The instant success of the portable monitor also attracted the attention of other medical device companies.
When Sanqing developed ECG monitors before, they mainly followed the civilian smart watch route, which had no connection with hospitals and had a single function. They could still watch the excitement from the outside.
Now, the advent of a brand new portable monitor has opened up sales in hospitals, so they cannot help but pay attention to it.
Looking at Sanqing's impressive achievements in the field of medicine, many people have a sense of crisis that 'the wolf is coming'.
The medical device industry will have another strong competitor in the future.
Of course, they are not nervous now, because both international giants and domestic leaders have been involved in hospitals for many years and have intricate relationships. To shake their status cannot be achieved overnight, nor can it be done with one or two products.
In addition, what they sell are all professional medical equipment, which are mainly operated by medical staff. For example, blood tests, color ultrasound, biochemical analysis, etc. are all equipment operated by doctors, and patients cannot get their hands on them at all.
Non-medical staff, even if they try it out by themselves, will not be able to understand the various parameters detected and need professional explanation. This is a thick technical barrier.
The current products of Sanqing Equipment focus on personal medical equipment, which do not overlap with the business of equipment companies, and cannot shake their position for the time being.
However, there is a domestic equipment leader that still attaches great importance to the emergence of portable monitors.
This is Mindray Medical, known as the leading company in domestic medical devices, which started out by developing self-developed monitors.
The monitor market is a highly integrated field, and the top three companies in terms of global market share are Philips, GE, and Mindray.
However, in the domestic market, Mindray holds more than 65%, which can be said to be a dominant player.
In particular, Mindray's high-end monitors have developed rapidly, accounting for more than 30% of the domestic market share, leaving the two major competitors far behind.
Although there is still a big gap between Mindray and multinational equipment giants, and there is little improvement in overseas markets, as a leading company, its position in the domestic monitor market is still very important.
Shenzhen City, Mindray Medical Headquarters.
"How is the progress of the mini-monitor in the monitoring department? Have the samples not been produced yet?"
Li Ting, the owner of Mindray Medical, was sitting on the spacious leather sofa and asked with a gloomy expression.
The head of the monitoring department looked embarrassed and said: "Mr. Li, this mini monitor has never been done before. It is very difficult and the progress is not going well."
"You've never done it before, so you can't make it? Didn't I give you the sample from Sanqing Company? If you can't make it yourself, you can just copy the gourd."
Li Ting was furious and said: "Is this the attitude of everyone? Do you still want to do it?"
"In three days, a feasibility assessment report must be issued immediately."
"Actually, we have already designed the appearance. Mr. Li, please take a look."
It was okay not to read it. After reading it, Li Ding suddenly became angry and started to curse.
"What the hell is this? Why is it so big? Can you wear this thing on your hand? Why don't you just design mobile phones? Do you want me to introduce you to Juwei as a product manager? Huh?"
"You said it should be made like Sanqing's portable monitor. Can't you understand human speech?"
The person in charge of the monitor endured the storm silently. After a while, he raised his head and smiled bitterly.
"Mr. Li, this is the problem. Our integration level cannot be so high. The space of the smart watch is very cramped, and the sensors and heat dissipation inside have reached bottlenecks."
"It has to monitor six major life parameters, it also needs GPRS and WIFI modules, and it also needs to be waterproof, anti-fall, and anti-bump. It's really difficult."
"Even if the hardware is done, it will be difficult to build the central monitoring system. We are a hardware company, and software is really not our strong point. This is originally the function of high-end monitors, but Sanqing was integrated into it. I don't know how they did it. Thought."
"If you want to produce results in a short time, you can only outsource the software work. This will cost a lot of money, take a long time, and the results will not meet expectations."
Li Ting suddenly fell silent.
Everyone knows their own business. Although Mindray dominates the domestic monitor market, such a small portable monitor integrates so many functions that it is really difficult to copy it even if it bypasses the patent.
They have been making monitors for more than 20 years, and they are considered experts in this industry. Is it because they have never thought about making the monitors smaller?
No, the technology simply doesn’t allow it.
If it is small, the accuracy of body data cannot be guaranteed, and it can only be reduced to an amateur product such as an electronic watch.
To fulfill the monitoring function, it cannot be made too small, and the integration level cannot meet the requirements.
Not to mention that damn central monitoring system.
In addition to its powerful functions, it also perfectly achieves the commonality of software and hardware. The experience of using it is smoother than that of fruit electronic products. It is simply amazing.
It was really beyond his comprehension how a pharmaceutical company could do such good software.
If Sanqing's original drugs weren't so awesome, he would have thought that this was actually a software company that was delayed by the pharmaceutical business.
The emergence of Sanqing's portable monitor undoubtedly opened their eyes to the fact that monitors can really be made like this, combining accuracy and portability into one.
But at the same time, the things they were proud of were crushed into pieces.
After a while, he asked: "Then what plan do you have? If the volume is not small, it will not be much different from our current products, and it will be meaningless at all."
Technology is incomparable, so we can only look at other aspects.
The person in charge of the monitor mused: "It might be possible if the parameters that can be monitored are reduced. Blood oxygen, blood pressure, and body temperature are all relatively easy to achieve, but ECG is more difficult."
"We have to have an ECG. If there is no ECG, how can we call the monitor?" Li Ding glared at him, and his anger began to rise again.
"Okay, I will urge them to try to achieve more needs."
"By the way, if we don't have so many monitoring parameters, the price can be lowered a little more."
"Mr. Li, Sanqing only sells for 3,000 yuan, which is already the cost price. If we are lower than them, we will lose money."
"I know. If nothing happens, just leave it like this."
Li Ting waved his hand distractedly and sent away his subordinates.
He tapped the table, lost in thought.
"The Sanqing Group is very capable in developing new products. It has given us a new idea and improved the product line of monitors. It can be expected that there will be more and more demands in this area in the future, and it will definitely become the mainstay of monitors. An indispensable part of our products.”
"Sure enough, when we are in it, sometimes the needs of customers are not as clear as those of outsiders. When they have new products in the future, we can definitely cross the river by following them."
"According to their urine properties, new products developed in the future will definitely be sold at high prices abroad. Then we can completely seize the mid-to-low-end market. As long as we can achieve more than 60% of the functions, it will not be a massacre."
"It just so happens that the overseas market has declined severely in recent years. This portable monitor has given me a brand new opportunity. If we don't compete with Sanqing at home, we can sell copycats abroad. There is no conflict of interest at all. Besides, it is only one product in China. The market for other types of monitors is still in my hands."
"High-end products cannot compete with mid-range and low-end products. Who are we afraid of?"
"Haha, GE and Philips, in the future competition of high-end equipment, you will be the one to watch."
"As for me, just following Sanqing and eating some soup is enough. Anyway, in the mid-to-low-end market, I am invincible, hahaha."
Thinking of this, Li Ting felt inexplicably excited, and even had a hint of expectation in his heart.
In the past few years, Mindray Medical has developed particularly well. Sales of monitoring products have been rising steadily. It has also entered many fields such as in vitro diagnosis, biochemical testing, and medical imaging, and has also achieved outstanding results.
But in terms of profit alone, monitoring products provide the most, which is the cornerstone of the company's development and the reason why Mindray can secure its position as the number one player in the country.
In the past, thanks to the low domestic labor costs and the booming equipment market, the company was able to enter the market at a low cost, defeating international giants, and even had ambitions to compete in high-end and overseas markets.
Now, Li Ting is keenly aware of the high-tech content and widespread demand for portable monitors. If he can complete the last link of monitor products, his ambitions will undoubtedly have the ground to thrive.
Some are happy and some are sad.
Several other monitor manufacturers are also reporting upwards.
GE Healthcare, Asia Pacific Headquarters.
Qi Liang, manager of the custody department, looked a little heavy after finishing the video conference.
"What's wrong? Leader." The department assistant asked curiously as he came in to deliver the documents.
Qi Liang sighed and said: "Our department may be laid off by the end of the year."
"No way?" The assistant's eyes widened in shock: "The headquarters has made a decision?"
"It hasn't been decided yet, but it's obvious." Qi Liang shook his head and said.
"In fact, our share in China's monitor market is getting smaller and smaller. Last year, our market share was only 3%. We are not as good as giants like Mindray. Second-tier companies like Libang and Bora have also surpassed us."
"Didn't you notice? The company's investment in monitors is getting less and less, and this department has been completely marginalized."
"Moreover, a new Sanqing device has been released. Portable monitors are now a hot commodity. Which company wouldn't follow suit and rush to make the same model? People from Philips told me that they are developing and cracking this thing. , but if you look at our company, there is no movement at all."
"I guess the higher-ups feel that this business is too useless and are planning to focus on developing overseas business. After all, Mindray's performance in overseas monitors is quite good, which puts a lot of pressure on the headquarters."
"Our R&D department will definitely be split up, leaving only sales and some after-sales maintenance personnel. You should make plans in advance."
"Then what should you do?" The assistant nodded thoughtfully and asked with concern.
"It depends on the company's arrangements. The worst case scenario is layoffs and changing companies. You can also transfer positions. I don't have a position at the same level."
Qi Liang waved his hand nonchalantly. On the surface, he looked calm, but in his heart, he began to worry about his new job.
Foreign companies are like this. They do things ruthlessly. If they feel that the business is no longer profitable, they will immediately divest it. As for employees, no matter how high they are, if there are no other arrangements, they will be laid off directly.
Of course, there will definitely be enough money. Qi Liang is not worried about this. He can take a large amount of compensation and change companies to continue working in his old business.
It's just that the position of person in charge of monitors may not be easy to find. There are only a few domestic and foreign equipment companies that have monitor business. Each one has its own pitfalls. It's not that easy to find another pitfall.
Qi Liang has been the business leader for so many years, but he doesn't want to be under someone else's sect and start from scratch as a junior. It is estimated that it will be difficult to find a suitable new job in a short time.
The assistant suddenly asked expectantly: "Boss, do you think Sanqing Equipment has any chance? I heard that their salary is famously high, and their benefits are no worse than those of foreign companies."
"Isn't Sanqing making monitors now? Their business has grown, and they must need to recruit people. They will definitely launch other products in the future. How about we try to find a job in Sanqing?"
"Huh?" Qi Liang was stunned for a moment, and then his eyes lit up and he said: "Yes, I heard that the Sanqing Equipment Division was founded not long ago. There are only a few people, just dozens of people. We must continue to recruit people. Yes, I’ll ask someone to find out.”
Since he is about to be laid off, it is better to make plans early. If he can embrace Sanqing's big and thick legs, he will be rich. Isn't it better than staying at GE?
After all, he has been working in the equipment industry for more than ten years. Not only monitors, but also other ultrasound, imaging, anesthesia equipment, and biochemical analyzers. He has worked on all these projects. Even if he has not personally done research and development, he still has a considerable understanding of it. , it shouldn’t be difficult to draw parallels.
"The Point Guard Is Here"
Thinking of this, Qi Liang instantly became energetic and hurriedly asked familiar people in the medical field to inquire.
****
"Mr. Wei, the portable monitors are selling so well, the orders are overwhelming."
Lu Tingfeng excitedly reported to Weikang: "In the past month, more than 60 hospitals have purchased portable monitors from us, with a total of 33,890 units sold, and sales reaching 100 million."
No wonder he is so excited. Hundreds of hospitals across the country usually purchase two to three thousand monitors a month.
There are several types of monitors. Ordinary bedside monitors cost 40,000 units. As for intensive care monitors and defibrillation monitors, each unit costs 70,000 to 80,000 units, not to mention anesthesia monitors and brain monitors. This high-end product costs 300,000 yuan, which is very expensive.
Although portable monitors like Sanqing are cheap at only a few thousand yuan, their total sales are not low.
Moreover, these products are basically purchased directly by hospitals who are very satisfied with them after trying them out, which is equivalent to direct sales. There is no middleman to make a difference in the price, and there are no high marketing expenses.
After these hospitals use it, the reputation will continue to ferment, and other hospitals across the country will definitely follow suit. By then, the company's turnover will reach a new level.
The monitor market is not big to begin with, only a few billion. Lu Tingfeng is very satisfied with being able to tear a piece of fat from the mouths of the giants.
Wei Kang smiled slightly and reminded him: "With such good sales, we can't forget about post-maintenance, product feedback, and adding functions. These things all need corresponding R&D personnel to complete. It's not like the previous smart watches, which can be left to the suppliers." Go figure it out.”
"I think you should recruit people."
Lu Tingfeng nodded quickly: "Yes, I was about to report to you and prepare to recruit a group of new people to be responsible for subsequent product maintenance and upgrades. At the same time, we also want to see if we can develop into a high-end product line."
"Okay, you can take care of this yourself. We will definitely not only have monitors in the future. As the president of the equipment division, you must focus on the overall situation. Each product line must Find the relevant person in charge.”
Wei Kang was deep in thought and ordered: "The overseas launch of portable monitors can be carried out. Foreign markets are difficult to deal with and the competition is fierce. You have to pay more attention to this area. In the future, domestic matters can be left to the person in charge. You can take an overview. The overall situation is better.”
"The prices of our overseas products are definitely more expensive than those in China. They focus on high-end products, which are similar to the original research drug business."
"In the future, in the field of equipment, we will mainly compete with foreign giants and try to steal their market. Forget about the mid-to-low-end business. The profit margin is low and there is no profit. Let's leave it to domestic companies. After all, we are all compatriots. It’s best to make money together, and you can’t make enemies everywhere.”
Lu Tingfeng raised his chest and raised his head, and said solemnly: "Don't worry about this, I know it all."
After the report, he returned to his office at the speed of light and opened the computer happily.
Recently, he has received many calls from colleagues, including some competitors, and many people are asking whether Sanqing Equipment has any need to recruit people.
Now that we have received the approval of President Wei, we can expand our recruitment aggressively.
He quickly retrieved several resumes, all of which were for department manager positions. Their resumes were impressive.
There are a few words written on the top resume.
"Qi Liang, former head of GE monitor R&D department."
Lu Tingfeng took a few cursory glances and quickly made a decision.
"They all look good, so let's interview them all and see which one is more suitable."
