospital is a mixed bag, with sales representatives from major manufacturers hanging around all day long. They are responsible for coordinating with the hospital's device department for stocking, purchasing, distributing devices to major departments, and after-sales matters.
They even wear white coats and are very familiar with doctors in various departments. Maybe they will catch a fake medical staff when a patient asks for directions.
Moreover, representatives from the equipment manufacturers will also attend the surgery to provide technical support.
Especially when new equipment first arrives, equipment representatives have to be on hand to teach doctors how to use it, reducing learning costs.
Not long after, Dr. Huang's surgery began.
Takeuchi Ichiro put on the surgical gown, disinfected, washed his hands, and walked in.
He stood in front of the 55-inch screen and felt the same shock when he saw the vivid surgery scenes.
Takeuchi Ichiro's face suddenly became serious, but he quickly calmed down and observed every detail of the operation very carefully.
As he watched, the iceberg on his face gradually melted, replaced by an uncontrollable smile.
The sales director stood aside, looking at the boss with an unpredictable expression, and was filled with doubts.
"It's strange why Mr. Takeuchi looks a little happy. Sanqing's endoscope is obviously very powerful, with clear images and powerful functions. Even compared with our products, it has no obvious disadvantages."
"Such a competitor is so terrifying. Why does he seem so unaware of it?"
With this idea in mind, the sales director followed his boss to watch the entire operation.
After the operation, he and his boss hosted a banquet for all the doctors in the gastroenterology department.
It wasn't until he was on his way back in the evening that he asked the questions in his mind.
Ichiro Takeuchi raised the corners of his mouth, took out a bottle of men's perfume from the car and sprayed it to eliminate the strong smell of liquor on his body, and then said slowly.
"You are in this mountain and don't know your true identity, so you don't notice it at all."
"But you are in sales after all and don't know much about technology. This is normal."
"Have you noticed that Sanqing's endoscopes are very similar to our products in terms of instrument shape, operating interface, and even structure?"
The sales director nodded blankly, thinking: "Isn't this nonsense? Our products have been sold for so many years and have already become industry standards."
"So they don't have any innovations or breakthroughs in technology. They are still imitating us and using our product design ideas. Of course, this is normal. After all, we have been successful as a pioneer for decades."
"However, this also proves from one side that Sanqing's technology in rigid tube endoscopy is just like this. It does not have its own unique skills and cannot pose a threat to us."
Ichiro Takeuchi sat in the back seat and said leisurely: "There is an old saying in China: Those who learn from me live, and those who resemble me die. I think it is very true."
"You will never be able to overtake a successful person by always running behind him. Only by going your own way can you possibly catch up, or even overtake in detours."
"Sanqing is learning from us now, but it has no advantages in market and cost. How can it defeat us?"
"They only
It's just another Mindray that is willing to spend money and improve the quality, so it's nothing to worry about. "
Takeuchi Ichiro took out a bottle of red wine from the freezer and poured a small glass.
He swung the glass and stared at the bright red liquid with a look of intoxication on his face.
"Sure enough, the ancients did not lie to me. Being a king is so lonely."
"Only good wine can soothe my current loneliness. Come on, cheers!"
****
Shenzhen City, Mindray Medical Headquarters.
"Is Sanqing's endoscope really that powerful?"
Li Ting, the owner of Mindray Medical, was sitting on a spacious leather sofa and asked with a kind face.
On the sofa opposite, Peng Hai and Xiao Zhang were sitting.
The two of them were so nervous that they didn't know where to place their hands and feet, their shoulders were hunched, and they looked uneasy.
When Xiao Zhang heard the question, he immediately nodded and said, "Mr. Li, yes, we later compared it with the Olympus endoscope. From all aspects, there is no difference."
Having said this, he quickly handed over a document and said respectfully: "Mr. Li, these are the photos I took, as well as Peng Hai's technical analysis."
Li Ting took it with interest, looked at it, and was immediately attracted.
He compared the images, colors, and fluorescence effects, and couldn't help but think thoughtfully: "It seems that Kewei's high-end CMOS chips have really become successful."
I turned to the back again and looked at the comparison between 4k imaging and 1080p, and I nodded immediately.
"Okay, there isn't much difference in the imaging of this mid-range machine. It's just that there are some missing details, but the overall picture is pretty clear."
Xiao Zhang interjected: "I've asked around, and I heard that the image chip used in mid-range machines is the same as that in high-end machines. It just doesn't meet the high standards of triple-definition and was rejected. The performance is actually pretty good. It can be used under high-power conditions. It will cause fever after a long time, so some restrictions were made.”
"In relatively simple operations, such as minimally invasive surgery for appendicitis, if you are skilled, you can complete it in half an hour, which is very fast, so the doctor increases the performance and uses 2k imaging to complete the entire operation. There is no problem at all. .”
"Because there are relatively few high-end machines and they are not enough, doctors in the hospital now like to use mid-range machines to perform minor surgeries. As for major surgeries, they must still use high-end machines."
Li Ting chuckled: "It's so luxurious that even 1080p mid-range phones can't stand it."
Xiao Zhang smiled apologetically and said: "After all, it is the First People's Hospital of Kunming City. It started with Sanqing. Naturally, there is no shortage of instruments and equipment. The doctors there are spoiled."
"If we switch to a community hospital or a town hospital, they will be very happy to have a mid-range machine to use."
Director Li nodded and put the documents aside: "Okay, now it's time to talk about our equipment."
He looked solemn and asked in a deep voice: "Xiao Zhang, tell me, what is the gap between our endoscopy equipment and Sanqing?"
Xiao Zhang suddenly panicked and hesitated for a long time, unable to say a word.
Li Ting slapped the table and said sternly: "To be honest, say whatever you want."
Xiao Zhang was heartbroken and decided to risk it all. He said, "Mr. Li, to be honest, there is still a big gap between our equipment and Sanqing. The images are not that clear, the colors are not realistic, and they are not that bright. There is no anti-fog function."
"The most terrible thing is," he lowered his head, not daring to look at the boss's face: "It's been bad every day, and Director Zhu said he would complain to you."
"Oh, Director Zhu has already given his opinion." When Director Li heard this, he immediately laughed angrily and asked kindly: "Xiao Peng, tell me, where are the problems? How many times a month does it happen? ?」
As a technician, Peng Hai didn't react that much. When his boss asked, he detailed the maintenance situation in the past six months.
Li Ting's face became even more ugly when he heard this, and finally he fell silent.
After a while, he said quietly: "It seems that the technical department needs to be reorganized in order to improve the quality and prevent old customers from being disappointed."
「
But first of all, I still have a problem that needs to be solved. "
He waved his hand, and Peng Hai and Xiao Zhang wisely exited the office.
After a while, the technical director was called in.
As soon as he entered the door, Li Ding slapped the document in his hand on his face and drooled out:
"Is your technical department all just doing nothing?"
"Look at the endoscope from Sanqing. This is a competitive product."
"What are you guys doing every day? Huh? I don't care about the product, but the quality. Customers are complaining to me every day."
"Tell me, what do I want you to do?"
The technical director was silent and did not dare to say a word.
Li Ting cursed a lot and finally vented his anger.
He covered his face, feeling extremely annoyed in his heart: "Damn it, how come Sanqing can find awesome technicians? What's the secret?"
"Why am I just a bunch of bastards here? It's like trying to compare one person to another and throw away goods. This makes me so angry."
"No, I have to learn from Sanqing. It doesn't make sense. It's all the supplier's technology. Why should he be able to do it but I can't?"
Thinking of this, an idea suddenly came to his mind.
"That's right, it's not our products that don't work, it's the CMOS chips that don't work."
"Isn't the difference between Sanqing and our endoscopes just in the chip? Other parts are the same."
"The CMOS chip we use is from Hynix, and Sanqing uses Kuwei. Hynix does not specialize in medical care. Kuwei will customize it according to Sanqing's requirements and carry out in-depth optimization. It will definitely be better than Ordinary goods are much stronger."
"Then we should use the same ones as them, so it'll be okay."
Li Ting suddenly became energetic and his depression disappeared.
He patted the table and said, "Go and contact Kewei. Our next batch of endoscopes will use Kewei's CMOS chips. The imaging effect will definitely be better than the current products."
"Yes, Mr. Li." The technical director forced a smile and nodded wildly: "I'll do it right away."
