Kunming City, First People's Hospital, Dean's Office.
In front of the large desk, there were two rows of young doctors in white coats standing on the left and right, all with their heads lowered and afraid to show their anger.
Dean Fang had a straight face and glanced at the group of stunned young people with sharp eyes, but he felt a little confused about whether to laugh or cry.
He looked around. On one side was Director Tang from the Ultrasound Department, and on the other was Director Huang from the inpatient department.
Both directors were filled with anger at this time, staring at their subordinates with hatred.
Dean Fang coughed lightly and said in a majestic tone: "What's going on? Someone explain it to me."
The perpetrator, Dr. Zhao, shrank his neck and stood there like a quail.
When he heard the dean's question, he felt a thump in his heart and stepped aside, just about to pretend to be deaf and dumb.
But Director Tang came over, kicked him hard, and shouted angrily: "Hurry up and explain clearly, you are causing trouble for me every day."
Dr. Zhao made a grimace and recounted what happened without daring to add any extraneous details.
After all, he was the one who stole the portable color ultrasound instrument. In full view of everyone, there was really no way he could excuse himself.
However, when it came to the latter part, he couldn't help but struggled to defend himself.
"Director, it's not my fault. This color Doppler ultrasound machine is originally from the Ultrasound Department. There is only one Doppler Doppler ultrasound room, which is really not enough. They have extra ones from the inpatient department, and they are of no use to the nurses, so I took them back. .”
"I didn't expect them to come over and ask for it, and their tone was a bit exaggerated. They said I was a thief for taking it without telling me. This, this, I just took back something that originally belonged to the ultrasound department. How could it be considered theft? So I couldn't control my emotions and pushed him."
After talking about it, Dr. Zhao's voice became lower and lower, and his head dropped.
At this moment, he wished he could transform into an ostrich and bury his head deeply in the soil.
Director Tang became even more angry after hearing this, wishing he could fly up and kick him down: "What's wrong with you? There are several portable color ultrasounds in the ultrasound department. How can there not be enough? Besides, there are desktop color ultrasounds, which can be enough for more patients." Use it."
"Also, when I usually ask you to go to the inpatient department to examine patients, you are pushed back one by one, saying that you are not used to using portable color ultrasound, and now you are saying that it is not enough. This is simply unreasonable and nonsense."
When Dr. Zhao heard this, he immediately called out: "Director, you have wronged me. The one that is not enough is a Sanqing color Doppler ultrasound machine. We only have one in our department, and it is not enough. I haven't touched it all morning. . As for other portable color ultrasound machines, they are all notebook-style and weigh 20 kilograms each. How can they compare with Sanqing’s color ultrasound machine.”
Several sonographers nearby also nodded: "Yes, Director, Sanqing only has one portable color ultrasound, which is really not enough."
Director Tang now thought about it. He had indeed distributed all Sanqing's portable color Doppler ultrasounds to other departments, leaving only one in the Color Doppler Doppler ultrasound room, but it wasn't enough.
He couldn't help but glare at these subordinates, and said angrily: "Other portable color ultrasounds are a bit heavier, and their functions should be about the same, so it's not necessary to go to the inpatient department to grab them."
After saying that, he looked towards the inpatient department, waved his hand proudly, and said with a smile: "It's a trivial matter, just a few portable color ultrasounds. You can go to the ultrasound department and take a few back later, and then treat it as compensation."
The residents couldn't help it any longer. They all raised their heads and shouted in unison: "Director Tang, we only want Sanqing's portable color ultrasound and nothing else."
"What?" Director Tang was stunned on the spot.
Dr. Zhao quickly interjected: "Director, Sanqing's portable color ultrasound is very thin and very powerful. It has four-dimensional color ultrasound and can also do cardiac ultrasound. It is no worse than high-end color ultrasound that costs millions. It is really easy to use. This is so good." You must keep the things, but you can’t give them to the inpatient department.”
"Shut up!" Director Tang's forehead was throbbing with veins and he couldn't help roaring.
Dr. Zhao was stunned for a moment, and his head hung down again.
Dean Fang now understood the ins and outs of the matter, and couldn't help but become somewhat interested in the portable color ultrasound that caused the fight.
In fact, it was normal for hospital departments to fight openly and secretly, so he wasn't surprised. Anyway, the two groups didn't really fight.
It's just a few pushes, it's not a big problem, just review it later and fine me.
He asked with a smile: "Why is this portable color ultrasound of Sanqing a bit like beauty's trouble? Haha, is it really useful?"
Director Huang of the inpatient department, who had been silent all this time, finally spoke.
"I have personally experienced this, and it is indeed very useful. Director Tang is also kind-hearted. He only kept one for himself and gave us three in the inpatient department. This is really impressive."
"The stupid young people in the inpatient department couldn't put it down after using it. They scrambled to use it and almost started fighting among themselves. Young people are more impulsive and like to be competitive."
He shook his head and said with a smile: "In the past, people from the ultrasound department brought portable color cameras to examine patients. It was quite troublesome and inconvenient. Sometimes the patient felt uncomfortable but didn't want to walk, so he was too lazy. Run to the color Doppler ultrasound room for examination."
"Now that we have high-end portable color ultrasound like Sanqing, resident doctors can do daily examinations on patients at any time, just like going to the color ultrasound room. It is really much more convenient."
"We can't allocate these three portable color ultrasounds internally, so we will temporarily put them at the nurse station. We can pick them up when needed. It's not unnecessary. In fact, the oncology department has occupied one, and the obstetrics and gynecology department has also taken it. One, we only have one left.”
"Just now, Director Tang said that he would give us the remaining three-clear portable color Doppler ultrasound, which is what we really want. Thank you very much."
"This..." Director Tang also came to his senses at this time. I bet this three-clear portable color ultrasound is really easy to use. Otherwise, these people wouldn't have snatched it away one by one, even the last person in the ultrasound department. No one is spared.
Dean Fang became even more interested in the Sanqing portable color ultrasound. After careful inquiry, he determined that although this thing was small in size, it had extremely powerful functions, which was why it was unanimously loved by many doctors.
He directly took over the captured culprit, the portable color ultrasound, and tried it on the spot. He found that it was exactly the same as the doctors said, and it worked surprisingly well.
"It is indeed not the same type as the previous portable color ultrasound. Sanqing Zhenzhen has become a blockbuster even if it is not popular. It has come up with such an easy-to-use color ultrasound instrument that even I can't stop using it."
Dean Fang was filled with admiration, and then looked at Director Tang: "How much does this cost?"
Director Tang pondered for a moment and said with some uncertainty: "It has not been officially launched for sale yet, and the price has not been told to me. If we look at the functions of high-end color ultrasound, it must cost one million for one."
Dean Fang chuckled and made a decision quickly: "That is more cost-effective than the imported high-end color ultrasound. The existing desktop color ultrasound in our hospital should be enough. If you have the budget in the future, you can consider buying a few. After all, we have to provide patients with Considering that it is inconvenient for many patients to go to the color ultrasound room, they need this kind of mobile color ultrasound.”
“As for those old-fashioned portable color ultrasounds, the images were not clear, and they did not have 4D imaging function. They were also bulky and difficult for young men to hold, let alone older doctors, nurses and female doctors. ah."
"You still have to keep up with the trend of technology. You have to be willing to buy new things when they come out, and you can't lag behind the times."
"Let's purchase Sanqing's portable color ultrasound next time it comes on the market. It will probably be soon."
Everyone was immediately delighted and couldn't help but smile.
Dean Fang's face immediately changed, and he said sternly: "The dispute between your two departments today has a very bad impact. Although the matter is small, the consequences are very serious. It reflects the lack of spiritual civilization construction among young doctors in our hospital, and the relationship between colleagues We were not friendly enough, so we all received demerits when we went back, and each person wrote an 800-word self-criticism, and they were also fined for this month’s bonus.”
"Ah~" The young doctors suddenly wailed.
The two directors also looked ugly. If their subordinates were punished, they would definitely be affected. If nothing else, at least they would not be able to escape the evaluation of poor leadership.
****
At the same time, Wei Kang was also discussing the pricing of portable color ultrasound equipment with Lu Tingfeng.
"Mr. Wei, this time we can't set the price as low as the portable monitor." Lu Tingfeng tried his best to persuade him as soon as he came up. He was afraid that the boss would show some kindness and set a ridiculously low price for the portable color ultrasound.
Wei Kang chuckled: "I understand, this portable color ultrasound has such powerful functions, so it has to be priced appropriately."
Lu Tingfeng was relieved: "Yes, of course I don't mean to sell it at a high price, but we have to set the price according to the market price. Look at our equipment, which is better than others' color Doppler ultrasound with more than 1 million yuan, so the price is naturally higher." It can’t be too different.”
"The price of color ultrasound machines currently on the market ranges from tens of thousands to hundreds of thousands. The imported ones are relatively more expensive, with high-end color ultrasound machines costing more than one million. The domestic ones are cheaper, ranging from tens of thousands to hundreds of thousands. "
"Those tens of thousands are relatively low-end products, which can only do three-dimensional imaging. They are both desktop and portable. They are generally used in grassroots units such as township hospitals, health clinics, and community hospitals."
"Although our equipment is portable, its functions are comparable to high-end color ultrasound. In fact, I think it is reasonable to sell it for one million or more."
Lu Tingfeng pondered: "But we have agreed to squeeze out the medical device market, so I think it is between 500,000 and 1 million. How about selling it for 880,000?"
"Huh?" Wei Kang frowned and said, "Your price is still very expensive. Most desktop color ultrasounds used in hospitals now only cost hundreds of thousands. Unless they are particularly high-end, they sell for millions. How expensive is your portable color ultrasound?" , how many units can be sold?”
"This idea is wrong. Since we want to squeeze out water, of course we have to squeeze it out as dry as possible."
"In my opinion, selling it for two to three hundred thousand is more appropriate."
Lu Tingfeng's eyes widened instantly: "But Mindray's portable notebook color ultrasound weighs 8 kilograms. Just because it has 4D imaging, they dare to sell it for 1 million. Our product is better than theirs, and it is so portable."
Wei Kang raised his eyebrows: "So? If others sell it more expensively, I have to sell it more expensively too? Do they deserve to compare with me?"
Lu Tingfeng was speechless. After a while, he said with a sad look on his face: "Mr. Wei, please don't be impulsive. If you sell it at this price, the market will be in chaos."
“The price of high-end color ultrasound is really too cheap!”
"We can't sell high technology at a bargain price!"
At this moment, his heart was broken. The previous portable monitor was sold for a low price of several thousand yuan, and he accepted it, because the price of the monitor was not high in the first place. If you earn less, you can earn less. The loss is limited. .
But high-end color ultrasound machines are different. Domestic mid-to-high-end color ultrasound machines cost 800,000 yuan each.
Sanqing's portable color ultrasound is even more powerful, not to mention so small and portable.
It can be said that it is a color ultrasound instrument that can be used in all scenarios. It can be used in many more situations than desktop color ultrasound, but its functions are not inferior in any way.
For such a product that transcends generations, it’s okay not to sell it at a high price, but it has to lower its price and sell it at an absurdly low price.
How could this not make him feel like he was in agony?
Seeing the company not making money is simply more uncomfortable than having him lose money.
Thinking of this, Lu Tingfeng couldn't help but cover his chest, feeling that he was about to have a heart attack.
But Wei Kang was obviously not a boss who would always give advice. He smiled and began to persuade his subordinates.
"You should know the cost of this thing better than I do. In fact, the company sells more than 200,000 units, and the profit is quite considerable. It's not selling at a loss. It's just making less money and giving it to the patients."
"You have been working in the medical device industry for many years. Don't you still know how much water there is in these selling prices?"
"The equipment from the equipment company is so expensive, and most of it is spent on marketing expenses. The real cost is not that high. We are just saving marketing expenses."
"As long as the product is outstanding enough, you don't need too much marketing expenses. Really good products will sell themselves."
"And now the color ultrasound market is also very saturated. The high-end is occupied by GPS (GE, Philips, Simens), and the low-end and mid-range are mainly domestically produced. We have to compete with them for the market. It can be said that we are enemies on all sides. You are confident to win." Will you win this battle?"
Lu Tingfeng couldn't help but shook his head: "It's a bit difficult. Selling equipment is different from selling medicine. The equipment depends on the relationship between the hospital and the hospital. It is difficult to open the situation quickly. It may take several years to re-establish the relationship network and transfer the equipment to the hospital." sell away."
"Haha," Wei Kang sneered and said, "As long as you know, all hospitals in the country are public. The water here is very deep. Even if the relationship is great, it will be difficult to open the doors of hospitals across the country."
"So, we have to find another way." His face sank, his eyes gleaming, like a lion ready to go: "Open up another neglected blue ocean market."
"The market for portable color ultrasound is actually very broad. At present, we only have one competitor, the domestically produced Mindray. Foreign competitors are not very strong. With our strength, we will definitely kill them all."
"Furthermore, the use scenarios of portable color ultrasound and desktop color ultrasound do not overlap, and they do not constitute competition. We can win this market as soon as possible."
"When doctors get used to our portable color ultrasound and find that in most scenarios, only one portable color ultrasound can meet most of their needs, at this time, will they still need a desktop color ultrasound?"
"No," Wei Kang himself answered: "Anyone who is comfortable with this thing will never want to go back to face the bulky desktop color ultrasound, just like you and I are used to using smartphones and will never use them again. I won’t go back to Nokia.”
"Therefore, in the future, the usage rate of back-end color ultrasound will become lower and lower, and the purchase volume will also become less and less. In the long run, hospitals will sooner or later replace all desktop color ultrasound with our portable color ultrasound."
"This is called cultivating the market and educating customers. It's just that our customers are more professional and conservative, so the route we need to take is a little more tortuous."
"If that's the case, do you still think it's a bad thing for us to make less money?"
Wei Kang looked at his capable subordinate across from him and smiled slightly, feeling confident that he had everything under control.
This subordinate is good in all aspects, but he is still lacking in strategic vision and cannot keep up with his own pace. I have to break it down and explain it to him every time.
Lu Tingfeng was stunned when he heard this. He was stunned for a while before he realized what he was saying.
He suddenly realized: "Yes, why didn't I think of this? If we seize the market at a low price, cultivate users' habits, and completely change the usage habits of the entire industry, then it is a wonderful business strategy."
He looked at Wei Kang with admiration and a look of endless aftertaste on his face.
"Mr. Wei, you are so amazing. You are the most brilliant strategist I have ever seen. It's so wonderful, so wonderful, so wonderful!"
Wei Kang smiled lightly: "Then let's set a price of 280,000."
"By the way, I talked to the doctor last time. Primary hospitals are actually very short of medical equipment now. They can't afford color ultrasound machines that cost millions or hundreds of thousands. Our portable color ultrasound machines are very suitable."
"Generally, grassroots hospitals will conduct centralized bidding when purchasing medical equipment. In this case, the volume will be relatively large and the price will not be negotiable."
"Sanqing's color ultrasound equipment will follow the route of small profits but quick turnover in the future, and the color ultrasound equipment will be popularized in grassroots hospitals across the country as soon as possible to benefit more rural patients. This is my original intention to develop medical equipment."
Lu Tingfeng nodded repeatedly: "Yes, yes, I understand."
He is now completely convinced by his boss. Although he is great at doing projects, in terms of business, both in terms of formulating company strategies and market acumen, he is far inferior. He can only do as he is told.
Suddenly, his cell phone rang in his pocket. He opened it and said happily.
"Mr. Wei, the salesperson told me that several hospitals are very interested in portable color ultrasound after trying it out. They want to purchase it, and they are all asking for prices."
"Then I'll go back to the price, which will definitely scare them all to death, haha."
When a medical student enters a hospital after graduation, he or she must start as a resident, and then serve as chief resident for another year before being promoted to attending physician, and then to deputy chief physician or chief physician. Usually most doctors reach the top here.
Therefore, the residents in the inpatient department are basically a group of juniors with junior qualifications. They cannot compete with senior attending physicians like Li Xuemin when it comes to portable color Doppler ultrasound. The Ultrasound Department is an auxiliary department, and its status is at the bottom of the hospital's contempt chain. It is almost like a novice to each other with the resident doctors.
In foreign countries, many clinical departments have already encroached on the ultrasound department and have their own ultrasound business. For example, vascular examination is affiliated with vascular surgery, and obstetrics and gynecology, surgical thyroid, etc. have independent ultrasound.
Taken together, portable color Doppler ultrasound should promote this progress and facilitate the widespread use of general practitioners at the grassroots level.
(End of chapter)
