The Wuyang Wuyang crowd surrounding Sanqing's booth soon alerted other manufacturers.
Many manufacturers sent their employees to inquire about it. At first they were shocked when they found out that it was Sanqing's big move. Later, they were relieved when they found out that it was a newly developed capsule gastroscopy.
"Fortunately, it's not the same track as us."
"We won't do endoscopy either, so it's okay. It's just a false alarm."
"Haha, Olympus is right next to them, it's their turn to feel uncomfortable now."
"The magnetically controlled capsule that is recyclable and can be used for biopsy sounds very cool. Let's go and have a look."
As a result, representatives from the manufacturers also ran over to watch.
At this moment, the Olympus booth.
Ichiro Takeuchi, President of China Region, has just returned to his own booth. He walked around the entire two-story exhibition hall and spent a lot of time, finally knowing all the new products of each company.
"Haha, we are still the strongest in endoscopy, and there is no single enemy."
With this thought in his mind, he sat down in the booth, drank a glass of water, and prepared to welcome the arrival of a large number of customers.
Unexpectedly, after sitting there for more than ten minutes, the place was deserted and not a single interested customer was found.
There were quite a few pedestrians passing by, but they all walked past without looking sideways.
Ichiro Takeuchi couldn't help but feel doubtful. This was not the medical expo he remembered. Every time he participated in the exhibition before, his booth was not crowded and packed with people.
Look at Medtronic, Philips, and Siemens next to them. Although they also have some scattered customers, they are far less than the grand occasion of previous years.
This is not the traffic that a booth in the central area should have. He couldn't help frowning and was about to ask his subordinates.
Suddenly, a burst of laughter came. Ichiro Takeuchi turned his head and saw a group of people walking towards him talking and laughing.
The person at the front was in his early fifties, with a round face full of smiles, and he looked kind-hearted. Behind him were four or five middle-aged people, all of whom were elegant and bookish. At first glance, they looked like department directors from a certain hospital hanging out together. exhibition.
Takeuchi Ichiro recognized at a glance that the person walking in the front was Director Gu of Haishi Ruiji Hospital, and his face suddenly lit up.
He immediately rushed out of the booth and trotted over.
Haishi Ruiqi Hospital is one of the top ten hospitals in the country and one of the best in Haishi. It is also one of Olympus's major customers. He has sold many high-end endoscopy equipment through him.
"Hello, Dean Gu." Ichiro Takeuchi came to the group of people at Ruiji Hospital and greeted them warmly.
Dean Gu stopped, looked up at the booth, and immediately smiled: "Oh, it's Mr. Takeuchi, long time no see."
Ichiro Takeuchi stretched out his hand and said with a smile: "Are Dean Gu coming to see our Olympus booth? We have many new products this time. Last time I told you about an endoscopic mucosal dissection treatment device. , you seem to be quite interested, it happens to be on display this time, why don’t you go in and take a look?”
"Ah, that sounds good." Dean Gu showed an awkward yet polite smile and said, "But we have something to do now, so we'll come over later to check it out."
Takeuchi Ichiro's smile suddenly stopped, but he still maintained his politeness and said: "Okay, see you later."
Dean Gu waved his hand and the group continued moving forward.
Just as Ichiro Takeuchi was about to turn around and go back, he saw that several people had not walked long before they stopped in front of the Sanqing booth across a passage and quickly merged into the crowd.
A few excited shouts could be heard in the distance.
Ichiro Takeuchi paused, and the smile on his face disappeared instantly. He snorted coldly, returned to the booth, and called an employee.
"Why are there so many people at the Sanqing booth opposite?"
Takeuchi Ichiro sat on a chair and asked with a gloomy expression.
"Sanqing exhibited a magnetically controlled capsule gastroenteroscope. Because it can perform magnetically controlled operations and fly in the air, it attracted many people to watch." The employee answered cautiously.
Ichiro Takeuchi leaned back in his chair and narrowed his eyes: "You, go over and take some photos and videos for me. Take them carefully and show them to me when you come back."
The employees left in a hurry and returned a few minutes later.
Ichiro Takeuchi couldn't help but sneer when he looked at the flexibly dancing capsules on the video and the excited crowd taking photos frantically.
"Haha, it's a small trick. We also have capsule gastroscopy, so we can't see any difference."
However, after seeing the detailed introduction on the poster next to him, he was suddenly shocked and his expression changed drastically.
"Recyclable capsule gastroscopy, powerful magnetic control, you can do it wherever you want, wherever you want?"
"What, you can still do a biopsy!"
"Damn it!" Ichiro Takeuchi stood up suddenly: "No, I have to go and see for myself."
****
Booth No. D26, which is a bit far away from the main exhibition area, belongs to a private company called Jinan Technology.
The main equipment of this company is capsule gastroscopy, which has already reached a certain scale and occupied some markets.
It has been 10 years since capsule endoscopy entered the domestic market. The industry scale has been growing steadily at a rate of 8%, which is about 1 billion yuan per year. In the foreseeable future, it will definitely continue to expand at a high speed.
Due to the high technical barriers to capsule endoscopy, there are few players in the market. There are only seven mainstream manufacturers, four domestic and three foreign, including Olympus, Medtronic, and a major Chinese company.
The important thing is that this field is still relatively new, and no company has yet formed a monopoly, giving domestic companies an opportunity to overtake in a corner.
Jinan is undoubtedly the best company in China. It is currently very ambitious and wants to overtake in corners. Therefore, it has spent a lot of effort on advertising, marketing, and attacking competitors. So far, the results are good.
At this moment, the boss Xie Jinan had just sent away a customer and was planning to go out for a walk.
Suddenly, an employee hurried in and reported in his ear.
"Boss, it's bad. Sanqing has also developed a magnetically controlled capsule gastroscope. The booth is full of people, and all the customers have gone to it."
"What?" Xie Jinan's face instantly became serious.
Sanqing is a pharmaceutical giant. No matter in terms of fame or size, he cannot compare with him.
Such a pharmaceutical company that can rival Pfizer's sudden entry into the device industry is undoubtedly reminiscent of the Johnson & Johnson Group, a giant that also has both pharmaceuticals and devices.
No one wants to fight hand-to-hand with such a ferocious beast.
Xie Jinan felt a toothache. Why didn't these giants give small factories like his a way to survive?
Capsule endoscopy is such a small market, but we have to grab it.
The subordinate added: "Boss, who do you think I saw at Sanqing's booth?"
Xie Jinan glared at him and said angrily: "Stop talking nonsense and speak quickly."
The subordinate said mysteriously: "I saw President Takeuchi of Olympus. He seemed to be very interested and was watching in the crowd. This time, Sanqing's booth was next to Olympus, separated by a passage. On display is another capsule endoscope. Do you think this is for Olympus?"
Xie Jinan said thoughtfully: "It makes sense. Sanqing is eyeing the big piece of fat called endoscopy. Let me tell you, how can it take advantage of the capsule gastroscopy market? That's it."
Suddenly he felt reassured: "Sanqing may want to create a differentiated brand. It will first do a capsule gastroscopy, and then slowly do an endoscopy, cutting the flesh piece by piece with a blunt knife."
"The idea is good. Who doesn't want to seize Olympus's market, but we have to see if it has the strength."
He thought gloatingly and stretched out his hand: "Where are the videos and pictures?"
"Here it is." The subordinate quickly handed over the phone: "But Sanqing's product this time is really awesome. It is a recyclable capsule endoscope and can also perform biopsy. I don't know how they did it."
Xie Jinan was shocked after watching the video and poster photos.
"Fuck, this, this, is simply going to push us to the edge."
His voice trembled: "No, I have to find a way to deal with it."
Xie Jinan became restless for a moment, walking around the booth and thinking hard.
"It really doesn't work. Even if you expose your shortcomings, you still have to throw some dirty water."
After thinking for a while, he gritted his teeth and said, "Come here, take the sign off, and pretend to be a doctor in the hospital to ask about a case."
The subordinate looked confused: "What case?"
"Come here." Xie Jinan leaned into his ear and whispered.
After listening to this, the subordinate expressed admiration and said: "The boss is still wise. This is a problem that capsule endoscopy has always had. It is difficult to completely solve it. As long as you ask it, Sanqing will never be able to take it for granted."
"Last time when Charge Technology was about to go public, we sued them for patent infringement and held them back with a lawsuit. The boss's clever trick will definitely work this time." The subordinates gave a thumbs up and were full of praise.
"Haha, of course." Xie Jin'an suddenly looked proud.
Half a year ago, Jinan Technology backstabbed its competitor, a capsule gastroscope manufacturer. During the quiet period before the other company's listing, it reported a large number of negative news, and also conducted malicious lawsuits and reports. As a result, the other company was rejected by the China Securities Regulatory Commission and directly canceled its listing.
This is his impressive record in the shopping mall, and he is quite proud of it.
"Go ahead, I'll wait for your news." Xie Jinan waved his hand and watched his subordinates leave, raising the corners of his mouth with a cold smile.
****
At this moment, in front of Sanqing’s booth.
Qi Liang had come back, and when he saw the bustling crowd, he was immediately overjoyed.
Seeing that everyone was coming for the capsule endoscope, he quickly asked the sales staff to explain it, and also arranged for Wang Dali to be on the side to answer technical questions from doctors and experts.
At first, the onlookers were ordinary people who came to see what was happening, then employees sent by the manufacturer, and then more doctors from the hospital.
At the end, some unfamiliar Western faces suddenly appeared in the crowd.
Due to the rapid development of China's medical technology in recent years, many new drugs have extraordinary effects, but some are not sold abroad, and some are expensive overseas. This has led to a boom in medical treatment in China and has become a new trend.
Many foreign hospitals send patients to cooperative hospitals in China for treatment, so they often visit and conduct technical exchanges with domestic cooperative hospitals.
As a result, grand events like the Medical Expo attract many overseas hospitals to visit. They also want to keep abreast of China's most advanced medical technology and see what equipment and drugs can be imported back.
Although Qi Liang did not know these foreign doctors and experts with blond hair, blue eyes and profound facial features, he could tell that they were very professional, so he valued them very much and wanted to take the opportunity to open overseas markets.
Fortunately, he has worked in a foreign company for many years, is fluent in English, and is familiar with overseas culture, so he finally managed it well.
"Haha, hello, Mr. Qi. We looked at it for a while and found it very interesting. I wonder if we can try it out."
Dean Gu and his team walked out of the crowd, came to Qi Liang, and asked with a smile.
Qi Liang's eyes suddenly lit up: "Dean Gu, long time no see. You are so polite. Welcome to experience it."
Ruiji Hospital is the top three A-list hospital and an absolute big customer. He did not dare to neglect it and personally brought several people to the equipment to explain and demonstrate it in detail.
"That's almost it." After saying that, he handed the remote control to Dean Gu's hand.
Dean Gu picked up the remote control and controlled it carefully.
At this time, there were more than a dozen capsules piled at the bottom of the table, all of which had been played with for a long time and had no power.
There were too many people today and there was no time to charge slowly, so Sanqing had plenty of capsules prepared.
Dean Gu played with great interest for a few minutes and nodded with satisfaction: "The control is very good, and the strength and speed can be adjusted. It is very smooth and silky. But it is a pity that I can't have a real experience at the exhibition."
He said meaningfully: "The market for capsule endoscopy is developing rapidly now, and the demand will only increase in the future."
"You know, Haishi's economic conditions are not bad. Patients value the medical experience and like to do capsule gastroscopy. Of course, the hospital wants this."
Dean Gu said in a low voice: "We bought an Olympus capsule endoscope before. The experience was great, but there were some problems, and the price was also very expensive, so this time we wanted to check it out and see. It depends on the domestic capsule endoscopy technology, and if there is good equipment, you can purchase a few units."
Qi Liang immediately understood and nodded repeatedly: "Dean Gu, don't worry, we are all cooperative units. I will send a prototype to Ruiqi Hospital later, so we can have a good experience, right?"
Dean Gu laughed loudly: "That's right. Then I'll wait for your news."
Suddenly, a voice from the side intervened: "Mr. Qi, we are also very interested. Can you send us a prototype as well?"
Qi Liang's face darkened, who is this, talking so brazenly?
He turned around and saw a very tall white man, who looked to be almost 60 years old. He had white hair, a face with ridges and grooves, and wore a pair of black-rimmed glasses.
Behind this man were six or seven younger white men, both men and women, in their early thirties, all with a rather bookish temperament, and they looked like high-level intellectuals at first glance.
"Hello, what do you call me?" Qi Liang knew that the other person should be a doctor from a foreign hospital, so he asked politely.
"Haha, I am the director of the Cleveland Clinic in Eagle Country, Dr. Harrison. These are some of my colleagues. We are on a business trip to China this time. We just came from the capital and happened to come across the Medical Expo in Haishi. I heard that this place It’s the sacred temple of Chinese medical devices, so come here to broaden your horizons and take a look.”
Harrison was very talkative and soon started talking after introducing himself.
"I saw Sanqing's booth and was very interested because Sanqing's drugs are used a lot in our hospital and have very good effects. Patients like them very much and bring us huge income."
"When I came over to take a look, I realized that Sanqing's equipment has also developed very quickly. We tried these portable devices and they are all very powerful. We like them very much and want to purchase a batch."
Qi Liang was overjoyed: "Great, please go this way. It's too noisy here. Let's go to the conference room to discuss it in detail."
Harrison waved his hand: "But, Mr. Qi, you haven't answered my question yet."
"Since you sent samples to Ricky Hospital, can we in Cleveland do the same?"
Qi Liang's smile froze: "Yes, it is possible, but for foreign countries, we have not passed FDA certification."
Harrison sighed regretfully: "Oh, damn the FDA, I forgot about them. Then can I really experience this magical magnetically controlled capsule?"
"I want to experience how it feels inside the human body. If you just control it and fly around in the air, it will be like making love with your lover through a thin film. There is no feeling of happiness at all. Do you agree with me? Mr. Qi .”
"This." Qi Liang suddenly felt a little embarrassed. As expected of a foreigner, he was so unrestrained even if he made an analogy.
However, he stayed all morning, and everyone was concerned about this issue, and many customers were asking about it.
It seemed that he was about to deliver real products to his customers. Qi Liang gritted his teeth and said with a smile: "Dr. Harrison, let's do this. There's no need to think about real people. How about we try an animal experiment."
Harrison's eyes suddenly lit up: "No problem, animals can do it too."
Dean Gu's voice also became excited: "Okay, Xiao Qi, I dare you to keep it hidden, and you won't take it out unless I force you."
Qi Liang whispered to the employee next to him, and then said with a wry smile: "Where? I just ordered someone to buy a chicken half an hour ago. It just arrived, and it's still fresh and warm."
While talking, an employee took out a chicken, covered it with a cloth, and placed it on the table.
The chicken had been killed, part of its internal organs cut out, and then re-sutured, leaving only an incision.
This creates a chamber that can simulate a stomach, and then the capsule is inserted through the incision, and the internal tissues can be seen.
It doesn't need to be complicated, just let the experts experience the imaging and movement of the capsule in the body cavity.
He even left part of his internal organs, allowing people to experience the biopsy function.
Qi Liang smiled slightly: "You two deans, who comes first?"
Dean Gu waved his hand: "I'm not in a hurry. Let's let our international friends come first."
Harrison laughed and walked up immediately.
Qi Liang shouted to the crowd: "Everyone, please look at the screen. Dr. Harrison from the Cleveland Clinic in Eagle Country will show you the inspection and imaging effects of capsule endoscopy in chickens."
There was a burst of applause from the crowd, and everyone was excited for the new scene they were about to witness.
Harrison had quickly put on gloves, inserted the capsule into the incision, and inserted it into the chicken.
The staff nearby turned on the device, and immediately a very clear and delicate image appeared on the screen, and the internal tissues of the chicken were clearly visible.
Qi Liang explained on the side: "We are equipped with a 26-inch display screen, but today's situation is special. The screen is projected onto a large screen for display. You can clearly see that after our special algorithm processing, the image is also very large after being enlarged. Clarity so you don’t miss any details.”
It is not too difficult to enlarge the image. The difficult thing is to enlarge the pixels, otherwise the image will look very large but the definition will not be high.
"Full touch-screen operating system, important information can be seen at a glance, and main functions can be reached with one click..."
"The movement is precise to the millimeter level, the intensity is controllable, and will not cause damage to the gastric mucosa. It has two modes, wide-angle and near-focus, for easy switching, real-time image transmission, and image freezing function..."
"Next is the biopsy function..."
As each advantage was explained, the crowd became quieter and quieter. They were all attracted by such advanced equipment.
Finally, when the capsule was crookedly squeezed out of the chicken's incision, it lifted into the air and floated in front of the audience.
Everyone burst into deafening cheers.
"Awesome!"
"It's really clear and very controllable."
"What kind of magnetic control mode is this? Can you explain it in detail?"
"Can I try it out?"
People were eager to try it out, asking questions and wanting to try it out for themselves.
"Don't worry, everyone, as long as you are a doctor, you can line up and try." Qi Liang reassured with a smile.
After saying that, he glanced at the white chicken on the stage and couldn't help but twitch the corner of his mouth. It seemed that the chicken was going to be spoiled today, and he would probably prepare a few more tomorrow.
Suddenly, a voice from the crowd asked loudly.
"As we all know, current capsule endoscopy often fails to expel the patient due to intestinal obstruction or the small intestine is too narrow, causing medical accidents. In serious cases, it may even lead to severe consequences of segmental resection of the small intestine."
"Our hospital has encountered several similar accidents after using capsule endoscopy, resulting in heavy losses."
"Excuse me, does Sanqing's capsule endoscopy also have such hidden dangers when performing intestinal examination?"
"If we encounter such a situation, can Sanqing take responsibility?"
The whole place was silent for a moment, and everyone looked at him with shock and a hint of curiosity in their eyes.
This question is so sharp that someone actually asked it directly.
It's like being slapped in the face in public and kicked out of the gym.
However, everyone also wants to know how Sanqing will answer.
Sorry, I didn't finish it that day. I updated 3,000 words first and made up for it an hour late. However, the number of words today is 5,800, which is more than the 4,000 words I paid for, which is considered compensation.
(End of chapter)
